$25 max is more than reasonable. I haven't purchased a Tactical Squad in awhile as I have a full company built and painted, but I am expanding my Chaos army so will be in a similar boat with them quite soon. But I feel these are overpriced as well (not to get off-topic).

Around $20 US seems fair for me

Back in the day it was £10 for a tactical squad and 5 for a combat squad! Id say £15 is about right so whats that $20?

http://www.darksphere.co.uk/

What really gets up my nose is the fact that a Space Marine Tactical Squad in New Zealand is $73 NZD!!!! There is no way in hell they are worth that much! Maybe thats why Austrailasin GW sales are down 15% and continue to fall each year!

Given the current exchange rate if i imported the same thing direct from the US it would only cost $46.82 NZD and you cant tell me that freight is going to be $26.15 NZD!

Come on GW grow a brain! the reason your sales are falling (and overall income) is because you are charging to much for the product! Little advice, drop the price and you'll sell more product, sell more product you make more profit, make more profit and your shareholders are happy!

Complaining about the prices due to exchange rates is like comparing apples and oranges.

This is a simplistic explanation, but it is on target....

John opens up a gaming store and only sells space marines. It costs him, after rent, wages etc 100 dollars a month to run. He wants to make 20 dollars profit a month. He sells space marines at 12 dollars a pop, this only needing to sell 100 a month to achieve his goals.

Aussie Jack or Canadian Pierre open up gaming stores based on John's model. However, due to taxes, higher minimum wage etc, their operating costs are 200 a month. Guess how they make that up? By selling space marines at 24 dollars a pop.

As for the company selling more at lower prices, think of it this way. It costs me 3 dollars a box to make space marines, including labor and shipping. I lower prices, and start selling twice as many space marines. But now I have to double my labor and shipping costs, so....am I making more money for more work? Nope. In fact, since I need to hire more workers, I have to hire more HR support, pay more benefits.... So there is no incentive to lower the prices, sell more, and create more work for myself. Now if GW went overseas and started paying sub minimum wage prices for more efficient workers, then yes, it becomes cost effective.

Back when I got into the hobby, I needed gaming figures. Reapers at the time averaged 3-3.50 a pop. GW figures were not much cheaper, but had the bonus of being locally available, this negating the need' to pay for shipping. GW figures are, except for characters and larger figures, still the cheapest around.

Wildstorm wrote:

infinite_array wrote:I'm going to go with... anywhere from $15-$25.

There's a lot on the sprues that really isn't necessary, and could be taken off and put onto a 'bits' sprue. At the same time, the box doesn't contain everything a Tactical squad can take, which is also a turnoff.

Agreed!

I really wish they would quit selling them by squads and just sell a box of 10 Marines with Bolters and another box with Bolt Pistol/CCW. Then sell an Assault Weapons box with 1 of each and a Heavy Weapons box with 1 of each. You decide if you are building Tac, Assault, Dev, blah, blah... but no, that would be too easy and require too much thinking ahead.

Sigh

In second edition you could buy the metal tactical squad, which cost about 25-30 dollars and came with one flamer and one heavy bolter. If you wanted a Devestator squad the box set came with five metal minis, a sgt and one each missile launcher, heavy bolter, plasma cannon, las cannon.
Then they had the "warriors of the Imperium" box, six plain no frills plastic tactical marines you needed to finish out a dev squad. Also all of the heavy or special weapon troopers were available in blisters so you really did just piece together the models to make up your squads. All inclusive plastic kits are a 3rd/4th edition thing and the missing pieces were no big deal until the blister pack guys went away

25-30 since they are just wonderful models.

Here we pay €30,- which is about $42,-

I'd expected them to be €25,- though (about $35,-). I would have paid that without thinking about it too much, so I guess that's the price I find reasonable.

I went for around £17/$25.

There now £23 in the Uk $37 dollars in american money... am I right in saying that you guys are paying $50 for these at the moment?

Id say around 30 dollars. That seems very reasonable to me. 3 dollars per model + all the little extra bits.

I personally think you get a lot for a tactical marine box for the money, bitz wise and points wise. It's the other kits that should drop lower.

Uhhhhhh, since the price is $37.25, maybe $37.25?
What point is the OP trying to make here? Is this another "GW is unreasonably over-priced" thread? Guess its about time...


Automatically Appended Next Post:

nickick wrote:I remember time time when you could get 10 marines for under £15...

Over $50 for a squad of marines, realy?

There used to be Indians where I live, so what's your point?

Listen folks, if pricing inequitities are your real dealbreakers, I'm surprised as many of you aren't riding in mass transit, as gas prices and vehicle prices are wildly varied in price from country to country. Its almost as if the local economies drive prices or something...

I really cannot understand people going over 25$, and even 20$ seems me a limit-reasonable price for plastic soldiers...

I'd have to say about £15, which I assume works out around $35. Simply because I remember when they were £15 when I was younger...

Depending on what they add to the kit, up to $30 is reasonable.

Any higher and we're starting to talk Terminator prices from a few years ago.

15-25 USD seems fair to me.

