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The problem is that things like Adeptus Astartes did not magically replace long existing names.

The new name change is just so they have something proprietary to copyright, absolutely nothing more.

 Furyou Miko wrote:
What, you don't like Adeptus Ministorum or Adepta Sororitas, or Adeptus Astra Telepathica?

Coming to think of it, I like AAT, and Adeptus Ministorum does not sound that bad. Never heard of the other one. Never. Ok, perhaps is acceptable as a second name, but I really like the sound of "Sisters of Battle". Didn´t like the change at all.

Anyway, I find "Space Marines" sort of silly/childish. Yet "Imperial Guard" is rather cool. YMMV, of course.

Well, the other alternative to renaming the Sisters of Battle was to rename their basic infantry unit, I guess, and while I'm a fan of calling them Erelim squads, I guess Battle Sisters is entrenchd in peoples' minds.

 Furyou Miko wrote:
Well, the other alternative to renaming the Sisters of Battle was to rename their basic infantry unit, I guess, and while I'm a fan of calling them Erelim squads, I guess Battle Sisters is entrenchd in peoples' minds.

What´s wrong with "Battle Sisters Squad"? I see no problem there. The basic Sisters of Battle unit is the Battle Sister. Makes sense.

I see just a desire to trademark stuff... Something I think is wrong. A good name for your brand should be more important than that. "Sisters of Battle" and "Imperial Guard" are good names. A not-yet-player can easily figure out what they are about. The other names mean nothing, at least from an "emotional" point of view.

The Adeptus Astra Telephatica is an obscure part of the background. Whoever hears of them is already trapped in w40k, so the over-the-top name actually fits. And they have psy-titans and the black ships and perhaps even Sisters of Silence, so they are cool enough to deserve such a pompous and long name

What I find amusing about the whole thing is that, a couple years ago, Aaron Dembski-Bowdin wrote (maybe even here, if I'm remembering it right) about how the head honchos at Black Library had told all the 40K authors to stop referring to Space Marines as "Astartes" in their novels. Much of them apparently preferred using that term, and indeed, "The Astartes gazed across the bleak landscape..." sounds like it was written by a thirteen year-old a lot less than, "The Space Marine gazed across the bleak landscape."

He went on to say that this was largely a brand concern; GW wanted to strengthen the Space Marine trademark, so every time there was a potential for the term to be used, they wanted it used, rather than the alternatives. I have no doubt the IG renaming is something in a similar vein, following the Chapterhouse debacle.

It's embarrassingly stupid, So stupid I can't even get angry about it.

The entire reason is simply because GW can't trademark the term "Imperial Guard". That's how much this bs name actually matters. I can't imagine any other company really doing this and being so petty. Can anyone imagine Disney renaming Star Wars Stormtroopers Superia Grungweeders because Germans invented the name Stormtroopers?

How can they trade mark Astra Militarum , when it was already used to describe military units of the byzantian empire that were retaking Italy and African under Belisarius . That would be like trying to trade mark the term legion X .

Makumba wrote:
How can they trade mark Astra Militarum , when it was already used to describe military units of the byzantian empire that were retaking Italy and African under Belisarius . That would be like trying to trade mark the term legion X .

King, the makers of Candy Crush Saga, have trademarked the words "Candy" and "Saga."
Not even as a sentence. Each word individually.

Edit: Sorry, it seems they dropped the "Candy" one last month. Too much resistance. Still have "Saga" though. Which is sort of already a widely use word.

 Purifier wrote:

Makumba wrote:
How can they trade mark Astra Militarum , when it was already used to describe military units of the byzantian empire that were retaking Italy and African under Belisarius . That would be like trying to trade mark the term legion X .

King, the makers of Candy Crush Saga, have trademarked the words "Candy" and "Saga."
Not even as a sentence. Each word individually.

Edit: Sorry, it seems they dropped the "Candy" one last month. Too much resistance. Still have "Saga" though. Which is sort of already a widely use word.

