Indomitus is going back on sale as a Made-To-Order item

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**Aelyn**

Per thread title, Indomitus is going back on sale as a Made-To-Order product.

Email from GW wrote:
Missed out on getting a copy of Indomitus this weekend? Don't worry, we've got you covered.

Due to unprecedented demand, Indomitus sold out online in minutes – but we don't want anyone to miss out, so today we’re going to make Indomitus available as a Made to Order item.

If you missed out and still want one, you can order it right now. These will be limited to one per customer order, and they will arrive some time after July 25th (we're not quite sure when right now – we'll make them as fast as we can!).

Link: https://www.warhammer-community.com/2020/07/13/missed-indomitus-well-make-you-one/

My bet is that they were not expecting quite the demand they got, so weren't prepared for the weekend sell-out to be as fast as it was (or, more cynically, weren't prepared for the internet outcry to be as bad as it was).

As a result, they've probably had some intense meetings today deciding how to approach the issue, and landed on making it a Made-To-Order box.

Pure speculation on the reasoning, but ultimately if you want Indomitus... you can now get it at retail (if somewhat delayed).

**beast_gts**

WarCom article

Missed Indomitus? We’ll make you one!

As we’re sure you noticed, the Indomitus launch set for the new edition of Warhammer 40,000 sold out incredibly fast online this weekend.

On the one hand, that’s really exciting news for Warhammer 40,000 fans everywhere! It’s amazing to be part of such a passionate and engaged worldwide community. As Warhammer goes from strength to strength, it means there are more games to be played, new friends to be made and more memories to be created.

On the other, we’ve heard quite a few of you had a frantic weekend of trying to secure yourself a copy – that wasn’t the plan, and we’re going to put it right.

So, What’s Happening?
Well, Warhammer is growing so fast, sometimes it takes even us by surprise. When we said we made loads of this set, we weren’t kidding – there were way more Indomitus launch boxes made than any other box set in the history of Warhammer, and not by a small margin! The copies we had reserved for the online store sold out in minutes.

Thankfully, that wasn’t all of them – all those copies in our online store were just part of the Indomitus story. Right now, there are loads of copies making their way to Warhammer shops and independent stockists around the world (more on this later). Even so, we want to make doubly sure everyone has the chance to get their hands on an Indomitus set of their own. We made it to celebrate the new edition, and what’s a celebration without everyone getting involved?! And so…

Made to Order

Here’s what we’re going to do:

Today, we’re going to be making Indomitus available as a Made to Order item for a limited time. If you missed out on the pre-order and/or aren’t able to make it to a store for launch day, you’ll still be able to secure a copy.

These will be limited to one per customer order, and we will be making them as fast as we can. We don’t have an exact delivery date just now, but it might be up to 120 days before you receive your copy.

The way it will work is simple:

1 – Place your order on games-workshop.com

2 – The noble adepts in the Games Workshop factory will make you your very own Indomitus set.

3 – Once your Indomitus set is ready, we’ll send it out to you.

Bear In Mind…
If you want a copy of Indomitus for the official launch date of the 25th July, your best bet is to check with your local Warhammer shop or friendly local Warhammer stockist and see if they have one for you. There are literally tens of thousands of Indomitus boxes being shipped to stores around the world right now, and supporting your local store is a great way to help the Warhammer community in your area.

**Mr Morden**

Did anyone think this was not going to happen

Happened exactly the same with Sisters boxed set

**Vaktathi**

On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

**Daedalus81**

but it might be up to 120 days before you receive your copy.

As many suspected - its pretty hard to just create more boxes out of thin air.

Automatically Appended Next Post:

Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Or

Bear In Mind…
If you want a copy of Indomitus for the official launch date of the 25th July, your best bet is to check with your local Warhammer shop or friendly local Warhammer stockist and see if they have one for you. There are literally tens of thousands of Indomitus boxes being shipped to stores around the world right now, and supporting your local store is a great way to help the Warhammer community in your area.

**a_typical_hero**

"Everyone who wants a box will be able to get one".

Sure glad that more people are able to get these models now at a great price.

I hope some of those who were expressing their anger in the other thread about the box get some positivity for the company back by this action.

**Overread**

"These will be limited to one per customer order, and we will be making them as fast as we can. We don’t have an exact delivery date just now, but it might be up to 120 days before you receive your copy."

This sounds like GW really did get caught unawares or at least had way more demand than they estimated. Short term print on demand at this date with a 120 turn around (Which means stuff ordered from China); coupled to them pulling their weekend release news article yesterday means that they are likely all putting this into plan today.

Ergo that it wasn't pre-planned that it was going to go on made-to-order and is instead a reaction to the sales and customer feedback. A great thing all told

**Kanluwen**

Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Meh. Distributors are a joke anyways. They're effectively nothing more than speculators when it comes to handling GW products.

