GWs 28 most popular miniatures of 2015 (and #1 is... page 1 or page 9)

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**Sidstyler**

I think it came out in October so yeah, about 3 months I guess. Like I said though it feels like it practically just came out, so I think the fact that it's on the list at all is impressive. Especially with it being so expensive.

**AllSeeingSkink**

Well it's likely that the list is based off revenue rather than units sold, hence why the Tyranid Swam would be so high up.

**MrFlutterPie**

To speak to less DV sales I personally bought Stormklaw to get my 7ed rule book as I play Orks. There was also Deathstorm before that that had the 7ed rulebook for Blood Angles and Tyranid players. Coupled with the fact that many people (including myself) picked up DV for 6th and didn't want another could cause sales to be reduced for this year.

**Kid_Kyoto**

AllSeeingSkink wrote:
I would expect the list to be biased toward things released at the start of the year.

It also depends what they are calling "2015". In financial statements, they often take from the start of Dec 2014 to the start of Dec 2015.... in which case Blood Angels were released right at the start of their year, so it doesn't surprise me that BA Tacticals are near the top of the list, they would be the only thing in the list that includes both the initial release/impulse buys + a full 12 months of "regular" sales.

Same with the Harlequins, Admech stuff. Sales SHOULD be biased toward them since they came out at the start of the year.

The surprising things are stuff like Zoans/venoms that came out toward the end of last year, but then I guess if they are reporting 2015 as being from Dec to Dec, maybe they are catching the 'nid release.

Actually, that would make the list make a bit more sense, if it's counted from the nid release last year up until early Dec this year, it would explain why all 3 of those nid kits + the swarm are on the list, as I'd be very surprised if 'nids were actually THAT popular to wiggle their way in without the list being biased toward them due to the release schedule.

Very very good point.

So the definition of 'popular' 'best selling' and '2015' all might not be what we'd expect.

**Mymearan**

Tac Marines!

**Seriqolm**

Mymearan wrote:
Tac Marines!

I bought some a few weeks ago that was probably got them at least one place up the list

**Talys**

Woot!

So 3 spots left. Rangers, Calth, Sigmar, and Imperial Knight.

Which one doesn't make the cut? Which one is on top?

I think IK is safe. AoS could be in jeopardy. Is it possible that Calth doesn't make it (possible, as it is a late year release)? Maybe... they didn't sell as many rangers as we thought?! But I think Rangers are safe because they're on the Bestseller list, while the other Skitarii releases are not. But AoS Starter making less money than Mortarchs would be pretty surprising to me too.

Then again, with my terrible skills of prognostication thus far, it could even be Imperial Knight that doesn't make the cut

The suspense!! Who will get voted off island? Survivor, GW edition.

**theHandofGork**

Mymearan wrote:
Tac Marines!

Does anyone still think that GW's prices are due to the cost of developing and producing new models?

**Bottle**

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**Kid_Kyoto**

If it's fiscal year then BaC may have missed the time frame.

But also do we know for certain starter sets are included? Dark Vengence is not on the list and do we really think they sold more Cadian Defense Forces than Dark Vengence boxes?

Also isn't the Cadian Def Force web only? If so that could mean "Best Sellers of 2015" actually means "Most Revenue Generating Web Sale SKUs of Q4 2014-Q3 2015" which granted is a bit of a mouth full.

**Azreal13**

It's fair to say the criteria for "most popular" will fit whichever agenda they wish to support.

**AllSeeingSkink**

Kid_Kyoto wrote:
Also isn't the Cadian Def Force web only? If so that could mean "Best Sellers of 2015" actually means "Most Revenue Generating Web Sale SKUs of Q4 2014-Q3 2015" which granted is a bit of a mouth full.

At this point I'm suspecting "2015" includes at LEAST Nov 2014, which explains why all 3 of the November 2014 Tyranid releases are in the list. Maybe even as early as September with all the End Times kits that made it on to the list.

**Talys**

Azreal13 wrote:
It's fair to say the criteria for "most popular" will fit whichever agenda they wish to support.

It says in the actual app, under many of the entries, best selling. Like, #5 best selling kit. There is a separate vote for most popular, which people email WD with (or cut out the back page of wd 100 and mail in hahahaha)

Automatically Appended Next Post:

Kid_Kyoto wrote:
If it's fiscal year then BaC may have missed the time frame.

But also do we know for certain starter sets are included? Dark Vengence is not on the list and do we really think they sold more Cadian Defense Forces than Dark Vengence boxes?

Also isn't the Cadian Def Force web only? If so that could mean "Best Sellers of 2015" actually means "Most Revenue Generating Web Sale SKUs of Q4 2014-Q3 2015" which granted is a bit of a mouth full.

No, CDF and Tyranid Swarm are regular items. My store always has it and restocks them as they sell -- they are on the bestsellers list that gw gives its independents, though I never actually believed they were best selling

**Kid_Kyoto**

Talys wrote:

Kid_Kyoto wrote:
If it's fiscal year then BaC may have missed the time frame.

But also do we know for certain starter sets are included? Dark Vengence is not on the list and do we really think they sold more Cadian Defense Forces than Dark Vengence boxes?

