Interesting commentary. If that's the message you guys are receiving, then certainly the way I present this should be done differently. I'll take a look at it for the future. As it is, we've secured a vast majority of the funds to start the tavern based on our own incomes/savings. This Kickstarter was an idea we decided to go with for reasons twofold: first, the goal we have of $25k is that extra bit that will push us into a necessary overcapitalization, allowing us to bring the bar into being without having to take any loans out - a feat which is not often accomplished by bar owners (extremely wealthy owners notwithstanding). Second, we wanted to gauge interest in the communities (both local and the wider gaming group) and allow this to be as much a community effort as a venture like this can be.
Our business plan, which we keep private due to Kickstarter backers being pledge-supporters and not classic investors, certainly allows for both success and failure of the Kickstarter. I think your assertion that our business plan isn't very good as a result of using Kickstarter is...reductive, at best. With that said, your feedback is definitely helpful, at least in showing me that the tack of "gamers united" can seem disingenuous to some. It's certainly not our intention to imply that we're not a for-profit business - I think the vast majority of Kickstarter campaigners are such, and the website is a tool to involve interested patrons earlier and in a more intimate way in the process than they otherwise might be.
@ Ensis: Depending on the time of day and the day of the week, our focus will shift from being a "bar with games" to a "gaming bar." Key demographics go to bars at certain times, and our business plan accounts for that accordingly. If your question is referring literally to the problem of having beer (and drunk people) near board games, there's a certain amount of turnover in games we expect and have budgeted.
Good stuff guys, and thanks for the feedback. I'd rather see blunt wariness than simplistic gung-ho shouts any day.