Switch Theme:

In the Future, All Space Marines Will Be Warhammer 40K Space Marines  [RSS] Share on facebook Share on Twitter Submit to Reddit
»
Author Message
Advert


Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you:
  • No adverts like this in the forums anymore.
  • Times and dates in your local timezone.
  • Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance.
  • Email notifications for threads you want to watch closely.
  • Being a part of the oldest wargaming community on the net.
If you are already a member then feel free to login now.




Made in us
Abhorrent Grotesque Aberration





Backfire wrote:
 Harriticus wrote:
This debacle is actually making bbc now, and since GW looks,so,bad in this this is bad publicity. Maybe they could,advertise their point, like a FB page or something....


There is no such thing as "bad publicity".


Contrary to those that constantly repeat that statement: it's untrue.

If you are seeking name recognition, then yes any publicity at all is good. However, the caveat is that if it's bad enough people will associate your name not with a product but rather with the bad idea. In this case, GW is now associated in the much larger public mind as being TFG. In 6 months most won't remember any of the details. However, if you utter the words Games Workshop then they will have a negative feeling towards the company.

This isn't a good situation to be in when they are depending on people to spend exorbitant sums of money for pieces of plastic. If all mom or dad remembers is a general bad feeling when little timmy asks for a DV set, then you can be sure that any fence sitters won't bite.

To counteract this GW needs to make quite a few positive gestures to the overall community quickly. Unfortunately because they don't have a marketing department this is going to be really tough.

------------------
"Why me?" Gideon begged, falling to his knees.
"Why not?" - Asdrubael Vect 
   
Made in us
Winged Kroot Vulture






Didn't see this here and thought everyone would enjoy this.

From over at ENWorld, courtesy of Morrus.

Basically, Morrus posted on this same topic of this thread. He references, and posts, an article from WD #5 that talks about the drawbacks of being over strict in the enforcement of copyright laws and the damage it does.




This message was edited 4 times. Last update was at 2013/02/15 18:56:33


I'm back! 
   
Made in us
Feldwebel





 ProtoClone wrote:
Didn't see this here and thought everyone would enjoy this.

http://www.enworld.org/forum/showthread.php?334349-Hey-so-you-know-this-quot-space-marine-quot-thing
From over at ENWorld, courtesy of Morrus.

Basically, Morrus posted on this same topic of this thread. He references, and posts, an article from WD #5 that talks about the drawbacks of being over strict in the enforcement of copyright laws and the damage it does.




Good 'ol Irony
   
Made in ca
Executing Exarch






For those that didnt follow the link this is white dwarf #5 Feb 1978 written by the co-founder of GW


Rick Priestley said it best:
Bryan always said that if the studio ever had to mix with the manufacturing and sales part of the business it would destroy the studio. And I have to say – he wasn’t wrong there! The modern studio isn’t a studio in the same way; it isn’t a collection of artists and creatives sharing ideas and driving each other on. It’s become the promotions department of a toy company – things move on!
 
   
Made in us
Posts with Authority






GW is not what once it was.

Among other things, it is no longer a company that I spend much money on.

I do not know how typical I am, but I spend around $1,500 a year on gaming material - that's both RPGs and wargames.

This year past I mostly bought into Kickstarters - Kings of War, Reaper Bones, Dwarven Adventurers.

And I kept up on Pathfinder.

But I have not spent more than $100 in a year on GW stuff for about ten years now.

The money that went to Kickstarters this year would likely have gone to Reaper miniatures and Mantic in any event.

GW just isn't on the list any more.

The Auld Grump

Kilkrazy wrote:When I was a young boy all my wargames were narratively based because I played with my toy soldiers and vehicles without the use of any rules.

The reason I bought rules and became a real wargamer was because I wanted a properly thought out structure to govern the action instead of just making things up as I went along.
 
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

 ProtoClone wrote:
Didn't see this here and thought everyone would enjoy this.

From over at ENWorld, courtesy of Morrus.

Basically, Morrus posted on this same topic of this thread. He references, and posts, an article from WD #5 that talks about the drawbacks of being over strict in the enforcement of copyright laws and the damage it does.



AHAHAHAH!

That's amazing.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in gb
Junior Officer with Laspistol





Desperado Corp.

As an aspiring author, this kind of thing both inspires, yet evokes utter dread in me.

Pretre: OOOOHHHHH snap. That's like driving away from hitting a pedestrian.
Pacific:First person to Photoshop a GW store into the streets of Kabul wins the thread.
Selym: "Be true to thyself, play Chaos" - Jesus, Daemon Prince of Cegorach.
H.B.M.C: You can't lobotomise someone twice. 
   
 
Forum Index » Dakka Discussions
Go to: