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 xttz wrote:

Jaredthefox92 wrote:

I'm getting serious EA styled lootbox vibes from that picture.

Joking aside, isn't 40k tabletop essentially DLC ptw if you think about it on a meta level? I mean it could just be modern day corporate gaming balance practices.

No?

The number of people in this thread who struggle to understand the difference between digital and physical, tangible products is depressingly high.

If you do not want to compete in official tournaments you can proxy your whole army if you want to, there's no rule that forces you to buy any model from GW at all.

 xttz wrote:
It's also entirely possible that they're just getting low on warehouse space in Europe / Oz, and want to clear some room ready for 10E products later in the year. Meanwhile Memphis may have lots of capacity available.

AFAIK the US is oftentimes not worth the bother with stuff like prize draws, 'random' boxes and the like because at least some US jurisdictions have a reputation for, deservedly or undeserverdly, extremely strict gambling laws that cover a lot of stuff you'd not expect, so doing anything in that vein needs a lot of legal ass-covering if you want to do it right.