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![[Post New]](/s/i/i.gif) 2016/01/02 14:11:03
Subject: What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
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Internet contrarian!
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Six mistakes mankind keeps making century after century: Believing that personal gain is made by crushing others; Worrying about things that cannot be changed or corrected; Insisting that a thing is impossible because we cannot accomplish it; Refusing to set aside trivial preferences; Neglecting development and refinement of the mind; Attempting to compel others to believe and live as we do |
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![[Post New]](/s/i/i.gif) 2016/01/02 14:14:31
Subject: What was the biggest mistake GW made in 2015 as a company?
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Major
London
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I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
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This message was edited 1 time. Last update was at 2016/01/02 14:16:25
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![[Post New]](/s/i/i.gif) 2016/01/02 14:34:09
Subject: What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
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Fenrir Kitsune wrote:
I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
Plastic Thunderhawk is still out there. Sisters haven't been redone yet. But yeah, that's about it.
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Six mistakes mankind keeps making century after century: Believing that personal gain is made by crushing others; Worrying about things that cannot be changed or corrected; Insisting that a thing is impossible because we cannot accomplish it; Refusing to set aside trivial preferences; Neglecting development and refinement of the mind; Attempting to compel others to believe and live as we do |
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![[Post New]](/s/i/i.gif) 2016/01/02 14:36:00
Subject: What was the biggest mistake GW made in 2015 as a company?
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Major
London
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Sisters ain't gonna float the company back to shore, in spite of a vocal minority. Thunderhawk is a seller though, that's for sure.
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![[Post New]](/s/i/i.gif) 2016/01/02 14:42:34
Subject: What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
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Fenrir Kitsune wrote:Sisters ain't gonna float the company back to shore, in spite of a vocal minority. Thunderhawk is a seller though, that's for sure.
Not currently but I'm sure people would jump into a Sisters army if they came out with some slick plastic kits; you're right though, not enough to float. The thing is, I think that they've thrown about as much gack at the wall as they're going to be able to now it's all going to be how successful bringing back specialist games winds up being.
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Six mistakes mankind keeps making century after century: Believing that personal gain is made by crushing others; Worrying about things that cannot be changed or corrected; Insisting that a thing is impossible because we cannot accomplish it; Refusing to set aside trivial preferences; Neglecting development and refinement of the mind; Attempting to compel others to believe and live as we do |
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![[Post New]](/s/i/i.gif) 2016/01/02 15:17:11
Subject: What was the biggest mistake GW made in 2015 as a company?
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Longtime Dakkanaut
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Fenrir Kitsune wrote:
I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
Well, the board game itself is actually a pretty cool way to play with a small-ish army for each player.
Tweaking it as a general rule set to include other races and new scenarios might actually get us to play 40k stuff again.
Until then, 40k has continued down the same bloated mess that WFB had become since at least 5th edition WFB.
Not saying they will but the BaC rule engine is simple but still a very decent miniatures game.
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![[Post New]](/s/i/i.gif) 2016/01/02 17:32:53
Subject: What was the biggest mistake GW made in 2015 as a company?
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Grim Dark Angels Interrogator-Chaplain
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Are you fething real? BaC is pretty awesome!!
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![[Post New]](/s/i/i.gif) 2016/01/02 17:44:41
Subject: What was the biggest mistake GW made in 2015 as a company?
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Major
London
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I didn't say it was a bad product.
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![[Post New]](/s/i/i.gif) 2016/01/02 18:16:13
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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[DCM]
Stonecold Gimster
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Killing the Fantasy world off is by far the worst. Way to wreck a 30 year old IP which they spend half their time protecting.
Most of us think AoS is a pile of gak. But that's not really a big deal. There's plenty of other gak games out there.
All GW had to do was release an AoS style starter game. Get people into the Fantasy side of things with a small army and a free game to play. As they enlarged their armies, they could move onto WHFB. Therefore that entry level barrier to Fantasy (ie. Huge armies) would be gone. Happy Fantasy players as new AoS players would be coming into the hobby.
On a personal note, End Times, AoS and huge expensive 40k kits were a great thing. Had they not been brought out, I wouldn't have discovered Kings of War and moved into all manner of other non-GW games. Thanks GeeDub - because of your business decisions, I've gone from being a "GW Only" player since 1984, to playing no GW games at all, just things like KoW, Bolt Action, Iron Cross, Deadzone and Frostgrave. I just wish they'd done it sooner so I could have discovered the non GW market years ago.
