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Im planning to start daemonhunters as i have recently taken a look at the models and they are good looking, this has provoked me to play as i am looking at stuff from more of a painting point of veiw rather than gaming opinion.

Will get SoB if they come out.

I love the background and imagery.

If I said all of the above it really wouldnt be a lie.(okay the codex part is)

It's almost always the models for me. I do normally wait and listen to the general theme of my army to see if it can fit my playstyle, which is quite flexible so normally no problems there.

Atm i have loads of armies on the go so i'm not looking to get a new army for some time. I may start collecting a dark eldar force in a year or two though.

When i get bored with my Imperial Guard Squats, They become Witch Hunter Squats or Daemon Hunter Squats. I really never include SOB or Grey Knights (other than a squad of badass termies), but Inquisitorial armies are so freaking fun! So... Much... Plasma...

for me, mostly a mix of background, cool models, and cool rules.

Bored :=)

Originality. I like going out of the box. Even if I don't win, I have fun

Typo in the title.

But yeah, its always the new models.

A mixture of I plan it out and the background.

I switched from Speesh Muhrines to Tau mainly for the battlesuits, but also because I liked their diplomatic attitude.

Sometimes the look cool and sometimes i get bored and sometimes i plan first, its a bit random.

I start new armies based off of conversions, for instance I'll come up with a way to convert the leader of an army just for kicks but then I'll look at the rest of the army and see if there are other units I could make my own version of. If an army has alot of conversion opportunities or I have alot of ideas for it chances are I'll start it, even if I've already made that army before.

I normal start a new army when I finish painting my last army.

I'm pretty big into the background myself. For example, I approach the hobby primarily from the modeling side and I really like trying conversions that fit in with the background story and fluff novels. I'll then come up with a small force to compliment that model so I can use it in a game. Painting a bigger force typically follows.

I chose to get a new one when I know enough about them, and when I know I can put up a good skirmish with said army...normally I like to learn as much as possible when playing something new

The back story from the books

Lol the last 3 extra armies I have strated have come from buying out friends who have stopped playing lol.

usually end up being $200 for $1000 worth of models

How awesome they look and how good they are

New Codex/Bored with existing armies.
Thats how I got into the Grey Knights!

I love my Wolves, but hate that they are the flavor of the ultra-competitive. Time for something not so popular with the tourney crowd.

It's the fluff and models that pull me in.

When I get bored with the old models, and if I have enough money.

Other:

For me its down to tactics rather than anything else, I have three armies, and I play each one differently as each army has its own character.

Tau I always play defensive, with gun lines, staying out of line of sight and generally doing what Tau do best and make the enemy come to where I want.

Marines I pretty much do what they do best, slowly march across the table while blasting away and shrugging off shots.

Orks ... ... come on, do I really need to explain my lust to see green skins belting across the table to exchange their ideals and political views with the enemy using nothing but sharp instruments?

Most of these things meke me want a new army, tbh.

Mine is totally influenced by look of the models and the fluff. Once those two are satisfied, I do my research because I would not want to buy an army that plays exactly like the one I have but just looks different.

I play SM, but I am seriously considering Eldar. Kinda night and day in regards to play style.

[blatant spelling error stares into my soul]

I usually start a new army because I read about their origins, values, etc. and see it syncing up with my own personality.

Were is the option "Finished my existing armies"? I start a new army if I think I have enough points/models for my existing armies

Other: Waiting for other codex to come out and wanting to play

Other: I am also waiting for a new codex. (Necrons) please come soon. But to me I start a new army because I like the models. New or Old.

It's usually one specific model that starts the ball rolling.