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Post by: beast_gts
Citadel Colour is becoming Warhammer Colour Warhammer Colour is the new name for our paints. For years our paints have proudly borne the name Citadel Colour, but we thought it was high time the name on the pot reflected the purpose of the paint inside it: painting Warhammer miniatures.
Warhammer Colour is the exact same paint you know and love – fantastic Base, Layers, Shades, and Technical paints, and of course the game-changing Contrast paints.
Over the next few weeks and months you’ll start to see paint pots and accessories branded with Warhammer Colour appearing in Warhammer stores, and your friendly local gaming stores.
 So that just leaves the tools carrying the Citadel brand?
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Post by: LunarSol
Wildly overdue.
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Post by: sigkill
Phasing out the Citadel brand is bizarrely overdue. It was moderately confusing 30 years ago, and it has remained so. I wonder why it stuck around so long? I mean, it's not as if it was ever a big problem, but large companies tend to be pretty focused on simplifying their branding, and it was easy to think that Citadel was a different company, because it was, almost fifty years ago. Was there a deep nostalgic affection for the name?
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Post by: Nevelon
They can put whatever they want on the outside of the pot. But please, please don’t change the formula again. It’s been too many time already.
Wonder if they will change the shape/style of pot again?
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Post by: lord_blackfang
Would have been a good time to switch out the deranged below-gak-tier flip tops...
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Post by: ccs
 Nevelon wrote:They can put whatever they want on the outside of the pot. But please, please don’t change the formula again. It’s been too many time already.
Wonder if they will change the shape/style of pot again?
They'll certainly change the pricing....
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Post by: Prometheum5
It's such a dumb, minor thing, but I haaaaate this. The announcement video that came up on IG is sending me.
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Post by: Nevelon
Could be worse. Have been worse.
But you are not wrong.
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Post by: Lathe Biosas
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Post by: Inquisitor Gideon
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
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Post by: Lathe Biosas
 Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
What do you do with your gooey chunks of paint blobs?
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Post by: Flinty
 Lathe Biosas wrote: Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
What do you do with your gooey chunks of paint blobs?
Doesn't everyone eat them? I thought that was a feature of the system!
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Post by: Inquisitor Gideon
Lathe Biosas wrote: Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
What do you do with your gooey chunks of paint blobs?
Rather expectedly, throw them away.
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Post by: Nevelon
 Flinty wrote: Lathe Biosas wrote: Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
What do you do with your gooey chunks of paint blobs?
Doesn't everyone eat them? I thought that was a feature of the system!
I save mine on off to the side of my workspace until the once or twice a year I do a deep clean of the bench.
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Post by: Mentlegen324
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
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Post by: Nevelon
 Mentlegen324 wrote:
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
It’s probably not an issue in physical stores. Although having worked in retail, the stupidly of people has no lower bounds.
But online? For people not in the know, how would you know what the “official” paint is? Lot of room for confusion.
Makes sense to steamline and consolidate the branding.
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Post by: lord_blackfang
Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
Flip top cleaning ASMR is an untapped resource for sure
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Post by: hotsauceman1
now they just need to make the paint, actually yknow.....GOOD.
I have moved past every GW color at this point. they are just now good paints anymore
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Post by: beast_gts
PVA Glue Peeling ASMR is a thing if you want to go down that particular rabbit hole...
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Post by: His Master's Voice
First they covered up the Witch Elves, now they're stripping Citadel off paint pots. Can GW make up their minds already?!
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Post by: Grimskul
Yeah, this feels like a very lame (and pointless?) name transition and the redesign follows along the same line as the corpo slop of how places like McDonalds went from fun colors to corporate grey.
It also feels like the way its set up and written with Japanese characters as a way for GW calling out or wanting to directly compete against the new Gundam stuff that was shown by Bandai Namco, so curious if this is in response to that.
Now we just need the GW CEO to release a video of them taking a bite out of their newest paint pot and we're set
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Post by: Nevelon
 Grimskul wrote:Yeah, this feels like a very lame (and pointless?) name transition and the redesign follows along the same line as the corpo slop of how places like McDonalds went from fun colors to corporate grey.
It also feels like the way its set up and written with Japanese characters as a way for GW calling out or wanting to directly compete against the new Gundam stuff that was shown by Bandai Namco, so curious if this is in response to that.
Now we just need the GW CEO to release a video of them taking a bite out of their newest paint pot and we're set
You drink out of the brush water pot, not the paint pot. 
It might not be a bad call to have the upper management hit the trenches and push some plastic around, or paint a spacemarine. Obviously we’re not making burgers here, but show they are in the hobby.
Or they could just head down to Bugmans’ for lunch. Jump on the bandwaggon that way.
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Post by: Mad Doc Grotsnik
I’m entirely ambivalent.
Same paint, specific branding doesn’t really matter.
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Post by: Commodus Leitdorf
It's just a change in branding which is fine. So long as they don't change the paint colour names anymore I'm fine.
My mind is still stuck in the early 2000's when it comes to paint names and I haven't bothered to learn the new ones.
Also please move to dropper bottles! I spent last night cleaning dried paint out of the rim of a paint pot so the damn thing would close properly.
