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The GW teaser for (presumably) Daemons went online on Monday. See below if you missed it, but we're basically talking a hole appearing in space and lots of screaming.




Now perhaps these would be vaguely interesting if we genuinely had no idea what was coming, but the rumour mill is usually already one step ahead with a complete release schedule and blurry pictures from White Dwarf. The dumb voiceovers are blantantly recorded by "some guy" in the games development studio which makes them come across as tacky. And course, what is especially annoying is they don't acutally show you anything.

So, just curious, does anyone out there think this marketing approach is fun/entertaining/interesting/exciting/worthwhile? Who is it aimed at? And does it yield any perceptible benefits in sales?

most worthless pile of crap in exsistance.. i even went through frame by frame. The pictures that are flickered in the vid are just the old codex front cover.

I think we could use answers a little less polarized than "yeah they're pretty good" and "worse than Hitler" but I'm in the positive camp. The production values of these things are decent enough, they're competently made and I like the idea of them. My biggest problem is the execution of them which is terrible though. They release them as unlisted videos, so nobody can see them unless they have the link. That makes it harder for them to go viral and spread around, which is kind of the point.

So in short, I like the content, don't like the distribution. Sounds pretty par for the course for GW to be fair!

If they made them more like actual teasers, they'd be more interesting. Give me a little bit more than vague references to "demons are coming". Don't give me the rules, but atleast show what's coming.

These teasers aren't for the people who read all the rumors threads and know what is coming before GW does. They are for everyone else. Most everyone who doesn't frequent boards has no idea what is coming in the future and these generate excitement.

Also, it is a teaser, not a trailer. Teasers (in most industries) traditionally just give you a hint with no detail.

I feel like GW could gak gold bars and distribute them freely, and people would still bitch because they were the wrong size.

I'm with SRM on this one, good idea, good production value, poor execution, especially with said unlisting issue. Could also do with a bit more length, if you're gonna tease something /tease/ the /hell/ out of it. (literally in this case)

This one done nout. The minute I saw daemons and not chaos marines I switched it off

daedalus wrote:I feel like GW could gak gold bars and distribute them freely, and people would still bitch because they were the wrong size.

To give them their due, they did release a very good series of videos discussing the development of Dark Eldar for the last codex release (see below). I think they did something similar for Warhammer 8th as well. This kind of thing does spark my interest. I believe the general feedback for these was fairly positive, so why stop? They could even do it post release if they want to maintain their cloak of secrecy.

It's kind of sad that the only reason I'm waiting for The Hobbit is to put an end to the New Line deal that has forced GW into their current, terrible marketing.

Ugh. Not the whole "teaser" v. "trailer" bit again.

This is an example of a teaser.
Notice that it does not give you every detail of what the project is, just that it is a Halo project.

It lasts 56 seconds.

Here is a trailer, for the exact same project.


Notice the difference?

That said:
I do feel that the "I like it" and "I hate it" method is not exactly what should be used for this.

With GW, they need to find a balancing point. We actually had a decent attempt with the recent rulebook release, where they released a "teaser" early on which just hinted towards a date--which then led into Developer videos touching upon the basics of the rules, etc.

Brother SRM wrote:I think we could use answers a little less polarized than "yeah they're pretty good" and "worse than Hitler" but I'm in the positive camp. The production values of these things are decent enough, they're competently made and I like the idea of them. My biggest problem is the execution of them which is terrible though. They release them as unlisted videos, so nobody can see them unless they have the link. That makes it harder for them to go viral and spread around, which is kind of the point.

So in short, I like the content, don't like the distribution. Sounds pretty par for the course for GW to be fair!

Finevid?

I'm firmly in the "meh" about these teasers. They look nice enough, but there's not much to them.....I mean unless you're going frame by frame you're guessing. And while you may argue that's what makes them teasers, it's this same approach that makes them "meh" for me. This is a designer's four hour project. It's no big deal at all. I might like them as a whole if I was peppered with more of them. I need more than some guy speaking in tongues and epileptic flashes of old cover photos.

I do give them props for trying though. While it's not my cup of tea, I'm sure there are people who were salivating after watching this, and that's okay by me.

