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Poll was conducted over a variety of facebook groups and other online presences. Poll took a couple of months to conclude. The results are not very surprising. Most of the results come from the US so that might color things a bit.
Apologies for the formatting.

Total Participants: 2,191

17 or younger 91 4.15% Designation A
18-25 682 31.13% Designation B
26-30 901 41.12% Designation C
31-40 390 17.80 Designation D
40+ 127 5.79 Designation E

Question 1: Do you primarly play at an FLGS, a GW, or at home
Designation FLGS GW Home
A 34% 19% 47%
B 65% 17% 18%
C 58% 25% 17%
D 45% 18% 37%
E 29% 12% 59%

Question 2: Are you primarily a competitive gamer interested in organized competitive play, a casual gamer interested in pick up games, a narrative gamer, a hobbyist, or a collector?
Designation Competitive Casual Narrative Hobbyist Collector
A 21% 74% 0% 3% 2%
B 42% 45% 0% 7% 6%
C 54% 41% 1% 4% 0%
D 37% 43% 6% 7% 7%
E 16% 65% 7% 11% 1%

Question 3 - how important is a balanced ruleset to you in regards to what type of game you would pick up (scale from 1-5 where 1 is very much and 5 is not at all)
Designation Very Middle Not at all
A 76% 20% 2% 2% 0%
B 81% 18% 1% 0% 0%
C 83% 12% 1% 2% 2%
D 81% 10% 5% 1% 3%
E 75% 4% 6% 5% 10%

Question 3b - how important are organized competitive events (tournaments and leagues) to you when considering which game you'd pick up (same scale as above)
Designation Very Middle Not at all
A 15% 28% 31% 20% 6%
B 41% 37% 15% 7% 0%
C 48% 39% 10% 2% 1%
D 32% 21% 28% 15% 4%
E 12% 15% 61% 5% 7%

Question 3c - how important is the appearance of the games models to you when determining a game to play
Designation Very Middle Not at all
A 10% 31% 29% 17% 13%
B 12% 15% 31% 29% 13%
C 11% 7% 48% 11% 23%
D 15% 21% 24% 29% 11%
E 9% 11% 56% 5% 19%

Question 3d - how important is the background story and narrative of a system when determining a game to play
Designation Very Middle Not at all
A 2% 11% 15% 45% 27%
B 4% 9% 10% 39% 38%
C 1% 7% 11% 32% 49%
D 2% 9% 9% 41% 39%
E 2% 4% 12% 49% 33%

Question 3e - how important is the hobbying aspect of a system when determining a game to play
Designation Very Middle Not at all
A 4% 1% 3% 35% 57%
B 3% 4% 9% 12% 72%
C 11% 10% 9% 29% 41%
D 9% 15% 14% 22% 40%
E 15% 17% 41% 15% 12%

Question 4 - do you never use house rules, sometimes use house rules, or always house rule?
Designation Never Sometimes Mostly
A 21% 62% 17%
B 41% 49% 10%
C 61% 32% 7%
D 57% 39% 4%
E 17% 71% 12%

Question 5 - how often do you deviate from a game's standard set of scenarios?
Designation Never Sometimes Mostly
A 32% 36% 32%
B 48% 51% 1%
C 63% 35% 2%
D 59% 37% 4%
E 53% 41% 6%

Question 6 - do you prefer pre painted miniatures over miniatures you have to paint yourself?
Designation Pre Painted Paint Myself
A 78% 22%
B 65% 35%
C 53% 47%
D 62% 38%
E 65% 35%

Question 7 - what is the max amount you want to have to spend on a force and rulebooks to play a game?
Designation Average (Min Max )
A $114 ($25 $150)
B $205 ($150 $350)
C $270 ($150 $400)
D $279 ($125 $425)
E $190 ($100 $300)

Question 8 - given the preference for an event would you prefer a 1-2 day tournament, a several week long league, or a campaign
Designation Tournament League Campaign
A 89% 6% 5%
B 85% 10% 5%
C 87% 11% 2%
D 71% 10% 19%
E 43% 37% 20%

Question 9 - what is your preferred game length in hours
Designation Average
A 1
B 2
C 2
D 2
E 2

Question 10 - how many models max do you prefer to see on one side
Designation (Min Max)
A 15 (5 20)
B 28 (5 40)
C 19 (15 50)
D 32 (15 60)
E 41 (15 80)

Question 11 - do you like playing standard games, or do you prefer talking with your opponent before the game to set up an agreeable matchup
Designation Standard Pre game negotiation
A 47 53
B 62 38
C 81 19
D 79 21
E 78 22

Question 12 - do you typically buy expansions for games? Why or why not?
Designation Expansions None
A 11 89
B 15 85
C 14 86
D 12 88
E 15 85

Top reasons why not buying expansions
#1 Not interested in playing games that are not standard (waste of money)
#2 No one around them would play
#3 Too expensive

Could you list which facebook groups and other online presences the study was conducted on?