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Hello there me old mateys! *Big cheesy wave*

I would just like to know if anyone else has noticed how the White Dwarf magazine seems to publish material that heavily leans towards Fantasy rather than 40k? Almost every issue (well about 80% anyway) has a Fantasy cover and mostly Fantasy articles inside. In fact the only time they seem to bother with 40k is when a new codex comes out which includes a batrep and usually some lore about the new army in the following issue but after that it's straight back to Fantasy (grrrr...).

This is really starting to give me the hump and I wish that they would make it more like 50/50 as I'm not really bothered about Fantasy. Well I am but nowhere near as much as 40k.

Has anyone else noticed this?

And another thing, Iv'e got about a hundred issues and about two years ago they used to have a rather different format where there was more artwork and colour used throughout the whole thing but now they just stick to bog standard black and white print.

Don't get me wrong, I still buy it but just not every issue as I'm starting to not bother if it has a Fantasy cover.

More 40k content please!!!

Start looking at the White Dwarf magazine as more of a commercial than anything else. Each month, it will showcase the newest product from whatever line of GW. After that, it will show case in a game review of the newest product and the last new army put out. That is the main thing the magazine is, a large glossy page adverstisment.

GW made a calculated effort to focus more on Fantasy in 2011. Orcs, Tomb Kings, Vampires, and Ogres all got major updates plus Dreadfleet and just more publicity in general.

Basically, they're trying to make Fantasy on the same level of 40k in popularity again. It's not a bad objective and I even support it in theory, but as someone whose into 40k it is a bit frustrating.

Harriticus wrote:GW made a calculated effort to focus more on Fantasy in 2011. Orcs, Tomb Kings, Vampires, and Ogres all got major updates plus Dreadfleet and just more publicity in general.

Basically, they're trying to make Fantasy on the same level of 40k in popularity again. It's not a bad objective and I even support it in theory, but as someone whose into 40k it is a bit frustrating.

This year made me interested in it.
Empire FTW

Warhammer Fantasy did not get the required releases it deserves for years. It is about it happened, 40k had 3 expansions while Fantasy had 0.

Yeah, GW actively pushed a lot of Fantasy last year to try and combat it's failing popularity.

I agree with you, It's one of the reasons I stopped buying it, I enjoy having the mags around to flick through but looking back through my collection I find the ones from late 90's early 2000's were much more balanced and even felt bigger, like they were crammed with more fun info and pics! whereas now it's adverts, which i understand are needed, and not a great deal of interesting content or battle reports containing inspiring pictures of the new models. I can hark back to the laius horror campaign and the fall of medusa V! now those sort of issues were good! heaps of content to keep your interest piqued for months.

Nerdfest09

They're just trying to drum up support for fantasy, but I have noticed an awful lot of it this year.

White Dwarf just focuses on whatever is hot at the moment.

I stopped getting it myself when they changed the delivery date for subscribers to ten days after stores get it. Ridiculous.

While I currently only play 40k, the focus upon it has made me really want to start a fantasy army as soon as I have the money. While I don't play it right now I still really enjoy reading about it so its heavy focus in WD doesn't bother me at all.

As has been said, 2011 was a Fantasy-centric year, so lots of WDs focus on that. I'm baffled that in this year, the 25th anniversary of 40k, there's so little 40k so far in WD. A Fantasy cover then a LotR cover kind of throws me off.