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Post by: hotsauceman1
Grimskul wrote:Yeah, this feels like a very lame (and pointless?) name transition and the redesign follows along the same line as the corpo slop of how places like McDonalds went from fun colors to corporate grey.
It also feels like the way its set up and written with Japanese characters as a way for GW calling out or wanting to directly compete against the new Gundam stuff that was shown by Bandai Namco, so curious if this is in response to that.
Now we just need the GW CEO to release a video of them taking a bite out of their newest paint pot and we're set
the japanese characters are more likely streamlining and to get the warhammer into other hobby shops. and so they dont need to make 2 labels when they ship to japanj.
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Post by: Flinty
Thinking a bit more on it, is it just an indictment on society that things like this fall down to the lowest common denominator of having to go to the Warhammer shop (on your Warhammer bike?) to buy Warhammer games, Warhammer models and Warhammer paint with your Warhammer moneys. I'm waiting for the branding to be further dumbed down to just WH!!!
Is the idea that there is a company, that is the originator to a range of of game, model and paint lines that might have different names too hard for certain cohorts of people to comprehend?
I am also somewhat annoyed by the IG video as its kind of insulting.
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Post by: ccs
Nevelon wrote: Mentlegen324 wrote:
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
It’s probably not an issue in physical stores. Although having worked in retail, the stupidly of people has no lower bounds.
But online? For people not in the know, how would you know what the “official” paint is? Lot of room for confusion.
They're already online, they can just Google it.
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Post by: Flinty
ccs wrote: Nevelon wrote: Mentlegen324 wrote:
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
It’s probably not an issue in physical stores. Although having worked in retail, the stupidly of people has no lower bounds.
But online? For people not in the know, how would you know what the “official” paint is? Lot of room for confusion.
They're already online, they can just Google it.
People who are not in the know, or particularly interested, will be buying stuff from GW's official webstore, so its the only option. No googling is required really.
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Post by: Charax
This saddens me a little bit. Feels like when they rebranded Games Workshop stores to Warhammer. All nuance and history must be sacrificed in the name of brand synergy. All Is Warhammer.
I'm not really buying the "customer confusion" angle. If you're in a Warhammer (bleh) store, and they have a big ol' rack of paints then guess what? They're the paints to use for Warhammer
And if you're NOT in a Warhammer (bleh) store, then Citadel is no more confusing than having Vallejo, Scale75, Coat d'arms or any of the other manufacturers. Hell arguably Scale75 is more confusing because what if you're not painting 75mm models with them? Maybe they'll melt!
I've worked in GW, nobody comes in asking for "Warhammer Paint", they come in asking for paint, or at worst model paints, and they're all pointed to the same rack. This is solving a problem that doesn't exist.
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Post by: hotsauceman1
Brand Syngergy is important when you are trying to expand. because warhammer is TRYING to be a lifestyle brand now, NOT a game only.
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Post by: Kid_Kyoto
This is the worst thing since unsliced bread. I'm boycotting.
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Post by: Charax
 hotsauceman1 wrote:Brand Syngergy is important when you are trying to expand. because warhammer is TRYING to be a lifestyle brand now, NOT a game only.
That's not particularly new, even back in the old days they were insistent on calling it "The Warhammer Hobby" and not acknowledging that it is a small subset of the wider Tabletop Gaming hobby. The more they can make people believe that their little bubble of wargaming is the entirety of the wargaming universe the less people are likely to look outside for other games that might suit their needs further
So you will go to a Warhammer Shop with your Warhammer Models that you have put together with Warhammer Glue and painted with Warhammer Paints and gaming on Warhammer Tables and pay no attention to the rest of the wargaming hobby, because you're not a wargamer into wargaming, you are a Warhammerer doing Warhammering.
Definitely not new, and it's a strategy that absolutely works, as their stock price will attest to, but it's still sad that they'll gleefully wipe away the last remnant of Citadel Miniatures to slap the Warhammer brand on another product. It's not the end of the world, but then again nothing to do with little plastic models ever is
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Post by: catbarf
I'm genuinely curious as to what value the Citadel branding held for anyone besides nostalgia.
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Post by: Sacredroach
Given their move to Amazon the upcoming WH40K series (or movie, or short or whatever) this actually makes sense.
When a kid asks for Wahammer stuff, and the grandparent or uncle puts Warhammer in the search bar of Amazon...Citadel will probably not be the first hit.
In fact, just tried it. "Warhammer paint" pulled up Army Painter, Fantastory and Nicpro. Warhammer Paint was #8...
So, likely a branding and synery thing.
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Post by: Dryaktylus
Charax wrote:even back in the old days they were insistent on calling it "The Warhammer Hobby"
No, they began with it roughly 10 years ago - before that it was 'The Games Workshop Hobby' since the 90's.
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Post by: Ashiraya
Ambivalent about the change.
The real issue is that the "WARHAMMER" on the paint does not match the font they use for "WARHAMMER" elsewhere. Now that is a crime worthy of Lord-Veritant investigation.
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Post by: lurch
This really ticked me off for some reason. also I wonder if they are seeing a drop in sales and think this will help. I know I have certainly pretty much stopped buying paint from them with how much better two thin coats vellejo and even army paint fanatics are.
