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Made in us
Never-Miss Nightwing Pilot






Anvildude wrote:... of course they need to replace the popular sprue molds every so often so that they don't wear out and get all flashy.
So, when can we expect them to start doing this?


King Ghidorah

   
Made in gb
Regular Dakkanaut






Ghidorah wrote:
Anvildude wrote:... of course they need to replace the popular sprue molds every so often so that they don't wear out and get all flashy.
So, when can we expect them to start doing this?


King Ghidorah


When the money's there.

   
Made in ca
Buttons Should Be Brass, Not Gold!






Soviet Kanukistan

Phayse wrote:If you have, say £40 a month to spend, you're probably only going to spend that amount. If you want more for that money, it isn't going to happen. It's too big a risk for any company to drop prices when they'd be giving you more, but only recieveing the same amount of money in return.


You are ignoring an important point here:

1. It is possible for GW to have increased price beyond the spending limit of its customer.
2. It is possible for GW to have increased price beyond the psychological spending limit of its customer - this can be a funny thing... as something as low as a $5 difference can make or break that self-justification for purchasing.

Example:

Recently, I was looking at the Storm Raven model. It is IMHO very ugly, and the discussions on Dakka made me want to convert it into something better looking.

Disclaimer: It is incompatible with my non-space-vampire-space-men...
Disclaimer part 2: I have around 5000 points of non-special-space-men. Non-special-space-men that need flying BAWKSES they can't ride in.

Not knowing the price - in my mind, I was really hoping that it was priced around $35-45 CDN, as I wanted 2 or 3, just for "cool points" in Apoc. Knowing GW, I figured it'd be closer to $60 - but I would probably still break down and buy one to kit-bash for a display. $60 was the absolute limit I would pay for it. GW exceeded all my expectations by making it $80. I puttered around the store heeing and hawing to myself, as I really wanted to kit-bash the model - but I couldn't break that $60 value that I had set for this particular kit. $65, in my mind was a bit overpriced, $70 was definitely overpriced, and $80 was in my mind, completely out of line!

If I could use it in a game, and it was a proven to enhance gameplay, with substantial gnashing of teeth I think might be able to bring myself to spend $70, but at $60+, buying multiples on a whim would be out of the question.

So, using the 76% profit formula:
At $45, they'd make $25/model, and they would have sold me, 2 - possibly 3, netting $50-$75 profit.
At $60, they'd make $40/model and they would have sold me 1, netting $40 profit.
At $80, they'd make $60/model, but didn't sell any to me, thereby netting $0 profit, (actually, NEGATIVE profit in a brick and mortar store, as the product sits on the shelf tying up capital and taking up valuable display space.)
   
Made in nl
Longtime Dakkanaut





keezus wrote:Not knowing the price - in my mind, I was really hoping that it was priced around $35-45 CDN, as I wanted 2 or 3, just for "cool points" in Apoc. Knowing GW, I figured it'd be closer to $60 - but I would probably still break down and buy one to kit-bash for a display. $60 was the absolute limit I would pay for it. GW exceeded all my expectations by making it $80. I puttered around the store heeing and hawing to myself, as I really wanted to kit-bash the model - but I couldn't break that $60 value that I had set for this particular kit. $65, in my mind was a bit overpriced, $70 was definitely overpriced, and $80 was in my mind, completely out of line!


You were hoping the Stormraven would be cheaper than a box of Tactical Space Marines? Instead of say, in the same price range as the Valkyrie/Land Raider. Really?

I'm sorry but that just wasn't very realistic

We would all like GW to charge less for their toys, but unfortunately this mythical threshold where (enough) people stop buying hasn't been reached yet.

This message was edited 1 time. Last update was at 2011/03/22 00:58:20




 
   
Made in gb
Lieutenant Colonel




Hi TBD.
If the point 'where enough people have stopped buying' has not been reached.
Why did GW plc issue a profits warning stateing a 4% DROP in sales volume ?
(Thats a turn over of £4,6 Million pounds LESS than last year!)

Even though they have put prices up by an average of 10% ...

Putting up prices only compensates a diminishing customer temporarily , eventualy the price rises deter enough new customer to make the price increase so severe , even established customers can not justify buying a 'few items'.
And then you get a negative spiral of deminishing returns ....

TTFN


This message was edited 1 time. Last update was at 2011/03/22 10:39:47


 
   
Made in gb
Regular Dakkanaut






The bare bones of it is this:

It is what it is. No amount of postulation on an internet forum is going to change GW strategy, we all have our different ideas as to how the system should work. I thoroughly doubt anyone has the industry know how to make any real positive changes. GW will charge X amount for its product, end of story.

We can all play at CEO as much as we want, or we can accept it and move on. It really is a trivial issue. If you can't afford it, save for it. If you're making sacrifices to afford the hobby, reevaluate your priority.

There's a lot of things that cost a lot of money that rank far higher in the list of priorities! Oil, insurance and homes to name a few, heck, some people are starving on this planet, while we all whinge from cosy homes about the price of toys. I think we might be losin objectivity.

It's healthy to speculate and offer different ways of thinking, but to be honest I think the thread has come to its natural end. We've all had a bit of a vent, and we've all tried to speculate as to why it's so, but to carry on would be like telling each other the sky is blue every five minutes.

GW - 'spensive? Yesh. Yesh yesh yesh. Fair? depends on your income. Going to change? Not on your life, not unless a metric ton of other factors do.

What irks me more is not so much that people complain, it's the amount of people out there that complain about how much it costs, but couldn't give a rats behind if it were to fold tomorrow. They'd just go somewhere else, play something else. Not to tar anyone with that brush, but we all know what people can be like.

I put it to you, that in some ways, Oliver could be percieved as spoilt. He wants more, but only for himself. He didn't ask on behlaf of others.


   
Made in us
Hauptmann




Diligently behind a rifle...

I like the way my FLGS owner put it: "GW expects you to pay for what the models can do on the board, not what their actually made of"

I can sort of see the logic behind it, better/high points cost/neccessary/auto-take units will invariably be in high demand. Thus, regardless of how much the models actually cost, they will sell.

Tactical marine are a perfect example of this, most new players take them since they get "free" weapon upgrades when you take ten of them. Plus their other stats are good for new players. That's a why a box of 10 costs $37.25, not because it costs alot to make them, because they know it will sell. Same goes for Land Raiders, not because they're the greatest vehicle ever, becuase new players suffer from AV14 is bestest and must be bought in order to guarantee that said Tac marines need an extra tactical metal box to roll around in.

Why do Imperial Guardsmen only come in a box of 10 now (especially for $24.75!?)? Because the entire damn meta is melta/plamsa spam with Chimeras. They used to be in boxes of 20, back when anything with a special weapon was metal (except the flamer). But of course, they don't give you plastic meltas or plasmas in any kind of numbers. So you can buy the metal ones from the website, at $8 for 5, which isn't too bad. But, it's more hassle.

If they get away with it, more power to them.

Catachan LIX "Lords Of Destruction" - Put Away

1943-1944 Era 1250 point Großdeutchland Force - Bolt Action

"The best medicine for Wraithlords? Multilasers. The best way to kill an Avatar? Lasguns."

"Time to pour out some liquor for the pinkmisted Harlequins"

Res Ipsa Loquitor 
   
 
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