Well you only have one
FMC, so if I were to guess, he often got killed on his way to smash face.
Remember, if a unit must be played aggressively to be effective, but isnt durable, then you must take 2 or 3 of that unit. I don't think I've ever heard of someone using a single
FMC and it doing well, unless we're talking a 500 point game.
Your lord, oh my lord, your lord
Hes a super fat space marine that all the other marines make fun of. He doesnt actually kill anyone, and the 15 points you did put into him for killing power was a plasma pistol. If you just want to take him to unlock
PMs as troops, thats fine, but keep him cheap. Maybe take the burning brand of skalathrax, and thats it.
havoc launchers arent the best. rhinos dont last long, so you want to use them to get their troops where you want them. Move flat out during the shooting phase, dont fire your havoc launcher.
also im not sure what your 10 man
PM squad is up to. Doesnt seem like it will do much, just a ton of points for 10 bolters that will fire all game without rapid fire, for the most part.
Basically you have taken a lot of points that are not effective, and you are totally misusing both of your
HQs and your 10 man
PM squad.