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I think rather than change the price, they should throw in more models, I'd be more willing to pay the current price if there were say another 5 marines in the box. That would be a good business sense to, because then you'd have half a squad left over and would be more likely to buy an additional box. That would also lend itself to people buying more paint, super glue, etc... Course then again, I'm not a business minded person, so what do I know. Also, I'm shelling out the cash for the current box, so why wouldn't they just keep taking me for all I'm worth... damn plastic crack!

I voted for the $25-$30 because I play fantasy as well and even though you need a hell of a lot more models for fantasy the basic kits for pretty much all of them for almost any army is $25-$30. I know that the set comes with a bunch of nice bits and such but it still shouldn't cost so much for just 10 guys.



I love 40k but almost everyone at my LFGS has quit or sold their army because they don't want to keep up with the prices on the models. There are only about 5 people with 40k armies anymore when there used to be around 40-50 people.

RatBot wrote:25 USD is the very maximum they should be, and every other box and blister should be adjusted appropriately. In fact, that's roughly 2/3 the current price. Considering the average full 2000 point army clocks in at ~$600, this adjustment would make an army roughly $400, which is, IMO, reasonable.

The three of you who voted $40+ are clearly insane and should be institutionalized.

agreed

Now that I think about it. I would like to change my original vote of 20-25 to 25-30..
In all seriousness, they are worth it.
There is nothing as detailed that you can get that size for $2 dollars...
However, I would gladly pay an extra five dollars if the box came with an extra sprue that allows for the models to be made anyway that they are available.

When I started many moons ago they were £10 (roughly $15) for a 10 man squad.
Since then a single sprue has been added with a few more weapon options and pretty gubbins but the price has gone up to £23 ($36) for virtually the same product.

Personally I think £20 (31$) is a push considering the amount of bitz you get from every box now. Like others have said I'd rather there was a basic box and cheaper upgrade sprues.

Here in NZ we pay $66 USD(42 BP) for a tactical squad. . . .

Sucks to be a kiwi sometimes

15-25, as mentioned above that is the reasonable prices for those mehreens.

I'd say between 25-30 since the mini's are very well detailed, and, in my case at least, I'm talking about actual store price. Maybe it only costs GW 10 to make a box but my FLGS still needs to make a profit. So GW sells the kit for 20 to the GS and then that game store doubltes the price too. That's how we get the near $40 cost.

For online orders I would apreshiate a slight price reduction but I understand that don't want to canabalize sales from people they sell to. Maybe keep the tac sqaud the same but for more specialty items reduce the price so we can add more variety to our armies.

redkommando wrote:Here in NZ we pay $66 USD(42 BP) for a tactical squad. . . .

Sucks to be a kiwi sometimes

Ouch

Kudos to anyone in NZ or OZ who can still afford to play.

I think about $30 is reasonable. They are the best plastics I've seen around, though I think they've swapped to a worse formula in recent years and have worse mould lines, they are still pretty good.

Unfortunately in Australia they cost more than double that.

 SgtSixkilla wrote:
Damn. I thought I was unreasonable. You guys would HATE IT in Norway. I'm severely anti-corporation, and even I don't demand that they take a loss for me to buy their products.

well American usually quote prices before tax. what's VAT like in Norway, like 25%?

For what you get in the standard Tactical Squad box I cant see spending more then $20-25. IF they included every option in the list entry (plasma cannon, lascannon, heavy bolter, multi-melta and combi-weapons for the Sergeant) then I could see the price their at now.

I reckon around $20-25, which is roughly what it was a few years back I think. That is around £18 right?

Back when I started, they use to be $25 USD AND my first land raider was only $45 when they first came out.

 oadie wrote:
Obviously, I'd love to see them sold for a pittance, but it's a niche hobby, so you can't really expect "reasonable" prices, in the same way you can compare loaves of bread from one market or another. I'd say $25 for a tac squad is the absolute upper limit of what I'd call a "reasonable" price. Make it closer to $15-20 and I'd drop the quotation marks. Any lower than that and I'm as giddy as a schoolgirl (who hasn't yet realized that she has a beard).

$15 dollars would be less than it costs stores to buy it in for (over in the UK anyway) but I agree with you that £16 ($25) is reasonable, however GW aren't a reasonable company haha

I wouldn't mind the current prices if like the GK's you got all the bits you could want in the one box.
When I started you could get the catalogue of all the minis they mad and just order the bits you wanted, this was great and let you build what you wanted for a reasonable price.
The Tac's aren't that bad but the finecast stuff is really taking the biscuit.
Look at the Sternguard you pay £ 25.50 for the base sqaud of 5 and if you want all the weapons they can have you need to buy 2 dev boxes @£20.50 sternguard upgrade packs (web only) @£6.00 and 2 more boxes with power fists in. Assuming you don't want the 2 extra fists that brings the total for a sqaud with all options to £78.50.
That is the issue not the plastic box that costs £5or so more than you think is appropriate. That is US$ is 125.50 at todays exchange rate for 5 minis.
Or you could just look at the devs £80.50 if you want 4 meltas in your squad!

nmessina wrote:
I picked 5-10 , i can go to the store and get more green army men for alot less....granted ik there is alot more that goes into making a GW product, including bits and options that you get but it all comes down to one thing. THEY ARE PLASTIC, i might go buy a mold machine and start putting them out lol. GW has staff to pay and a business to run so they won't cut anyone a break so im with the majority of the people on the forum, 2$ a model i can deal with. I don't agree but ik in this economy (for all you U.S. folks) they are struggling. This still doesnt expalin the price increase on all models but thats another thread.