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Post by: LunarSol
 catbarf wrote:I'm genuinely curious as to what value the Citadel branding held for anyone besides nostalgia.
I suspect it was simply a matter of the Warhammer brand not being so strong to be worth disrupting purchasing habits at retail. A lot of stores just buy this stuff because its on their stock list and when you change the name and the old item is marked unavailable, they just assume its discontinued and don't buy the replacement. Someone must have decided the brand name is strong enough that it will help get the paints in more stores than it loses this time.
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Post by: TheSecretSquig
Maybe its also down to the switching to in house paint production?
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Post by: NAVARRO
Ok cool how about addressing the fact that pots are not airtight and that some brand new pots come with paint dried up? How about not changing formulas? Add more paint quantity to match other brands? I could keep going but yes Im impressed with the change of name... they should raise the prices because of such fundamental change.
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Post by: Lord Damocles
Further bland corporatisation. Bleurgh.
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Post by: Lathe Biosas
I've totally bought into Warhammer as a lifestyle.
I'll only date women who play Warhammer....
...and yes, I am single. 
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Post by: Mallo
catbarf wrote:I'm genuinely curious as to what value the Citadel branding held for anyone besides nostalgia.
The name change is a none issue in reality. But otherwise for me it is exactly this, nostalgia. I have my little citadel logo pin badge, my citadel logo water pot (which is one of those 'gadgets' I find is actually worth the cost over the free alternatives not gone back to the jam jar since getting it) and I'll continue to refer to them as citadel paints forever.
I have never thought of myself as a 'warhammer' hobbyist, but rather a wargamer. Even though the majority of the games I collect and play are GW (Or GW based). I really dislike the 'corporate' branding of making everything 'warhammer' and generic. I liked that we had citadel models & paints, Forgeworld, Games Workshop stores, Warhammer Historical, Specialist games/fanatic studios, the main studio rules. I like the amalgamation of all the parts of the company.
Now its just bland and mainstream, probably because they are used to lumping it altogether as 'warhammer' anyway.
But like I said, its a none issue. A printed label isn't going to change what I call them, I buy in bulk anyway and it could be at least 2-3 years before I even see my first rebranded pot, and since I personally think they ruined their washes with the new versions I will be slowly phasing them out for other brands anyway.
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Post by: Tyel
 lurch wrote:This really ticked me off for some reason. also I wonder if they are seeing a drop in sales and think this will help. I know I have certainly pretty much stopped buying paint from them with how much better two thin coats vellejo and even army paint fanatics are.
Yeah.
I doubt it will matter much... but it induces a grimace due to cringe of it.
Its a bit like when Games Workshop stores rebranded to "Warhammer" stores. I mean maybe for brand recognition it is better. But there's also something... infantile and corporate about it. Which grinds the teeth.
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Post by: Lathe Biosas
I am wondering if they will increase in price when they get new labels.
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Post by: Overread
This is all just branding and probably just means that GW picked up a new staffer/theory a few years back that has pushed for a clearer rebranding of the firm.
It's also not totally daft. Consider that when Forgeworld was around, despite being referenced, linked and operating out the same site in the UK - there were a good many people who didn't know that FW was GW branded stuff at all. They thought it was just another 3rd party.
Thing is most of us on Dakka are "die hard fans". We've a decade or more behind us in this hobby (or we likely will build up too that); we read the GW site regularly; we engage with a wider remit of lore; we watch videos; read magazines and so forth.
We are living and breathing the Warhammer Hobby and even if we aren't; most of us are very well aware of it and have done so in the past.
For us we don't need much brand awareness from GW because we are already more than aware.
however a LOT of people are more casual or just new to their hobby. Clearer branding can make things a lot simpler for them. It's one less thing to fuss over and remember. The don't have to think "oh I want Citadel paints for my Warhammer" its "I want Warhammer paints for my Warhammer". One can lead you to forget and the suddenly you're buying Army Painter or any one of the other brands.
Sure it does lose some of the rose tinted fancy from yester year. Same as losing the FW branding did for the resin models.
At the same time the products didn't change; the branding was easier and in the end we kept buying
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Post by: RustyNumber
Don't make me tap the sign. (The sign being that former GW hobby product head being on The Painting Phase and explaining almost every hobby product is for Clueless Adult buying things for 12 year old Little Jimmy")
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Post by: sigkill
I think it is fair to regret the change due to nostalgia - as others pointed out, it's just like Forge World. It can be fun to see the detritus of history in things. On the other hand, if you never clean up, then it becomes a mess eventually.
I don't buy that the "Citadel" brand is somehow less "corporate" than calling everything "Warhammer". Maybe even the opposite: Citadel was actually the name of a company, while Warhammer never was. The largest corporations in the world tend to organise themselves along multiple brands (think Nestlé), so in some sense it's more honest that everything has the same branding - although I'm stretching the analogy quite far now.
This does make me wonder whether Games Workshop will eventually just rename itself The Warhammer Company.
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Post by: Apple fox
Honestly I really dislike the Warhammer branding on everything since it messes up my autocorrect for browser.