SoloFalcon1138 wrote:
Listen folks, if pricing inequitities are your real dealbreakers, I'm surprised as many of you aren't riding in mass transit, as gas prices and vehicle prices are wildly varied in price from country to country. Its almost as if the local economies drive prices or something...

I'm using public transportation regularly.

Try to write down a 2000pts list of IG, one of SM, one of necron and one of orks...While the number of minis change a lot from list to list (So the quantity of Plastic and work to make them too), the total price of each Army is nearly the Same...So, I think GW decide prices to Don't let a particuar Army to cost less then others, so there wont be the 50% of Players buying just SM or something else...

Anyway, I think that 25$ - 30$ is the right range for a T Squad, and by thinking that SM are the center of the GW universe, every other box should be priced around the price of a SM T Squad...

GW should also make boes like the new GK ones...With a single box you have 4 choices of different Squad...Otherwise, GW should make a standard SM box with bolters ( every single SM is the same in every squad ecept for weapons), and make bits box with weapons to assemble the various squad, but in that case, let shops sells the bits, because right now, or at least in Italy, shops sells only GW boxes, so conversion kits, arious bits and particular charcters MUST be ordered via Web...Last week I spent 22EU for a Terminator Librarian, plus 15EU of shipping...that's a robbery....

Zebra88

I think rather than change the price, they should throw in more models, I'd be more willing to pay the current price if there were say another 5 marines in the box. That would be a good business sense to, because then you'd have half a squad left over and would be more likely to buy an additional box. That would also lend itself to people buying more paint, super glue, etc... Course then again, I'm not a business minded person, so what do I know. Also, I'm shelling out the cash for the current box, so why wouldn't they just keep taking me for all I'm worth... damn plastic crack!

I voted for the $25-$30 because I play fantasy as well and even though you need a hell of a lot more models for fantasy the basic kits for pretty much all of them for almost any army is $25-$30. I know that the set comes with a bunch of nice bits and such but it still shouldn't cost so much for just 10 guys.



I love 40k but almost everyone at my LFGS has quit or sold their army because they don't want to keep up with the prices on the models. There are only about 5 people with 40k armies anymore when there used to be around 40-50 people.

RatBot wrote:25 USD is the very maximum they should be, and every other box and blister should be adjusted appropriately. In fact, that's roughly 2/3 the current price. Considering the average full 2000 point army clocks in at ~$600, this adjustment would make an army roughly $400, which is, IMO, reasonable.

The three of you who voted $40+ are clearly insane and should be institutionalized.

agreed

Now that I think about it. I would like to change my original vote of 20-25 to 25-30..
In all seriousness, they are worth it.
There is nothing as detailed that you can get that size for $2 dollars...
However, I would gladly pay an extra five dollars if the box came with an extra sprue that allows for the models to be made anyway that they are available.

When I started many moons ago they were £10 (roughly $15) for a 10 man squad.
Since then a single sprue has been added with a few more weapon options and pretty gubbins but the price has gone up to £23 ($36) for virtually the same product.

Personally I think £20 (31$) is a push considering the amount of bitz you get from every box now. Like others have said I'd rather there was a basic box and cheaper upgrade sprues.

Here in NZ we pay $66 USD(42 BP) for a tactical squad. . . .

Sucks to be a kiwi sometimes

15-25, as mentioned above that is the reasonable prices for those mehreens.

I'd say between 25-30 since the mini's are very well detailed, and, in my case at least, I'm talking about actual store price. Maybe it only costs GW 10 to make a box but my FLGS still needs to make a profit. So GW sells the kit for 20 to the GS and then that game store doubltes the price too. That's how we get the near $40 cost.

For online orders I would apreshiate a slight price reduction but I understand that don't want to canabalize sales from people they sell to. Maybe keep the tac sqaud the same but for more specialty items reduce the price so we can add more variety to our armies.

redkommando wrote:Here in NZ we pay $66 USD(42 BP) for a tactical squad. . . .

Sucks to be a kiwi sometimes

Ouch

Kudos to anyone in NZ or OZ who can still afford to play.

I think about $30 is reasonable. They are the best plastics I've seen around, though I think they've swapped to a worse formula in recent years and have worse mould lines, they are still pretty good.

Unfortunately in Australia they cost more than double that.

 SgtSixkilla wrote:
Damn. I thought I was unreasonable. You guys would HATE IT in Norway. I'm severely anti-corporation, and even I don't demand that they take a loss for me to buy their products.

well American usually quote prices before tax. what's VAT like in Norway, like 25%?

For what you get in the standard Tactical Squad box I cant see spending more then $20-25. IF they included every option in the list entry (plasma cannon, lascannon, heavy bolter, multi-melta and combi-weapons for the Sergeant) then I could see the price their at now.

I reckon around $20-25, which is roughly what it was a few years back I think. That is around £18 right?

Back when I started, they use to be $25 USD AND my first land raider was only $45 when they first came out.

 oadie wrote:
Obviously, I'd love to see them sold for a pittance, but it's a niche hobby, so you can't really expect "reasonable" prices, in the same way you can compare loaves of bread from one market or another. I'd say $25 for a tac squad is the absolute upper limit of what I'd call a "reasonable" price. Make it closer to $15-20 and I'd drop the quotation marks. Any lower than that and I'm as giddy as a schoolgirl (who hasn't yet realized that she has a beard).

