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![[Post New]](/s/i/i.gif) 2023/01/12 06:14:40
Subject: GW 6 Month report now available.
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Longtime Dakkanaut
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Apparently GW expected to run WH+ at a loss for several years. The fact they've already made a profit is either proof that...
A. People are willing to buy a character model (or two) for a premium price
or
B. There's actually 100k subscribers that are enjoying the content
...or both.
Either way, this likely means they'll invest more into it in coming years, keep offering minis for subscribing, and keep trying to direct people to it over time.
In the larger sphere, we see that groups like Tabletop Tactics are getting into a new studio, we see Striking Scorpion upgrading his camera stuff, we see lots of different content creators for batreps and lore still thriving, and if there are new TV shows or movies in the works, that's going to bring a lot of new people into all of that content.
As for revenue being flat in the US, that's a number of things, but inflation is going to be the largest part of that. Everything went up in price and yet wages, for the most part, really didn't. Now, if that improves over the next 6 months (and I hope it does) it'll recover, but we'll see how the Federal Reserve and other forces react.
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![[Post New]](/s/i/i.gif) 2023/01/12 08:15:34
Subject: GW 6 Month report now available.
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Fireknife Shas'el
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I think there’s a lot of people like me in group c) who go £26 cool character + £10 GW voucher = £14 for the good but limited content, which is a reasonable deal.
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![[Post New]](/s/i/i.gif) 2023/01/12 09:27:58
Subject: GW 6 Month report now available.
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Locked in the Tower of Amareo
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Jadenim wrote:I think there’s a lot of people like me in group c) who go £26 cool character + £10 GW voucher = £14 for the good but limited content, which is a reasonable deal.
Pretty much me.
Maybe if neither model appealed to me it would be harder sell but as is I enjoy both models and found use for them. Voucher I can find use for in web store item products. The amount I pay for rest isn't that much.
Just wish vault was easier to find what you wanted...
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2024 painted/bought: 109/109 |
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![[Post New]](/s/i/i.gif) 2023/01/12 12:22:06
Subject: GW 6 Month report now available.
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Shadowy Grot Kommittee Memba
The Great State of New Jersey
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Same. I sub for the voucher and the model. I *intend* to watch the content, and for the first two weeks I did - but I didn't find anything compelling enough to keep me coming back vs spending my time on content elsewhere instead. I'll get around to giving it another go eventually.
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![[Post New]](/s/i/i.gif) 2023/01/12 12:29:41
Subject: GW 6 Month report now available.
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Ridin' on a Snotling Pump Wagon
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tneva82 wrote: Jadenim wrote:I think there’s a lot of people like me in group c) who go £26 cool character + £10 GW voucher = £14 for the good but limited content, which is a reasonable deal.
Pretty much me.
Maybe if neither model appealed to me it would be harder sell but as is I enjoy both models and found use for them. Voucher I can find use for in web store item products. The amount I pay for rest isn't that much.
Just wish vault was easier to find what you wanted...
Vault is definitely the disappointing weak spot.
The content they put up is definitely worth it in my eyes, sans rules as it is. But the lack of a Reader, instead just being PDF is super annoying.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:03:28
Subject: GW 6 Month report now available.
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Infiltrating Broodlord
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Mad Doc Grotsnik wrote:tneva82 wrote: Jadenim wrote:I think there’s a lot of people like me in group c) who go £26 cool character + £10 GW voucher = £14 for the good but limited content, which is a reasonable deal.
Pretty much me.
Maybe if neither model appealed to me it would be harder sell but as is I enjoy both models and found use for them. Voucher I can find use for in web store item products. The amount I pay for rest isn't that much.
Just wish vault was easier to find what you wanted...
Vault is definitely the disappointing weak spot.
The content they put up is definitely worth it in my eyes, sans rules as it is. But the lack of a Reader, instead just being PDF is super annoying.
Indeed. The security is very weak too, so they may as well just put the PDFs up as downloads at this point. At least then you could put them in a reader that works rather than that Adobe abomination.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:11:07
Subject: GW 6 Month report now available.
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Longtime Dakkanaut
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The Phazer wrote: Mad Doc Grotsnik wrote:tneva82 wrote: Jadenim wrote:I think there’s a lot of people like me in group c) who go £26 cool character + £10 GW voucher = £14 for the good but limited content, which is a reasonable deal.
