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For a single, small model which you take in squads like crisis suits and you price it as if it were a riptide?

In fact I swear that when the riptide first came out the difference was only £10 between the two.

I honestly don't know how they could physically sell them at that price. £15 is pushing it for a single small model. £20 is bite your fist expensive. But £30...

1:Its GW, dont question it
2: gak - Ton of bits. Two different weapon options, tons of plastic.
It is a bulky model aswell
And it comes with three models, drones are worth ATLEAST 5$ each

 hotsauceman1 wrote:
1:Its GW, dont question it
2: gak - Ton of bits. Two different weapon options, tons of plastic.
It is a bulky model aswell
And it comes with three models, drones are worth ATLEAST 5$ each

But they'd sell much more if it was £15 like the crisis suit and makes more money coz people would actually buy them.

Short answer is because people will pay £30 for it.

 azreal13 wrote:
Short answer is because people will pay £30 for it.

None of their pricing makes sense, don't question it. It probably gets priced higher because it's a Heavy Support, which means you take less, and because they charge more for extra crap that people don't want.

For what its worth, GW sells the firebase support cadre.
6 broadsides and a riptide for £175
Normal model cost would be £230, so saves you £55.

Not a bad set to be honest.
Useful for me anyway since i run between 6-9 broadsides every game plus 2 riptides.

They're also as big as a Carnifex now.

Really I'm more upset that I'm paying a Dreadnought price, for a dreadnought base, on a dreadnought sized model...
And it's T4 W2

GW are clueless about why their dominance of the war gaming scene is rapidly shrinking and profits plunge year on year so they are doing the only thing they know raising prices.

The exact wrong thing to do because the high prices are what's driving people into other hobbies.

Zande4 wrote:They're also as big as a Carnifex now.

Savageconvoy wrote:Really I'm more upset that I'm paying a Dreadnought price, for a dreadnought base, on a dreadnought sized model...
And it's T4 W2

This. Broadsides are rather large, and on 60MM bases. They are on par size wise with Dreadnoughts, wraithlords and deff dreads. Which makes sense, since all three of those things are approximately the same price.

Because GW.

WayneTheGame wrote:
None of their pricing makes sense, don't question it. It probably gets priced higher because it's a Heavy Support, which means you take less, and because they charge more for extra crap that people don't want.

Actually after poking around a bit in their financial statements it looks like they make about 15% of what they take in as actual profits. This means they average .15 GBP on every 1.00 GBP you give them (their pricing apparently takes into account exchange rates as they claim no gains/losses on those). So that 30 GBP makes GW a grand total of around 4.50 GBP net.

And this is fairly recently, AFTER all the cost cutting and dropping the specialist line. That should give you an idea of how much money actual stays in their pocket on everything you buy (on average, the margins on somethings are likely bigger than others).

 Savageconvoy wrote:
Really I'm more upset that I'm paying a Dreadnought price, for a dreadnought base, on a dreadnought sized model...
And it's T4 W2

Both will get Oneshotted by a melta

It's $30 because people run 6-9 of them now.


Cheese is expensive, just ask the French.

 ClockworkZion wrote:

WayneTheGame wrote:
None of their pricing makes sense, don't question it. It probably gets priced higher because it's a Heavy Support, which means you take less, and because they charge more for extra crap that people don't want.

Actually after poking around a bit in their financial statements it looks like they make about 15% of what they take in as actual profits. This means they average .15 GBP on every 1.00 GBP you give them (their pricing apparently takes into account exchange rates as they claim no gains/losses on those). So that 30 GBP makes GW a grand total of around 4.50 GBP net.

And this is fairly recently, AFTER all the cost cutting and dropping the specialist line. That should give you an idea of how much money actual stays in their pocket on everything you buy (on average, the margins on somethings are likely bigger than others).

That would mean they sell to third party sellers at a loss and I don't buy that idea, alot of sites give a 20% discount and still make a decent enough margin to make it worth their while, those sites simply don't have the buying power of supermarkets so can't command the same discounts for bulk buying.

 azreal13 wrote:
Short answer is because people will pay £30 for it.

Pretty sure this is their entire pricing strategy.

hobojebus wrote:
That would mean they sell to third party sellers at a loss and I don't buy that idea, alot of sites give a 20% discount and still make a decent enough margin to make it worth their while, those sites simply don't have the buying power of supermarkets so can't command the same discounts for bulk buying.

