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Of course it was a mistake... GW would never have changed the price otherwise. They don't give a rat's ass what players think about the prices.

My guess is they are fishing for the price ceiling. They were selling bloodthirsters at double the cost of the previous version, so they tried for more.

When they realized they hit the ceiling at $110 (based on low presales from flgs and online), they lowered the price. My guess is we will see this more as they try to inch price increases here and there.

It all comes down to that pesky price ceiling... what they can actually charge for items before the majority won't spend anymore.

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Thanks!

I went to my local gw, to but the kit, saw the price.... Left, I am not paying £80 for a bleeding bloodthirster.

 455_PWR wrote:
My guess is they are fishing for the price ceiling. They were selling bloodthirsters at double the cost of the previous version, so they tried for more.

When they realized they hit the ceiling at $110 (based on low presales from flgs and online), they lowered the price. My guess is we will see this more as they try to inch price increases here and there.

It all comes down to that pesky price ceiling... what they can actually charge for items before the majority won't spend anymore.

Last year, I had posted that I thought the entire AU/NZ region might be GW's pricing guinea pig. Basically, the best way to figure out how much people will pay for something is by actually setting the prices, and observing purchase patterns, and comparing those with both previous periods and other regions in the same period with different pricing.

But that's a form or market research.

And we all know what market research it...

 Matt.Kingsley wrote:
But that's a form or market research.

Market research in any form other than test markets works really badly for pricing, though, because NOBODY will tell you that they'll pay more for something. Most people don't even have any idea what the upper limit of their spending is on things they really want until they hit it. That's why things like sports and concert tickets keep going up in huge leaps; they're just creeping up the price until they hit some wall, and someone says, "No, I won't pay $15,000 a Superbowl ticket." (though that's a bad example, because lots of people are paying $15k or more for a Superbowl ticket).

Taking a sales region where other products are seemingly expensive anyways, and then using that to test higher prices, I guess, makes sense in a cruel way. Of course, you could totally alienate that market, too.

Concert and sports tickets might be a bad example here. There are a finite number of tickets to any such event pretty strictly determined by stadium/venue size. Supply is pretty much perfectly inelastic in the short term, to use the econ jargon. The price where supply and demand are equal is greater than the current price.

It is not clear this is the case with GW selling kits, and is likely as not the opposite. They have limitations on output like anyone, but except for those products they specifically make limited runs of, I have never heard of them selling out of a product. Not like PP did there for a bit. It seems like GW is operating somewhat under ideal capacity (80%), and no where near full capacity. The point where their output and demand for it are equal almost certainly has a lower price.

So GW has a very different problem to solve if trying to maximize profit (assuming that is their goal) than a concert venue or the like. GW might be able to make more money by either raising or lowering their prices, where as most venues with ever rising prices know which direction they are going. It's a tricky problem for GW, but many other companies seem to handle it a lot better. I am no expert on market research, but it seems to help other folks quite a bit.

Seen from Atia:

Next week hints from WD:
Help from Azyr - Death from the stars - the Tidewall rises

Could be Seraphon/Lizardmen related?

Anything other than good/bad power armour been released yet? Skaven?

There were Shaven repacks, but no new releases for anything other than Stormcast and Bloodhound. Though considering the whole line, I'd hesitate to call the latter "bad power armor".

Power armoured bad guys? What else are they, if not that?

 Fenrir Kitsune wrote:
Power armoured bad guys? What else are they, if not that?

Mostly naked bad guys with scarce, decorative bits of armour added to highlight the bulging muscles they like to parade about?

Ooh, colour me intrigued. Azyr could mean anything order related really, as that's where they were hiding during the Age of Chaos.

Let's hope it's not Stormcast related. Anything but Stormcasts

 Bottle wrote:
Ooh, colour me intrigued. Azyr could mean anything order related really, as that's where they were hiding during the Age of Chaos.

Let's hope it's not Stormcast related. Anything but Stormcasts

I think it might just be Lizardmen, as they've had a few kits marked as "Sold out, no longer available" for a while now. on the US site. Including Saurus Cav' and Temple Guard.

Definitely Seraphon.

 judgedoug wrote:
Definitely Seraphon.

Do you have a source on this or just speculation?

Because Azyr is where the Stormcast are holed up, and there's still some stuff we have not seen released.

 Kanluwen wrote:

 judgedoug wrote:
Definitely Seraphon.

Do you have a source on this or just speculation?

Because Azyr is where the Stormcast are holed up, and there's still some stuff we have not seen released.

My source has been pretty badass in the past; I'll try to get confirmations.

So will this just be a case of rebranding the existing lizard men range or are we going to see the next 'proper' AoS faction with all the shiny toys that entails?

 judgedoug wrote:

 Kanluwen wrote:

 judgedoug wrote:
Definitely Seraphon.

Do you have a source on this or just speculation?

Because Azyr is where the Stormcast are holed up, and there's still some stuff we have not seen released.

My source has been pretty badass in the past; I'll try to get confirmations.

I really do hope you're right, I held off on grabbing some stuff for them because of the chance of having kits updated, faint though that is.
I would absolutely love an updated warrior kit. They're a little scrawny, especially compared to the Oldblood/Scar Veteran in the Carnosaur kit,
I'm not asking that they be quite that big, or brawny, but something in that general shape would be lovely.

