They so desperately want to be the Apple of miniature war gaming but fail to realise no matter how good the model it's still just plastic.
Gamers have a choice and they've made it by dumping GW in favour of companies that care about their product.
If they'd drop prices 50% they'd make more money selling in bulk, if they'd start talking to the community they could start rebuilding those burnt bridges.
They won't though they'll continue to ignore customers and raise prices till they go bankrupt.
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