They sell non-direct only items at 60% of what it costs, and direct only at about 70-75% cost last I heard. You could still apply the same 15% of what they receive from an FLGS: a 30 GBP model costs the store 18 GBP, which gives GW about 2.70 GBP of net off that sale.

The reason this still works is because we're using a model that treats .15 pence of every pound as retained profit and cutting the rest away on the various expenses they have. It's a bit simple but it makes it easier to understand where the money basically goes (you can see models like this applied to taxes that explain how much of every dollar every part of the government gets). Of course the model is ignoring how real life cost allocation works but it's to illustrate a point: GW's not simply just trying to nick your wallet. 15% is a small amount of money to retain as profits when they could easily be pushing for amounts as high as 50%.

That would be price gouging. And just for fun: 55% of the money they make goes into manufacturing. That's largely because they use domestic labor instead of outsourcing to other countries, which makes their stuff more expensive.

They are on a 60 mm base now, so its pretty beefy, but even before they where a little expensive as you had to buy a crisis suit and then get the broadside upgrade, I'm spacing on the price of it but its a pretty small price hike.
Plus seeing how they work great in three man teams that's a $150 USD payment from new players, per team.

If I rember it right:
Crisis suits cost about $22 dollars
Broadsides (Crisis suit with metal upgrades) cost $32

then it went to :
Crisis suits about $25
Broadside finecast upgrade alone about $15

GW can't make a profit without massive prices.

 Kilkrazy wrote:
GW can't make a profit without massive prices.

Actually pretty accurate, mostly due to their massive stacks of costs to include using more expensive domestic labor, manufactoring costs and the massive money sink that is the brick and mortar stores. Though I think you meant that differently.

Costs, schmosts. GW only market and sell through their shops so they are saddled with them even if they are prohibitively expensive to run.

 Kilkrazy wrote:
Costs, schmosts. GW only market and sell through their shops so they are saddled with them even if they are prohibitively expensive to run.

They sell to independents too but that makes them less money.

GW could probably afford cutting prices if:
- They outsourced to China (cheaper labor)
- They shut down brick and mortars and only sold to independents and via their web store
- They reduced the profit margin and floated a lower retained earnings (lowering their fiscal safety net if/when they run into the red)
- They moved to a digital only means of rule distribution.

That's about all they really have to trim since they cut out stuff like specialty games.

The other thing they could do is sell more variety of games through their shops, like they used to.

That falls into the cost cutting they did under the Wells pretty much killed that with the loss of Speciality Games. Add in some GW store refusing variant games like Kill Team being played in the stores and you have...issues.

We can probably assume hat Dreadfleet was the final nail in that coffin for while.

I agree that more games in stores would be good but but they seems to have moved away from that for now atleast. I don't think it's permanent, but it'll be a while.

 azreal13 wrote:
Short answer is because people will pay £30 for it.

Yep.

Sorry but the fact is they don't cost stuff on how much it costs them to make but on how often it will sell.

£18 for a single librarian plastic model has nothing to do with material or manufacturing costs, people will only one or two so they up the price.

Fine cast resin was 13p a gallon and they used the same molds yet they upped the price anyway.

And don't even get me started on digital codexs that are priced the same as a printed book.

 n0t_u wrote:

 azreal13 wrote:
Short answer is because people will pay £30 for it.

Pretty sure this is their entire pricing strategy.

They have a pricing strategy? I thought they just threw darts blindfolded.

hobojebus wrote:
Sorry but the fact is they don't cost stuff on how much it costs them to make but on how often it will sell.

I'm very willing to bet that they have to factor in cost into their pricing strategy. How many they expect they expect to sell is a definite factor, but it's not the lone factor in pricing (and price increases are likely them adjusting the price to meet the actual sales data they have instead of only relying on the projections to meet certain targets).

Take it from someone who has spent the last three weeks learning the different ways things are costed and how that influences decision making and price setting: it's not just a simple money grab. There are a lot of factors at play, and one of the biggest has to do with cost (which is far more than just materials, despite what the internet believes).

hobojebus wrote:
And don't even get me started on digital codexs that are priced the same as a printed book.

They aren't. They're cheaper than the printed books. At least every one I looked at has been. I'm curious now which ones are the same cost. Care to list them?