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I came upon this today when I was going through some forums. It's a cool look into GW, getting some views into the company at pretty much every level. I feel like it's probably a training/orientation video that somebody reuploaded, but it's cool to see stuff go from initial sculpt to where it ends up in the store. From the date of the minis being sculpted, I'd say this came out probably around 6-7 years ago, in the midst of 4th ed 40k.

It's a good look at the Company, I do agree.

This feels more aimed at stockholders/future stock buyers/future independent retailers, than as part of a training video.

And just think... most of those employees have probably been let go and replaced with cheaper, less experienced staff who probably work part time with no benefits. Ahh... the benefits of a recovery combined with GW corporate love!

lol at 3:55,is that a gigantic sprue of termies?

Nice find, love the behind the scenes look.

Indeed, quite a nice look inside.

Defiently a investor/shareholder video.

Nice of them to show off warhammer world so much, never been there. Looks like it could of been a nice place to play. I did like the shots of the production facility though.

alright...well that was legitimately pretty interesting. Always neat to see all the effort that goes into making our precious toys.

Seeing the mass manufacturing side makes their prices sting a little extra once you see the scale they produce at.

And I was unaware that they made their own dies for injection molding, which means they could do a lot more plastic sets than they do as it's an in house cost.

I also find it funny that ForgeWorld is produced in the same building as the rest of GW yet has it's own ridiculous shipping charges and pricing.

Well, I enjoyed it. I wounder if most of that holds true today...

The metal part probably not at least. Had their usual arrogance in it though was a nice look into the company.

Aerethan wrote:Seeing the mass manufacturing side makes their prices sting a little extra once you see the scale they produce at.

I actually feel the opposite way. I can understand why their stuff isn't dirt cheap after I see how everything's made from the ground up. I don't like their prices either, but I can see some justification for it.

Notice how all their shown consumers are children too?

Quite an interesting video, but too much like the 'How do they...' documentaries for me to like it!

Brother SRM wrote:

Aerethan wrote:Seeing the mass manufacturing side makes their prices sting a little extra once you see the scale they produce at.

I actually feel the opposite way. I can understand why their stuff isn't dirt cheap after I see how everything's made from the ground up. I don't like their prices either, but I can see some justification for it.

Yeah, I agree with BroSRM. The disposable silicon molds for metal explain why they want to get out of that as well. That seems like a lot of work for a batch or two of metal. if they can use reusable molds with resin, that seems like a better path. Also, the amount of time and effort they showed going into the metal injection molds probably explains why they don't use them for anything. Very good catch, OP!

The thing of it is that GW is trying to maintain its vertical integration, which is definitely an expensive process.

Nice to see a company operating fully in the UK. I don't know what they do in China now, but here they go from concept to design, they cut the moulds, cast the models and package and distribute them. That is something that is genuinely commendable in the UK in this day and age IMO.

Nice find, SRM. Definitely seemed like an investor relations video, but if you ignore every other adjective in the voiceover, it plays like a segment from "How It's Made." I've always liked seeing background production stuff like this, so much of it was right up my alley.

Howard A Treesong wrote:Nice to see a company operating fully in the UK. I don't know what they do in China now, but here they go from concept to design, they cut the moulds, cast the models and package and distribute them. That is something that is genuinely commendable in the UK in this day and age IMO.

I think codices are printed in China, and some plastic - namely terrain - is often made in China. I know my Temple of Skulls was. I'm very happy that the company is UK centric though, means a lot in the age of outsourcing.

They also make their paints in Spain, or possibly France. Well, somewhere that isn't the UK.

Just Dave wrote:Notice how all their shown consumers are children too?

Quite an interesting video, but too much like the 'How do they...' documentaries for me to like it!

In the swedish GW almost all customers are kids but in GW Berlin it was almost only adults exept when the unussual big group of french teens came by and stared at us.

Didn't realise FW items were hand casted, explains the higher price, just a shame the guys doing the castings don't always check the finished resault!

Most definitely an investors video designed to pump up the viewers desire to throw money out. I love how they only show little kids playing the game, but the make sure to show off bugmans bar. I laughed at the comment about how they challenge the imagination. Considering all of the stuff going on in the past year it truly is a challenge to imagine why people keep coming into the game.

Brother SRM wrote:

Howard A Treesong wrote:Nice to see a company operating fully in the UK. I don't know what they do in China now, but here they go from concept to design, they cut the moulds, cast the models and package and distribute them. That is something that is genuinely commendable in the UK in this day and age IMO.

I think codices are printed in China, and some plastic - namely terrain - is often made in China. I know my Temple of Skulls was. I'm very happy that the company is UK centric though, means a lot in the age of outsourcing.

Seems like everyone prints abroad now, from novels and high quality photo books to magazines. A lot of printers in the UK are quite small.

I can see why FW stuff costs so much. Seeing them absolutely destory the mold to get Anngarath out... I didn't realise the molds were single use.

-Loki- wrote:I can see why FW stuff costs so much. Seeing them absolutely destory the mold to get Anngarath out... I didn't realise the molds were single use.

Molds aren't single use, they are 2 parts that are made to be pulled apart to get the piece out. If molds were single use cost would be way higher as making them isn't cheap or quick.

They aren't single use but they don't last long either and have to be replaced.

Howard A Treesong wrote:They aren't single use but they don't last long either and have to be replaced.

this depends on the complexity of the mold and how far it needs to bend to remove the part. Stuff like SM heads and bodies the molds will last a long time.

I think he was being sarcastic and implying that the rough way the molds are handled makes them unfit to use after the first cast.

I liked it but GW Products should be catered towards adults not children.

I'd prefer they didn't cater to one or the other and made the game for everyone. Considering though that a lot of the tools required to partake in the hobby aren't intended to be used by kids without adult supervision, and that a lot of kids don't have the patience or skill required to get into modeling (which is why it's mostly a teen/adult hobby), I think constantly trying to beat into everyone's heads that "THIS IS A KID'S GAME!" is just stupid. That's not even getting into the fact that a full time job is almost required in order to pay for the damn hobby in the first place.