Remember that trademarks and copyrights are 2 different things. Also registered trademarks and unregistered trademarks are different beasts as well. An unregistered trademark of "candy" and "saga" is just to dissuade people of using the same terms to refer to a similar product. If you use the terms to refer to something completely unrelated or in a different context in a way that doesn't confuse the consumer, you can happily use trademarked words.

Trademarks CAN be widely used words, you can make a business name of common words and then trademark it. Doesn't stop people from using those words, just stops them creating the same type of business with the same name and/or in a way that might confuse consumers.

I really don't mind, I guess they wanted to give a "gothic name" to the IG, like the Sisters of Battle or Space Marines have. The only thing that annoys me is them actually having changed the codex name, though I would be ok if they then changed Space Marines Codex to Astartes for uniformity.

I will still call it IG, and from what I've seen from the WD so does much of the official material.

Makumba wrote:
How can they trade mark Astra Militarum , when it was already used to describe military units of the byzantian empire that were retaking Italy and African under Belisarius . That would be like trying to trade mark the term legion X .

Source?
Sounds interesting.

 da001 wrote:

What´s wrong with "Battle Sisters Squad"? I see no problem there. The basic Sisters of Battle unit is the Battle Sister. Makes sense.

It does, it just gets a little clunky when discussing army builds and fluff/crunch interactions.

It's like trying to talk about Space Marines, if Tactical Squads were just called Space Marine Squads.

Are you talking about Astartes in general? A specific unit?

"I have five units of Space Marines."

"Oh? That's a lot of troops choices for a thousand point game."

"Well, not really, two of them are Devastators..."

http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440160a&prodId=prod2430050a

It's coming out this Friday, I believe. Also, it is not renaming the Imperial Guard, it is an entirely new army focused on Storm Troopers. So this is akin to the Dark Angels codex compared to the Space Marine codex.

Leonus, this is only the beginning.

The new book is Militarum Tempestus. Astra Militarum is the new Imperial Guard in general and will be released later in this year.

 Furyou Miko wrote:

 da001 wrote:

What´s wrong with "Battle Sisters Squad"? I see no problem there. The basic Sisters of Battle unit is the Battle Sister. Makes sense.

It does, it just gets a little clunky when discussing army builds and fluff/crunch interactions.

It's like trying to talk about Space Marines, if Tactical Squads were just called Space Marine Squads.

Are you talking about Astartes in general? A specific unit?

"I have five units of Space Marines."

"Oh? That's a lot of troops choices for a thousand point game."

"Well, not really, two of them are Devastators..."

Chaos Space Marines is the basic unit of the Chaos Space Marines.
Necron warriors.
Imperial Guard platoon.
I see your point, but it really doesn´t bother me when there is one single "basic" unit.

 Furyou Miko wrote:
Leonus, this is only the beginning.

This sentence is kind of frightening.

Nevermind...

 da001 wrote:

Chaos Space Marines is the basic unit of the Chaos Space Marines.
Necron warriors.
Imperial Guard platoon.
I see your point, but it really doesn't bother me when there is one single "basic" unit.

I guess. Just lacks oomph to me. At least Necrons get "Warrior" stuck on the end of theirs, and guard are "Infantry squads". Which also lacks oomph, but I think that's kind of the point with Guard.

 da001 wrote:

 Furyou Miko wrote:
Leonus, this is only the beginning.

This sentence is kind of frightening.

 Furyou Miko wrote:

 da001 wrote:

Chaos Space Marines is the basic unit of the Chaos Space Marines.
Necron warriors.
Imperial Guard platoon.
I see your point, but it really doesn't bother me when there is one single "basic" unit.

I guess. Just lacks oomph to me. At least Necrons get "Warrior" stuck on the end of theirs, and guard are "Infantry squads". Which also lacks oomph, but I think that's kind of the point with Guard.

 da001 wrote:

 Furyou Miko wrote:
Leonus, this is only the beginning.

This sentence is kind of frightening.

Ok, first try at making one of those new-fangled meme doodads.
It may be terrible.

I didn't know Dara O'Brien played 40k...

