I actually Warzone will be back. It has a following, even thought it has dwindled.
Also, the name of the game is very, very good. Part of the reason why Warhammer and all its versions does so well is that the name, "Warhammer" is simple, to the point, and is evocative of what the game is about. So the same goes for the name Warzone.
As for scaling, PP actually is working on mass battle rules for Warmachine, but that's far in the future after the Mk2 rules come out.
For any game to be successful nowadays, I think they need a 3 pronged approach. Focus on the sales of miniatures. Start with a free quick start rules, expand it into a more detailed skirmish, then after a while you can expand further with a new rulesset that adds more mass battles.
Warhammer took this a step further by making not just mass battles, but ridiculously massive battles.
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