Kanluwen wrote:Ugh. Not the whole "teaser" v. "trailer" bit again.

Spoiler:

This is an example of a teaser.
Notice that it does not give you every detail of what the project is, just that it is a Halo project.

It lasts 56 seconds.

Here is a trailer, for the exact same project.

Spoiler:

Notice the difference?

That said:
I do feel that the "I like it" and "I hate it" method is not exactly what should be used for this.

With GW, they need to find a balancing point. We actually had a decent attempt with the recent rulebook release, where they released a "teaser" early on which just hinted towards a date--which then led into Developer videos touching upon the basics of the rules, etc.

Teasers have their place Kan, but said place is not approx 1 week before the release (or preorder date). It kindof defeats the point IMO.

The irony in this poll is that simply by the fact they have you talking about the marketing means it is doing it's job.

Glorioski wrote:The irony in this poll is that simply by the fact they have you talking about the marketing means it is doing it's job.

That they are pushing potential buyers to other projects about to be released that have much more in-depth and insightful previews than what GW can conjure up?

Glorioski wrote:The irony in this poll is that simply by the fact they have you talking about the marketing means it is doing it's job.

Yeah I'm not sure how much irony there is. I'd have never seen that vid unless it was here on dakka. Why? Read my original post.

WarOne wrote:

Glorioski wrote:The irony in this poll is that simply by the fact they have you talking about the marketing means it is doing it's job.

That they are pushing potential buyers to other projects about to be released that have much more in-depth and insightful previews than what GW can conjure up?

Who is being pushed away on the basis of a 20 second trailer?

"Hey did you hear about the new Chaos models that are coming out?"
"Sure but then I saw the teaser trailer and decided to buy warmachine instead"

There's no such thing as bad publicity. The videos are only designed to keep the new release fresh on your mind, there not intended to blow you away, as evidenced by the fact they look like they spent 20 minutes on them.

MightyGodzilla wrote:
Yeah I'm not sure how much irony there is. I'd have never seen that vid unless it was here on dakka. Why? Read my original post.

If they do tease something a bit more substantial, even if it was just one new model or some new splash cover from a new book, I'd buy into that. A teaser doesn't do the product justice if we do not have anything to be curious about.

Such as it is, the teaser just simply lets me say "sorry, you have not done enough to convince me to even look into what it is you want me to buy. Please give me a better hint."

MightyGodzilla wrote:

Glorioski wrote:The irony in this poll is that simply by the fact they have you talking about the marketing means it is doing it's job.

Yeah I'm not sure how much irony there is. I'd have never seen that vid unless it was here on dakka. Why? Read my original post.

yeah, i never ever see these things firsthand, it is always on a dakka thread, where do they post these fresh?

Glorioski wrote:Who is being pushed away on the basis of a 20 second trailer?

People fed up with GW's lack of empathy with their customer base.

Yes I know the argument that they shouldn't really have to feel attached to me in any emotional sense, but not giving anything but a date and that it is Chaos related really doesn't relate to me at all from a hobby perspective about why I should care about their product if they don't be me a reason to do so.

WarOne wrote:

Glorioski wrote:Who is being pushed away on the basis of a 20 second trailer?

People fed up with GW's lack of empathy with their customer base.

In which case the trailer is just the tipping point and really has nothing to do with it. Unless the lack of empathy you feel is based solely on poor teaser trailers, which is absurd.

Glorioski wrote:

WarOne wrote:

Glorioski wrote:Who is being pushed away on the basis of a 20 second trailer?

People fed up with GW's lack of empathy with their customer base.

In which case the trailer is just the tipping point and really has nothing to do with it. Unless the lack of empathy you feel is based solely on poor teaser trailers, which is absurd.

And yet here we have an absurd trailer that does nothing but fuel the impotent rage that GW does not really care about the consumer.

Also, isn't calling the teaser a tipping point then then saying it really has nothing to do with it as a statement contradicts itself? Did you mean "it" as a reference to the fact that the trailer does not coincide with the decision to leave GW as a customer?

Keeping their mouth shut, and then coming up with this videos doesn't make any sense to me. I think they should do as in the Dark Eldar release. It can't be difficult having 2 or 3 guys around a table talking about the development and the content for like 1 hour. If they are not going to give more information before the release, at least put some faces to the project during the launching.