Now it can never decide if I want to go to the Warhammer store, of the Warhammer community. Have to type it out in full! The worst.
But i actually think The Warhammer paint is probably fairly good branding that makes a lot of sense. But I do have some fondness for good old Games Workshop as the place I buy Warhammer and related.
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Post by: Lord Damocles
 RustyNumber wrote:almost every hobby product is for Clueless Adult buying things for 12 year old Little Jimmy
And yet the paint names will remain meaningless jibberish...
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Post by: Gimgamgoo
Agreed.
Also, it makes no difference to me, but I do think the new logo looks drab compared to the citadel one.
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Post by: Kid_Kyoto
 Lord Damocles wrote: RustyNumber wrote:almost every hobby product is for Clueless Adult buying things for 12 year old Little Jimmy
And yet the paint names will remain meaningless jibberish...
I don't mind the product-specific names as long as like they include a color somewhere in there like "Dark Angel Green" since a normal person would not associate green with dark angels.
It's things like "Hex Wraith Flame" a green, and Gutrippa Flesh also green, and Storm Fiend which is blue that make it impossible to use their names.
But I've been buying Vallejo for years so I don't really care.
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Post by: Ashiraya
I think the intention there is to tell an ultra-new player what colour may be appropriate.
Ie, painting Kruleboyz? Start with some Gutrippa Flesh.
I do agree that the name of the colour itself should be part of it for consistency though. They managed it with Stegadon Scale Green...
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Post by: Nevelon
But it’s so much fun to have paints named things like XV-88 or Blood Angel Red (actually orange)
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Post by: Cruentus
Wait, I’m supposed to use these to paint Warhammer models? I’ve only been using them to paint Citadels. Imagine my confusion. I’m glad they’ve cleared that up.
Quick! Buy up all of our half dried out paints in case we change the formula or paint names with this new branding change!
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Post by: Lord Damocles
 Cruentus wrote:Wait, I’m supposed to use these to paint Warhammer models? I’ve only been using them to paint Citadels. Imagine my confusion. I’m glad they’ve cleared that up.
It's perfectly understandable.
GW's customers are so monumentally stupid that they go into a store called Warhammer, which sells entirely Warhammer products, with the staff wearing Warhammer branded clothing; but then get confused when they focus in on the paint pots which say Citadel.
(Before somebody gets their panties in a twist; that isn't my opinion - it's literally GW's explanation!)
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Post by: hotsauceman1
RustyNumber wrote:Don't make me tap the sign. (The sign being that former GW hobby product head being on The Painting Phase and explaining almost every hobby product is for Clueless Adult buying things for 12 year old Little Jimmy")
it should also be noted that guy left a good few years ago. its entirely possible things have changed since then.
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Post by: NAVARRO
hotsauceman1 wrote: RustyNumber wrote:Don't make me tap the sign. (The sign being that former GW hobby product head being on The Painting Phase and explaining almost every hobby product is for Clueless Adult buying things for 12 year old Little Jimmy")
it should also be noted that guy left a good few years ago. its entirely possible things have changed since then.
Wasn't that the same guy in a self aggrandising exercise about the "invention" of the GW paint pots and that he knew they were not airtight? It's actually faulty by design. Wonderfull character.
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Post by: MaxT
Lord Damocles wrote: Cruentus wrote:Wait, I’m supposed to use these to paint Warhammer models? I’ve only been using them to paint Citadels. Imagine my confusion. I’m glad they’ve cleared that up.
It's perfectly understandable.
GW's customers are so monumentally stupid that they go into a store called Warhammer, which sells entirely Warhammer products, with the staff wearing Warhammer branded clothing; but then get confused when they focus in on the paint pots which say Citadel.
(Before somebody gets their panties in a twist; that isn't my opinion - it's literally GW's explanation!)
And if that was the ONLY place you can buy them, you'd have a point. But it isn't. Put a new customer in the middle of Firestorm games or any FLGS and they would be hard pressed to point out the "Warhammer" paints among the dozen or so other brands.
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Post by: Overread
MaxT wrote: Lord Damocles wrote: Cruentus wrote:Wait, I’m supposed to use these to paint Warhammer models? I’ve only been using them to paint Citadels. Imagine my confusion. I’m glad they’ve cleared that up.
It's perfectly understandable.
GW's customers are so monumentally stupid that they go into a store called Warhammer, which sells entirely Warhammer products, with the staff wearing Warhammer branded clothing; but then get confused when they focus in on the paint pots which say Citadel.
(Before somebody gets their panties in a twist; that isn't my opinion - it's literally GW's explanation!)
And if that was the ONLY place you can buy them, you'd have a point. But it isn't. Put a new customer in the middle of Firestorm games or any FLGS and they would be hard pressed to point out the "Warhammer" paints among the dozen or so other brands.
Not to mention the internet ^^
Also even in store consider parents who have no real clue; they just know their kid plays Warhammer and wants some red paint for their models. So of course they want the Warhammer Red Paint to go with the Warhammer models and so forth.
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Post by: frankelee
What's funny is that this change made me realize I've always referred to them as Games Workshop paint.
