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Made in gb
Wrathful Warlord Titan Commander





Ramsden Heath, Essex

 BigWaaagh wrote:
Simply put, companies do not go out of their way and make announcements like that if their results are going to disappoint. It's a very big and positive statement to actually come out and say something like this rather than just wait and post up their year end results, as they normally do, with the "trading is in line with expectations" comment they've thrown out to the investment community for the last several years. They must be very happy with the results they're tabulating.


Actually it is common for press releases prior to the publication of result by publicly traded companies.

Take a look at the half year press release where there announces a expected drop in profits for the period.

It's really nothing out of the ordinary.

How do you promote your Hobby? - Legoburner "I run some crappy wargaming website " 
   
Made in gb
Warning From Magnus? Not Listening!





Rampton, UK

 Silent Puffin? wrote:


I am . The TW series are definitely in the AAA realm and a Warhammer TW game has been much sought after for years, it was obvious that this would have been GW's biggest licensing opportunity by far, even more so than Dawn of War.


This, they did not do it earlier because they were always worried that a game like this would have a negative effect on WFB sales !

 
   
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Ambassador for Gork...or is it Mork?




On a surly Warboar, leading the Waaagh!

 notprop wrote:
 BigWaaagh wrote:
Simply put, companies do not go out of their way and make announcements like that if their results are going to disappoint. It's a very big and positive statement to actually come out and say something like this rather than just wait and post up their year end results, as they normally do, with the "trading is in line with expectations" comment they've thrown out to the investment community for the last several years. They must be very happy with the results they're tabulating.


Actually it is common for press releases prior to the publication of result by publicly traded companies.

Take a look at the half year press release where there announces a expected drop in profits for the period.

It's really nothing out of the ordinary.


Actually, if you read the complete statement of what I said you'd see that what I've pointed out is the distinction of this blurb, not the blurb itself, vs. the normal "trading is in line with expectations" boilerplate that they've used repeatedly, on and off, for the last several years leading up to their mid- and year-end numbers. What is obviously extraordinary is the very positive spin that has been missing from their statements for some time and companies do not make announcements like that when results are bad, or even flat, for that matter.
   
Made in gb
Androgynous Daemon Prince of Slaanesh





Devon, UK

They might when their interim report featured something as negative as "we don't expect to earn more than £16m."

This reports says "slightly above market expectations."

So it's reasonable to assume that the market (the tiny bit that's actually paying attention,) given the last reports would be expecting zero growth, more or less, as last year's profits were £15.8m.

So, an extra £2-300K in profit, given the releases we've seen this year, could be simultaneously both disappointing and yet still above market expectations.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

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Made in de
A Crystal Tree in the Dome of the Seers






Hamburg

How about the influence of a Brexit?

Former moderator 40kOnline

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Made in gb
Androgynous Daemon Prince of Slaanesh





Devon, UK

As with every other single issue: Nobody really knows.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
Barnstaple Slayers Club 
   
Made in au
Grizzled Space Wolves Great Wolf





 BigWaaagh wrote:
Simply put, companies do not go out of their way and make announcements like that if their results are going to disappoint. It's a very big and positive statement to actually come out and say something like this rather than just wait and post up their year end results, as they normally do, with the "trading is in line with expectations" comment they've thrown out to the investment community for the last several years. They must be very happy with the results they're tabulating.
Well the report is written for investors not gamers.

When investors read 6 months ago "We don't have good expectations" now they can read "we beat those bad expectations because of licensing!" as a positive.

As a gamer however, rather than being excessively positive my thought is "hrm, so does that mean your own in house games are going bad and you're just lucky Total War did better than expected?"
   
Made in jp
[MOD]
Anti-piracy Officer






Somewhere in southern England.

In the short term Brexit will be good for GW because it will cause a sudden steep drop in the value of the GBP. This will make GW's exports much more affordable in the rest of the world, which comprises about 2/3rds or 3/4rs of the GW market.

In the medium term the UK will suffer reduced growth which is liable to reduce GW's sales in the UK. This is also likely to have a long term knock-on effect, unless somehow the UK's economic growth rate increases by not being part of the EU. This however will only reduce UK sales, which as noted above are the minority.

In the longer term, we don't know what the effects of renegotiating all the EU trade treaties will be on GW's sales overseas.

Everything is better with a huge wig. I thought that was common knowledge.

Sometimes the most profound of all truths cannot be spoken.

We're not very big on official rules. Rules lead to people looking for loopholes. What's here is about it.