 CthuluIsSpy wrote:

 Furyou Miko wrote:

 da001 wrote:

Chaos Space Marines is the basic unit of the Chaos Space Marines.
Necron warriors.
Imperial Guard platoon.
I see your point, but it really doesn't bother me when there is one single "basic" unit.

I guess. Just lacks oomph to me. At least Necrons get "Warrior" stuck on the end of theirs, and guard are "Infantry squads". Which also lacks oomph, but I think that's kind of the point with Guard.

 da001 wrote:

 Furyou Miko wrote:
Leonus, this is only the beginning.

This sentence is kind of frightening.

Ok, first try at making at making one of those new-fangled meme doodads.
It may be terrible.

It's pretty good .


Hey, lets think up of copyrightable names for all the armies!

 Furyou Miko wrote:
I didn't know Dara O'Brien played 40k...

Lol, that's Tom Kirby. God-Emperor of the "Hobby"
Or at least, that's what he thinks...

FUuuuuuuuuuuuu....

 Furyou Miko wrote:


The new book is Militarum Tempestus. Astra Militarum is the new Imperial Guard in general and will be released later in this year.

Ssssooooooo if I'm playing IG Tempestus isn't the book I need? They mention both books in the description of that new transport.

AllSeeingSkink wrote:

 Purifier wrote:

Makumba wrote:
How can they trade mark Astra Militarum , when it was already used to describe military units of the byzantian empire that were retaking Italy and African under Belisarius . That would be like trying to trade mark the term legion X .

King, the makers of Candy Crush Saga, have trademarked the words "Candy" and "Saga."
Not even as a sentence. Each word individually.

Edit: Sorry, it seems they dropped the "Candy" one last month. Too much resistance. Still have "Saga" though. Which is sort of already a widely use word.

Remember that trademarks and copyrights are 2 different things. Also registered trademarks and unregistered trademarks are different beasts as well. An unregistered trademark of "candy" and "saga" is just to dissuade people of using the same terms to refer to a similar product. If you use the terms to refer to something completely unrelated or in a different context in a way that doesn't confuse the consumer, you can happily use trademarked words.

Trademarks CAN be widely used words, you can make a business name of common words and then trademark it. Doesn't stop people from using those words, just stops them creating the same type of business with the same name and/or in a way that might confuse consumers.

If I'm not mistaken Trade Marks also have to a design aspect. The word SAGA isn't truly trade marked. Their design that contains the word SAGA is the trademark. Font, letter design, context all come into play. Imperial Guard would have a different trademark than IMPerial guard. The second pertaining to an army of little woodland folk.

 Ol'Dirty wrote:

 Furyou Miko wrote:


The new book is Militarum Tempestus. Astra Militarum is the new Imperial Guard in general and will be released later in this year.

Ssssooooooo if I'm playing IG Tempestus isn't the book I need? They mention both books in the description of that new transport.

That's because both books contain the rules.
You do not need both books to use it.

To play IG you will need the Astra Militarum book and the Tempestus Militarum book, and several dataslates, for a total of about £95 probably.

Before you buy any models.

well they even gave their paints stupid names to trademark those too. Im not sure why they bother. is trademarking each paint really that important?

the scions look like gak IMO in their silly ninja masks.

kasrkins were soooo much nicer.

 Kilkrazy wrote:
To play IG you will need the Astra Militarum book and the Tempestus Militarum book, and several dataslates, for a total of about £95 probably.

Before you buy any models.

Define exaggeration.

Not everyone is going to be interested in the Scions and dataslates are far from mandatory, I haven't bought a single data slate or supplement for my Marines ever, despite how underwhelmed I was with the vanilla book.

So the tempestus or whatever is a branch of the IG? I'm not calling IG by the new name...

 Ol'Dirty wrote:
So the tempestus or whatever is a branch of the IG? I'm not calling IG by the new name...

Tempestus is the new name for the stormtroopers' organization.

They work with the IG and are part of the Departo Munitorum but they aren't actually IG. Like commissars.