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about 2 bucks per model, so 20-25 is what I think

I was in a GW shop today (in Canada), and a 5 man box of throw away infantry was about 12-15 dollars, where as a single HQ model was at the CHEAPEST was 30 bucks (and im talkin one that shares a similar detail level, maybe a little bigger, but nothing too fancy)

$25 USD felt about right when tac squads were selling for that much.

An old poll, but I'll play.

Looking at the other plastic wargame minis (mostly historical) that are out there, the average seems to be 50 cents up to a buck fifty per fig. GW figures are bigger, and tend to have more parts and customization options per minis. Add to that a small upcharge for buying a prodcut for a game that guarantees me an opponent virtually any day of the week, and I'd be willing to pay a bit over $2 per fig. So I checked the 20-25 option.

I remember (Maybe 8 years ago) when I was paying that much for a squad. It felt very expensive at the time, but I was willing to do it.

Of course now, I don't buy GW, so it's not an issue anymore. In general I now try to pay less than a dollar each for plastic figs and 2-3 each or less for metal figs.

Reasonable $15-20 for 10 guys. Companies have shown that its doable with sculpts as good or better then GW. So reasonably they should be able to compete.

GW/FW cut their own throats for recasters. If they made the product within reasonable prices they wouldn't give the market to people who can do it cheaper and still profit.

Problem is, the company doesn't seem to want to have a wide release. Time after time they show us that they want it to be an exclusive, niche product. Just look at their quarterly reports; they literally say so.

It is by far the most infuriating thing about the company to me. They're happy to charge $40 for something that, you're absolutely right, they could charge $20 for and have more people buy it. But they don't want that.

Look at the Horus Heresy series now, as an example. They had authors write books, or short stories, and then made them a limited release. Why wouldn't you want EVERYONE be able to read the stories? It is simply mind boggling.

I'd say 35.25. But that's me.

I feel that 20-25 is a fair price for a box of Tactical Marines

I would say 40+ because i think you all miss a point.

They only sell minis so everyone needs to get paid from said sales. So guys who work on the phones,website,support,shipping pay for the offices have a stock/ overhead the lights the shipping ect. So to say that a buisness can sell something for 2$ is a bit .... Not right.

Privater press can because they do not even have a store just a website with pictures and links to other stores where you can buy them.

I kind of feel sorry for everyone who has to buy full price. My local hobby shop is run by a bunch of reasonable people who think Geedubs overprices things and thus everyone gets 20% off on GW and citadel merch

Any 10 man sized squad of anything GW makes should not be more then $25.

It think 25 to 30 dollars is a good price. Vehicles should be also much cheaper, like, a Leman Russ should be 40 to 45 Dollaz rather than 60

123ply wrote:
It think 25 to 30 dollars is a good price. Vehicles should be also much cheaper, like, a Leman Russ should be 40 to 45 Dollaz rather than 60

That is still WAAAAAAY overpriced, Tamiya makes better tanks for cheap and they use more material

seriously, $45 for a a single tiny vehicle? What the hell are you thinking? Its people like you thats ruining Warhammer for supporting GW's poor pricing schemes because y

I am so glad you are not working in marketing for any company ever because your ideas are some of the worst ever

For one thing, these were the prices about 4 years ago, and they were considered over priced then

What you're saying is that it should cost OVER 300 FREAKING DOLLARS to start an army, because that is YOUR IDEAL PRICE RANGE, thats right if you could set a price, you would not make it $20 a squad, but 25 to 30 and $45 for a SINGLE vehicle? you know a good IG balanced IG army requires 2-3, depending on your play list but still are saying in your IDEAL PRICE RANGE, that the heavy support alone should cost almost $100 dollars? and thats ONLY FOR HEAVY SUPPORT VEHICLES

Harsh but not untrue. on the GW page, breacher now cost 40!! Euro. 0!
If I want to kitbash them with Militarum tempestum Scion (27 euro per 5 man) im at 94 euro. for 10 kitbashed infantery man, or 20 normal soldiers + 2 drones and one turret. So 94 euro for 23 models or 13 models kitbashed. Thats freaking insane and no thats not defendable.

Edit: they reduced the price back to 40 € after one day of 50 €. Strange.

You don't even get enough transfers for the whole squad.

Right now I'd pay $40, including local 15% HST, for a Tactical Squad. I absolutely love the new kit. All the new Space Marine kits are awesome, and I don't mind supporting the skeleton crew of permanent, full-time artists, designers, and managers that GW maintains. Something wonderful about Kickstarter is that it's shown us where all that money goes, and how GW pricing isn't somehow unfair.

i wonder what the actual cost of producing the tactical quad is?