Teaser from WD91 -

NEXT ISSUE: AID FROM AZYR, STARBORNE SLAUGHTER, THE TIDEWALL RISES...

Not exactly "Help" from Azyr (the translation), but I hope it's something new and shiny, and not just a repack

If they could get the proportions of a new warrior kit on to par with the body available with the Carnosaur, I would be a happy lizard.

I guess I could settle for a few new character models in a worst case scenario.

Please something besides just repacks!

It seems a bit unlikely there will be a massive amount of new figures for Lizard Men. GW clearly can't get stuff out the door very quickly, judging by the relatively few Sigmarine kits available, and the activity going on for 40K.

That said, I would be mildly interested in new or repackaged Lizardmen because I think I could save a lot of money by converting Papo and Schleich dinosaurs for an army.

There should be some round base re-boxes going on for Seraphon afaik^^

I hope they eventually get around to doing some of the other factions. Saying "we're a miniature company, not a game company" can only be taken serious if you actually put out new models.

(Ok, i lie, I'll never take them seriously when they use that lame excuse for bad rules. )

Yeah, I'm still holding to my suspicion that we're going to see far fewer new models than most expect. Outside of Sigmarines and BloodGore SkullTribe, have we seen any actual new kits? (Aside from terrain, obviously.) I don't think the Skaven got anything new after the Endtimes releases.

The "seraphon" already have a pretty extensive plastic range. I'd be surprised to see any additional kits beyond repacks.

Isn't the slaan still a notsofinecast model? I wouldn't mind seeing a plastic version with different options where you could build it as a regular slaan, Kroak or Tetto'eko. Or a box of plastic kroxigors?

But, I'm betting if anything it will just be the same plastic stuff repacked with round bases like they did with the treemen

With the regularity lizardmen armies run kroxigors and floating chairs of some sort, it's really silly we haven't seen plastic versions yet.

The Kroxigors are really ugly and out of date. Their positions were taken up by Darklands Dynndraig and Krokodar, who are a hell of a lot cooler looking. Always thought the old metals had really weird proportions. Looked kind of twisted up. Some modern sculpting would at least get them on par with all the modern lizard kits.

I've also wanted a Slann for years but refuse to buy either the metal or the finecast. Heck, I'd love a battery of floating fatties hovering around the battlefield muddling up my opponents' magic. Would make for great fun (my proxy Slann is a Mierce snakeman wizard accompanied by a bunch of snakemen acting as an honor guard).

Give me a reason to give you money GW! I dare you! I double dog dare you!

 judgedoug wrote:

 Kanluwen wrote:

 judgedoug wrote:
Definitely Seraphon.

Do you have a source on this or just speculation?

Because Azyr is where the Stormcast are holed up, and there's still some stuff we have not seen released.

My source has been pretty badass in the past; I'll try to get confirmations.

WHITE DWARF WEEKLY 93 (ENGLISH) 4
WARHAMMER: VISIONS 22 (ENGLISH) 12
TAU EMPIRE TIDEWALL GUNRIG Plastic Box 60
TAU EMPIRE TIDEWALL SHIELDLINE Plastic Box 55
TAU EMPIRE TIDEWALL DRONEPORT Plastic Box 50
BATTLETOME: SERAPHON (ENGLISH) Book (HB) 49.5
BATTLETOME: SERAPHON (FRENCH) Book (HB) 49.5
SERAPHON SAURUS WARRIORS Plastic Box 38
SERAPHON SKINKS Plastic Box 35
SERAPHON BASTILADON Plastic Box 60
SERAPHON STEGADON Plastic Box 58
SERAPHON CARNOSAUR Plastic Box 85
SERAPHON SAURUS KNIGHTS Plastic Box 35
SERAPHON SAURUS GUARD Plastic Box 55
SERAPHON TERRADON RIDERS Plastic Box 60
SKINK STARPRIEST Plastic Clam 20
SERAPHON THUNDERBEAST HOST Plastic Box 210
GAUNTS GHOSTS:GUNS OF TANITH (N/AMERICA) Novel 14
REALMGATE WARS: SANDS OF BLOOD (AUDIOBK) Audio Book 17.5
CHAMELEON SKINKS Finecast Clam 25 - DIRECT ONLY!
SERAPHON SAURUS ETERNITY WARDEN Finecast Clam 20 - DIRECT ONLY!
SAURUS SUNBLOOD Finecast Clam 25 - DIRECT ONLY!
SKINK PRIEST WITH FEATHERED CLOAK Finecast Clam 16 - DIRECT ONLY!
SAURUS SCAR VETERAN ON COLD ONE Finecast Clam 17 - DIRECT ONLY!
KROXIGOR Finecast Box 52 - DIRECT ONLY!
LORD KROAK Finecast Box 50 - DIRECT ONLY!
SERAPHON RAZORDON Finecast Box 30 - DIRECT ONLY!
SERAPHON SALAMANDER Finecast Box 30 - DIRECT ONLY!
SAURUS STARGLYPH BEARER Finecast Box 22 - DIRECT ONLY!
SLANN STARMASTER Finecast Box 50 - DIRECT ONLY!
SKINK STARSEER Finecast Box 50 - DIRECT ONLY!
BATTLETOME: SERAPHON (LTD ED.) Book (HB) 140 - DIRECT ONLY!