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It's a mixture of factors that you touched upon already for some, basically it came down to:
- Logistics and administrative capabilities of the legion/primarch. Like you said already, Guilliman's ability to handle and establish supply lines, including recruits, through his 500 worlds meant he had a steady stream of war material and manpower pumping into his legion at a prodigious rate. Similarly, Perturabo had garrisons across the breadth of the Imperium, meaning his legion had access to several world's resources and many were self-sufficient outside of the main legion forces.
- Geneseed stability/compatability. There's a reason why a significant percentage of the current marine chapters in 40k are based on Ultramarine stock. This ensures a higher success rate amongst recruits that get converted into Astartes. As you noted already, Iron Warriors geneseed was another example of high conversion rates for Astartes. This is in contrast to more specialized geneseed like that of the Space Wolves and Thousand Sons, where they typically were forced to recruit from a specific system/homeworld.
- Battlefield specialty/role and casualty rate. These go hand in hand, as legions like World Eaters and Iron Warriors had high attrition rates, the former due to their shock assault role while Iron Warriors used prolonged human-wave siege tactics that focused on grinding the enemy down. There are also cases where exceptional losses caused by major campaigns, like the Dark Angels' xenocide against the Rangdan caused them to suffer heavy losses, leading them to fall behind the Ultramarines despite their initial lead in numbers.
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