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Currently most played: Silent Death, Mars Code Aurora, Battletech, Warcrow and Infinity. |
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![[Post New]](/s/i/i.gif) 2016/01/02 18:33:41
Subject: What was the biggest mistake GW made in 2015 as a company?
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Cosmic Joe
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Joyboozer wrote:I agree with Talys, three months of fantasy space marines just made it obvious the whole purpose of AoS was to just sell fantasy space marines.
Anybody who was on the fence about AoS was just left not knowing if their army would continue to be supported by GW, then loose interest and wander off.
I also agree.
AOS as a concept isn't bad. A simple game with low model count and could be played in a relaxed way is a great concept for some and would definitely find a place in the community.
However....
The execution was terrible.
There was no need to blow up the old world completely. It alienated many existing fans for no gain.
The "legacy armies" players are still left in limbo wondering what's happened to their armies after many months. Still no word.
The new world is as shallow as a Kardashian and has no depth, no detail and nothing to really hang any stories on. For a "Narrative game" one would think this would be important.
Low model count, yes, but the new fewer models are more expensive than the more older models.
The game is unworkable for any serious attempt at competitive or pick up play, alienating even more players.
And GW continues to do all the bad things GW does. No communication, etc.
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Also, check out my history blog: Minimum Wage Historian, a fun place to check out history that often falls between the couch cushions. |
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![[Post New]](/s/i/i.gif) 2016/01/02 19:15:00
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Stoic Grail Knight
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As others have much more effectively pointed out, the real issues with AOS- those that make it the biggest mistake- have everything to do with execution. Killing WHFB (both the game and lore), leaving multiple months of Ground Marines, and basically releasing the game with no fanfare ahead of time were all pivotal in the game's poor reception. Now we have boxes on Amazon for half the original price, and still GW have done little with AOS except flesh out Stormcasts and Chaos, leaving fans up in the air as to the future of the remaining factions.
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![[Post New]](/s/i/i.gif) 2016/01/02 19:16:16
Subject: What was the biggest mistake GW made in 2015 as a company?
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Thermo-Optical Spekter
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Fenrir Kitsune wrote:
I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
Yes, that bothers me too, they have deployed everything they denied to the community the past 30 years except kathay (araby maybe?) plastic thunderhawk and SOBs, leaving their emergency cards pool depleted.
I am not sure how much more they can have planned, before they have to go out of their comfort zone and do something new IP wise.
Given this can stretch it for 2-5 more years and deep planning does not seem to be their thing, but still.
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![[Post New]](/s/i/i.gif) 2016/01/02 19:32:11
Subject: What was the biggest mistake GW made in 2015 as a company?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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In the same way that GW rules are an excuse for collectors to buy some model kits, so is fluff.
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![[Post New]](/s/i/i.gif) 2016/01/02 20:23:04
Subject: What was the biggest mistake GW made in 2015 as a company?
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Posts with Authority
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As many have said - ending WHFB.
Age of Sigmar is naught but a symptom of that mistake.
Continuing to not do any market research, and failing to engage in a dialog with their fans is also a major causative factor.
If it were not for the tooling needed for the AoS plastics, I would think that the game was something written in five minutes, because they had planned to just kill off Fantasy... but End Times relit the spark... for a brief while, at least.
The Auld Grump
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Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.
The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along. |
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![[Post New]](/s/i/i.gif) 2016/01/02 20:30:26
Subject: What was the biggest mistake GW made in 2015 as a company?
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Plummeting Black Templar Thunderhawk Pilot
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Killing off Fantasy the way they did, Now there is no one to play in my area.
Not a fan of their even more expensive paint brushes.
Releasing the airbrush versions of their paints in their traditional paint pots and not dropper bottles.
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Black Templars 4000 Deathwatch 6000
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![[Post New]](/s/i/i.gif) 2016/01/03 12:14:15
Subject: What was the biggest mistake GW made in 2015 as a company?
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Courageous Grand Master
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agnosto wrote: Fenrir Kitsune wrote:
I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
Plastic Thunderhawk is still out there. Sisters haven't been redone yet. But yeah, that's about it.
The plastic thunderhawk is the nuclear option - break glass in emergency only
GW are saving that for the day when its customers get so mad, they lay siege to GW HQ and Kirby, before being evacuated from the roof by heleicopter, Saigon style, throws that idea to the crowd to buy himself some time to escape
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"Our crops will wither, our children will die piteous
deaths and the sun will be swept from the sky. But is it true?" - Tom Kirby, CEO, Games Workshop Ltd |
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![[Post New]](/s/i/i.gif) 2016/01/03 13:22:23
Subject: What was the biggest mistake GW made in 2015 as a company?
