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![[Post New]](/s/i/i.gif) 2014/08/08 08:27:03
Subject: Yoymart impacting GW? Yoymart Discussion.
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Waaagh! Warbiker
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I know we all have seen the last GW report.
Anyone think Yoymart has anything to do with this?
Anyone here use yoymart?
I have read a lot of reviews that say the quality is fairly uncanny and that you couldn't tell the difference between them and GW products.
Any TOs in here that have had issues with things like this?
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![[Post New]](/s/i/i.gif) 2014/08/08 08:35:28
Subject: Re:Yoymart impacting GW? Yoymart Discussion.
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Douglas Bader
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No, recasters have not made any significant impact on GW. Remember that their target audience is younger customers (and their parents) buying stuff in GW's own retail stores. Mom and dad are not going to go looking on Chinese ebay for recasts when their kid asks for a box of space marines, they're either going to buy it in the store or not at all. Nor will most new adult customers since they don't know recasters even exist until after they've made their big initial purchases and given GW the most important sale. And then even when you only consider people who are aware of recasters most of them either aren't willing to sacrifice their morality for a few dollars or don't want to deal with waiting a month for their new toys to arrive and hoping that nothing is defective.
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There is no such thing as a hobby without politics. "Leave politics at the door" is itself a political statement, an endorsement of the status quo and an attempt to silence dissenting voices. |
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![[Post New]](/s/i/i.gif) 2014/08/08 08:39:44
Subject: Yoymart impacting GW? Yoymart Discussion.
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Veteran Knight Baron in a Crusader
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I'm not sure as I've never even heard of them until this thread. Some of their prices are a sweet deal, like 60% off. Others not so much, like the storm eagle at maybe 20% off. At a price like that I would rather just buy the legit one. I would say people getting out of the hobby and selling stuff secondhand is cutting into their revenue far more than something like yoymart. Everyone knows what ebay is, not sure how many know about sites like that.
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![[Post New]](/s/i/i.gif) 2014/08/08 08:48:59
Subject: Yoymart impacting GW? Yoymart Discussion.
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Waaagh! Warbiker
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Toofast wrote:I'm not sure as I've never even heard of them until this thread. Some of their prices are a sweet deal, like 60% off. Others not so much, like the storm eagle at maybe 20% off. At a price like that I would rather just buy the legit one. I would say people getting out of the hobby and selling stuff secondhand is cutting into their revenue far more than something like yoymart. Everyone knows what ebay is, not sure how many know about sites like that.
9 Dollars for the chaplain I can only get in a 90 Dollar box set was the only thing I really cared about.
That and the astonishing 20 dollar set of 5 sternguard marines w/ pieces.
Honestly, this doesn't make me want to buy recasts, it makes me mad GWs prices are so high, considering people can do it for these prices.
Gets you wondering why GWs method is to sell 100 dollar boxes to people instead of lowering prices to get people into the hobby in order to sell double that for the same net profit.
I certainly want more people in the hobby.
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![[Post New]](/s/i/i.gif) 2014/08/08 08:51:11
Subject: Yoymart impacting GW? Yoymart Discussion.
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Confessor Of Sins
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They can be so cheap because they don't have a retail chain to finance, or a design team to pay.
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Cratfworld Alaitoc (Gallery)
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![[Post New]](/s/i/i.gif) 2014/08/08 08:53:38
Subject: Yoymart impacting GW? Yoymart Discussion.
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Veteran Knight Baron in a Crusader
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Designing a product is a large chunk of the cost. Actual production is a small percent of what it costs to make plastic minis.
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![[Post New]](/s/i/i.gif) 2014/08/08 09:06:38
Subject: Yoymart impacting GW? Yoymart Discussion.
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Waaagh! Warbiker
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Toofast wrote:Designing a product is a large chunk of the cost. Actual production is a small percent of what it costs to make plastic minis.
So I go back to what I said.
Why sell products with the intent of a high profit margin instead of low margin with high quantity sold?
Isn't the idea for wargaming to be popular so they get more people interested?
I maintain that battleforces should be cheap and only have specific parts in them so they get more people interested and then still have expensive box sets for particulars.
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![[Post New]](/s/i/i.gif) 2014/08/08 09:32:10
Subject: Yoymart impacting GW? Yoymart Discussion.
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Douglas Bader
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Awfeel wrote:Why sell products with the intent of a high profit margin instead of low margin with high quantity sold?
Because you can't sell at recast prices unless you steal someone else's work. GW has to pay the artists to design the model, the CAD designer to make the molds (and design them so they work properly), the retail store employee who helps you with your purchase, etc. The recaster just has to make a set of resin molds from the original kit and start producing copies, so they're always going to be able to undercut a legitimate seller. What you're asking is the equivalent of looking at all the pirated video games you could download for free and demanding to know why the developers are so greedy and demanding such high profit margins.
