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I used to pronounce it "zeench" with a relatively soft "ch" sound, until I read several of the Black Library novels which talk about the role of the Changer of the Ways in Cathay, where he is known as Tsien Tsieh ( I believe that is the correct spelling from the books). That made me think about trying to emphasize both the initial "tz" sound more, and to emphasize and aspirate more on the final "tch". Now when I say it it there is a clear "ts" sound at the start (kind of hissy) and a lot breather and more emphatic "tch" on the end.
That's pretentious, but I also like trying to pronounce Cthulhu according to HPL's own written instructions. YMMV.
If I'm saying it fast, it sounds like "zeench" again, though. However, I think that is fine, as I imagine that Tzeentch (note that the OP has actually misspelled this in his subject line), is an Imperial spelling of a word in the Dark Tongue, anyhow.
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