I doubt we'll be able to find out how much it costs to manufacture a Tac Squad. Plus as others have said, it's not just about the machines and plastic, there's all the staff behind the scenes, running the website etc. And "what's a reasonable price" is obviously subjective. We can try to be objective...

We know (currently in the UK) a Tac Squad is £25 from GW, but usually £20 from online retailers.

There's a cost to manufacturing the Tac Squad, including all the various overheads. Let's call that X.
Then GW need their profit margin (they're a business, they need to make money). Let's call that Y.
X+Y is what they sell the squad for to online retailers.
The online retailer adds their margin to cover overheads and make a profile. Let's call that Z.

We know, X+Y+Z = £20 - i.e. the price the online retailer sells the models for.
So the extra £5 GW charges you if you buy direct, is directly screwing the customer. I have no issue with them having X+Y and adding their own Z to cover running the warehouse, order fulfillment etc, just like the online retailers, but there seems to me no reason for the additional £5 (or 25%!).

So right off we can say a more reasonable price is £20 (approx 30 US dollars).

This is true of most models they sell.

Then there's the consistency of pricing. 10 Tac Marines, with 16 heads, 15 guns, plus 3 pistols and various combi-weapons for the sarge, grenades, melta bombs etc are £25. You get quite a bit and it costs £2.50 per man.

The Space Marine Captain is £18. One marine. No real options. You get a sword and combi-weapon and 2 head options (based on the GW website, I don't have the model). So why is this over 7 times the price of a Tac marine? I'll accept that it's more detailed, so should be more than £2.50. Let's double it, make him a fiver. If you want to argue it's a lower production run, we could treble the cost and make it £7.50 (although I'd argue the production run is probably sufficient to keep costs low - it's not like they're only making 5). So even being generous to GW, £7.50 seems 'reasonable'. Maybe, at an absolute push, £10. So why is it £18?

There are plenty of other examples. Why are the Assault Squad £25 for 5 models? You get similar options to the Tac, plus jump packs. So are we saying each jump pack costs the same as a whole marine including all options? It just doesn't add up. Even at an estimated £1 per jump pack (clearly too much), 5 models should only be £17.50 (half of £25 because it's 5 models, plus £5 for jump packs).

3 Eldar Windriders are £25 (so about £8 per jetbike). One Farseer on jetbike is £20. 2.5 times the price of an individual Windrider, without the extra gun options and no transfers (you do get an extra head and arm).

Sorry for the long post!

$25 is comfortable for me. The tac box, with all its options and bits, has always been my favorite GW box.

A reasonable price would be a price which exceeds the cost to produce the models, and includes enough of a profit lead to allow GW to fairly pay its employees and move forward as a company.

That would be 'reasonable'

My own feelings are mixed. Getting what you pay for has to be both literal and abstract; The models themselves can't be so overpriced that they make no sense, and they have to provide the buyer with enough enjoyment (access to hobby?) to merit the expense.

I would say that the way the box is currently configured (does not include all possible options for assembly) the $40 USD price is a tad steep. That being said, if the 'fixed' the box so that the sprues included every prossible combination of items/weapons for each model, I could see myself happily chucking $50 per box their way.

To be quite fair GW isn't the only company to overcharge. Look at Privateer Press, Hawk Wargames, Spartan Miniatures, and a host of others (Puppetswar, Fantasy Flight Games, and Warlord Games to name a few). Sure GW is pricey, but it's actually fairly reasonable if you don't count Forge World.


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But a decrease in price to something like 20 bucks is good for me

I'd actually say $30, maybe high as $35 is fair. The models are of good quality, but as many others have said lack in customization. That's the biggest problem. You have to remember, GW has a much higher overhead than online only companies. I'd be more concerned over the pricing issues of elites, FA, and HQ models.

OgreChubbs wrote:
I would say 40+ because i think you all miss a point.

They only sell minis so everyone needs to get paid from said sales. So guys who work on the phones,website,support,shipping pay for the offices have a stock/ overhead the lights the shipping ect. So to say that a buisness can sell something for 2$ is a bit .... Not right.

Privater press can because they do not even have a store just a website with pictures and links to other stores where you can buy them.

It is right though. These are tiny pieces of plastic. Plus they'd still be getting a huge profit at $20 a box. Not to mention numerous other companies sell theirs for way cheaper when they also have a webstore to run. Warlord Games charges $1.30 a piece for Roman Auxillaries and they're a hugely successful company. Also, I don't know what you mean when you say they only sell minis. That's a pretty asinine statement what with paints, glue, and $50 books. Even the company that makes Frostgrave miniatures sells theirs for far less than GW and they are incredibly successful. You have no real argument here, but if you want to pay ridiculous prices to "pay the light bill" then go somewhere else.

 legoburner wrote:
What would you say is a decent price for a 10 man, plastic, multipart space marine tactical squad in US dollars?

$30