Well, think of it this way.
Not all cultures are alike, and Retribution elves are supposed to be one of the most distant from all of Warmachine. They're about as far removed as all the Hordes armies are.
I bet you could head to China, India, or other areas in the Middle East and see things that look very out of place, well, not so much these days since Euro/America culture is so prevalent, but you get the point.
People accept the Hordes stuff being so different because, they're a different game, but the real reason why the hordes stuff is different is because they're completely different cultures with different aesthetics.
I understand your argument though, after all, I didn't like that Tau all that much when they came out. But they grew on me.
Also, if too many things in a game use the same aesthetic, then it all becomes basically the same.
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