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Actually no, despite what you might believe, GW couldn't charge £10 for 100 models and be in profit and retain high quality models and molds (finecast debacle excluded).
You consider that they have to pay bills, rates and rent on their HQ, stores, warehouses, etc, then pay all the staff, including sculptors, floor staff, stock people, deliveries, etc, then materials and cost of molds, AND give a return to the stock holders.

IF they trimmed things nicely, they could probably get away with a 50% price cut, but really, a 30-40% price cut would see prices being reasonable, the company doing fine and shifting more product overall.

ALSO: A decent sized painted force is 2-3000pts, not 10,000 points, and you can easily go from nothing to 2000 within a year, even as it is, it's not the most ridiculously expensive hobby going.

With Codex, Paints, Models, etc, your average 1500pt army from scratch will run you around £200-350, with going to 2000pts being another £50-100 or so.
So at £30-40 pounds (or 1-2 kits) per month, you'll have a full army within a year.
Faster and cheaper if you go through ebay and such.

Furthermore - if you check the link in my signature, I acquired all 22683 points in the last 3 years, for roughly £8-900 (including 2 starter kits, rulebooks, paints, models, blablabla), which works out at roughly £20-30 a month.
And there's at least 3 years till the next edition comes out (which will be buy a rulebook and keep playing with my pre-existing many thousands of points, just like when it switched to 6th ed.)

2-3000 pts is a piddly skirmish, im more into fantasy games though i got drawn into 40k by my nephews several years back-10k was a good size for inf and tank-not played apoc but would imagine you could double that using big stuff but then we have epic for when you want 50 titans on the table so -meh.
With the new unit sizes in whfb it would have been a good idea for them to do a properly priced 100 infantry box for every army.
As for tax-dream on, no one with a Million plus turnover pays any amount of tax in UK or USA.

jprp wrote:
2-3000 pts is a piddly skirmish, im more into fantasy games though i got drawn into 40k by my nephews several years back-10k was a good size for inf and tank-not played apoc but would imagine you could double that using big stuff but then we have epic for when you want 50 titans on the table so -meh.
With the new unit sizes in whfb it would have been a good idea for them to do a properly priced 100 infantry box for every army.
As for tax-dream on, no one with a Million plus turnover pays any amount of tax in UK or USA.

I didn't actually mention tax. But hey, you're overly bitter and don't seem to pay that much attention.

The game is balanced for 1500-2000 points as the standard game type.
That's what it is and has been since third edition (I forget what seconds was meant to be, as I started not long after third came out).
It's how the Force Org Chart is designed, to be deliberately limiting much over 2000pts. And it's designed that way because it's meant to be played in an afternoon.
Once you break 3000-4000 points, you're automatically in Apocalypse territory, and individual turns can take as long as entire 2000pt games, making the game take a week and need a table 4 times the size of standard. (It doesn't have to be all titans, I've played Apoc games where I've had 10,000 points of army, 0 superheavies at all, and only 10 vehicles.)

That you have decided that what the game is isn't what you want, and so you feel the need to go for the BIG battles is your problem really, as that sort of size is ultimately what Epic is for.

Personally - One day I'm going get a 3D printer, and one of the first things I'll be doing, is printing my entire collection in 6mm scale, to play 6mm 40K and epic with.
That way I'll be able to play massive 10 and 20 thousand point a side games on a 6x4 table with little trouble.

 Ovion wrote:

jprp wrote:
2-3000 pts is a piddly skirmish, im more into fantasy games though i got drawn into 40k by my nephews several years back-10k was a good size for inf and tank-not played apoc but would imagine you could double that using big stuff but then we have epic for when you want 50 titans on the table so -meh.
With the new unit sizes in whfb it would have been a good idea for them to do a properly priced 100 infantry box for every army.
As for tax-dream on, no one with a Million plus turnover pays any amount of tax in UK or USA.

I didn't actually mention tax. But hey, you're overly bitter and don't seem to pay that much attention.

The game is balanced for 1500-2000 points as the standard game type.
That's what it is and has been since third edition (I forget what seconds was meant to be, as I started not long after third came out).
It's how the Force Org Chart is designed, to be deliberately limiting much over 2000pts. And it's designed that way because it's meant to be played in an afternoon.
Once you break 3000-4000 points, you're automatically in Apocalypse territory, and individual turns can take as long as entire 2000pt games, making the game take a week and need a table 4 times the size of standard. (It doesn't have to be all titans, I've played Apoc games where I've had 10,000 points of army, 0 superheavies at all, and only 10 vehicles.)

That you have decided that what the game is isn't what you want, and so you feel the need to go for the BIG battles is your problem really, as that sort of size is ultimately what Epic is for.



Personally - One day I'm going get a 3D printer, and one of the first things I'll be doing, is printing my entire collection in 6mm scale, to play 6mm 40K and epic with.
That way I'll be able to play massive 10 and 20 thousand point a side games on a 6x4 table with little trouble.