Something people should keep in mind is that GW executives have less to do than the Maytag Repair Man. It's surprising stuff like this doesn't happen more often actually.
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Post by: Flinty
MaxT wrote: Lord Damocles wrote: Cruentus wrote:Wait, I’m supposed to use these to paint Warhammer models? I’ve only been using them to paint Citadels. Imagine my confusion. I’m glad they’ve cleared that up.
It's perfectly understandable.
GW's customers are so monumentally stupid that they go into a store called Warhammer, which sells entirely Warhammer products, with the staff wearing Warhammer branded clothing; but then get confused when they focus in on the paint pots which say Citadel.
(Before somebody gets their panties in a twist; that isn't my opinion - it's literally GW's explanation!)
And if that was the ONLY place you can buy them, you'd have a point. But it isn't. Put a new customer in the middle of Firestorm games or any FLGS and they would be hard pressed to point out the "Warhammer" paints among the dozen or so other brands.
But at that point they have already sold the paint to the 3rd party store, at a lower profit than direct to buyers. I thought at this point GW were basically supporting3rd party stores in sufferance.
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Post by: Tamereth
Glad its just a brand name change and they are not changing the fomula / colours / colour names.
Will be sad to see the end of the Citadel brand after all these years.
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Post by: deano2099
Warhammer has a level of brand recognition that nothing else comes near to. I've literally had people look at boxes of board games in my background on a call (stuff like Arkham Horror, Dice Throne, Tainted Grail) and ask "oh is that Warhammer stuff?"
It's so much more recognisable to the general public than "Games Workshop" or "Citadel".
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Post by: Overread
Yeah in the UK if you say Warhammer or Space Marine the vast majority of people know what you mean. If you don't you just say "those really expensive model toys" and people get it.
UK side having stores on every major highstreet paid off with recognition that nothing else in the wargame miniature market has.
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Post by: NAVARRO
 Overread wrote:Yeah in the UK if you say Warhammer or Space Marine the vast majority of people know what you mean. If you don't you just say "those really expensive model toys" and people get it.
UK side having stores on every major highstreet paid off with recognition that nothing else in the wargame miniature market has.
Exactly, there are countries that dont have, even 1 GW store, so I doubt it will be that mainstream over there.
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Post by: Roll Three Dice
What a depressing thread
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Post by: Billicus
I still think of my local GW as a GW and not a Warhammer.
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Post by: Mad Doc Grotsnik
Warhammer is almost a genericised term. The way people might refer to any console as X-Box or PlayStation, or any vacuum cleaner as a hoover (and indeed, I need to do the hoovering).
So, why not lean into that? If most folk know what you sell as Warhammer, and refer to your stores as the Warhammer Shop? Just…accept and embrace that.
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Post by: Coenus Scaldingus
 Mad Doc Grotsnik wrote:Warhammer is almost a genericised term. The way people might refer to any console as X-Box or PlayStation, or any vacuum cleaner as a hoover (and indeed, I need to do the hoovering).
So, why not lean into that?
Because even though Tzeentch has always been my favourite Chaos god, I do not in fact like change, darn it! 
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Post by: Overread
 Coenus Scaldingus wrote: Mad Doc Grotsnik wrote:Warhammer is almost a genericised term. The way people might refer to any console as X-Box or PlayStation, or any vacuum cleaner as a hoover (and indeed, I need to do the hoovering).
So, why not lean into that?
Because even though Tzeentch has always been my favourite Chaos god, I do not in fact like change, darn it!
Sounds like the perfect way for Tzeentch to reward a loyal follower
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Post by: Coenus Scaldingus
Overread wrote: Coenus Scaldingus wrote: Mad Doc Grotsnik wrote:Warhammer is almost a genericised term. The way people might refer to any console as X-Box or PlayStation, or any vacuum cleaner as a hoover (and indeed, I need to do the hoovering).
So, why not lean into that?
Because even though Tzeentch has always been my favourite Chaos god, I do not in fact like change, darn it!
Sounds like the perfect way for Tzeentch to reward a loyal follower
If this sort of thing continues I'll convert to Malal, mark my words! 
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Post by: YodhrinsForge
Nevelon wrote: Mentlegen324 wrote:
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
It’s probably not an issue in physical stores. Although having worked in retail, the stupidly of people has no lower bounds.
But online? For people not in the know, how would you know what the “official” paint is? Lot of room for confusion.
Makes sense to steamline and consolidate the branding.
I don't know, being offered for sale on GW's own website would probably be a fairly significant clue. Also if we follow that logic, I trust we can soon look forward to just plain WARHAMMER MAGAZINE because there might be a hypothetical grandma or very very stupid person out there who isn't absolutely 100% sure that the White Dwarf on their local newsie shelf is the Official magazine.
I never understood the "everything must consolidate" approach tbh, sub-brands are a useful way of organising your products. Previously when someone said "Warhammer" everyone would understand they referred to the game. Now they could mean games, paints, stores, the corporate entity responsible for making all of those things. Seems more like some flash young MBA out to make their mark has had the genius notion that if they abandon the existing brand for "Warhammer" then every time someone searches for "warhammer paints" or "paints for warhammer" then the official product will be the first result! Being an MBA and so a bit of a dim bulb, they of course wouldn't grasp why SEO makes that redundant.
