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Reecius wrote:Just got off the phone with GW, the price increases are legit.

Oh, and we own a FLGS and got the price sheets directly from the source.

WTF, GW? Do you WANT people to play other games? I don't get this.

Yay, a reliable source! Thanks, Reece.

The prices as listed earlier in the thread are the right ones then?

Zid wrote:

Reecius wrote:Just got off the phone with GW, the price increases are legit.

Oh, and we own a FLGS and got the price sheets directly from the source.

WTF, GW? Do you WANT people to play other games? I don't get this.

Aye, its making warmahordes look more and more appealing. Cheaper, nice models, and great community.

The thing I appreciated with it was literally straight out of the $50 (CAD) battle box, I was able to play. I didnt need to buy a codex or rulebook since it came with a quick ruleset sheet which teaches you the game. Also gives you a warcaster and jacks...

Is it as big and grand scale as 40k? No, not until you start getting into the 50 point games, but even that will only cost you 300-400 vs a 2k point game for 40k which will run you about $600... well probably like $800-$1000 now lol

The prices listed earlier were a bit off, but mostly accurate. The Stormraven and Land Raider indeed went to second mortgage on your home expensive.

Some of the other SKU's weren't right, but it is really close.

Sooooooooooooooo stupid.

Reecius wrote:The prices listed earlier were a bit off, but mostly accurate. The Stormraven and Land Raider indeed went to second mortgage on your home expensive.

Some of the other SKU's weren't right, but it is really close.

Sooooooooooooooo stupid.

Good to know. Thanks for the update!

Well sadly I'm starting a family and it's time to hang up my wargaming. So anyone interested in some blood angels and imperial guard hydras let me know lol

Nagashek wrote:

Dantalian wrote:Sales go down, raise prices to match it.

Stop advertising, losing potential new customers to lack of knowledge. Now they are going to start to lose new customers to price as well.

Where the hell did the people who run GW get their buisness education?

Greendale Community College

E Pluribus Anus.

as I said ....

Well, do you really guys think that GW is worrying about customer complains due to prices increase? This is the one of GW goals to become a “Premium Hobby”, what does it mean is they want to sell less with higher profit margin.

This activity will let them to reduce manpower and other non-value added in their process, therefore increase in profitability of company.

Look at the Forgeworld, to manufacture the resin model from RTV silicone mould is cheaper than from plastic injection. I can assure you that GW margin is about 15% (bear in mind ALL retailers get 35% discount) where FW is 300%+.

So what is better for business? Sell 1 squad of 10 Kriegs form £36 – made from resin for max. £5 cost … or squad of 10 plastic moulding injection duds for £20 made for £8? How many plastic injection duds you have to sell to make same profit? Who much logistic and manpower must be used for that?


Even if the GW sales drops form 20%, they will still make massive profit on reduction of operational cost and other non-value added.

Conclusion: I stop buying GW dudsmens last year after prices increase and seeing their policy and I redirected my cash to PP, why? Because I got same fun, better balanced armies, cheaper models, good customer service (official PP forum!). for £300 I got 2 x 50 pts armies, where in GW world I would have just one….

This is truly stunning.

As a strategic business guy (the day job) their entire management team I think needs to go.

I honestly don't think they really understand their market, or their game. They claim its a casual game, but are pricing themselves out of any kind of "casual" market.

The barrier to entry was already a steep investment (I have to build and paint my toys?) but this? these prices are insane.

So who wants to organize an worldwide boycott?
I wish I were rich enough to buy the company and fire these guys.

Kinda off topic but I don't see the ork battlewagon on the list. An I missing something? I need to pick 3 up and debating if I need to do it at this very moment ir not.

davethepak wrote:So who wants to organize an worldwide boycott?

You're looking for the boycott thread, I think.

Not all SKUs went up in price, only about 30% of them.

The rest or more will likely go up next year.

Reecius wrote:The prices listed earlier were a bit off, but mostly accurate. The Stormraven and Land Raider indeed went to second mortgage on your home expensive.

Some of the other SKU's weren't right, but it is really close.

Sooooooooooooooo stupid.

Did you get the when?

First of June the prices go into effect. We have until Thursday of next week, possibly Friday to buy anything at the current price.

Reecius, you able to comment how much land raiders are actually going to be?

Reecius wrote:Not all SKUs went up in price, only about 30% of them.

The rest or more will likely go up next year.

Thank you.

The price you guys saw was accurate for Land Raiders and Storm Ravens.

god.ra wrote:

Nagashek wrote:

Dantalian wrote:Sales go down, raise prices to match it.

Stop advertising, losing potential new customers to lack of knowledge. Now they are going to start to lose new customers to price as well.

Where the hell did the people who run GW get their buisness education?

