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And I thought Magic was expensive before now.

https://www.warhammer-community.com/2021/02/25/warhammer-40000-is-coming-to-magic-the-gathering-yes-really/?fbclid=IwAR3lFNUcU0Gcc6F4QeKNF6a4KmgoFEkul60Rio7TpcYZMzHFOhzlpyBO2Eg

When two supernerd cultures collide...


In all reality. cant wait, i dont play myself, but i have a ton of friends who play magic!

I got rid of my magic cards for WHFB 15 yrs ago, I’m not going back for more card crack, plastic crack is just fine!

Its a cute tie-in. Get some cards money, move card players to mini players as they get bored of the game.

I get the business ploy, but don't care. I like Magic as a concept, but hate the random card draw nonsense as a game. It won't be any better (or worse) with a 40k skin.

As someone who plays both Magic and 40k, I will not be wasting my money on this. Putting 40k in magic somehow devalues both of the IPs at the same time.

 Flipsiders wrote:
Putting 40k in magic somehow devalues both of the IPs at the same time.

*citation needed
Butthurt doesn't count as a source by the way.

I do wonder if it will be separate.

Slayer-Fan123 wrote:

 Flipsiders wrote:
Putting 40k in magic somehow devalues both of the IPs at the same time.

*citation needed
Butthurt doesn't count as a source by the way.

Putting 40k in magic somehow devalues both of the IPs at the same time. -Flipsiders , 2021

there, added the citation for you to understand how its their opinion

Slayer-Fan123 wrote:

 Flipsiders wrote:
Putting 40k in magic somehow devalues both of the IPs at the same time.

*citation needed
Butthurt doesn't count as a source by the way.

It's a bit like GW and video games.

There's only been a handful of good GW video games (Dawn of War 1, maybe Dawn of War 2, Total War Warhammer, Space Marine (at a stretch), Space Hulk back in 1993, Blood Bowl), with an absolute carp ton of mediocre to rubbish video games. And currently the only one that stands out amongst the tide of mediocrity is Total War Warhammer. Now, had Total War Warhammer been, lets say Dawn of War III, we'd have a situation where the Total War brand would be damaged, along with people not getting a very good impression of a GW IP. Therefore both brands would be devalued.


GW seem to be using their scatter gun again with quite a few promotions like this happening over recent years, Bandai making GW dolls, being one such recent example.

I can hear the cries from Lenton - "Merchandising, merchandising, roll up, roll up, get your pointless 40k (not so)cheap tat here!".

And yet, I fail to see why 40k or any of GW's products even need it...

Sure, why not?
Hopefully I can combine it with the upcoming D&D set + limited edition Bob Ross art land cards + my P9 from ages ago. Let's make a true chimera!

Unless it's like that Godzilla crap they did last year. I was sorta interested. Until I fond out all they did was slap some 'Zilla art on existing cards as "alternate art". No thanks, I wanted to play Godzilla & co.

Ikoria's stuff was kind of interesting. They used the Godzilla art on the "big name" legendary creatures from Ikoria itself, many of which had similar kinds of mythos(protector beasts, facets of destruction, etc) from what I could tell.

Nope, already spend enough money on one. I've never really been a collectible card games fan anyway, there's no 'hobby' aspect, so not terribly interesting for me.

Great if others enjoy it, but not for me.

Oh joy, Tragic the Saddening in 40k. Just, no.

Didn't I tell you 40k was becoming MTG?

Rob Lee wrote:
And yet, I fail to see why 40k or any of GW's products even need it...

More engagement. Not everyone likes the idea of buying and painting an army, but the lore is really enticing and giving people light weight avenues to enjoy it just gives GW more diversity and durability.

Whiners: “40K iS a CaRd GaMe NoW”
GW: “Good idea. Hold my beer...”

 Daedalus81 wrote:

Rob Lee wrote:
And yet, I fail to see why 40k or any of GW's products even need it...

More engagement. Not everyone likes the idea of buying and painting an army, but the lore is really enticing and giving people light weight avenues to enjoy it just gives GW more diversity and durability.

Buying and painting an army is what 40k is about. GW are a miniatures company. They sell miniatures so that you can...

...buy and paint an army. OMG!

Very doubtful that the majority of MTG players are going to go that route, or they'd already be doing so.

Not sure I see how diluting that down by bringing in brands that bear no relation to miniatures games, and just having people enjoying just the lore, unless GW want to become a book only company (like Osprey Games), does anything useful for either GW or "the hobby" itself. They don't need to diversify and they don't necessarily need any more durability - they've been around for just over as long as I have, and make profits in the 10s to 100s of millions.

It's just GW using their "blunderbuss of marketing +1" to try and push their IP into even more crevices that they really don't need to.

GW may be a miniature company, but 40k is an IP greater than the miniature game. It deserves to be exported to other media, like it has been done with videogames.