Eh, dunno why I'm being grumpy, this is just making official what has been the case in practice for years and years: Old GW is dead, long live Warhammer(the company - see what I mean?).
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Post by: ccs
Flinty wrote:ccs wrote: Nevelon wrote: Mentlegen324 wrote:
This comes across as more like a problem they've made up just to give an excuse for this really. No ones going into a GW shop looking specifically for "Warhammer Paints" and then being too confused that literally the only paint in the shop isn't called that. I doubt they even consider what the name is.
It’s probably not an issue in physical stores. Although having worked in retail, the stupidly of people has no lower bounds.
But online? For people not in the know, how would you know what the “official” paint is? Lot of room for confusion.
They're already online, they can just Google it.
People who are not in the know, or particularly interested, will be buying stuff from GW's official webstore, so its the only option. No googling is required really.
Maybe. But if I were to place a bet I'd say Amazon.
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Post by: Overread
 YodhrinsForge wrote:
I don't know, being offered for sale on GW's own website would probably be a fairly significant clue. Also if we follow that logic, I trust we can soon look forward to just plain WARHAMMER MAGAZINE because there might be a hypothetical grandma or very very stupid person out there who isn't absolutely 100% sure that the White Dwarf on their local newsie shelf is the Official magazine.
Even online its good to have consolidated names for those using google to find things and looking for "Warhammer Paint".
Also lets face it, White Dwarf as a known brand and name is way more talked about than Citadel Paints. Even in casual conversation most of us would tall them Warhammer or GW paints by default rather than Citadel. Heck until this name change the Citadel term hardly ever really came up anywhere before in ages.
Having multiple subbrands is a good thing, but when a subbrand isn't being branded, marketed and pushed as a brand it just loses all power. Citadel lost that power a long long time ago and honestly I don't see any value for GW in trying to invest and make it a bigger brand as its unlikely to actually generate any more customers.
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Post by: Lord Damocles
Overread wrote:
Also lets face it, White Dwarf as a known brand and name is way more talked about than Citadel Paints
Is it? I've literally never heard anybody talk about White Dwarf who wasn't a Warhammer™ hobbyist (and most of them about classic eras only).
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Post by: Gimgamgoo
I feel the urge to walk into a Warhammer store, peruse the paint rack, ponder for a while, then go to walk out.
As I walk out, the store assistant will no doubt ask me if there was anything I needed. I'll say I was looking for Citadel Paints.
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Post by: Overread
Lord Damocles wrote: Overread wrote:
Also lets face it, White Dwarf as a known brand and name is way more talked about than Citadel Paints
Is it? I've literally never heard anybody talk about White Dwarf who wasn't a Warhammer™ hobbyist (and most of them about classic eras only).
But you HAVE heard of people talking about it. As I noted Citadel isn't even really spoken about between fans.
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Post by: sigkill
YodhrinsForge wrote:Previously when someone said "Warhammer" everyone would understand they referred to the game
Which game, though? None of GW's current games are actually called just "Warhammer", and I think the original Warhammer was called "Warhammer Fantasy Battles" (or variations thereof) since Warhammer 40k came out. I do remember that in the 90s "Warhammer" meant Warhammer Fantasy, but now Fantasy is long gone, so I would honestly not be sure which game you meant if you said "Warhammer" - although I'd probably assume it's one of GW's main games, and certainly a GW game at all. If you were of a certain age and disposition, I might guess that you meant The Old World.
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Post by: RazorEdge
Maybe they rebrand the WD next to the WARHAMMER MAGAZINE...
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Post by: Overread
Didn't they have a Warhammer Magazine at one time?
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Post by: Nevelon
Wasn’t the art mag they did for a while Warhammer Visions?
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Post by: beast_gts
Warhammer Monthly was a thing (Black Library comic) as was Warhammer: Visions (monthly magazine when WD went weekly). There's also the Hachette Partworks - Warhammer 40,000: Combat Patrol, Warhammer Age of Sigmar: Spearhead, etc.
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Post by: insaniak
Overread wrote:Even online its good to have consolidated names for those using google to find things and looking for "Warhammer Paint".
Before the rebrand, the top search response I got for 'Warhammer Paint' was a link to GW's website that read 'Citadel Colour - The Warhammer Paint'.
The rebrand makes sense purely from a branding perspective. It's always a shame to see long-running institutions go away, though.
I'll not lose a lot of sleep over it, though, given that outside of a few useful Contrast colours, I stopped buying Citadel paints a couple of range changes ago, as I finally got sick of them cutting colours I was using... so maintaining an attachment to the branding seems a little pointless.
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Post by: RazorEdge
Instead of a name change, they should discarge their Pots.
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Post by: ccs
Oh they'll do that eventually don't worry.
And they'll:
A) change the pot dimensions so FLGS have to invest in all new racks.
B) change many of the names
C) change the color shade of anything that shares a previously used name.
what they WON'T do is improve the paint or the pots.
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Post by: Apple fox
ccs wrote:
Oh they'll do that eventually don't worry.