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There is no such thing as a hobby without politics. "Leave politics at the door" is itself a political statement, an endorsement of the status quo and an attempt to silence dissenting voices. |
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![[Post New]](/s/i/i.gif) 2014/08/08 09:38:19
Subject: Yoymart impacting GW? Yoymart Discussion.
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Nasty Nob
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Awfeel wrote:Why sell products with the intent of a high profit margin instead of low margin with high quantity sold?
Because that's the model which they believe will give them the best return.
Say it costs you $2 per unit to manufacture and distribute something and you can sell it for $5 per unit or sell twice as many for $3 per unit. You make more profit by selling fewer items at a higher price, even though people would spend more in total on your products if they were cheaper. For any given product, there will be an optimum price point where everything balances out for maximum profit.
Recasters sell things for cheaper than GW mostly because that's the only way they can get into the market at all. If GW went bust but demand for miniatures stayed steady, recasters would increase their prices to the optimum level to maximise profits and probably end up around the same cost as GW. In theory, the presence of recasters competing in the market should bring GW prices down, but their distribution system is very poor compared to GW's and although the physical product may be similar in quality, GW products have intangible benefits in the form of supporting the original creators which effectively makes their products worth more to most customers.
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This message was edited 1 time. Last update was at 2014/08/08 09:39:02
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![[Post New]](/s/i/i.gif) 2014/08/08 09:39:30
Subject: Yoymart impacting GW? Yoymart Discussion.
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Oberstleutnant
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Peregrine wrote:What you're asking is the equivalent of looking at all the pirated video games you could download for free and demanding to know why the developers are so greedy and demanding such high profit margins.
And yet steam has proven that lower margin higher volume works better than lower volume higher margin in digital distribution. While I know of a lot of purchased recasts, I don't think many of them are lost sales - if anything it's boosted GWs sales as the cheaper access to a lot of kits reduces the overall price tag of an army making one worth starting which involves the purchase of a number of legit kits.
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This message was edited 1 time. Last update was at 2014/08/08 09:41:50
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![[Post New]](/s/i/i.gif) 2014/08/08 10:11:41
Subject: Yoymart impacting GW? Yoymart Discussion.
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Regular Dakkanaut
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Perfect Organism wrote: Awfeel wrote:Why sell products with the intent of a high profit margin instead of low margin with high quantity sold?
Because that's the model which they believe will give them the best return.
Say it costs you $2 per unit to manufacture and distribute something and you can sell it for $5 per unit or sell twice as many for $3 per unit. You make more profit by selling fewer items at a higher price, even though people would spend more in total on your products if they were cheaper. For any given product, there will be an optimum price point where everything balances out for maximum profit.
That only works if you never have to pay any extra for spare capacity and you have free warehouse space, free distribution and free logistics. So in short, it's not really true.
It's easy to gloat over GW's drop in revenues but don't forget that they're still making way more profit than they were when prices were much lower, from their point of view they've made the right call. It might suck if you're a consumer but there you go.
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This message was edited 2 times. Last update was at 2014/08/08 10:13:32
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![[Post New]](/s/i/i.gif) 2014/08/08 10:31:31
Subject: Re:Yoymart impacting GW? Yoymart Discussion.
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Stalwart Space Marine
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I'm willing to try them out for a few things, but with no Paypal I'm slightly concerned about security.
But when you're paying for knock offs you can expect some risk and moral grey areas...
FW Renegades and Minotaurs look like the best bargains to me.
Minotaur Contemptor Dreadnought is going for like $32! It's like £90 isn't it?
I've used a lot of ebay and some 3rd party bits for conversions, but I still buy paints from GW and sometimes a box.
So I'll never give up on the actual business, but affordable versions of rare items... I see the appeal, and am tempted to try it.
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![[Post New]](/s/i/i.gif) 2014/08/08 10:32:03
Subject: Re:Yoymart impacting GW? Yoymart Discussion.
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Longtime Dakkanaut
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And then even when you only consider people who are aware of recasters most of them either aren't willing to sacrifice their morality for a few dollars or don't want to deal with waiting a month for their new toys to arrive and hoping that nothing is defective.
It is not a few dolars. I don't know about China prices, but a Russian cast army costs 1/3 or less of what it costs in a FLGS. That is a huge difference. And I don't think anyone starts an army without thinking about the initial cost to join the game. Buying recasts leaves enough money to buy a codex, supplements , the formation book and the rule book to actualy be able to play the game. In some cases there is even money left.
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![[Post New]](/s/i/i.gif) 2014/08/08 10:46:27
Subject: Yoymart impacting GW? Yoymart Discussion.
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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Sadly DakkaDakka does not condone the recasting market, so I shall lock this thread now.
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