McDoom!

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**Howard A Treesong**

I've been in a McDcdonalds one in my entire life. Aged 6-7 we were in a school trip to a place called the Ebbw Vale Festival Park. It's highlight was a hall of mirrors, it didn't have any rides and things. We trooped into the onsite McD to be given a portion of cold chips and a tiny burger with no salad, cheese or sauce. I was 7, to think the burger was small must have meant it was tiny. I had such high expectations as it was a place all my friend went at weekends but my parents said wasn't worth it and wouldn't take me. As I ate the tiny morsel that was the burger with its penny sized disk of meat inside, I crushingly accepted they were right. Have never been back.

**gunslingerpro**

Manchu wrote:
BobtheInquisitor wrote:
What are those? Are they new?
Like a Sausage or Egg McMuffin but replace the biscuit with maple syrup-infused pancakes. They are newish, as in they have been on the menu for probably a decade or more.

I worked at McD when I was 14, and remember when they came onto the scene (would've been eleven and a half years ago). There was a line at the breakfast drive through for weeks, every morning. Ironically, I didn't have one until well after I'd left. And they are damned delicious.

But as someone who worked there when they added the side salads, chicken selects, multiple chicken sandwiches, several types of pies, and an expanded value menu (all in six months!), I can comfortably say that added menu items without removing others is a failing business strategy that keeps owners up at night.

**Tyr13**

Fun fact: McDonalds was actually pretty successful in changing their image in mainland europe, to the point that theyre kind of filling the starbucks niche (I certainly see more McCafés than Starbucks around).
Theyre not even known for crappy ingredients around here, they advertise their locally sourced ingredients... Just something that might be interesting for some.

**easysauce**

jasper76 wrote:
I heard rumblings that they were considering selling breakfast all day. They should have started doing that like 20 years ago.

yeah...

all day breakfast,

bring back the mc rib,

stop selling all this healthy deli style crap or "deluxe" burgers.

everyone around here only goes to mc ds for cofffee and breakfast, they need to play to their strengths.

**kronk**

I also liked to put their BBQ sauce on their big macs and quarter pounders.

But then, I could eat 2x value meals and not gain a pound up until I was 25...

As is, my homemade burgers are better! Go me!

**Easy E**

They just need to cut down on the "salt in everything" approach and their food would be edible again.

However, what I find interesting in this story is the amount of "Power" the the franchisee's wield compared to other groups such as the shareholders/board. I.e. not much.

**Jihadin**

McD's lost its cool when one out grows the "Happy Meal" phase

**MeanGreenStompa**

cincydooley wrote:Well shucky darn. What a loss that'll be.

I wonder what will cause it to fail first: problems like this or people demanding $15/hour to flip burgers.

Yeah, because increased minimum wages will most certainly result in people eating out less!

jasper76 wrote:I heard rumblings that they were considering selling breakfast all day. They should have started doing that like 20 years ago.

Would have avoided a lot of ill will...

**Torga_DW**

They need to get with the times and start selling alcohol, like KFC does.

**hotsauceman1**

Well, this also leaves room for Taco Bell/Pizza Hut to win the francise wars

**Bullockist**

kronk wrote:

As is, my homemade burgers are better! Go me!

I like the sound of McKronkingtons.

I think that McDs' should make the big mac big again.
I also think that people who take the pickles off a big mac need to be shot, the sauce is pickle flavoured ffs.

**BlaxicanX**

squidhills wrote:
Manchu wrote:
jasper76 wrote:
I heard rumblings that they were considering selling breakfast all day. They should have started doing that like 20 years ago.
This would be a great idea from a customer perspective. I think all of us Americans (at least!) can remember just missing McD's breakfast. OTOH, wouldn't this also be a problem of menu complexity?

It might play into menu complexity and it might not. It probably falls under complexity of a different sort, though. When I worked at McFoodplace, we had several flatgrills for food prep, with one being designated the "breakfast grill". What this meant in practice was that eggs and pancakes got made on that grill, and only that grill. When breakfast was over, the grill was cleaned and shut down for the day. However, any breakfast meat (sausage and bacon and ham) was cooked on the other two grills. When breakfast ended, we tossed some water on them to wash away the pork taste and started slappin' burger patties down on them. Serving breakfast all day would mean having at least one fewer grills to prepare burger patties during the rest of the day. We had 3 grills in total at my McDougal's; one for breakfast and two for meat. Breakfast all day would mean only one of those grills would be serving burgers all day long. You can, at absolute most (and against the training video instructions) get 40 regular burger patties on a grill at the same time. 36 is standard. That may seem like a lot, but bear in mind "grilled" chicken patties get prepared on the same grill, which means you have less space for burgers. Oh, and quarter-pounder patties gotta get cooked, too. They go on the same grill (and take longer to make, and you get fewer of them on a grill due to size) so that's even less space to cook regular burgers on.

Breakfast 24/7 would be nice, but it would be a logistical nightmare. Any McBurgerjoint seriously considering it would need to install another grill in the kitchen, and those food prep areas are cramped enough as it is.

What's Jack in the Box and Burgerking's secret to making this work, then? Jack in the Box has been having all-day breakfast for at least 10 years now.

**cincydooley**

MeanGreenStompa wrote:
cincydooley wrote:Well shucky darn. What a loss that'll be.

I wonder what will cause it to fail first: problems like this or people demanding $15/hour to flip burgers.

Yeah, because increased minimum wages will most certainly result in people eating out less!

I meant in regards to having to make large, one time purchases of new equipment.

The article references that in response to the menu. If somehow minimum wage vaults to $15 an hour, we'll see a lot more automation at McD's and other fast food joints, which would require another large dollar amount purchase to upgrade.

**squidhills**

BlaxicanX wrote:
What's Jack in the Box and Burgerking's secret to making this work, then? Jack in the Box has been having all-day breakfast for at least 10 years now.

Probably that nobody eats at those places, so having fewer grills dedicated to burgers is less of a problem. Seriously: I have never, in my life, been in a busy Burger King, except for the one that used to be located accross the street from Otacon. And it was only busy for 3 days of the year because 25,000 hungry Otaku couldn't be arsed to walk all the way down to Harbor Place. The rest of the time it was a graveyard.

For a less snarky answer, does anyone know if Burger King preps its breakfast products on the same conveyor-belt grill that it cooks its burgers on? I mean, obviously they don't do pancakes or eggs on it, but what about sausage and bacon? Because if they don't use the flame conveyor-thing for sausage, it may mean they have a flat grill dedicated to breakfast meat. Which would mean keeping it in operation all day would have no impact at all on their burger production, since the two would use completely different machines to cook them.

**kronk**

Jack in the Crack has better tacos than Taco Bell. Both suck, though.

**hotsauceman1**

I love taco bell. its greasy good. it may clog you up, but its worth it.

**DarkTraveler777**

hotsauceman1 wrote:
I love taco bell. its greasy good. it may clog you up, but its worth it.

Disappointed, son. You are from California and you eat at Taco Bell instead of the vastly superior Del Taco? For shame.

**hotsauceman1**

There isnt one near me. Santa Cruz only allowed Taco Bell& MCdonalds in their city limits.