And they'll:
A) change the pot dimensions so FLGS have to invest in all new racks.
B) change many of the names
C) change the color shade of anything that shares a previously used name.
what they WON'T do is improve the paint or the pots.
I always liked the Privateer press paint pots, I still use some of mine from mk 2 since they were sealed so tight. Which sadly is probably why GW won’t change them!
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Post by: RazorEdge
GW used Similary Pots in the early 90s....
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Post by: deano2099
Overread wrote: Lord Damocles wrote: Overread wrote:
Also lets face it, White Dwarf as a known brand and name is way more talked about than Citadel Paints
Is it? I've literally never heard anybody talk about White Dwarf who wasn't a Warhammer™ hobbyist (and most of them about classic eras only).
But you HAVE heard of people talking about it. As I noted Citadel isn't even really spoken about between fans.
I do think that's a really good point, just thinking about those YouTube videos where they compare paint brands and such and I'm sure it's nearly always " GW paints" not "citadel".
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Post by: insaniak
They weren't just similar, they were the same pots. The company that makes P3 paint is the same one that made the original Citadel paints, and still makes them under the Coat D'arms label.
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Post by: NAVARRO
 insaniak wrote:
They weren't just similar, they were the same pots. The company that makes P3 paint is the same one that made the original Citadel paints, and still makes them under the Coat D'arms label.
Did not know that
A clear case of making it substantially worse for profits. I would go as far to say these pots are not fit for the purpose of holding paint airtight contained. 
Whatever you decide to call them does not change the fact they are expensive rubbish.
I like the paints and some colours are unique but adding the cost of rebottling them becomes unbearable for more than a few pots.
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Post by: lord_blackfang
 Apple fox wrote:I always liked the Privateer press paint pots, I still use some of mine from mk 2 since they were sealed so tight. Which sadly is probably why GW won’t change them!
They're good for keeping paint in, certainly, not so good for getting it out. The gakky little tab falls off the lid and you're left prying them open with your teeth.
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Post by: Nevelon
insaniak wrote:
They weren't just similar, they were the same pots. The company that makes P3 paint is the same one that made the original Citadel paints, and still makes them under the Coat D'arms label.
And the pots still work. I’m still using my RT pot of green ink. Still fresh.
Unlike the screw top bolter shell pots, which were dry after one use. Grumble grumble…
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Post by: Theophony
Lathe Biosas wrote: Inquisitor Gideon wrote:
Oh i don't know, i find the cleaning of the rims rather therapeutic. Especially when you get a piece that just peels out in a solid piece.
What do you do with your gooey chunks of paint blobs?
Dunk them in my paint pot water just like an Oreo and twice as healthy.
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Post by: Ashiraya
insaniak wrote:
They weren't just similar, they were the same pots. The company that makes P3 paint is the same one that made the original Citadel paints, and still makes them under the Coat D'arms label.
Coat D'Arms is great, I was so happy when I found out I could get a refill of my old citadel inks.
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Post by: Nevelon
I have zero faith in that new painting handle. It looks like it’s just relying on the inherent flex of the plastic to grip things.
I hear good things about the mold line tool, but just use the back of my hobby knife.
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Post by: Del Mingus
I'm glad they mention the old painting handle is sticking around. Hopefully it doesnt get removed down the line.
The painting handle and painting cups are the only tools from their range I really like.
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Post by: sigkill
Nevelon wrote:I hear good things about the mold line tool, but just use the back of my hobby knife.
The main advantage of the mold line tool over a knife is that it is much thicker than a knife blade, so I feel comfortable using it more aggressively, without fear that some sharp piece of metal will break off and go flying. It's a minor advantage, but it's not that expensive by hobby standards, and it'll probably last most of my life. I can't really think of a way that it will ever break.
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Post by: Nevelon
 sigkill wrote: Nevelon wrote:I hear good things about the mold line tool, but just use the back of my hobby knife.
The main advantage of the mold line tool over a knife is that it is much thicker than a knife blade, so I feel comfortable using it more aggressively, without fear that some sharp piece of metal will break off and go flying. It's a minor advantage, but it's not that expensive by hobby standards, and it'll probably last most of my life. I can't really think of a way that it will ever break.
The main thing that stops me from grabbing one is having another tool I’d need to swap. If I’m clearing mold lines and there is a bit of connecter from where I clipped the part from the sprue, I just flip the knife around, carefully carve the bit off, flip back, and smooth. If I had a separate tool, I’d have to put it down, fet the knife out, and swap back when done. It’s a little thing, but little things add up.
I have trouble painting without handles these days. I needed to work an extra mini across my bench last week, and just tacked it to an old paint pot. Worked, but not the same. I’ve got a bunch of the old chonky GW ones, bot the more modern svelte design.
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Post by: His Master's Voice
Nevelon wrote:Unlike the screw top bolter shell pots, which were dry after one use. Grumble grumble…
Dear Lord, those were atrocious. Whose idea was it to make a hard plastic pot AND a hard plastic screw cap...