Forum posting guidelines, please learn them! You will be tested. 
   
Made in gb
Painting Within the Lines



Welwyn Garden City, Herts

 Kilkrazy wrote:
In the short term Brexit will be good for GW because it will cause a sudden steep drop in the value of the GBP. This will make GW's exports much more affordable in the rest of the world, which comprises about 2/3rds or 3/4rs of the GW market.


Except that for the most part, GW prices in the local currency (US$, A$, NZ$, €), so unless GW decides to cut their exchange rates, the fall in the market exchange rate won;t make GW stuff more affordable (it might make it more profitable for GW though, so the 'good for GW point stands)). IIRC GW tend to maintain their rates on existing products, but might make new releases cheaper.

   
Made in jp
[MOD]
Anti-piracy Officer






Somewhere in southern England.

That's what I meant, but expressed it badly. If the GBP falls in value, each Euro/Dollar/Yen spent on GW kits creates more £££ on GW's bottom line at the end of the year.

The way this works is that if GW's North American division want to buy £100,000 of kits to sell, they have to pay $150,000 for them. When the £ goes down 10%, the cost of those kits to the NA division suddenly drops to $135,000, but they still sell to customers in the NA market for the same total amount of dollars as before. The NA division's profit therefore goes up by $35,000.

There is a lot more to international business operations that this but that's the basics of how currency movements affect things.

This message was edited 1 time. Last update was at 2016/06/13 10:16:56


Everything is better with a huge wig. I thought that was common knowledge.

Sometimes the most profound of all truths cannot be spoken.

We're not very big on official rules. Rules lead to people looking for loopholes. What's here is about it.

Forum posting guidelines, please learn them! You will be tested. 
   
Made in ca
Librarian with Freaky Familiar





 Kilkrazy wrote:
Total War:Hammer is getting a lot of good press and seems to be genuinely a great game.
Given the pedigree of the Total War series that's not surprising.
It's all the more disappointing that GW canned WHFB the year before this potential big boost to recruitment came on stream.
I'll put that down to the tail end of the baleful Kirby era.


I have at least one friend who was asking me about WFB after buying total warhammer. when I mentioned Age of Sigmar literally the best explination I could give him for it was "yeah it's GW's 4th edition D&D"

Ultimately the power of an Inquisitor extends as far as he can make it extend 
   
Made in gb
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Ramsden Heath, Essex

So you really sold it to him then....not really surprising that he wasn't interested then?

How do you promote your Hobby? - Legoburner "I run some crappy wargaming website " 
   
Made in se
Executing Exarch






 notprop wrote:
So you really sold it to him then....not really surprising that he wasn't interested then?


Was going to say the same thing. I certainly think Total War could introduce many gamers to Age of Sigmar, just as it would have to WHFB. I mean, the majority of WHFB races aren't even in Total War, so what does it matter to the prospective gamer if the unknown race he encounters in the tabletop game is called Dark Elves or Shadowkin? Most of the units in Total War still exist in Age of Sigmar as well. And as for the fluff, it, as I understand it, isn't that in-depth in Total War, and most gamers probably don't pay that much attention to it anyway. The game rules are whatever, Age of Sigmar can easily look similar to Total War on the tabletop. To them, as long as you don't introduce in the way BrianDavion did, it's still Warhammer and you would very likely still be interested in if you were tabletop-curious after playing the PC game.

This message was edited 3 times. Last update was at 2016/06/13 12:40:50


Mym's hobby blog - March 29th Gaunt Summoner - painting level up!
 
   
Made in gb
Arch Magos w/ 4 Meg of RAM




We'll find out soon enough eh.

 Mymearan wrote:
 notprop wrote:
So you really sold it to him then....not really surprising that he wasn't interested then?


Was going to say the same thing. I certainly think Total War could introduce many gamers to Age of Sigmar, just as it would have to WHFB. I mean, the majority of WHFB races aren't even in Total War, so what does it matter to the prospective gamer if the unknown race he encounters in the tabletop game is called Dark Elves or Shadowkin? Most of the units in Total War still exist in Age of Sigmar as well. And as for the fluff, it, as I understand it, isn't that in-depth in Total War, and most gamers probably don't pay that much attention to it anyway. The game rules are whatever, Age of Sigmar can easily look similar to Total War on the tabletop. To them, as long as you don't introduce in the way BrianDavion did, it's still Warhammer and you would very likely still be interested in if you were tabletop-curious after playing the PC game.