$15 dollars would be less than it costs stores to buy it in for (over in the UK anyway) but I agree with you that £16 ($25) is reasonable, however GW aren't a reasonable company haha

I wouldn't mind the current prices if like the GK's you got all the bits you could want in the one box.
When I started you could get the catalogue of all the minis they mad and just order the bits you wanted, this was great and let you build what you wanted for a reasonable price.
The Tac's aren't that bad but the finecast stuff is really taking the biscuit.
Look at the Sternguard you pay £ 25.50 for the base sqaud of 5 and if you want all the weapons they can have you need to buy 2 dev boxes @£20.50 sternguard upgrade packs (web only) @£6.00 and 2 more boxes with power fists in. Assuming you don't want the 2 extra fists that brings the total for a sqaud with all options to £78.50.
That is the issue not the plastic box that costs £5or so more than you think is appropriate. That is US$ is 125.50 at todays exchange rate for 5 minis.
Or you could just look at the devs £80.50 if you want 4 meltas in your squad!

nmessina wrote:
I picked 5-10 , i can go to the store and get more green army men for alot less....granted ik there is alot more that goes into making a GW product, including bits and options that you get but it all comes down to one thing. THEY ARE PLASTIC, i might go buy a mold machine and start putting them out lol. GW has staff to pay and a business to run so they won't cut anyone a break so im with the majority of the people on the forum, 2$ a model i can deal with. I don't agree but ik in this economy (for all you U.S. folks) they are struggling. This still doesnt expalin the price increase on all models but thats another thread.

BTW, they do make the best minis and are great so i can't complain, but i won't be happy until plastic tanks cost 15-20 bucks not 60

Why not go buy a mold then? Would you be interested to learn that a high pressure plastic injection mold will cost in the region of $1,000,000? I mean, they easily make their money back because they sell so many miniatures, but if you're wondering why no-one's doing this, that'd probably be a large reason for it.

Does anyone know the profit margin of GW? because if they are doing a 50% profit and their dropping it to 25%, they would still make money, but the demand will go up and need more employees. So I think we need real number to start arguing about the price. Another thing, do anyone understand the fact that they need to put the price around the role in the real army. If they would only charge for the plastic, everybody would of play draigowing or other small army. They would get an army for around 200$ .
BTW, i hate those prices line anyones else!

If a10 man tactical squad was only $20 it would be £12 here in the UK. That seems cheap as chips.

boowtf22 wrote:
Does anyone know the profit margin of GW? because if they are doing a 50% profit and their dropping it to 25%, they would still make money, but the demand will go up and need more employees. So I think we need real number to start arguing about the price. Another thing, do anyone understand the fact that they need to put the price around the role in the real army. If they would only charge for the plastic, everybody would of play draigowing or other small army. They would get an army for around 200$ .
BTW, i hate those prices line anyones else!

I know Dark Vengeance, if a store bought it in the UK, was £32 (this was for the limited edition set) and it was sold for £65. There's a little extra profit to me made by retailers from these, but smaller stuff, I think the £23 tactical marines is about £12 to buy trade value.

I know from one of the GW staff members themselves they get 50% discount on items. So I reckon GW make a boxset for about £4, maybe less, I wouldn't be surprised.

I love 40K, I love the models, I love the game, but GW can't keep putting their prices up year on year. They'll lose their fan base eventually

I would be happy with $35 or even $40 marines here as even that is 33% off Australian prices. But i seriously think they are only worth $20-25. What I really would like to see Is things like a land raider and Valkyrie to drop from $110 to something like $60 or $70, before a price drop in infantry

What I would like to see is proper competition. That way, GW would be forced to put the prices closer to the lowest amount they can make a profit on them, which would be better for everyone, not to mention that far more people would get to enjoy another game as well, rather than all other games being order-only, without as many gaming clubs set up.

Dream Forge Games offering 20 man squads of very high quality minis with lots of extras and bits is really making me reevaluate the worth of the GW 10 man tac squad.

 p_gray99 wrote:
What I would like to see is proper competition. That way, GW would be forced to put the prices closer to the lowest amount they can make a profit on them, which would be better for everyone, not to mention that far more people would get to enjoy another game as well, rather than all other games being order-only, without as many gaming clubs set up.

We can probably take a guess at what the market price would be by looking at a similar item where there are multiple suppliers of similar items.

The obvious ones I can think of would be Napoleonic or World War 2 plastics.

20$ for 10 marines, sounds about right for molds that have already paid themselves back

I voted for 30-35 USD, but I guess that is mainly because that is so cheap compared to what us Australians have to pay. $62 AUD when the Australian dollar is worth more than the Greenback is a load of hogwash. Half price would make me quite happy.

It does not matter what gw how hard gw has been shown to inflate. Consider they have the economy cornered and instead of taking into account what you wish to pay realize they can jack the prices up even higher and force you to pay what they want. Were lucky prices are how they are considering nothing prevents them from setting them sky high.

$1 Australia Dollar is currently equivalent to $1.03 US

10 Man Tac squad in the US currently costs $37.25 online
10 Man Tac squad in AUS currently costs $62.00 online

What is justice?