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Fresh-Faced New User
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Are enough people gonna buy a kit that'll probably cost around £300 to stem the tide?I don't think so.I'd like to,but I could buy a crapton of other kits with that kind of cash for other systems,not to mention static display kits too
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![[Post New]](/s/i/i.gif) 2016/01/03 13:45:02
Subject: What was the biggest mistake GW made in 2015 as a company?
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Member of a Lodge? I Can't Say
'Murica! (again)
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Looking back on 2015 after the 40th bday bash I'd have to say the biggest mistake was not communicating and engaging the community more and sooner. I'm grateful for where it's headed but hopefully this turnaround continues this year.
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co-host weekly wargaming podcast Combat Phase
on iTunes or www.combatphase.com
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![[Post New]](/s/i/i.gif) 2016/01/03 14:38:55
Subject: What was the biggest mistake GW made in 2015 as a company?
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Courageous Silver Helm
Freezing to death outside the Fang
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Da Boss wrote:Gonna have to go with Age of Sigmar too.
Blowing up the Fantasy world and replacing it with the current half baked nonsense was a very poor decision.
Ludicrous prices on End Times books and models that became obsolete in record time is a close runner up though!
Agreed with all of this, however AoS isn't even half baked it's more like it got dropped on the floor on the way to the oven and we got given the resultant mess. I miss playing with my elves and lizardmen
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host of the eternity king 3500pts+ lizardmen 1000pts
and 2000pts+ 8000+ pts 1400+ pts
HH 7700+ pts 1350 pts HH raven guard 2500+ pts 50 pp Idoneth Deepkin 2000 pts |
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![[Post New]](/s/i/i.gif) 2016/01/03 17:41:08
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
West Michigan, deep in Whitebread, USA
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Obviously the killing of the Old World was a low point, even if it was not the worst thing GW did. AoS mechanics are not the best, but were made so much worse by the entire situation surrounding their release.
Some people have this crackpot idea where all WHFB games had to take place in the forward modern edge of the current era, and that AoS is an improvement because that world had nowhere left to go-as if the eternal war of Stormcast vs. Khorne is any improvement. As if every single 40k game since the mid-2000's has to take place during the 13th Black Crusade campaign era.
Killing 30 years of setting was idiocy of the highest caliber. Can you imagine if GW did that to the 40k universe? The WHFB Old World was an awesome evocative setting where a multitude of game types could take place, from RPG to Skirmish to Mass Battles, which could take place anywhere in a hundreds of years-long span in the setting, replaced by a war in Valhalla between the Space Marines of Order and the Daemon/Cultist hordes of Chaos.
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This message was edited 1 time. Last update was at 2016/01/03 17:42:40
"By this point I'm convinced 100% that every single race in the 40k universe have somehow tapped into the ork ability to just have their tech work because they think it should." |
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![[Post New]](/s/i/i.gif) 2016/01/03 18:42:38
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Preacher of the Emperor
At a Place, Making Dolls Great Again
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Were the Harlequins made in 2015? I think so...
I had such high hopes for them, (I even bought a box new from GW to see the new plastics), but when I saw those horrible rules (the army composition list, with no HQ and the bizarre mandatory requirements) I sold the army and have never pondered anything 40k since.
It was such a shame too, I really wanted to like them.
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Make Dolls Great Again
Clover/Trump 2016
For the United Shelves of America! |
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![[Post New]](/s/i/i.gif) 2016/01/03 19:52:59
Subject: What was the biggest mistake GW made in 2015 as a company?
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Lit By the Flames of Prospero
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Fenrir Kitsune wrote:
I just thought it was a bad idea to finally deploy the game onto the customers. What have they got left in reserve now? Specialist games? Already coming. The studio don't have the chops to create anything original.
End times, indeed.
Theres plenty of mileage in specialist games and even pre heresy stuff like the crusade, age of strife before they get desperate and get the squats back in !
Plenty of models yet to be produced for the exsisting races that would also sell by the boatload, stuff redone in plastic and the likes in addition to the recent IP saturation of the computer and video games market, there might be a lot of shovel ware but there are some solid titles in amongst them finally.
The end times dont appear to be coming anytime soon..