Greendale Community College

E Pluribus Anus.

as I said ....

Look at the Forgeworld, to manufacture the resin model from RTV silicone mould is cheaper than from plastic injection. I can assure you that GW margin is about 15% (bear in mind ALL retailers get 35% discount) where FW is 300%+.

So what is better for business? Sell 1 squad of 10 Kriegs form £36 – made from resin for max. £5 cost … or squad of 10 plastic moulding injection duds for £20 made for £8? How many plastic injection duds you have to sell to make same profit? Who much logistic and manpower must be used for that?


Even if the GW sales drops form 20%, they will still make massive profit on reduction of operational cost and other non-value added.

Conclusion: I stop buying GW dudsmens last year after prices increase and seeing their policy and I redirected my cash to PP, why? Because I got same fun, better balanced armies, cheaper models, good customer service (official PP forum!). for £300 I got 2 x 50 pts armies, where in GW world I would have just one….

As someone who works in marketing, manufacturing distribution and supply chain, unless GW is operation on some other planet, (well, their manager is) a lot of these things are very untrue.

Plastic injection is DIRT cheap compared to resin. The start up capital and tooling costs (making the molds) are VERY expensive comparativly, but the economies of scale, the time to final inventory and labor are NOTHING compared to resin per unit. Plastic is very very cheap. You just have to sell a lot of them.
Which as they just raised their prices...they wont.

Higher prices only work for a small amount of time...as soon as volumes drop your per unit price goes up on your fixed costs (machines, facilities, non-variable labor, licensing, etc.) this VERY quickly can make anything unprofitable.

The challenge for GW is that the idiots making the game don't get the fact they are selling a game.
They think "hey we make great models, people will pay". No, they are selling entertainment, which their competitors are easily able to do for less.

That and here is a hint gw: if a model is not selling enough (oh, like say...a biovore, or stealth suits, or the command squad) maybe instead of making the models more expensive to make more money, how about making the rules suck less (i.e. the real incentive - to play with them).
I mean has any at gw wondered why hive guard sell more than biovores? Or why GK sell better than tau?

Get a clue GW....time for a worldwide boycott.

JOHIRA wrote:Plenty of other companies offer equivalent or even superior products to GW at a lower price (Red Box Games and Infinity for a start) .

That depends on what you're looking for. For me, the only company that even comes close is Defiance, and they're far from established. In simple terms, I will not play a large battle game that doesn't have multi-part plastic models. The Mongoose SST game was promising for a while, but we all know how that turned out...

JOHIRA wrote:GW's miniatures are not that great

They're not true and pure works of art, but they are the standard by which other manufacturers (Mantic, Defiance, etc.) are evaluated.

JOHIRA wrote:their aesthetic is not that great

That's rather subjective.

JOHIRA wrote:their rules are downright terrible

GW rules are quite good and are about to be updated. While they are a little more "casual" than several other rules sets, I would gladly take GW's rules-- where you might have to look at designer intent every once and again-- over (for instance) Corvus Belli's Infinity rules, which aren't even translated correctly, or Warmachine's combo-oriented play.

JOHIRA wrote:and their IP has become stale and uninteresting compared to their competitors.

This is close to objectively wrong. GW's IP is so popular and valuable that outside companies pay GW in order to have the chance to use GW IP!

JOHIRA wrote:The only thing GW can offer that their rivals can't is that you can go into any gaming shop in the world and chances are good if anyone plays miniatures there, that someone will play GW.

That is a strong advantage of GW, though not their only advantage. GW also has their own retail network, magazine, etc.

JOHIRA wrote:If they want to press that market advantage, they need to make their miniatures cheaper than their competitors.

Says who? GW's been doing quite well thus far, and if past trends hold, they're about to spike up dramatically with 6th edition 40k and The Hobbit up for release soon...

Cyporiean wrote:
Also Brushfire from On The Lamb
http://www.on-the-lamb.com
For $71* you and a buddy are all set.

*Two $35 Warbands & a $1 PDF Rulebook

71 Dollars and all I get are 10 tiny standard quality miniatures? Are you even being serious here? You are no better than GW, sorry Pal.

Max Jet wrote:

Cyporiean wrote:
Also Brushfire from On The Lamb
http://www.on-the-lamb.com
For $71* you and a buddy are all set.

*Two $35 Warbands & a $1 PDF Rulebook

71 Dollars and all I get are 10 tiny standard quality miniatures? Are you even being serious here? You are no better than GW, sorry Pal.

Depending on the faction your dealing with 40mm or 50mm figures, and unlike GW we give you every option the unit can take for every model.



In addition, Brushfire's standard game size is 10 to 20 miniatures.