It increases the value of the IP, and GW is very interested in that.

 Tyran wrote:

It increases the value of the IP,

Dawn of War III didn't.

Well, 40k finally will have good rules, even if in a different form.

I really dont care for magic but neat to hear for the folks that like both. I can hear wallets screaming in pain from here though

Rob Lee wrote:

 Tyran wrote:

It increases the value of the IP,

Dawn of War III didn't.

Dawn of War I and II did. Your argument is that GW shouldn't have brought 40k to the videogame industry because a game did poorly, ignoring the games that did well.

I haven't played Magic in years. It'll be interesting to see how it turns out, but I don't think imma be hopping back into that game any time soon.

 Tyran wrote:

Rob Lee wrote:

 Tyran wrote:

It increases the value of the IP,

Dawn of War III didn't.

Dawn of War I and II did. Your argument is that GW shouldn't have brought 40k to the videogame industry because a game did poorly, ignoring the games that did well.

Yeah. Let's pretend Vermintide with a 40k version coming soon, Space Marine, DoW I and II, Total Warhammer with a third game coming soon, Blood Bowl by all accounts being a great port of the system, Age of Reckoning being a solid MMO and lasting as long as it did against WoW, Gothic Armada series still going strong, Sanctus Reach... Just pretend they don't exist.

Only the bad games exist so I can dunk on GW.

There's more games, those were just at the top of the dome. GW's IP is branching out, Rob Lee. We'll see if their foray in to working with WoTC fails or not, but plenty of their other endeavors have produced some pretty solid products.

 Tyran wrote:

Rob Lee wrote:

 Tyran wrote:

It increases the value of the IP,

Dawn of War III didn't.

Dawn of War I and II did. Your argument is that GW shouldn't have brought 40k to the videogame industry because a game did poorly, ignoring the games that did well.

No, my point is that GW are using a scatter gun and trying to inject their IP into anything that goes. There have been very few video games with GW's IP that have done well.

I'm surprised we haven't had cereal brand tie ins or a Happy Meal range.

And it only takes 1 item, such as Dawn of War III to devalue a brand. When it comes to GW video games there's been several, DoW III was just the most recent poorly done title that generated a lot of negativity.

You know, people claim GW's product is akin to owning a Ferrari, a premium product. Well Ferrari don't just allow any old tat to be produced with their brand on it, in fact they've litigated against various poor quality items that have tried to use their brand. GW don't seem to care in that respect. They issue a licence for video games like giving out sweets at a party! There's been rumblings in the video game news/reviews/fan media about it because so many, many, many of the games are poor.

They seem to be following that route with other stuff also.

DoW III is kind of a strange scenario. The company already had the liscense, and produced two solid games in that series with it. Then, they went and stripped out everything that people liked about 1 and 2, leaving only skirmish and a glorified tutorial they called a campaign. To that end, it's not GW mismanaging the IP, it's a developer deciding to make a trash game that nobody wanted from a DoW series game.

I would buy them for the aesthetic value depending on the art, like the blanche and miller cards. I suspect it will be mostly special characters in a style I don't care for though.

 VladimirHerzog wrote:

Slayer-Fan123 wrote:

 Flipsiders wrote:
Putting 40k in magic somehow devalues both of the IPs at the same time.

*citation needed
Butthurt doesn't count as a source by the way.

Putting 40k in magic somehow devalues both of the IPs at the same time. -Flipsiders , 2021

there, added the citation for you to understand how its their opinion

Thanks for the citation assistance



Incidentally, if Slayer was looking for my reasoning, it's that adding a 40k expansion to Magic is:

1. Bad for the MTG IP, since Magic has put like 30 years into making a cohesive setting and adding random, Munchkin expansion-esque crossovers into it desaturates and removes much of the unique "magic feeling" from the game. The card Nicol Bolas, Dragon-God no loner feels like the depiction of a legendary villain at the height of his power when he's getting his face punched in by Wormtongue and Rogal Dorn.
2. Bad for the Warhammer IP, since, as Rob Lee said, it promotes the idea that 40k will partner with just about anybody for no particular reason. Which, of course, they will, but that's not the sort of thing you should be saying aloud.

I play magic with my nephews who are to young for 40k. I think this will be cool, and may bring younger players into the game.

Anyone who is upset with this idea. . . Like, you being upset about it literally doesn't matter. Such bizarre takes about "diluting IP".

Neckbeards gonna neckbeard, I guess.

I don't get into MTG due to the random card pack model, but if this is some kind of one off set with all you need, and they maybe do an AoS version I could see myself picking it up.

Oh look at that, they may have just gotten someone who doesn't normally buy MTG to buy MTG. Funny how that works! And the people who do normally buy it but don't want it "diluted" by warhammer can just keep on buying the normal stuff.