Yes, god forbid people respond to people asking "can I do this specific thing in those models you like?" with an honest answer rather than trying to shill a product you have a low opinion of to your mates, truly the man is a monster

Also, if you're going to comment on the game, I'd recommend you play it rather than relying on your "understanding", as it's evidently not particularly extensive - the game is practically a love letter to WHF as a setting, from the design of the units to the way the iconic equipment for the Legendary Lords are acquired through special mission scenarios drawn from that character's background material. Further, the game only includes a limited roster for now, they'll be adding at least Bretonnians to this iteration as DLC and they plan to realise all the races and the entire global Warhammer World map by the end of the planned trilogy of titles(which will be "expandalones" that can be played individually or combined into PC Warhammer Voltron and played all at once). Also, AoS looks nothing like a TW:WH battle on the tabletop, because TW:WH looks like WHFB battles brought to life - the whole point of the TW franchise is that the mechanical depth comes from big block unit-based maneuver and positioning, it's all about charging the right unit with the right unit at the right angle and having the appropriate flanking force ready to engage, about crafting formations of huge angular blocks of infantry and cavalry to take advantage of the terrain and minimise your own force's weaknesses.

AoS doesn't share the same aesthetic, it doesn't share the same background/lore, and the core mechanics of the system are virtually the exact polar opposite in their design philosophy to the TW franchise - if someone could be persuaded to play AoS on the back of liking TW:WH, they could be persuaded to play literally any tabletop game and there are plenty of better ones out there to talk your mates into trying.

I need to acquire plastic Skavenslaves, can you help?
I have a blog now, evidently. Featuring the Alternative Mordheim Model Megalist.

"Your society's broken, so who should we blame? Should we blame the rich, powerful people who caused it? No, lets blame the people with no power and no money and those immigrants who don't even have the vote. Yea, it must be their fething fault." - Iain M Banks
-----
"The language of modern British politics is meant to sound benign. But words do not mean what they seem to mean. 'Reform' actually means 'cut' or 'end'. 'Flexibility' really means 'exploit'. 'Prudence' really means 'don't invest'. And 'efficient'? That means whatever you want it to mean, usually 'cut'. All really mean 'keep wages low for the masses, taxes low for the rich, profits high for the corporations, and accept the decline in public services and amenities this will cause'." - Robin McAlpine from Common Weal 
   
Made in gb
Lieutenant Colonel




I would recommend Mantics Kings Of War , as a game that is closer to the game play of TW:WH on the table top.

Or Armies of Arcana, if the anacronym has to be closer to AoS.
   
Made in es
Pulsating Possessed Chaos Marine





 Mymearan wrote:
The game rules are whatever, Age of Sigmar can easily look similar to Total War on the tabletop.

No, not at all. Have you ever played a Total War game?

Progress is like a herd of pigs: everybody is interested in the produced benefits, but nobody wants to deal with all the resulting gak.

GW customers deserve every bit of outrageous princing they get. 
   
Made in se
Executing Exarch






 Korinov wrote:
 Mymearan wrote:
The game rules are whatever, Age of Sigmar can easily look similar to Total War on the tabletop.

No, not at all. Have you ever played a Total War game?


Yep. Have you played Age of Sigmar?

This message was edited 1 time. Last update was at 2016/06/14 09:25:14


Mym's hobby blog - March 29th Gaunt Summoner - painting level up!
 
   
Made in jp
[MOD]
Anti-piracy Officer






Somewhere in southern England.

I haven't played either of them but I still know that Total War is a high model count mass battle game and AoS is a small model count skirmish game.

Everything is better with a huge wig. I thought that was common knowledge.

Sometimes the most profound of all truths cannot be spoken.

We're not very big on official rules. Rules lead to people looking for loopholes. What's here is about it.

Forum posting guidelines, please learn them! You will be tested. 
   
Made in se
Executing Exarch






Example of AoS battle:


Mym's hobby blog - March 29th Gaunt Summoner - painting level up!
 
   
Made in gb
Regular Dakkanaut




 Kilkrazy wrote:
In the short term Brexit will be good for GW because it will cause a sudden steep drop in the value of the GBP. This will make GW's exports much more affordable in the rest of the world, which comprises about 2/3rds or 3/4rs of the GW market.

In the medium term the UK will suffer reduced growth which is liable to reduce GW's sales in the UK. This is also likely to have a long term knock-on effect, unless somehow the UK's economic growth rate increases by not being part of the EU. This however will only reduce UK sales, which as noted above are the minority.

In the longer term, we don't know what the effects of renegotiating all the EU trade treaties will be on GW's sales overseas.