The idea that independents(because I refuse to use the term "FLGS" as shorthand for these shops) had their orders cut to feed traffic into the GW webstore is...yeah. That's tinfoil hat territory. Some independents got greedy and saw their numbers cut. 200+ copies is absurd for any one shop to get for just themselves and speaks to some serious nonsense going on with regards to a brick and mortar site selling online more than they do as a brick and mortar location.

**a fat guy**

One of my locals was complaining about not being allowed to order indomitus due to lack of stock last Tuesday.

Apparently Ireland and France got gak all of them but there were no limits on what some stores could order, so a few shops in my country bought most of the gak all that were available..

I think this is likely part of a strategy to cut out the FLGS as much as possible and get as many customers ordering directly as possible.

#New40k sure is cut-throat...

Edit: ninja'd

**JohnnyHell**

Well doesn’t that just rain on the salt parade?

Good move. And seems retailers get access too if they ask, given Alchemists Workshop has been selling more today.

**Icegoat**

Well they have finally come good for once. I congratulate GW on correcting this massive oversight and I think this is what they should be doing here on out for these exclusive times box sets. They certaintly wont lose money doing so.

**Kanluwen**

a_typical_hero wrote:
"Everyone who wants a box will be able to get one".

Sure glad that more people are able to get these models now at a great price.

I hope some of those who were expressing their anger in the other thread about the box get some positivity for the company back by this action.

They will not. They'll claim some of it today, then find something else to latch on to.

**ScarletRose**

Kanluwen wrote:
Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Meh. Distributors are a joke anyways. They're effectively nothing more than speculators when it comes to handling GW products.

The idea that independents(because I refuse to use the term "FLGS" as shorthand for these shops) had their orders cut to feed traffic into the GW webstore is...yeah. That's tinfoil hat territory. Some independents got greedy and saw their numbers cut. 200+ copies is absurd for any one shop to get for just themselves and speaks to some serious nonsense going on with regards to a brick and mortar site selling online more than they do as a brick and mortar location.

It's absurd that people selling GW product wanted to sell GW product.

Ok, whatever fits your little purity test dude.

**Kcalehc**

Well that's going to annoy the scalpers for sure. Excellent!

**Kanluwen**

ScarletRose wrote:

It's absurd that people selling GW product wanted to sell GW product.

Ok, whatever fits your little purity test dude.

Yeah no. It's absurd that people that are getting the discounts that are supposed to be for brick and mortar shops which actually support communities are primarily selling online.

A shop the size of my local comic shop should not be seeing 200+ copies of a $199 box. There is no way, shape, or form where that makes any kind of sense unless they are overordering to take advantage of selling via another avenue.

**Kithail**

I hope the scalpers drown in their unused boxes now.

**Haasbioroid**

The scalpers already made there money off of it.

**Overread**

Kanluwen wrote:

A shop the size of my local comic shop should not be seeing 200+ copies of a $199 box. There is no way, shape, or form where that makes any kind of sense unless they are overordering to take advantage of selling via another avenue.

With the way the highstreet is these days a lot of stores are now selling online. Corona has likely seen many see a surge in online ordering and with the local store shut more might have focused on some online marketing to get more customers. So chances are whilst you might not have 200 physical customers (nor even 100); the store might well have a greater outreach.

**Voss**

Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Eh. They're pushing independent stores as the 'best bet' and call out supporting local stores. [Personally, I'd definitely hit up the local and not-so-local stores rather than put money into 'maybe four months']

And truthfully, the order window directly from GW was very short. If they were trying to 'capture more sales,' they did a terrible job.

This isn't perfect, but it deals with the majority of the issues.

**Vaktathi**

Kanluwen wrote:
Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Meh. Distributors are a joke anyways. They're effectively nothing more than speculators when it comes to handling GW products.

The idea that independents(because I refuse to use the term "FLGS" as shorthand for these shops) had their orders cut to feed traffic into the GW webstore is...yeah. That's tinfoil hat territory.

Eh, perhaps, wouldn't be the first time GW has done something in that general vein, and this is the same company that basically told everyone on the internet that nobody else can sell their stuff online through a webstore with a shopping cart or using GW marketing art/box designs for online sales purposes.

Distributors however are there for stores that can't afford to invest in a five digit investment in GW product across and don't want to carry every game/faction but want a few dozen of the most popular 40k kits in the store.

Some independents got greedy and saw their numbers cut. 200+ copies is absurd for any one shop to get for just themselves and speaks to some serious nonsense going on with regards to a brick and mortar site selling online more than they do as a brick and mortar location.