OK let's face it, customers want to save money, sellers want to profit.
And we dwell in a expensive compared with some alternatives like video games or soccer.


Automatically Appended Next Post:

 Xendarc wrote:
$1 Australia Dollar is currently equivalent to $1.03 US

10 Man Tac squad in the US currently costs $37.25 online
10 Man Tac squad in AUS currently costs $62.00 online

What is justice?

TAC SQUAD cost above 150 BRL. 1 US Dollar buys aprox. 1,90 BRL.

 p_gray99 wrote:
Would you be interested to learn that a high pressure plastic injection mold will cost in the region of $1,000,000?.

Completely and utterly false information in every possible way. Go look at the Dreamforge Kickstarter and actually learn some raw data before posting.

COULD WE POSSIBLY HAVE SOME FIGUERES IN SOME DECENT MONEY!!
No really, Pounds would be good too

Yeah, I don't think people realize just how cheap they make these plastic bastards for...it costs them very, very little to make a tactical sprue.

They sell them for $35, and it doesn't even include all the options that the squad can take.

They broke even on those molding machines a longass time ago.

I don't think you realize how much cost there is other than just raw materials.

Partially correct. Raw materials are very cheap, its true. Even the most expensive plastics cost about four dollars a pound, and a sprue weighs MUCH less then a pound.

In fact even sculpting the models is (relatively) cheap, if not time consuming.

It takes about a year to produce a plastic kit (to GW's usual standard at least), so it would be about sixty thousand Pounds (the price of hiring a sculptor for a year) for the base sculpts. Then you cast it, which will cost about twenty thousand pounds. Still, where breaking cheap. Our space marine kit has cost us about eighty thousand dollars. We can now produce it for about a buck a kit, which is negligible in the long run.

Looking at the GW annual sales report (available here: http://investor.games-workshop.com/2011/07/26/annual-report-2010-2011/) they make about £123.1M a year. Even taking into account the thirty or so other kits they have produced that year (given the base price for space marine kit, thirty kits would cost about 2.4M dollars) they would still be making killer earnings. Of course, we still have to deduct the price of advertising, (I'll be generous and call it twenty million pounds), but there still acquiring about 70M pounds a year. Actually, scrub that, the document lists there profits as 80M pounds a year.
So despite the immense price of producing the kits, advertising them and buying the molding machines, GW is still earning millions. I think they could afford to drop the price of there kits to something more reasonable (maybe twenty dollars a box?). They could probably even do fifteen.
Under no circumstances feel sorry for GW. They charge ridiculous prices because they have a monopoly on the market (And they do. Thus far other War games such as Hordes and Warmachine have done nothing more than nip around the edges). It has nothing to do with the cost of producing and casting and even advertising the kits.

Finished now,
Me!

Partially correct. Raw materials are very cheap, its true. Even the most expensive plastics cost about four dollars a pound, and a sprue weighs MUCH less then a pound.

In fact even sculpting the models is (relatively) cheap, if not time consuming.

It takes about a year to produce a plastic kit (to GW's usual standard at least), so it would be about sixty thousand Pounds (the price of hiring a sculptor for a year) for the base sculpts. Then you cast it, which will cost about twenty thousand pounds. Still, where breaking cheap. Our space marine kit has cost us about eighty thousand dollars. We can now produce it for about a buck a kit, which is negligible in the long run.

Looking at the GW annual sales report (available here: http://investor.games-workshop.com/2011/07/26/annual-report-2010-2011/) they make about £123.1M a year. Even taking into account the thirty or so other kits they have produced that year (given the base price for space marine kit, thirty kits would cost about 2.4M dollars) they would still be making killer earnings. Of course, we still have to deduct the price of advertising, (I'll be generous and call it twenty million pounds), but there still acquiring about 70M pounds a year. Actually, scrub that, the document lists there profits as 80M pounds a year.
So despite the immense price of producing the kits, advertising them and buying the molding machines, GW is still earning millions. I think they could afford to drop the price of there kits to something more reasonable (maybe twenty dollars a box?). They could probably even do fifteen.
Under no circumstances feel sorry for GW. They charge ridiculous prices because they have a monopoly on the market (And they do. Thus far other War games such as Hordes and Warmachine have done nothing more than nip around the edges). It has nothing to do with the cost of producing and casting and even advertising the kits.

Finished now,
Me!

Actually you are looking at the wrong numbers in that document you are referring to. £123.1M is the revenue of the company that means that the total income (sales) of GW is £123.1M that's without any operational costs, the number you should be looking at is the Operating profit (EBIT, Earnings before interests and taxes) 2011 which is £15.3M down £1M since 2010. Yes GW is earning millions but nothing close to what you claim if it would I would invest my Money in GW without question, just imagine the earnings per share I'd be bloody rich.

Just my two cents.

P.s I'm not a GW share holder BTW

 SgtSixkilla wrote:

infinite_array wrote:At the same time, the box doesn't contain everything a Tactical squad can take, which is also a turnoff.

QFT. The only reason I'm reluctant to give GW my money, but then again it's a big reason. Very very annoying.


