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Surprised to see a human head on that guy. I thought they were reincarnating ghosts in armour or something like that.

Maureen? I was confused by this... Anyway,

Looks this new exclusives will be available at ALL new store openings in 2017.


Q: Will other stores have this available (Primaris)

A: Yes, each store will get it on their Anniversary, so you can get one here and at another store later in the year

Yup. So I've signed up to about 15 stores which are relatively local to me :p

 lord_blackfang wrote:
Surprised to see a human head on that guy. I thought they were reincarnating ghosts in armour or something like that.

 lord_blackfang wrote:
Surprised to see a human head on that guy. I thought they were reincarnating ghosts in armour or something like that.

These are not Thousand Sons (yet).

Very similar pose to Captain Centos from last year for the 100th North American GW store.

 Mad Doc Grotsnik wrote:
Just popped up on my Facebook - seemingly first available at the Milton Keynes Store 8th and 9th July

Spoiler:

No word on the price as yet, but will confirm soon as I know more.

Am I the only one that thinks he looks like Steve Mcqueen??

Oddly when it comes to stuff like this, I'm entirely fine with limited editions and models only available at Forge World etc. I think it's particularly cool that you can only get certain things in certain places (as a normal Primaris captain will eventually be available elsewhere, etc.). I dislike the general entitled approach a lot of people take to limited edition or special miniatures.

What baffles me, is from the GW side - as a business decision. People like to drink the GW kool-aid. A lot of folks chug it. So from a business standpoint it seems silly - this is something they could easily get $20-30 per mini. GW doesn't benefit from these selling for $75-150 later on eBay (unless you consider it "elevating the brand image" and all that nonsense).

It made sense when you had metal miniatures because you - by default - were doing small runs. Maybe 20-30 miniatures in a single spin cast mould, etc. As a HIPS mold it seems bizarre. I can only imagine these are being saved up for potential later release.

 reds8n wrote:

beast_gts wrote:


'Normal' Marines can be upgraded to Primaris, and Cawl's first batch of Primaris have been fighting for over 100 years by the time of the Dark Imperium novel.

There appears to be conflicting reports here.

It has, apparently, been claimed during the 8th edition release hype that marines can be "upgraded", however 2 well established no reason to lie BL authors have independently stated that they have been told that this is not the case and that this is not possible.


.. currently anyway.

I wonder if its a 'risky' process,

so Battle Brother Nobodysignificant can be submitted to the Primaris Embiginator,

but none of the 'Name' characters can as there's a real risk they'll die

He's £20 or free with a purchase of £150.

You buy in store and then beginning of September they have them delivered.

I thought creating a plastic mold and cast for a model like this cost a lot of money? And they wouldn't do it if they couldn't get the productions costs back + a profit. Doing an exclusive plastic model seems to go against that information.

I don't have any GWs within 30 minutes, I doubt i'll be getting this model. I'm not even a huge fan of how it looks, it just looks okay...not great/amazing. I prefer hq models I can pose, with weapons and more head options. But GW has been moving away from the highly personalized plastic hq kits they used to make. The space marine commander would be the best example.

beast_gts wrote:

shade1313 wrote:
Nice, I like it.

Still not sure how they have Primaris who are experienced enough to be even Lieutenants, let alone Captains, but whatevs.

'Normal' Marines can be upgraded to Primaris, and Cawl's first batch of Primaris have been fighting for over 100 years by the time of the Dark Imperium novel.

Interesting. I considered picking up the novel on 8th release day, but I figured I'd bought quite enough and that I'd get it soon. I do want to read it to learn more about the new boys on the playing field, so maybe sooner rather than later.

I appreciate the info, thank you.

 Thargrim wrote:
I thought creating a plastic mold and cast for a model like this cost a lot of money? And they wouldn't do it if they couldn't get the productions costs back + a profit. Doing an exclusive plastic model seems to go against that information.

It's a relatively small sprue, so the cost isn't as high. And costs have gone down over the years. Admittedly, they're still artificially limiting how much money they could make on this.

Swings and roundabouts.

It gets people in-store, which drives custom. In the hands of competent staff, people there to spend money will easily exceed their budget - so that's a win. Especially as it's 'free' when you cough up £150....

And getting people in store gives you a chance to promote other events and even local gaming clubs. The busier the store, the more people return. The more people return, the more they spend. The more they spend, the more active they are. The more active they are, the more they drop into the store.