Many brick and mortars only survive by having a significant online presence, in fact that's a key part of how most of the successful ones stay in business as long as they do (especially now these days) and is an essential diversification strategy, and I'd consider any store that doesn't to be critically mismanaged.

Voss wrote:
Vaktathi wrote:
On the one hand, for the people that missed it, that's great.

On the other hand, it really does feed into the idea that allocations to distributors and FLGS's were cut in order to feed traffic through the GW webstore in order for GW to capture more sales at full retail price.

Eh. They're pushing independent stores as the 'best bet' and call out supporting local stores. [Personally, I'd definitely hit up the local and not-so-local stores rather than put money into 'maybe four months']

And truthfully, the order window directly from GW was very short. If they were trying to 'capture more sales,' they did a terrible job.

This isn't perfect, but it deals with the majority of the issues.

I hope it does, the wait is definitely an issue, though also with no events going on and everyone stuck at home, might not be such a huge deal either

**Voss**

Haasbioroid wrote:
The scalpers already made there money off of it.

In 48 hours, off products that haven't even left the distribution centers yet?
I'm a cynical person, but people who'd go to scalpers without even trying other retail outlets shouldn't be trusted with a fork, lest they do irreparable damage to themselves.

**Kithail**

Haasbioroid wrote:
The scalpers already made there money off of it.

If they did, they did money off stupid rushing people. No harm done

**Haasbioroid**

Kithail wrote:
Haasbioroid wrote:
The scalpers already made there money off of it.

If they did, they did money off stupid rushing people. No harm done

There was an ebay scalper that had 50+ all sold Saturday night at 350.00 a pop. So ya, they got their money already.

Now those that hit them up, are probably feeling real bad right now.

**Aelyn**

Kithail wrote:
Haasbioroid wrote:
The scalpers already made there money off of it.

If they did, they did money off stupid rushing people. No harm done

Well no, if they have made their money back then it would reinforce the idea that they can scalp and make a profit even when GW do extend the printrun.

If they weren't able to sell their scalped product (or if it took long enough for them to get their return) and they end up losing money, they might be a little more cautious on the next big box release, and that would just be to the benefit of everyone else.

**Turnip Jedi**

I concur with Voss got my box from my not-quite-local indie with no hassle, even tipped it back up to RRP as The Event has stomped their awesome event schedule and losing the local annual show couldnt have helped either

Ive even put some petrol in the car in prep for the drive to collect as the twenty quids worth I put in around middle of March got down to one blip today

**Knockagh**

Hahahahah this is hilarious after reading all the rage over the last few days! Brilliant

**Karol**

Kanluwen wrote:

Meh. Distributors are a joke anyways. They're effectively nothing more than speculators when it comes to handling GW products.

The idea that independents(because I refuse to use the term "FLGS" as shorthand for these shops) had their orders cut to feed traffic into the GW webstore is...yeah. That's tinfoil hat territory. Some independents got greedy and saw their numbers cut. 200+ copies is absurd for any one shop to get for just themselves and speaks to some serious nonsense going on with regards to a brick and mortar site selling online more than they do as a brick and mortar location.

How is it tinfoil hat, when whole countries couldn't order the boxs or got them in laughable numbers comparing to the 45 or more units, stores in US and UK got? GW was clearly priortising those markets over others. And of course GW would rather have people buy the models from them online at full price, rather then GW making the money stores pay them for the boxs.

Automatically Appended Next Post:

Knockagh wrote:
Hahahahah this is hilarious after reading all the rage over the last few days! Brilliant

yeah. now you can wait up to 120 days for your box to start 9th ed. I get that in UK that was drowned in those boxs, this isn't a problem, in places where stores got 2 boxs per store or non, it is way different.

**Aelyn**

Karol wrote:
yeah. now you can wait up to 120 days for your box to start 9th ed. I get that in UK that was drowned in those boxs, this isn't a problem, in places where stores got 2 boxs per store or non, it is way different.

You know the core rules are available for download now right, and that GW are selling the rulebook separately?

Yeah, Indomitus is great value for the minis and one good option to get started, but it's not impossible to play otherwise.

**harlokin**

Karol wrote:

yeah. now you can wait up to 120 days for your box to start 9th ed. I get that in UK that was drowned in those boxs, this isn't a problem, in places where stores got 2 boxs per store or non, it is way different.

This box has nothing to do with "starting 9th", with the exception of Necron players.

**beast_gts**

Haasbioroid wrote:
Kithail wrote:
Haasbioroid wrote:
The scalpers already made there money off of it.

If they did, they did money off stupid rushing people. No harm done

There was an ebay scalper that had 50+ all sold Saturday night at 350.00 a pop. So ya, they got their money already.

Now those that hit them up, are probably feeling real bad right now.

What they should do is cancel their orders.