Automatically Appended Next Post:

privateherbert24 wrote:I put 10 to 15, to be quite honest, look at the rogue trader era plastics. 30 marines for ten pounds, and now that it's only ten marines, but the quality has risen, i think 15 dollars makes sense. But 35 bucks for ten marines when i could have gotten 30 for 10 back in the day is flat out unreasonable, and I personally like the rogue trader marines more anyway.

Is that taking inflation into the calculation?

Taking into account actual inflation, that would be about 25 pounds for the pack of 30. Also, $50 for a pack of ten tactical marines? Man you are getting Gouged for that. In the US I can find a tactical squad box for a little over $25, which means that even at $25 the person I'm buying from is still making a profit. And since GW has to turn a profit selling the box to the retailer in the first place, I estimate it probably only costs them around $7-$11 to make that box of marines.


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 SoloFalcon1138 wrote:
Listen folks, if pricing inequitities are your real dealbreakers, I'm surprised as many of you aren't riding in mass transit, as gas prices and vehicle prices are wildly varied in price from country to country. Its almost as if the local economies drive prices or something...

I don't even own a car, I walk and take the bus absolutely everywhere.

I think what games workshop charges for their products is fair. True sometimes models are ridiculously expensive compare to relatively bigger kits (quantity of models, plastic etc etc) eg boyz, 10 boys for £18 and 10marines come to £23..... if all models were equally priced then what incentive would there be to buy weaker armies?
Also I believe most of this comes down to supply and demand. If something is wanted then essentially GW (or any company) can charge what they like, people still buy!

Slightly off topic, what's the deal with the multi-model packs e.g. "The flight of the Valkyries" and the now discontinued "Fly boyz" work out the cost, you save nothing..... So why bother??? Seems pointless.
I'm not asking for much, but a fiver?!?? Come on....... These kits cost circa £120 maybe more!!

250 sek (37,75 usd) sounds pretty reasonable to me. They're 280 sek right now though but I can live with that. It's much more reasonable than PPs stuff. Ten regular plastic human infantrymen for 50 usd is insane
http://privateerpress.com/warmachine/gallery/khador/units/winter-guard-rifle-corps

Most of the Tabletop War Gaming / RPG Companies need to face the reality that computer(and console) games, especially MMO's in my opinion, has consumed a HUGE part of their player base. The majority of kids who would of become loyal customers back in the 80's/Early-Mid 90's will simply never play the game. They might see some mini's that are their dads or maybe at a friends house, but when they see how much it costs to play compared to other forms of entertainment it's over before it began. Kids these days have so much more monthly costs: Cell phone bill - $30 to $60; Internet Connection that some parents wouldn't have if it wasn't for their kids or at least the cost to bump the speed from a basic level to a faster gaming level - $20 and this is on the super cheap side.

So now little Jimmy wants to play this cool miniature game where a box of 10 mini's cost $30, plus he needs glue/paint/paint brushes/tools/etc and just to get enough minis to play a small game(which Jimmy is going to get bored with fast) is going to cost a few hundred bucks. Then mom remembers Jimmy asking for some online computer game that cost $60 upfront and is $15 per month guess which one mom is going to get for good ol' Jimmy?

Please don't read to much into what I have said and take it as WH40K sucks compared to MMO's, because if it did I wouldn't be here. I just recently was able to get myself into a schedule where I have some free time each week and Wargaming is what I plan on doing with some of that time. I guess I am just saying that Games Workshops price percentage wise has FAR out paced so many other things that it is getting crazy. They are outpricing their newcomers, the kids and teens, many of whom end up loving the game and become life long players like myself. They are, like so many other RPG/Wargaming companies, shortening the time span between new editions of their games which leads to a certain percentage of people leaving the game who can't afford the constant upgrading, but would continue playing if they could.

I guess I have typed enough for one post and can now /rantoff. A 20% to 25% price reduction on many of Tabletop Wargamming products would be a nice thing, but will never happen. Thanks for reading!

$40 is about the upper limit that I would not feel guilty paying. Anything more and the options an quality need to go up

$32 for the new set seems reasdonable.

I started out playing warhammer over 10 years ago, when a box of tac marines was £12 ($19).

Now of course inflation has occurred, but the current cost of $40 is a joke, and (amongst all the other price rises) has guaranteed I will never buy a legit box of warhammer again. GW really needs to get competitive in the face of an expanding market, 3rd party manufacturers (particularly in countries outside of international law like China), and also the rise of 3d printers in the future. As it stands I can get the same models at less than half the price from other sources.

With this in mind, £15 ($25) seems a reasonable price. Not cheap by any means, but still not expensive enough to force people to seek other retailers or to dissuade people interested in the game.

About $2 per unit sounds right to me.

 privateherbert24 wrote:
I put 10 to 15, to be quite honest, look at the rogue trader era plastics. 30 marines for ten pounds, and now that it's only ten marines, but the quality has risen, i think 15 dollars makes sense. But 35 bucks for ten marines when i could have gotten 30 for 10 back in the day is flat out unreasonable, and I personally like the rogue trader marines more anyway.

Then Australian prices came... I mean seriously? 62 AUD for a pack of marines?

