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@Killkrazy.
As you know, Games Workshop, actually used to be a games workshop making lots of cool games, back when sensible people in charge realized that the best way to sell minatures by adding perceived value. Was to have an engaging and fun game to promote the minatures.

Unfortunately, as T.K. could not be bothered sell 'the investment in game development' to the share holders as the main driver of the business.
So he came up with the '..we are in the business of selling toy soldiers to children..' statement.

Which he then believed based on his own generated hubris.And this then became the 'Chairmans directive for GW plc.'
To the point where '..selling jewel like objects of wonder..' is seen as the core business of GW.
As most of the GW customers are collectors according to T.K.(As GW plc policies have managed to drive most gamers away in the last decade or so.)

However, as the annual statements have proven,In this period of focusing on selling minatures. GW has lost nearly 2/3rd of their sales volumes, allowing the massive growth of other companies focusing on game play.

So Games Workshop, say they are a minatures company, and want games to focus on story telling.
Simply to try to excuse poor game development , and not addressing game play issues. And to try to justify their position .

@KK - are you now doing exactly what you did 20 years ago? No? OK, then GW is a minis company.

 JohnHwangDD wrote:
@KK - are you now doing exactly what you did 20 years ago? No? OK, then GW is a minis company.

Yep, and sales have been declining for years.