Pretty much me.
Maybe if neither model appealed to me it would be harder sell but as is I enjoy both models and found use for them. Voucher I can find use for in web store item products. The amount I pay for rest isn't that much.
Just wish vault was easier to find what you wanted...
Vault is definitely the disappointing weak spot.
The content they put up is definitely worth it in my eyes, sans rules as it is. But the lack of a Reader, instead just being PDF is super annoying.
Indeed. The security is very weak too, so they may as well just put the PDFs up as downloads at this point. At least then you could put them in a reader that works rather than that Adobe abomination.
Yeah. I love the content that is in the vault but the way it's presented leaves a lot to be desired. It always takes ages to load and regularly freezes when I try to read it. My solution is to screenshot every page of a book or a white dwarf with my iPad, which allows me to read everything offline as I read. I then delete the screenshots as I read them. It's hardly an ideal solution but it works well enough for me.
It's definitely good news for GW that it's already profitable. It's certainly not how these kinds of service usually start out. I hope they give themselves the opportunity to develop the service. There's still a lot of potential there.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:15:10
Subject: GW 6 Month report now available.
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Dakka Veteran
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On the surface their overall lack of show content, and its overall failure to take off in popularity, would seem like a weakness of the platform, but it actually seems to be them leaning away from production expenses for things that don't have strong appeal so they can lean into the exclusive models and bundled app. At least it's (apparently according to their in-house accounting) making money, though I suppose the real question would be what is it making relative to selling those exclusive models on the open market and just charging $5 a month for the app by itself?
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![[Post New]](/s/i/i.gif) 2023/01/12 14:22:33
Subject: GW 6 Month report now available.
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Calculating Commissar
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Is 115000 subs an "overall failure to take off in popularity"?
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ChargerIIC wrote:If algae farm paste with a little bit of your grandfather in it isn't Grimdark I don't know what is. |
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![[Post New]](/s/i/i.gif) 2023/01/12 14:33:27
Subject: GW 6 Month report now available.
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Preparing the Invasion of Terra
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Only if you do what certain idiots have been and compared it to D+ or Netflix.
Considering Warhammer is only recently getting the slight dip into mainstream popularity that other geek properties like Star Wars or LotR have had for decades at this point, I'd say 100k is pretty damn good.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:44:48
Subject: GW 6 Month report now available.
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[DCM]
Moustache-twirling Princeps
Gone-to-ground in the craters of Coventry
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WH+'s 115,000 number doesn't count other 40k app or AoS app subscriptions, then that number is quite low.
718,000 total MyWH accounts, some will have the 2 game apps. Some will just be GW store users, I expect.
Even that is lower than I thought.
Expecially considering "we now have an engaged following of 1.9 million across all our social channels."
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This message was edited 3 times. Last update was at 2023/01/12 14:49:56
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![[Post New]](/s/i/i.gif) 2023/01/12 14:47:59
Subject: GW 6 Month report now available.
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Ridin' on a Snotling Pump Wagon
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Haighus wrote:Is 115000 subs an "overall failure to take off in popularity"?
Not according to GW. And let’s face it, their product and their cash funding it, so really despite what the Interwebs might fervently wish to believe? That’s the only opinion that counts for a damn.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:53:10
Subject: GW 6 Month report now available.
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Calculating Commissar
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Skinnereal wrote:WH+'s 115,000 number doesn't count other 40k app or AoS app subscriptions, then that number is quite low.
718,000 total MyWH accounts, some will have the 2 game apps. Some will just be GW store users, I expect.
Even that is lower than I thought.
Expecially considering "we now have an engaged following of 1.9 million across all our social channels."
A 7th of GW's web customers are willing to pay for a subscription to WH+? That seems pretty high. I agree that only 700k MyWarhammer accounts is lower than expected. I suppose a lot of customers will only buy products via independents or walking into stores.
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ChargerIIC wrote:If algae farm paste with a little bit of your grandfather in it isn't Grimdark I don't know what is. |
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![[Post New]](/s/i/i.gif) 2023/01/12 14:59:43
Subject: GW 6 Month report now available.