I'd say 30-35, they still have to make a decent profit, I've heard the machines that mold the sprues are ultra expensive

I bought 6 chaos cultists last week for £6 in games workshop itself, yes £6...... and you can bet they were making something on them, I know they are a basic kit, I know they are click together and you can't pose them but one pound each compared to a ridiculous amount for a tac squad..... It's just crazy.

Sorry I meant 5 not 6 for £6!!! That's what having a few week old baby in the house does to ones mind. Soup!

Nor more than 2 dollars per little plastic soldier..or 15 per Vehicles ..and thats if all the options are included since i can spend 0.33 cents delivered for no option little plastic soldiers that look just as good ..just don't have all the options ..

Some of you guys are super unreasonable. GW is a MODEL COMPANY not a game distribute. They make their capital from selling models. They have store fronts, online marketing, and even locations in malls. They are the only gaming company to do that and that is why people play 40K over other tabletop games. I HATE the way the set their codex and price around models. $25-$30 is fare for a 3 sprue. But in actuality it will be bumped up for shipping and distribution fees. Meanwhile companies like Mantic get away with low prices because they outsource to China. Which would you rather fund? The real travesty is Hacked units that you HAVE to have in your army to even TRY to be competitive which sell for $60+ for less plastic then more common models.

I say $50 or more ... I do not use Tactical marines and hope that they raise the prices on them beyond the orbit of the moon.

Actually I have purchased everything that I could ever want from GW when Land Raiders were $50. That was like 5 or six years ago .... a 50% increase over 5 years. I hope they price themselves out of the market TBH.

Thing about GW is this ... they are no longer about the hobby. The company lost being about the hobby when they had to start answering to investors. Investors do not care about the hobby, they care about how much money that they can force GW into producing for them.

Henry Ford: There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.

This is the exact opposite of what corporations do on a daily basis. Their motto would go something like this: Make the cheapest acceptable quality of goods at little to no cost, paying the lowest wage to the workers and getting the maximum profit for investors and upper management ... who are yes men.

I honestly have no idea how much these things cost to make. I said $30-$35 because I feel like once it gets more than that I start complaining about how expensive it is, and if it gets less expensive then I'd probably worry it was too cheap.

I have watch the rhino Go from 3 for 21 dollars (minimal options) to 3 for 105 (minimal options) over the course of the past 20 years (a rise of 500% in price) over a time frame where inflation just barley doubled..the same is true for most of the rest of GW models ..so 2 dollars per plastic army man is about as far as I will go

30 euro for a click together hobbit kit with not one bit?50 dollars seems like a good way to punish 40k players for having nice things.If your going to rip off hobbit fans you know what?Everybody else deserves to be ripped off more.

morfydd wrote:
I have watch the rhino Go from 3 for 21 dollars (minimal options) to 3 for 105 (minimal options) over the course of the past 20 years (a rise of 500% in price) over a time frame where inflation just barley doubled..the same is true for most of the rest of GW models ..so 2 dollars per plastic army man is about as far as I will go

Barley doubled in price or barely doubled in price?

It's also the labour, machine maintenance, advertising, selling expenses, shipping, taxes, duty on products going into another country, and other misc costs that go into it. While it sucks paying alot for their models, I fully understand their pricing, while a bit high, but they're in business while other miniature games are gone. I'm good with where they sit now, at $45 a box in Canada because the store owner has to make some money too. It's not just GW making profit, the hobby shops have to make enough to stay alive too

25 USD would put it in the pleasantly affordable category. 20 USD would be a "I'll take two boxes, please".

3-4 Sprue for $36 USD (thats the price GW sells to retailers) is $9-$12 per sprue. We're not paying per model, we're paying per mold. That has to cover overhead, taxes, and then a target proffit margin. Most models, from what I've seen, are a non-depreciating item (new on spure/in box) and we will pay a slight premium for that.

Additionally, that margin funds future development, new tooling, new facilities, additional staff, future contract work, new software and lisensing. There is also probably some subsidizing of lower volume kits added in to the price. Toyota did something similar with their truck line in the US so they could offer the Prius at a lower price (and they did sell each Prius at a loss for a while from what I've been told). A company needs this proffit margin. To break even just to sell us cheaper products is just silly and unustainable.

In the end they are a company that is out to make money. What I wish, however, is that they would take different route to a growing bottom line: embrace internet retailing, stop the legal hording of IP, focus on the customer, and be aggressive with price to move MORE product at a LOWER price point.

Id say $35 max. There is no reason a box of ork boyz should be $32 and space marines at $50 for the same amount of stuff. Seems silly to me

The plastic costs nothing to make, $10 i WISH, but it should be allowed to go up and down, not be a steady prince and always go up. TDLR; Have a sale now and again.

I recently learned that one can buy a Riptide, R'varna Riptide AND Wraithknight from from a chinese website and it costs less than the R'varna alone from FW. The quality is even up to par with the real ones.
Now certainly the cost of pirating someone elses materials is less than creating the originals, but it really does say something about the wild pricing of GW's products.

Price complaints are fairly pointless, if you don't like GW, buy Mantic or whatever. It's not like there aren't at least a dozen viable alternative companies out there with active playerbases.

depends on how much extra stuff is in the box. Alternate weapons, shoulderpads, heads, acessories and the likes.
I live in the netherlands so ik can't give an opinion on the dollar price.
What's equal in dollars to about 35 euro's I gues.