This kind of teaser videos were compared to the one that Corvus Belli has done recently:




The video is pretty much the same. But the different reception it had between the gamers comes from the different politic that CB has followed. They said "we are making another rulebook for Infinity, it'll be a campaign book". Then they said "according to our first plan the book should be already availabl, but we've pushed back the launch because [reasons]". Then "the book is going to have [content]". And THEN they published the video with final date. A date for a product they had already commented about. That video was an answer to the last question: "when is the book coming out?".

Erasoketa wrote: It can't be difficult having 2 or 3 guys around a table talking about the development and the content for like 1 hour. If they are not going to give more information before the release, at least put some faces to the project during the launching.

That would be a developmental video; completely different from a teaser.

The GW teaser on the other hand shows little next to nothing, maybe something Chaos related, and a date. Interestingly, it refuses to interest me in anything as I dunno what it wants me to do.

WarOne wrote:

Glorioski wrote:

WarOne wrote:

Glorioski wrote:Who is being pushed away on the basis of a 20 second trailer?

People fed up with GW's lack of empathy with their customer base.

In which case the trailer is just the tipping point and really has nothing to do with it. Unless the lack of empathy you feel is based solely on poor teaser trailers, which is absurd.

Also, isn't calling the teaser a tipping point then then saying it really has nothing to do with it as a statement contradicts itself?

No. You said to me that these trailers are pushing people away from the game. If the trailer is just the tip of the iceberg for someone they are not "being pushed away on the basis of a 20 second trailer" are they. They are being pushed away on the basis of a general feeling that GW doesn't think about them.

I think you have taken this fairly far away from my original point (which was the trailers are doing their job and getting people talking about the new release) and taking me into one of your personal gripes with GW which really has little to do with these trailers other than they don't tease you in the way you like to be teased.

Glorioski wrote:

No. You said to me that these trailers are pushing people away from the game. If the trailer is just the tip of the iceberg for someone they are not "being pushed away on the basis of a 20 second trailer" are they. They are being pushed away on the basis of a general feeling that GW doesn't think about them.

Agreed. I believe that these trailers are pushing people away from the game. The reason is that they are being pushed away on the basis of a general feeling that GW doesn't think about them due to these 20 second teasers.

So we are now in understanding about what I said.

WarOne wrote:

Erasoketa wrote: It can't be difficult having 2 or 3 guys around a table talking about the development and the content for like 1 hour. If they are not going to give more information before the release, at least put some faces to the project during the launching.

That would be a developmental video; completely different from a teaser.

The GW teaser on the other hand shows little next to nothing, maybe something Chaos related, and a date. Interestingly, it refuses to interest me in anything as I dunno what it wants me to do.

Yes. That's why I said this:

Erasoketa wrote:If they are not going to give more information before the release, at least put some faces to the project during the launching.

The teasers themselves are worth nothing IMHO, if they don't put any info. Just the date on the preorder of more minis.

Glorioski wrote:I think you have taken this fairly far away from my original point (which was the trailers are doing their job and getting people talking about the new release) and taking me into one of your personal gripes with GW which really has little to do with these trailers other than they don't tease you in the way you like to be teased.

I believe this is a natural extension of the cause and effect of releasing teasers that are trying to push away GW customers even if the intent is the opposite.

Actually I am probably going to purchase whatever GW has on plan to sell during that date, but the commentary was geared toward the fact that the trailer does not do justice to what they want people to be interested in.

Erasoketa wrote:

The teasers themselves are worth nothing IMHO, if they don't put any info. Just the date on the preorder of more minis.

They could try and be more straight forward like "Hey, we got some new stuff to buy from us, so ya'know...buy it!"

Or maybe give us a model to tease us with.

GW's blockade on information is frankly despicable...
What do they lose by telling us more on what's coming out? Nothing.
What do they gain? Valuable customer feedback.
Even a few models and one or two hints at possible changes would be great.
Instead GW have left their customer base behind for the cold grey world of corporate tyranny.
They were once a great company who listened to their customers and fans and built a great gaming system.
Now we have a pale shadow of what was once something brilliant.