So pretty much a loss leader - yes they might not make their money back on that particular kit, but as a sales driver it'll offset down the line quite nicely.

Well, that's the theory anyway!

 Mad Doc Grotsnik wrote:
Might do a run to Milton Keynes on behalf of my Facebook group.

Just waiting on price, and expected stock. It's one thing to redistribute the goodies to the geographically unfortunate, but not at the expense of the locals!

If you do, I would be one happy customer, depending on price!

 Thargrim wrote:
I thought creating a plastic mold and cast for a model like this cost a lot of money? And they wouldn't do it if they couldn't get the productions costs back + a profit. Doing an exclusive plastic model seems to go against that information..

I believe digital technology has made it considerably cheaper, if you have access to the right gear. There are a lot of traditionally manual processes that are drastically streamlined or removed when the grunt work is controlled by computer.

Yeah, I don't understand why GW does these limited plastic figures, when they could sell 4 times that many more as blistered characters.

 AegisGrimm wrote:
Yeah, I don't understand why GW does these limited plastic figures, when they could sell 4 times that many more as blistered characters.

I'm pretty sure they're not worried about selling high quantities of these. They've got enough mass market models in their supply chain already.

Currently putting feelers out on line.

Word is, you order it on the day, then they're cast up to meet demand.

So potentially, any 'one per customer' limit is done away with. That works for my group, as someone could order 50 if they so wished, without screwing anyone in their local area out of their one.

However, that's for the Milton Keynes launch. It's not currently clear if that process is a) correct b) the norm going forward.


Automatically Appended Next Post:
Quick update.

Previous post confirmed accurate - and there's no limit on the number a single customer can buy - though the volume I'm looking at (20-25 already) may be a bit much!

If you'd like to join in the Primaris fun, join up to my FB group. All procurement and postage is done strictly at cost - the link is in my sig.

 AegisGrimm wrote:
Yeah, I don't understand why GW does these limited plastic figures.

Marketing stunt. Look at how much of us are talking about this. It is a marketing strategy plain and simple. It gets people hyped. Fear of Loss. I've been in the business (advertising, marketing, commission only jobs) long enough to see it for what it is. It'll get you in the store and maybe get you to spend more money than you planned to.

Doc, pm sent. I don't see a link in your post to your Facebook page, otherwise I would have messaged you there.

Thanks brother

 455_PWR wrote:
Doc, pm sent. I don't see a link in your post to your Facebook page, otherwise I would have messaged you there.

Thanks brother

https://www.facebook.com/groups/1710575492567307/?ref=bookmarks

Good news on availability it would seem.

Speaking to my local manager, it's not just Anniversaries before the release that will allow mail order of the Primaris Captain, but every anniversary.

So with that in mind, plentiful supply is plentiful.

I still don't like Mk10 knee pads and I guess this confirms the phasing out of regular marines when even the limited stuff is Primaris stuff. Who could've guessed.

 Binabik15 wrote:
I still don't like Mk10 knee pads and I guess this confirms the phasing out of regular marines when even the limited stuff is Primaris stuff. Who could've guessed.

Who would have guessed that during a big release year with a brand new army that the limited stuff would be Primaris...

I mean it's not like the first exclusive for Age of Sigmar was a Stormcast Eternal, right?

 Digclaw wrote:


Am I the only one that thinks he looks like Steve Mcqueen??

More than a little...

This is a riff on the classic 90s ultra captain, isn't it?

 Fenrir Kitsune wrote:
This is a riff on the classic 90s ultra captain, isn't it?

It looks to be a mirror flip riff on this guy. BTW, I really want this kit!

 Kanluwen wrote:

 Binabik15 wrote:
I still don't like Mk10 knee pads and I guess this confirms the phasing out of regular marines when even the limited stuff is Primaris stuff. Who could've guessed.

Who would have guessed that during a big release year with a brand new army that the limited stuff would be Primaris...

I mean it's not like the first exclusive for Age of Sigmar was a Stormcast Eternal, right?

I actually don't know about AoS because I hardly go to a GW store and only know about an exclusive mini if I see the Dakka thread If there was an exclusive Stormcast, well, it's not like they get a disproportionate amount of releases as the new burly superhuman shock troopers, right. Their torsi should fit really well with Numarines for ornate or primitive true scale EC/BA/SW, though.

Bit more...
1) it's the first Primaris designed by Darren Latham
2) will be store openings 'and other special events' as well as Anniversaries- plenty of opportunities to grab one...