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![[Post New]](/s/i/i.gif) 2016/01/03 22:18:36
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Posts with Authority
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AegisGrimm wrote:
Some people have this crackpot idea where all WHFB games had to take place in the forward modern edge of the current era, and that AoS is an improvement because that world had nowhere left to go-as if the eternal war of Stormcast vs. Khorne is any improvement. As if every single 40k game since the mid-2000's has to take place during the 13th Black Crusade campaign era.
Someone'll be along shortly to tell you that you just don't understand, and gamers have to do that because... erm... FLGSs... um... eh... it's got something to do with army books.
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![[Post New]](/s/i/i.gif) 2016/01/03 22:21:16
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Posts with Authority
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Vermis wrote: AegisGrimm wrote:
Some people have this crackpot idea where all WHFB games had to take place in the forward modern edge of the current era, and that AoS is an improvement because that world had nowhere left to go-as if the eternal war of Stormcast vs. Khorne is any improvement. As if every single 40k game since the mid-2000's has to take place during the 13th Black Crusade campaign era.
Someone'll be along shortly to tell you that you just don't understand, and gamers have to do that because... erm... FLGSs... um... eh... it's got something to do with army books.
Considering that my favorite GW game is Mordheim, set waaayyyy before the current era in Warhammer... I am not one of those people.
The Auld Grump
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Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.
The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along. |
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![[Post New]](/s/i/i.gif) 2016/01/03 22:36:23
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Longtime Dakkanaut
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AoS combined with getting rid of the old world...kind of a two for, I actually like playing AoS but that doesnt stop it from being a turd.
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![[Post New]](/s/i/i.gif) 2016/01/03 23:05:07
Subject: What was the biggest mistake GW made in 2015 as a company?
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Lord of the Fleet
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AoS is my vote
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Fate is in heaven, armor is on the chest, accomplishment is in the feet. - Nagao Kagetora
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![[Post New]](/s/i/i.gif) 2016/01/03 23:44:18
Subject: What was the biggest mistake GW made in 2015 as a company?
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Regular Dakkanaut
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is it AOS or is it they didnt just release 9th along with it? if feel AOS was very smart but the lack of 9th made it "risky" and "bad"
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![[Post New]](/s/i/i.gif) 2016/01/03 23:47:40
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Longtime Dakkanaut
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I think more would have taken AoS better had warhammer not died for it. the old world wasnt the problem with warhammer. the fluff ( to me at least) is a BIG problem with AoS.
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![[Post New]](/s/i/i.gif) 2016/01/04 00:03:01
Subject: What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
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I'm not really a huge fan of the AoS fluff, although the story lines are mildly interesting. Personally, though, I didn't like the WHFB fluff either, though. It really wasn't my thing. One of the problems of both AoS and WHFB is that there isn't a primary story arc that can be expressed in a few words that would capture someone's imagination -- the way Star Wars or 40k succeed in. Instead, you have a bunch of story arcs that even as a fan of GW models (ie someone who WANTS to like the fluff) has a hard time getting engaged in. For me, it's not really unique to AoS, though; I can't get into WMH fluff either, and believe me, I've tried. Just not my thing. 40k, as crappy as some of the writing is (some of it's decent, too, in fairness), sucks me into of the better audiobooks, at least enough to care about what happens to the protagonists, like Garro. They at least make for nice listening during painting.
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This message was edited 1 time. Last update was at 2016/01/04 00:03:59
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![[Post New]](/s/i/i.gif) 2016/01/04 01:18:37
Subject: Re:What was the biggest mistake GW made in 2015 as a company?
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Fixture of Dakka
West Michigan, deep in Whitebread, USA
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One of the problems of both AoS and WHFB is that there isn't a primary story arc that can be expressed in a few words that would capture someone's imagination -- the way Star Wars or 40k succeed in. Instead, you have a bunch of story arcs that even as a fan of GW models (ie someone who WANTS to like the fluff) has a hard time getting engaged in.
I've always held that settings need to be sold to a gamer, not stories. The gamers make the stories interesting by putting their own personal touch into an army/force. The setting being evocative is what makes them want to play in the first place.
And I always describe WHFB as "Miniatures battles in a world of dark fantasy, heroes, and monsters".
But yeah, I actually think that the AoS ruleset would have been welcomed more warmly if it wasn't a "Boom! The old game world is dead- all hail the new universe!", which left many players reeling too much that the rules being completely different to what their Warhammer had been for decades were a double-whammy.
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This message was edited 4 times. Last update was at 2016/01/04 01:22:34
"By this point I'm convinced 100% that every single race in the 40k universe have somehow tapped into the ork ability to just have their tech work because they think it should." |
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