_SeeD_ wrote:3D printing, absolutely, will kill
GW's sales, unless they dramatically cheapen their prices. All it takes is one high quality 3D printer and accurate downloadable prints.
Yes but its not quite that simple. For it to kill
GW's sales that high quality 3D printer has to be owned and operated by every customer or at least every other customer or so. So to kill
GW's sales every gamer has to go out and buy a 3D printer that costs probably as much as buying a full army from
GW anyway. Only instead of spreading it out over a year or three its got to be paid up front in one lump cost. The other option is someone at a club or store having a bank of 3D printers to create things. At which point you're mostly just moving around production.
Also its important to realise that the money we pay for a model is only partly paid in the cost of its
raw materials and production.
GW's overheads get rolled into that cost so there's rent on stores, wages on staff, wages on multiple layers of staff who write lore, produce concept art, produce the models, part the models, produce sprue, design the box art, take the photos, produce white dwarf, run all the multi-media marketing they currently do, tax, rents, whatever sundries, work on new games, work on the rules, manage the company, produce the coffee etc...
Basically if we want
GW to be
GW then there's going to be a bare minimum price threshold for their product to support the company. 3D printers won't kick all that out unless we want to lose a LOT of it. So sure we can have our 20p box of marines from the 3D printer, but in sacrifice we'd probably lose the lore, rules, central development, artwork, magazines, podcasts, probably future products in many ways etc...
Remember cheaper products only works so far and so long as the market continually expands and grows. Once you hit a threshold point and once the existing market is satisfied with what they've bought you can hit a ceiling point by which your existing customers don't want more and there are fewer and fewer new customers to reach. It's a very attractive idea to have cheaper and cheaper product and I won't deny there might well (esp with overseas currancy conversions) be regions where
GW can reduce their costs to their customers, but not dramatic ones. I think such dramatic losses would likely result in a very short window of massive sales, followed by a massive reduction. Heck we already have gamers who have wardrobes full of unbuilt models on the current prices - if prices got insanely cheap chances are that would explode out and we could see hobby burn out on many more.
As I've said before I can't see
GW or
PP or Reaper or any of the current big names embracing 3D printing to the level of cheapness that many seem to want without downsizing themselves into basically garage-run operation companies. Plus I don't think gamers even want that really. We like our garage operations don't get me wrong, but they can rarely service all the gamers hobby needs and interests. I've yet to see any one-man-band companies put out the lore, artwork, media, hype and buzz and models that
GW or
PP or Infinity can produce. Heck even middleweights can't even touch on the lore content in the same volume.