Cyporiean wrote:

Max Jet wrote:

Cyporiean wrote:
Also Brushfire from On The Lamb
http://www.on-the-lamb.com
For $71* you and a buddy are all set.

*Two $35 Warbands & a $1 PDF Rulebook

71 Dollars and all I get are 10 tiny standard quality miniatures? Are you even being serious here? You are no better than GW, sorry Pal.

Depending on the faction your dealing with 40mm or 50mm figures, and unlike GW we give you every option the unit can take for every model.

Spoiler:

In addition, Brushfire's standard game size is 10 to 20 miniatures.

Then excuse my ignorance. It sounds better now, but still too expensive for my personal own taste as your competition (as long as it fits your taste) does have better offers. In addition I don't think the game size might be a good argument. A decent game requiring 5 Miniatures is in no right to charge the price of a 30 miniatures game, I think you get the point.

But please do accept my apology for the snarky remark.

Max Jet wrote:Then excuse my ignorance. It sounds better now, but still too expensive for my personal own taste as your competition (as long as it fits your taste) does have better offers. In addition I don't think the game size might be a good argument. A decent game requiring 5 Miniatures is in no right to charge the price of a 30 miniatures game, I think you get the point.

But please do accept my apology for the snarky remark.

No worries, We've had worst slung at us.

I will point out though that Warmachine starter sets give you 3~4 models with no options for $50, where as ours are 5~6 with options for $35 (Which also have Dice and Quickstart rules).

I can also confirm a price hike for Germany, taking effect 4th June. Retailers got informed today by email. The list is not as long and brutal as the proposed US list, still 150 price increases and one drop (Sentinel goes down 2€). Here some examples:

13 € up: Storm Raven and Mumak
10€ up: Batallions of Vampire Counts, Orcs&Goblins, Dark Elves, and Tomb Kings. Battleforces of Space Marines, Blood Angels, Chaos Space Marines, and Dark Eldar.
5€ up: Batallions of Warriors of Chaos, Empire, Skaven, Lizardmen, Hgh Elves, Oger Kingdoms, plus Battleforces of Dark Angels Ravenwing, Space Wolves, Orks, Eldar, Cadia, Tyranids, Necrons, Tau, and Daemons.
7€ up: Codex Space Marines, Predator, Daemon Prince, Mordor Troll (Bastion up 9.50€).
6€ up: Codex Tau and Black Templar (were not raised to 26€ at last price hike, now catched up), DA Veterans, Skaven HPA (Garden of Morr up 6.50€)
4€ up: Modular regiment bases.
3.50 € up: All hardcover armybooks, Aegis Defense Line, Empire Wizard, Administratum, Seekers, Orc Boar Riders, Pistoliers, Marauder Horsemen, Screaming Bell, Coven Throne.
plus a hundred price rises of 3€ or below.

Fun fact: Land Raider prices stay the same (although Rhino, CSM Rhino, Drop Pod, Razorback, Raider, Pickup and Command Barge go up 3€).

Reecius wrote:The prices listed earlier were a bit off, but mostly accurate. The Stormraven and Land Raider indeed went to second mortgage on your home expensive.

Some of the other SKU's weren't right, but it is really close.

Sooooooooooooooo stupid.

Has FFG released the intended price of the Descent 2nd Edition board game to retailers yet? I'm curious to see if that boxed sequel to a very fun game with a bunch of tiles and tons of minis will end up costing around the price of a Storm Raven.

We have not received anything from FFG as of yet.

I wonder, FLGS owners, do you find GW products selling more or less these days?

I'm curious if these annual price increases are actually reducing volume of sales or not.

To that end, if the volume isn't going down there is little reason for GW to discontinue its price increases. The incentives for doing so are obvious.

TobyDog wrote:Its June 1...
And some of the prices Are insane...

$74.25 for any of the Land raiders

How about no?...I WILL NOT pay anything close to that for a LR. Ive been toying with the idea of getting a LR and the Chapterhouse conversion kit, but at that price both companies will lose the sale.

@Dracos

Too son to tell. The news on this just broke, most of our customers don't know yet and the increases won't go into effect until June.

Fantasy has dwindled big time though. 40K has always been a big seller for us, we'll see what happens.

Hey pissed-off gamers:

Drop GW like a hot rock. Check out Infinity, it's just as fun- and isn't produced by a bunch of corporate jackasses who blatantly pull "eff you gimme your money" moves.

Sorry Reecius I was more referring to the result of the same thing last year. IIRC, they did a very similar, though perhaps less dramatic, increase at the same time.

Lets not even limit it to that single increase. Do you notice a decrease in sales following any of GWs price increases? Are sales of GW products on the decline over the last few years for you?

Don't think Reece/FLG has been around that long I'm afraid...

Thanks for the confirmations Reece.