I'm fine paying 35 euros, which is 47 dollars, for a pack of 10 tacticals tbh. Apparently that makes me one of the few, but hey.

Then again, I don't play marines.

I find all of their models to be unconscionably expensive, and the only models I ever bought new were finecast wracks (which were so terrible that I will never buy from GW again). I get everything from e-bay or scratch build it. Sculpting wraith-knights from kneadatite (identical to GW's green stuff, but only 10 dollars for a 36 inch strip) is cheaper by far than buying a box of marines, plus I can make them like the old-school knights GW refuses to resculpt. I wouldn't ever spend more than 2 dollars per marine (or basic troop infantry unit for any army), and certainly would never buy another non-plastic/metal model.

about 2 bucks per model, so 20-25 is what I think

I was in a GW shop today (in Canada), and a 5 man box of throw away infantry was about 12-15 dollars, where as a single HQ model was at the CHEAPEST was 30 bucks (and im talkin one that shares a similar detail level, maybe a little bigger, but nothing too fancy)

$25 USD felt about right when tac squads were selling for that much.

An old poll, but I'll play.

Looking at the other plastic wargame minis (mostly historical) that are out there, the average seems to be 50 cents up to a buck fifty per fig. GW figures are bigger, and tend to have more parts and customization options per minis. Add to that a small upcharge for buying a prodcut for a game that guarantees me an opponent virtually any day of the week, and I'd be willing to pay a bit over $2 per fig. So I checked the 20-25 option.

I remember (Maybe 8 years ago) when I was paying that much for a squad. It felt very expensive at the time, but I was willing to do it.

Of course now, I don't buy GW, so it's not an issue anymore. In general I now try to pay less than a dollar each for plastic figs and 2-3 each or less for metal figs.

Reasonable $15-20 for 10 guys. Companies have shown that its doable with sculpts as good or better then GW. So reasonably they should be able to compete.

GW/FW cut their own throats for recasters. If they made the product within reasonable prices they wouldn't give the market to people who can do it cheaper and still profit.

Problem is, the company doesn't seem to want to have a wide release. Time after time they show us that they want it to be an exclusive, niche product. Just look at their quarterly reports; they literally say so.

It is by far the most infuriating thing about the company to me. They're happy to charge $40 for something that, you're absolutely right, they could charge $20 for and have more people buy it. But they don't want that.

Look at the Horus Heresy series now, as an example. They had authors write books, or short stories, and then made them a limited release. Why wouldn't you want EVERYONE be able to read the stories? It is simply mind boggling.

I'd say 35.25. But that's me.

I feel that 20-25 is a fair price for a box of Tactical Marines

I would say 40+ because i think you all miss a point.

They only sell minis so everyone needs to get paid from said sales. So guys who work on the phones,website,support,shipping pay for the offices have a stock/ overhead the lights the shipping ect. So to say that a buisness can sell something for 2$ is a bit .... Not right.

Privater press can because they do not even have a store just a website with pictures and links to other stores where you can buy them.

I kind of feel sorry for everyone who has to buy full price. My local hobby shop is run by a bunch of reasonable people who think Geedubs overprices things and thus everyone gets 20% off on GW and citadel merch

Any 10 man sized squad of anything GW makes should not be more then $25.

It think 25 to 30 dollars is a good price. Vehicles should be also much cheaper, like, a Leman Russ should be 40 to 45 Dollaz rather than 60

123ply wrote:
It think 25 to 30 dollars is a good price. Vehicles should be also much cheaper, like, a Leman Russ should be 40 to 45 Dollaz rather than 60

That is still WAAAAAAY overpriced, Tamiya makes better tanks for cheap and they use more material

seriously, $45 for a a single tiny vehicle? What the hell are you thinking? Its people like you thats ruining Warhammer for supporting GW's poor pricing schemes because y

I am so glad you are not working in marketing for any company ever because your ideas are some of the worst ever

For one thing, these were the prices about 4 years ago, and they were considered over priced then

What you're saying is that it should cost OVER 300 FREAKING DOLLARS to start an army, because that is YOUR IDEAL PRICE RANGE, thats right if you could set a price, you would not make it $20 a squad, but 25 to 30 and $45 for a SINGLE vehicle? you know a good IG balanced IG army requires 2-3, depending on your play list but still are saying in your IDEAL PRICE RANGE, that the heavy support alone should cost almost $100 dollars? and thats ONLY FOR HEAVY SUPPORT VEHICLES

Harsh but not untrue. on the GW page, breacher now cost 40!! Euro. 0!
If I want to kitbash them with Militarum tempestum Scion (27 euro per 5 man) im at 94 euro. for 10 kitbashed infantery man, or 20 normal soldiers + 2 drones and one turret. So 94 euro for 23 models or 13 models kitbashed. Thats freaking insane and no thats not defendable.

Edit: they reduced the price back to 40 € after one day of 50 €. Strange.

You don't even get enough transfers for the whole squad.