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Post by: Ashiraya
Nevelon wrote:The main thing that stops me from grabbing one is having another tool I’d need to swap. If I’m clearing mold lines and there is a bit of connecter from where I clipped the part from the sprue, I just flip the knife around, carefully carve the bit off, flip back, and smooth. If I had a separate tool, I’d have to put it down, fet the knife out, and swap back when done. It’s a little thing, but little things add up..
Same. Doing everything with a knife (once the clippers work is done, anyway) is just so convenient.
I am envious if you only work with kits where the back of the knife is sufficient, though. Many kits, especially older ones, have mould slip that is so big and flexible that only scraping with the front of the knife gets it off (with suitable caution of course). Similarly with resin kits and mould slip.
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Post by: Apple fox
 lord_blackfang wrote: Apple fox wrote:I always liked the Privateer press paint pots, I still use some of mine from mk 2 since they were sealed so tight. Which sadly is probably why GW won’t change them!
They're good for keeping paint in, certainly, not so good for getting it out. The gakky little tab falls off the lid and you're left prying them open with your teeth.
I’m small, I have used a screwdriver for all pots of paint before I had children. So I can’t really comment about that. I just have a screwdriver in my normal painting box.
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Post by: Geifer
 Ashiraya wrote: Nevelon wrote:The main thing that stops me from grabbing one is having another tool I’d need to swap. If I’m clearing mold lines and there is a bit of connecter from where I clipped the part from the sprue, I just flip the knife around, carefully carve the bit off, flip back, and smooth. If I had a separate tool, I’d have to put it down, fet the knife out, and swap back when done. It’s a little thing, but little things add up..
Same. Doing everything with a knife (once the clippers work is done, anyway) is just so convenient.
I am envious if you only work with kits where the back of the knife is sufficient, though. Many kits, especially older ones, have mould slip that is so big and flexible that only scraping with the front of the knife gets it off (with suitable caution of course). Similarly with resin kits and mould slip.
I had the displeasure of using GW's mold scraper at my local store a few years back. Personally I don't find it fit for purpose. Scraping a thin mold line off a straight or curved surface already lacked precision and required too much brute force for my taste. It's completely useless once you try to remove a mold line from a ribbed tube or similar cramped space.
To each their own, of course, but I wouldn't recommend it. If you already use a knife, you're better off sticking with it.
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Post by: Lars Porsenna
I'm just curious, but with the painting handle, do people really paint armies one at a time? I'd need at least 10 for how I paint...
Damon.
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Post by: solkan
Lars Porsenna wrote:I'm just curious, but with the painting handle, do people really paint armies one at a time? I'd need at least 10 for how I paint...
Damon.
I've picked up a few, and started out using them for medium sized models where putting the model on the handle, doing the work, and then taking the model off the handle to switch to the next one isn't so bad. But if you're doing assembly line work, it sounds like you'd get more use out of arm on the poorly named "Color Spray Stick" since that'd let you several models at once.
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Post by: deano2099
Lars Porsenna wrote:I'm just curious, but with the painting handle, do people really paint armies one at a time? I'd need at least 10 for how I paint...
Damon.
When the first ones came out they sold them in boxes of five. I think I have around 8.
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Post by: Nevelon
deano2099 wrote:Lars Porsenna wrote:I'm just curious, but with the painting handle, do people really paint armies one at a time? I'd need at least 10 for how I paint...
Damon.
When the first ones came out they sold them in boxes of five. I think I have around 8.
This.
I started with 2. Got the box of 5. Gave two of those away as a gift to my son. Bought one of the large monster ones.
So I can paint a 5 man combat squad at a time, which is generally the largest numbers of minis I have in progress at one time anyway. I’ve found batch painting in larger numbers just doesn’t work for me.
They were reasonably priced, even at GW’s normal markup. The old spring-loaded one still for sale is $12.50. IIRC the box of 5 was buy 4 get the 5th one free. Cost about the same as a box of marines, to make all of your painting so much more comfortable. Worth it, IMHO.
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Post by: Coenus Scaldingus
I'm not surprised they're rebranding the tools (I suppose bases will follow soon too), but why did they call it the "Warhammer Colour Tools Set"? Surely "Warhammer Colour" should refer only to paints and maybe brushes and other tools directly related to painting, but not other hobby supplies? Wouldn't the logical thing be to rebrand them as the "Warhammer Hobby" range, not "Warhammer Colour" as the overarching category...
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Post by: Geifer
Coenus Scaldingus wrote:I'm not surprised they're rebranding the tools (I suppose bases will follow soon too), but why did they call it the "Warhammer Colour Tools Set"? Surely "Warhammer Colour" should refer only to paints and maybe brushes and other tools directly related to painting, but not other hobby supplies? Wouldn't the logical thing be to rebrand them as the "Warhammer Hobby" range, not "Warhammer Colour" as the overarching category...
At a guess they want to keep using Warhammer Hobby as they have for decades, albeit as Games Workshop Hobby for most of that time, as a way to describe any hobbying in the GW bubble. Painting, collecting, playing, buying models, and so on.
The reasoning likely is that with Warhammer Hobby already taken, the closest thing that describes hobby supplies is the category of things that turn unfinished grey plastic into colorful little works of art.
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