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What is it with people running full 10x + attached character squads, loyalist or heretic, of Terminators?

For the 5th game (all different opponents) in a row now I've faced these huge point sink units that generally just don't put out enough damage.
1 UM player used them well & held a key objective/area of the board.
The other 4 (DA, Iron Hand, & CSM x2)? All went offensive, DS them, often into sub-optimal areas thanks to being screened (its not easy to place 11 40mm bases) or just poor target selection, largely failed to cause enough damage wether shooting or melee, & then I simply ran away from them.

I don't see the draw of investing that many pts into such huge & generally lackluster units.

Now if any of my opponents were doing so because either A) Theme!, B) "Termies are my favorite units/models"?
Then I'd get it. I'm all for playing models for those reasons. I do it all the time.
But I know that's not the case....
So why?

Anyone else noticing people doing this?

No.

Don't think I've seen a single Terminator on the opposite side of the table all of 10th Edition (Custode Termies sometimes, I guess, but even those rarely).

Edit: Maybe some Wrath of the Lion DWKs. But even the last of those like 6+ months ago.

A big brick of 10 paladins is how you play GK nowadays. But in general, I can imagine people really like and want to use terminators. I had friends who tried to play full terminator DW armies as late as the DA codex release.