'Polymorph' or friendly plastic, both pretty much the same thing, thermo plastic. Heat it up in hot water, and it becomes soft and malleable. while in this state it will take an indentation, and then harden as it cools, thus can be used as a molding material. Both of these go fairly rigid and hard when set, and can be remelted.
Another probably more popular product for this is 'instant mold' or 'oyumaru' (both the same thing), both are probably better than friendly plastic, green stuff and other epoxy putties will not stick to it when cured, so no molding release agent is not needed.
Instant Mold or Oyumaru works much the same way as polymorph only isn't quite as rigid when set (which allows for slightly more complex pieces to come out of the mold easier. Can be re-used again and again.
Works really well for duplicating bases, flat details (like what you were talking about, and can be made into 2 part molds for more complex pieces. Its never going to be as good as the plastic injection molding that
GW do, or spin casting that
FW do, but its incredibly useful in the tool box for making one off items or duplicating an icon from something etc.
edit; please avoid talking about or showing us any
GW copyrighted shapes you may want to or may have copied as its a forum rules no no and ends up in a locked thread
plus it probably really winds up the folks at
GW lol! As a rule of thumb; these products will work with any part, but its an act of piracy to be replicating parts that someone else sculpted (and copyrighted). Although I doubt they'd give much of a hoot about the copyright involved in a job such as copying a shoulder pad emblem for a one off etc. its just best to not open the can of worms I've found
If you sculpted a skull.. or anything out of greenstuff (or something else equivalent) and mold that part in oyumaru (Japanese original brand of instant mold; cheaper

) you can then fill the mold over and over with green stuff to replicate the sculpting work, and once you have enough the mold can be reused to mold something else simply by throwing it back into hot water