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The Marine Standing Behind Marneus Calgar
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Haighus wrote: Skinnereal wrote:WH+'s 115,000 number doesn't count other 40k app or AoS app subscriptions, then that number is quite low.
718,000 total MyWH accounts, some will have the 2 game apps. Some will just be GW store users, I expect.
Even that is lower than I thought.
Expecially considering "we now have an engaged following of 1.9 million across all our social channels."
A 7th of GW's web customers are willing to pay for a subscription to WH+? That seems pretty high. I agree that only 700k MyWarhammer accounts is lower than expected. I suppose a lot of customers will only buy products via independents or walking into stores.
If you are buying on-line, why not get a discount? Pre-order swag and online exclusives are pretty much the only reason to order directly form GW’s webstore.
All of the individual parts of W+ don’t really justify it, but as a sum of a number of things (mini, apps, content, vault) with a reasonable price point it’s worth it to a lot of people. Myself included.
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![[Post New]](/s/i/i.gif) 2023/01/12 14:59:49
Subject: GW 6 Month report now available.
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Preparing the Invasion of Terra
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Plus social media interaction doesn't often mean that much.
The manager at my local GW had a chat with me about the time when Cursed City came out. The store put up the usual media posts and got likes or comments talking about the cool box. Two months later they still had most of their original stock of Cursed City because despite getting a bunch of people saying "Wow I want that" and the store actually putting them on hold for said people, they didn't actually come in a buy them.
For another example, any post I put on my hobby Instagram would only get around a 10th of my total followers interacting with it. It is now far less mostly because the platform is becoming worse but you get the idea.
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![[Post New]](/s/i/i.gif) 2023/01/12 15:02:59
Subject: GW 6 Month report now available.
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Posts with Authority
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Honestly, I only subscribe to a month once a year to read up on the WH Vault items. They're the only saving grace of the service. The animations scream "small time" to me (same dude makes musics for all of the shows, Hammer and Bolter and interrogator look like they're made by the same dude.. screams "unlicenced compliation CD vibes") and their storytelling is Nickelodeon tier. I'd think people just subscribe to get the yearly mini and check any new content uploaded out of desperation/boredom.
I get far more utility out of WHC than WH+
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This message was edited 2 times. Last update was at 2023/01/12 15:04:48
"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems" |
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![[Post New]](/s/i/i.gif) 2023/01/12 15:03:08
Subject: GW 6 Month report now available.
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Dakka Veteran
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The shows haven't taken off in popularity, GW stans, the shows. But no one should be comparing this """"streaming"""" platform to actual streaming platforms, good or bad. It's a lemonade stand not Pepsico. There's no comparison between it and something like Netflix, not just because of scale, but really they aren't offering the same product.
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![[Post New]](/s/i/i.gif) 2023/01/12 15:05:09
Subject: GW 6 Month report now available.
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Decrepit Dakkanaut
UK
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Yeah not to mention bots, alt accounts, spammers and all the rest that can inflate or skew stats. Esp when you're a big and active account spewing out loads and loads of content each day.
Plus don't forget you're also hitting a broad number of customers through social media - from those who just enjoy Horus Heresy lore and books through to collectors, gamers, painters etc.... Not to mention all the old accounts that might glance at your stuff because it appears in their feed, but have otherwise moved on from GW or are in a lull in their hobby right now.
And yep "I like/want that" and "I can afford/justify that" are two very different statements. Also CC was near £100 on launch from GW so that's a pretty serious bit of money for many people. It's one reason many people prefer longer releases because not everyone can just grab that kind of money instantly; for some that might be several months of careful saving up and no family disasters or "suddenly GW updates my core army with new models" getting in the way. Automatically Appended Next Post: tauist wrote:Honestly, I only subscribe to a month once a year to read up on the WH Vault items. They're the only saving grace of the service. The animations scream "small time" to me (same dude makes musics for all of the shows, Hammer and Bolter and interrogator look like they're made by the same dude.. screams "unlicenced compliation CD vibes") and their storytelling is Nickelodeon tier. I'd think people just subscribe to get the yearly mini and check any new content uploaded out of desperation/boredom.
I get far more utility out of WHC than WH+
Well it is small time.
GW aren't a media company. They don't have animators and audio people aplenty. Heck they were super late to the streaming, webblog, internet side of things.