No you didnt mention tax-you said rates and i went into an auto Hulk responce so ill give you that.
Overly bitter -no (bitter though) i think your just an overly passive brand consumer and despite how that may sound its not intended as an insult as such, just a reflection on the sad weakness of most of the UK`s population.
Game size like most hobby related things is in my opinion a case of bigger = better, all game systems have short comings but the most importent aspect for any miniatures based battle for me has always been the visual (preferably combined with a nice narrative to provide some context) a scattering of a few dozen figures over a table top is not impressive in any way-even a Golden Demon standard army viewed from several feet away on the table top is not impressive if its only 50 infantry.
Back to the original point -GW product should be way lower priced.

Yes, GW should be lower priced, and I've only bought... around a dozen kits from an official GW, probably twice that from a local discount store, and most the rest online / ebay / whatever deal I can get.

I'm hardly 'overly passive' but you've got your own personal take on the game, which doesn't really apply to the game as it's been created 'as intended' and makes it fairly crazy requirements wise. You've also got some fairly unreasonable ideas on what things should cost - yes it's overpriced, but not by the amount you think. a 40% price drop overall would be great, and would make the cost about fair I think.

Honesty, if the starter sets actually came with two legal armies I'd say they might be worth $100, but they don't, so IMO $70-80 is more reasonable, perhaps even lower. The starter sets should be an outrageously good deal so that they're more attractive to potential new players. Same goes for Battalions and Battle Forces.

In terms of buying GW stuff in general, while obviously a 40% drop would be nice () I think if the prices across the board went down even 10% I might start buying again.

Basing it on the belief that €60 is a fair price then $80 seems about right

I'm not trying to criticize the moderators of dakka, but I am. Why do you keep putting threads like these on the front page?
ALL of us agree that the models that come in it are a good value for the price, whilst agreeing that we feel that GW is over priced for said models. Yes, the total value of starter sets is reflected in their price due to TOTAL items contained therein, i.e. leader models, more portable rulebook, & specially designed models. We as a society do not WANT to spend money, but we will. I say that as a member of the retail industry. People do want the most for their money, so the $100 price point is fine by me due to the fact, that I do know how much it costs to maintain the equipment used to create the very models everyone complains about spending money on, and am happy for the quality I recieve from such sets.
That's my $.02.

What's the matter with people?? Less than $20?!?!?
Lets get something straight, GW like most other model manufacturers is a business! Therefore charging money for a product is kind of important for a business! $60 is what most seem to have paid for it, when I bought mine it was £55 and I thought it was an absolute steal for that money, if you'd priced up separately it's well over £100! Yes you don't get options, but I your like me and have lots of spares, you can easily convert ya boyz!
Sum it up, yea it's worth what it was, no less and I wouldn't want to pay more.

It really depends on the contents of the box. Obviously, for a starter set like The Battle for Maccrage (or however you spell it), I'd be willing to pay a lot less. But, for what we've been seeing recently, around $90 is a good price for a starter set.

I said $60-70. No real justification but that's about how much I'd expect a "starter set" to cost (preferably closer to 60).

The original price was best. My friend and I split the cost and got the army we wanted, it got me hooked.

I think the aobr kit was around $120 Canadian. I think that as reasonably fair considering the amount of models in it.

I think the boxes should be scaled down and intended for Kill Team rules to make the cost as low as possible.

To be honest I'd pay a huge amount for black reach, the ork war boss is still one of the best (and plastic) and the deffkoptas are so many levels above the metal one even before you consider here In the uk the £60 for the box was less than buying three of the metal koptas anyway, with no trying to assemble the blasted things

Mantic charges £50 or $75 for their starter sets.

You can either get two small armies or one larger army, either way you get the rulebook.

You figure 10 Marines, 5 Termies, a Captain and Dread with 20 boys, 10 nobs, 1 warboss and 3 coptas.

That's 49 models right there. At $80 you're under $2/model with out accounting for the books, dice, rulers and templates. It's REALLY not that bad.


You compare $50 for 10 guys, that's $5/model. But you have ALL sorts of addition bits for that model as well; so dropping back to $2 for a static pose, no extra bits set; it's very competitive.

I didn't mind the AoBR models either. Paint them up nice and mix them in with other units of Marines and you would never really notice they're so static any more. I always watch for when people are getting rid of them cheap to bolster my lines.


If I ever did go ahead with an Ork army I think I would have jumped on two or three more AoBR boxes and build from there.

I feel that, to get new players into the game, a 75 dollar box with "battleforged" lists would be a good idea.

Well, that depends. For Warhammer standards? About $300 would be expected. For what people WANT, it should be free. What it really should be is about 90-100.

I'd say 70-80 dollars is fair since you do get a fair number of models in the starters (plus rulebook, templates, etc.). I paid $75 for my Dark Vengeance set (it was the 6th edition one after 7th just came out, so I couldn't use the rulebook, I just wanted the models!).

[size=12]
I bought mine for £20 from a friend
But it was missing rule books and stats does anybody have the stats for AOBR both sides so they could take a picture thanks

I'm going to say $60 or so, given that new people need to get paint, glue etc.

I'd say tree fiddy, but tree fiddy not an option

Every main line GW game starter box should be that size at about $60 US. That'd make it the most palatable and would leave room to make the big bucks in the boxed squads/regiments and the Battleforces/Battalions.

Id say anywhere from $60-$70 is fair