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Tricky question. For the larger GT's, a large % of the registration fees are going toward affording the venue, the paper printing costs, the overhead, the supplies, the terrain and tables that are required or need to be updated, and the tons of ancillary costs that sorta spring up on you the first time you do one, and then .... well, are budgeted for in futur ones.
At the NOVA, for example, the rate we charge is so we can meet a very strict budget ... not so that we can use it to buy swag for people ... we get our swag off sponsor donations, both because it costs them far less on the dollar than it would us just to buy it, and because frankly to afford even swag distribution for a larger event you'd have to charge a sight more than $5 more in some cases.
That's the thing - if you charge more, you've gotta distro it evenly (in my opinion). The charge itself should be for the experience being served, and the venue / organization / etc. Might as well go with the last option and just let people buy a shirt or whatever at event.
At the NOVA 2011, there'll be a unique t-shirt for everyone that's got NOVA and sponsor designwork on it, but a sponsor is donating it.
I guess for a smaller event, I'd rather you not charge more at all, b/c honestly a bunch of swag isn't really the draw I'd think.
But, it's a good question.
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