Warhammer+ is brand new for them and its them investing in a wide portfolio instead of just one story or series to try and showcase as much as they can and gather interest. It has long term and major implications which we might alread ybe seeing with Amazon picking up a licence; but in general GW know they aren't going to build massive series of animations and such under their own power. At least not easily.
Heck even the big high quality animations done by fans were often the result of years upon years of work to achieve and could be shorter than an episode of Hammer and Bolter.
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This message was edited 1 time. Last update was at 2023/01/12 15:08:21
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![[Post New]](/s/i/i.gif) 2023/01/12 17:50:06
Subject: Re:GW 6 Month report now available.
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Decrepit Dakkanaut
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I'm actually shocked at the 115K subs. If all of them were yearly subs that's $7M annually. With it being $3M for the half year it means people are pretty much sticking with their subscription.
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![[Post New]](/s/i/i.gif) 2023/01/12 19:04:37
Subject: Re:GW 6 Month report now available.
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Automated Rubric Marine of Tzeentch
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Daedalus81 wrote:I'm actually shocked at the 115K subs. If all of them were yearly subs that's $7M annually. With it being $3M for the half year it means people are pretty much sticking with their subscription.
well, if your doing for the model, you *have* to sign up for the year, so its not a huge surprise. Also, Im sure im not the only one who was already a 40k app sub who looked it as a few pound extra on top of what i was already willing to pay, for all the non app content.
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To be a man in such times is to be one amongst untold billions. It is to live in the cruelest and most bloody regime imaginable. These are the tales of those times. Forget the power of technology and science, for so much has been forgotten, never to be relearned. Forget the promise of progress and understanding, for in the grim dark future there is only war. There is no peace amongst the stars, only an eternity of carnage and slaughter, and the laughter of thirsting gods.
Coven of XVth 2000pts
The Blades of Ruin 2,000pts Watch Company Rho 1650pts
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![[Post New]](/s/i/i.gif) 2023/01/12 22:43:29
Subject: GW 6 Month report now available.
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Longtime Dakkanaut
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JWBS wrote:Anyone get the impression there's been a noticeable uptick in interest from the general public lately?
Yeah but only because of Henry Cavill. Anyone less famous would've just been a BoLS article
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This message was edited 1 time. Last update was at 2023/01/12 22:44:01
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![[Post New]](/s/i/i.gif) 2023/01/12 23:18:31
Subject: GW 6 Month report now available.
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Preparing the Invasion of Terra
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I mean Covid caused people to look to things like board games and model building to pass their time stuck at home. How many media outlets did stories on Warhammer and GW because of lockdowns and people picking up their old hobbies? The same goes for their success on the business side of things where it once again got picked up by big news outlets like the BBC.
Successful video games have been released across various platforms as well with the Total War: Warhammer games probably being the biggest success so far in this category (excluding mobile games).
Henry Cavill is a boon sure, but not nearly as big as you make out.
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![[Post New]](/s/i/i.gif) 2023/01/12 23:27:03
Subject: GW 6 Month report now available.
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Longtime Dakkanaut
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Gert wrote:
Henry Cavill is a boon sure, but not nearly as big as you make out.
Isn't a boon *yet
Once shows start coming out, getting hype, there's going to be a lot of people going "what the heck is this?" and looking it up.
There's still people in modern society that have no clue what Dungeons and Dragons is, and Warhammer is way more niche than that, but even DnD is getting shows, from Critical Role's animated series to the DnD movie that's coming out, and it's starting to get a lot more attention.
I will say that if GW doesn't make some of the Warhammer+ content more accessible, I think it's going to peter out in popularity. The animated shows are decent little snippets into warhammer lore and environment, but the battle reports are just... kinda... meh. Sometimes they'll do a clever themed thing or holiday thing, but for the most part you can kind of predict the outcome based merely on 'what army did they just release? - ah, that'll be the winner'. It just doesn't feel very genuine.
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![[Post New]](/s/i/i.gif) 2023/01/16 15:49:37
Subject: GW 6 Month report now available.
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Longtime Dakkanaut
London
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Surprised they don't get more 2000ad style story writers for the scripts. UK comics like that have extremely limited page counts compared to places like the US so the stories have to be very tight.
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