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Poll suggested by Insurgency Walker

Style every time. It has to look like an army i.e. a focus on troops rather than a random collection of vehicles / monsters.

Style. I want my army to look good.

Style and fething theme, stop clobbering together whatever is undercosted you lame powergamers

style every time, or you just wont have any enthusiasm with the army.

Gotta be the rule of cool

That's a hard choice, but I have to say substance. I don't want a couple of easy games where both players are unhappy, I want a contest where both players have a really nice time.

Style. My Imperial Guard list is a full rifle company of about 140 men, adapted from old US Army Tables of Organization and Equipment. Not a chimera to be seen...

Style all the way

It's gotta be Style. And by that I mean the look, fluff and feel of the army. The army's gotta look cohesive, all the miniatures have to look 'right' together.

For me style is more important than substance. no doubt.

Style all the way. I'd rather win no games while playing a stylish, fluffy army than win every game with a list that exploits strong units in a codex.

If I don't like the look and feel of the army, I won't play it no matter how powerful it is.

Style, for sure.

I think style is. Because 100 ork boys doesnt look on the battle field.

Style and feel of the army. I need to enjoy putting it togettern

Knowing an army will perform well on the table is all the inspiration that I need.

I play less than I paint and make, so style is what I value more in my armies.

...both? i love making and customizing my army but at the same time i want to have those guys who are always good and have a bit more detail to them BECAUSE they are the good guys

I'd have to state that I want the style of the army (play wise) to match me, but I also want the army to have substance. If an army has no substance, than it can't survive a battle. A good army combines style (play) with substance (things that work) to be effective.

If you are talking about style as in looking good, then any army, even one designed around substance, can still have lots of style.

Personally, I say if an army matches your style of play, and you have fun playing with it, it does not matter if it doesn't have enough substance to win a fight. As long as you enjoy playing your army as it is, then all is good. This is a game, and games are meant to be played and to be enjoyed. Not to just simply be something to win at. (In any game, there must be a winner and a looser, but if you have fun than winning or loosing does not matter.)

I prefer style or theme over substance because I like making fluff but I also enjoy playing the game. I make random fluff lists and play them even if I don't believe they will win because I like to try and have fun more then tryhardmode.

definitely style.

Style. Its got to look good, both in terms of the modles and the feel of the army. I don't even think about the rules until I know what minis I want.

Style. I only enjoy running style armies, and if I'm not having fun, why would I be playing, even if I am winning every game?

Where's the beef!? Substance.

style is cool in an army, but I'll take substance. I'll table style every time.

Lean toward style, but strive for balance.

Substance ! For The Win!

Style. I play this game for the fluff. Plenty of other games for the strict strategic aspect.

AH! MY PEOPLE! I'VE FOOOUUND YOOOUU! My brothers, my sisters, where have all you people been? My 'fluff' bretheren!

Thank the Emperor. I'm not alone afterall. Really needed to hear that. Just started and was almost going to quit.

I do Style, I do it everytime, and I will keep doing it, until I find a good damn reason to do other wise. Because 'winning' over your friend is not a good reason!

My Tau army has many small things to match modern day tactical things I've seen and heard of in documentaries. My Fire warrior squads are eight man teams, broken down into four, two man teams. The lead soldier of each pair has a carbine to provide suppressing flash-bang grenade salvos and fire, while his partner strikes with precision using his rifle to to hit distant threats. And no that doesn't work in game turns but I do it anyway!

Style.
That's what makes our armies appealing and unique!