Also isn't the Cadian Def Force web only? If so that could mean "Best Sellers of 2015" actually means "Most Revenue Generating Web Sale SKUs of Q4 2014-Q3 2015" which granted is a bit of a mouth full.

No, CDF and Tyranid Swarm are regular items. My store always has it and restocks them as they sell -- they are on the bestsellers list that gw gives its independents, though I never actually believed they were best selling

**the_Armyman**

Kid_Kyoto wrote:
Another thought, why a top 28? Top 10s are traditional, top 12 for the 12 days of Christmas might make sense, top 31 since there's 31 days in December.

Top 28?

Any logical reason?

I wondered about that, too. I just assumed everybody was more clever than me and already understood the significance of the number 28

Or maybe they didn't want us to know that the Battle Sister with a Storm Bolter is #30?

Great, now we're going to have the Sisters players in here. Nice going, KK. Inb4 thread lock...

**Kid_Kyoto**

the_Armyman wrote:

Or maybe they didn't want us to know that the Battle Sister with a Storm Bolter is #30?

Great, now we're going to have the Sisters players in here. Nice going, KK. Inb4 thread lock...

There was secret (sssshhh!) plan for all Sister fans to order the same mini on the same day and thereby...

Y'know I'm not even sure what step 2 was.

But step 3 was definitely force GW to make plastic sisters.

**Talys**

Kid_Kyoto wrote:

Another thought, why a top 28? Top 10s are traditional, top 12 for the 12 days of Christmas might make sense, top 31 since there's 31 days in December.

Top 28?

Any logical reason?

Or maybe they didn't want us to know that the Battle Sister with a Storm Bolter is #30?

I wondered the same thing when they said top 28. My first thought was that it's a number divisible by 7 -- ie 4 weeks of best sellers. Who knows

**AllSeeingSkink**

Talys wrote:
...they are on the bestsellers list that gw gives its independents, though I never actually believed they were best selling

Earlier in the thread someone asked why would GW lie, I figured "just to promote the models they want", but now that you mention this it does make more sense why they'd lie (if they are lying, who the feth knows

), so they can be consistent with lying to independent retailers about what the best selling kits are

**Sigvatr**

Looks like AoS is going strong. /s

**Momotaro**

Imperial Assault made most Boardgame top-seller lists for last year, usually in the top 5, and that was released in mid-December. So it's entirely possible for Calth to make the cut.

**warboss**

Sigvatr wrote:
Looks like AoS is going strong. /s

Hush now! There is still a chance it'll run the top three completely!

And if it doesn't... then GW can fall back on that tried and tested line from the 2014 or 2013 year end report that goes something like "If you judge how good a year is by sales then..." when sales were down but they though they had a great year.

**Nicky J**

Just checked the app and #3 is skitarii vanguard

**SickSix**

Ha, the Swarm was a good deal, especially with a discount. I bought one. It is patiently waiting its turn.

**Bottle**

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**oni**

#3 is AdMech Skitarii Rangers

**warboss**

Bottle wrote:
if the AoS starter isn't in the list and all the End Times big releases are its going to be a worrying sign.

I'd say that the lack of any of the AOS follow up kits so far being on the list is a worrying sign regardless and the lack of an AOS starter on the list would just be the last nail in the coffin. That said... I do actually expect the AOS starter to be on there since the reception for the starter box (which is separate to the overall reception to the "game"/rules) was positive. I personally don't like the aesthetics, rules, and general game design of AOS but I'm objective enough to separate the relative monetary value of the box for folks who disagree. You got alot of large and detailed (whether good or bad for both "qualities" is another story though) models in the box for a good price.

**oni**

warboss wrote:
Bottle wrote:
if the AoS starter isn't in the list and all the End Times big releases are its going to be a worrying sign.

I'd say that the lack of any of the AOS follow up kits so far being on the list is a worrying sign regardless and the lack of an AOS starter on the list would just be the last nail in the coffin. That said... I do actually expect the AOS starter to be on there since the reception for the starter box (which is separate to the overall reception to the "game"/rules) was positive. I personally don't like the aesthetics, rules, and general game design of AOS but I'm objective enough to separate the relative monetary value of the box for folks who disagree. You got alot of large and detailed (whether good or bad for both "qualities" is another story though) models in the box for a good price.

4.5 AoS items (Bloodthirster counts as 0.5) out of the listed 25. Three left to go. I don't know that it's really a sign of anything. WH40K has been outselling and out shinning WFB/AoS for quite some time.

**warboss**

What AOS items are on the list? Please note that WHFB End Times items do NOT count as they were initially sold/released/marketed for a different game. I see nothing on the list that was released specifically for AOS instead of just being grandfathered in like hundreds of other SKUs from WHFB.

**Bottle**

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**Talys**

Seeing as all 3 of my local independent stores have told me that their ratio of 40k to WHFB was twenty to one -- or worse (for Fantasy) -- it doesn't surprise me at all. The question for GW, which we won't have data for isn't how AoS does against 40k, but how AoS 2016 and 2015 does versus Fantasy Battle 2014 and 2013. I don't think the bar is set very high

Look too at Forge World. When do you remember a Fantasy model being in their top 10?