BTW, they do make the best minis and are great so i can't complain, but i won't be happy until plastic tanks cost 15-20 bucks not 60

Why not go buy a mold then? Would you be interested to learn that a high pressure plastic injection mold will cost in the region of $1,000,000? I mean, they easily make their money back because they sell so many miniatures, but if you're wondering why no-one's doing this, that'd probably be a large reason for it.

Does anyone know the profit margin of GW? because if they are doing a 50% profit and their dropping it to 25%, they would still make money, but the demand will go up and need more employees. So I think we need real number to start arguing about the price. Another thing, do anyone understand the fact that they need to put the price around the role in the real army. If they would only charge for the plastic, everybody would of play draigowing or other small army. They would get an army for around 200$ .
BTW, i hate those prices line anyones else!

If a10 man tactical squad was only $20 it would be £12 here in the UK. That seems cheap as chips.

boowtf22 wrote:
Does anyone know the profit margin of GW? because if they are doing a 50% profit and their dropping it to 25%, they would still make money, but the demand will go up and need more employees. So I think we need real number to start arguing about the price. Another thing, do anyone understand the fact that they need to put the price around the role in the real army. If they would only charge for the plastic, everybody would of play draigowing or other small army. They would get an army for around 200$ .
BTW, i hate those prices line anyones else!

I know Dark Vengeance, if a store bought it in the UK, was £32 (this was for the limited edition set) and it was sold for £65. There's a little extra profit to me made by retailers from these, but smaller stuff, I think the £23 tactical marines is about £12 to buy trade value.

I know from one of the GW staff members themselves they get 50% discount on items. So I reckon GW make a boxset for about £4, maybe less, I wouldn't be surprised.

I love 40K, I love the models, I love the game, but GW can't keep putting their prices up year on year. They'll lose their fan base eventually

I would be happy with $35 or even $40 marines here as even that is 33% off Australian prices. But i seriously think they are only worth $20-25. What I really would like to see Is things like a land raider and Valkyrie to drop from $110 to something like $60 or $70, before a price drop in infantry

What I would like to see is proper competition. That way, GW would be forced to put the prices closer to the lowest amount they can make a profit on them, which would be better for everyone, not to mention that far more people would get to enjoy another game as well, rather than all other games being order-only, without as many gaming clubs set up.

Dream Forge Games offering 20 man squads of very high quality minis with lots of extras and bits is really making me reevaluate the worth of the GW 10 man tac squad.

 p_gray99 wrote:
What I would like to see is proper competition. That way, GW would be forced to put the prices closer to the lowest amount they can make a profit on them, which would be better for everyone, not to mention that far more people would get to enjoy another game as well, rather than all other games being order-only, without as many gaming clubs set up.

We can probably take a guess at what the market price would be by looking at a similar item where there are multiple suppliers of similar items.

The obvious ones I can think of would be Napoleonic or World War 2 plastics.

20$ for 10 marines, sounds about right for molds that have already paid themselves back

I voted for 30-35 USD, but I guess that is mainly because that is so cheap compared to what us Australians have to pay. $62 AUD when the Australian dollar is worth more than the Greenback is a load of hogwash. Half price would make me quite happy.

It does not matter what gw how hard gw has been shown to inflate. Consider they have the economy cornered and instead of taking into account what you wish to pay realize they can jack the prices up even higher and force you to pay what they want. Were lucky prices are how they are considering nothing prevents them from setting them sky high.

$1 Australia Dollar is currently equivalent to $1.03 US

10 Man Tac squad in the US currently costs $37.25 online
10 Man Tac squad in AUS currently costs $62.00 online

What is justice?

OK let's face it, customers want to save money, sellers want to profit.
And we dwell in a expensive compared with some alternatives like video games or soccer.


Automatically Appended Next Post:

 Xendarc wrote:
$1 Australia Dollar is currently equivalent to $1.03 US

10 Man Tac squad in the US currently costs $37.25 online
10 Man Tac squad in AUS currently costs $62.00 online

What is justice?

TAC SQUAD cost above 150 BRL. 1 US Dollar buys aprox. 1,90 BRL.

 p_gray99 wrote:
Would you be interested to learn that a high pressure plastic injection mold will cost in the region of $1,000,000?.

Completely and utterly false information in every possible way. Go look at the Dreamforge Kickstarter and actually learn some raw data before posting.