Right now I'd pay $40, including local 15% HST, for a Tactical Squad. I absolutely love the new kit. All the new Space Marine kits are awesome, and I don't mind supporting the skeleton crew of permanent, full-time artists, designers, and managers that GW maintains. Something wonderful about Kickstarter is that it's shown us where all that money goes, and how GW pricing isn't somehow unfair.

i wonder what the actual cost of producing the tactical quad is?

I doubt we'll be able to find out how much it costs to manufacture a Tac Squad. Plus as others have said, it's not just about the machines and plastic, there's all the staff behind the scenes, running the website etc. And "what's a reasonable price" is obviously subjective. We can try to be objective...

We know (currently in the UK) a Tac Squad is £25 from GW, but usually £20 from online retailers.

There's a cost to manufacturing the Tac Squad, including all the various overheads. Let's call that X.
Then GW need their profit margin (they're a business, they need to make money). Let's call that Y.
X+Y is what they sell the squad for to online retailers.
The online retailer adds their margin to cover overheads and make a profile. Let's call that Z.

We know, X+Y+Z = £20 - i.e. the price the online retailer sells the models for.
So the extra £5 GW charges you if you buy direct, is directly screwing the customer. I have no issue with them having X+Y and adding their own Z to cover running the warehouse, order fulfillment etc, just like the online retailers, but there seems to me no reason for the additional £5 (or 25%!).

So right off we can say a more reasonable price is £20 (approx 30 US dollars).

This is true of most models they sell.

Then there's the consistency of pricing. 10 Tac Marines, with 16 heads, 15 guns, plus 3 pistols and various combi-weapons for the sarge, grenades, melta bombs etc are £25. You get quite a bit and it costs £2.50 per man.

The Space Marine Captain is £18. One marine. No real options. You get a sword and combi-weapon and 2 head options (based on the GW website, I don't have the model). So why is this over 7 times the price of a Tac marine? I'll accept that it's more detailed, so should be more than £2.50. Let's double it, make him a fiver. If you want to argue it's a lower production run, we could treble the cost and make it £7.50 (although I'd argue the production run is probably sufficient to keep costs low - it's not like they're only making 5). So even being generous to GW, £7.50 seems 'reasonable'. Maybe, at an absolute push, £10. So why is it £18?

There are plenty of other examples. Why are the Assault Squad £25 for 5 models? You get similar options to the Tac, plus jump packs. So are we saying each jump pack costs the same as a whole marine including all options? It just doesn't add up. Even at an estimated £1 per jump pack (clearly too much), 5 models should only be £17.50 (half of £25 because it's 5 models, plus £5 for jump packs).

3 Eldar Windriders are £25 (so about £8 per jetbike). One Farseer on jetbike is £20. 2.5 times the price of an individual Windrider, without the extra gun options and no transfers (you do get an extra head and arm).

Sorry for the long post!

$25 is comfortable for me. The tac box, with all its options and bits, has always been my favorite GW box.

A reasonable price would be a price which exceeds the cost to produce the models, and includes enough of a profit lead to allow GW to fairly pay its employees and move forward as a company.

That would be 'reasonable'

My own feelings are mixed. Getting what you pay for has to be both literal and abstract; The models themselves can't be so overpriced that they make no sense, and they have to provide the buyer with enough enjoyment (access to hobby?) to merit the expense.

I would say that the way the box is currently configured (does not include all possible options for assembly) the $40 USD price is a tad steep. That being said, if the 'fixed' the box so that the sprues included every prossible combination of items/weapons for each model, I could see myself happily chucking $50 per box their way.

To be quite fair GW isn't the only company to overcharge. Look at Privateer Press, Hawk Wargames, Spartan Miniatures, and a host of others (Puppetswar, Fantasy Flight Games, and Warlord Games to name a few). Sure GW is pricey, but it's actually fairly reasonable if you don't count Forge World.


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But a decrease in price to something like 20 bucks is good for me

I'd actually say $30, maybe high as $35 is fair. The models are of good quality, but as many others have said lack in customization. That's the biggest problem. You have to remember, GW has a much higher overhead than online only companies. I'd be more concerned over the pricing issues of elites, FA, and HQ models.

OgreChubbs wrote:
I would say 40+ because i think you all miss a point.

They only sell minis so everyone needs to get paid from said sales. So guys who work on the phones,website,support,shipping pay for the offices have a stock/ overhead the lights the shipping ect. So to say that a buisness can sell something for 2$ is a bit .... Not right.

Privater press can because they do not even have a store just a website with pictures and links to other stores where you can buy them.

It is right though. These are tiny pieces of plastic. Plus they'd still be getting a huge profit at $20 a box. Not to mention numerous other companies sell theirs for way cheaper when they also have a webstore to run. Warlord Games charges $1.30 a piece for Roman Auxillaries and they're a hugely successful company. Also, I don't know what you mean when you say they only sell minis. That's a pretty asinine statement what with paints, glue, and $50 books. Even the company that makes Frostgrave miniatures sells theirs for far less than GW and they are incredibly successful. You have no real argument here, but if you want to pay ridiculous prices to "pay the light bill" then go somewhere else.

 legoburner wrote:
What would you say is a decent price for a 10 man, plastic, multipart space marine tactical squad in US dollars?

$30