The other side of the coin is that a drop in the ££ it makes imports into the UK more expensive. For businesses reliant on imports for raw materials or manufactured goods, this added expense will offset the increased profit from selling overseas. Now from GW's point of view they don't have an issue, as they make the vast majority of their stuff in the UK, and their imported raw materials are a tiny proportion of their expenses (Plastic pellets are cheap as hell, add 10%, they're still cheap as hell)

I bring it up as it'll potentially affect other miniature companies way more - Mantic for example has most of it's manufacturing in China, add 10% to the manufacturing costs, it could really hurt them.

This message was edited 1 time. Last update was at 2016/06/14 12:01:33


 
   
Made in gb
Captain




London

GW print books abroad, don't they?
   
Made in ca
Longtime Dakkanaut





 Mymearan wrote:
Example of AoS battle:

lol like playing a horde in 40k when their turn starts everyone pulls out a phone or walks away for a while. Move him move him 3 hours later almost done guys.

This message was edited 1 time. Last update was at 2016/06/14 12:10:41


I need to go to work every day.
Millions of people on welfare depend on me. 
   
Made in gb
Regular Dakkanaut




 Fenrir Kitsune wrote:
GW print books abroad, don't they?


A mix of both in the UK and abroad. But books are a small part of the business, there is plenty of wood, paper mills and printing presses in the UK, and swapping printing companies is easy. Even a crazy ££ drop wouldn't impact much for books.
   
Made in gb
Androgynous Daemon Prince of Slaanesh





Devon, UK

Sterling may not drop universally, either. So it may weaken against the Euro notably, but perhaps not so much against $ or Yuan, it's something that can be highly unpredictable.

Then you look at a variety of potential economic time bombs ticking throughout the eurozone which have the potential to damage the €, and it gets even murkier.

We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
Barnstaple Slayers Club 
   
Made in gb
Regular Dakkanaut




Indeed. For us Brits, whatever the vote comes out, the price of our toy soldiers & the fate of the companies making them may be the least of our concerns !
   
Made in gb
Arch Magos w/ 4 Meg of RAM




We'll find out soon enough eh.

 Mymearan wrote:
Example of AoS battle:



Farcical. What's next, will you argue we should recommend 40K or WarmaHordes to people who play TW:WH and want to experience something similar on the tabletop?

I need to acquire plastic Skavenslaves, can you help?
I have a blog now, evidently. Featuring the Alternative Mordheim Model Megalist.

"Your society's broken, so who should we blame? Should we blame the rich, powerful people who caused it? No, lets blame the people with no power and no money and those immigrants who don't even have the vote. Yea, it must be their fething fault." - Iain M Banks
-----
"The language of modern British politics is meant to sound benign. But words do not mean what they seem to mean. 'Reform' actually means 'cut' or 'end'. 'Flexibility' really means 'exploit'. 'Prudence' really means 'don't invest'. And 'efficient'? That means whatever you want it to mean, usually 'cut'. All really mean 'keep wages low for the masses, taxes low for the rich, profits high for the corporations, and accept the decline in public services and amenities this will cause'." - Robin McAlpine from Common Weal 
   
Made in gb
Androgynous Daemon Prince of Slaanesh





Devon, UK

Hey, let's take a moment to appreciate the effort that must have gone into Mymerean finding a picture of someone actually playing AOS!

This message was edited 1 time. Last update was at 2016/06/14 13:23:52


We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark

The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.

The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox

Ask me about
Barnstaple Slayers Club 
   
Made in gb
Captain




London

They need some movement trays for those units. It'd speed things up and be quite helpful.
   
Made in se
Executing Exarch






I think people are reading a bit much into my comments, but that's fine. I maintain that as a non-Warhammer fan you wouldn't care about the fluff differences between Total War and AoS, and as I said you can use the same models in AoS that are in TW... To an outsider who doesn't know the entire family history of the Von Carsteins or can recite Lord Dwarfington's Book of Grudges word for word they're both just wacky fantasy worlds anyway and the important thing is that both have the same races, units and characters.

This message was edited 1 time. Last update was at 2016/06/14 14:20:56


Mym's hobby blog - March 29th Gaunt Summoner - painting level up!
 
   
Made in gb
Captain




London

 Mymearan wrote:
I think people are reading a bit much into my comments, but that's fine. I maintain that as a non-Warhammer fan you wouldn't care about the fluff differences between Total War and AoS, and as I said you can use the same models in AoS that are in TW... .


Sigmarines are in TW?
   
 
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