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When you pay that much for the models because they are, indeed, that much to produce. When you buy the models, youre paying for the plastic, the sculpting skill, the design of the factory molds, the rules, the stores, the paints, the people who come up with the ideas, etc. Very little besides the models pays for GW's needs.

jab4962.
Yes you are right you pay 3 to 5 times as much for GW minatures , than you do for 'Perry Minatures' .Because GW is badly managed and clings on to an out of date buisness model.

If GW PLC was set up to optimise minature sales and capitalise on economies of scale it could generate more profit from its turn over.
And why the 'hucking fell' should you have to pay for GW shops you NEVER personaly use?
Why not just charge the ones usuing the GW shops?

TTFN
Lanrak.

The shops are a key marketing channel for GW.

You only have to read the number of comments from people who play games at their local shop to see that.

Hi Kilkrazy.
I didnt say GW did not think thier shops were not a key marketing channel.(An incredibly inefficient one though!)

But why should everyone be made to pay for a 'service' that a majority do not use?

If some gamers in a GW shop are taking up expencive retail space, why the feth should people who NEVER use a GW shp have to pay more for thier minatures to subsidise them?

If I tried that excuse at work , we need to have a games room fully equiped , so we can play games during break times, just charge the customers 4 times as much ...how long do you think I would be employed?
(We have grown our buisness by 64% over the last 2 years, by being competative on pricing. Its funny how when customers belive they are getting great value for money, they spread positive word of mouth and attract more buisness without any expencive shops.... )

I buy the minatures from more efficiently run companies that offer me far greater value for money.
Pay your money and make your chioce.
GW is NOT the only company out there .I humbly suggest everyone looks around and find the ones they like best!

TTFN
Lanrak.

Lanrak wrote:Hi Kilkrazy.
I didnt say GW did not think thier shops were not a key marketing channel.(An incredibly inefficient one though!)

But why should everyone be made to pay for a 'service' that a majority do not use?

If some gamers in a GW shop are taking up expencive retail space, why the feth should people who NEVER use a GW shp have to pay more for thier minatures to subsidise them?

If I tried that excuse at work , we need to have a games room fully equiped , so we can play games during break times, just charge the customers 4 times as much ...how long do you think I would be employed?
(We have grown our buisness by 64% over the last 2 years, by being competative on pricing. Its funny how when customers belive they are getting great value for money, they spread positive word of mouth and attract more buisness without any expencive shops.... )

I buy the minatures from more efficiently run companies that offer me far greater value for money.
Pay your money and make your chioce.
GW is NOT the only company out there .I humbly suggest everyone looks around and find the ones they like best!

TTFN
Lanrak.

No-one is 'made' to pay for GW figures. There are heaps of alternatives.

The only reasons to buy GW figures are because

(A) You like them or
(B) You want to play in GW tournaments.

There is a reason why GW is a + £100 million company and all the other rules+figures companies like Rackham and Corvus Belli aren't.

Edit because I can't be bothered.

Back to pricing though, the simple fact is that the prices are set at what the market can bear. If you getter better value for money by making your own minis then go for it.

Hi Kilkrazy.
I agree with you about the ONLY reasons people should buy Citadel Minatures and GW product.

However, as many of the posts on this thread indicate.
ALOT of gamers are only aware of GW products , and the only reason for this is the isolationist policies implemented in GW stores to artificialy jack up prices, to mantain these stores!(Catch 22.)

I am aware of the alternative companies I can buy from.And maybe the internet is making GWs job harder of infering 'there is only the GW hobby'.
And implying all other products are inferior, when lots are created by (EX) GW employees!

GW may turn over £100 M per year.
But most efficient companies would make at least £10M clear profit from this level of turn over.(GW Stores are a large proportion of GWs overheads.)

So 'minature games' are not generaly expencive, but some are very expencive.

TTFN
Lanrak.