GW - 2024 Pricing Update

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**beast_gts**

2024 Pricing Update

It’s an unfortunate truth that the world keeps getting more expensive. Prices for food, materials, and transportation have been trending upward for a few years now, and Warhammer isn’t immune to that trend.

This means that from the 10th June we’ll be increasing some prices in our Warhammer stores and on Warhammer.com.

The price changes for individual products will vary, but in most countries the average change will be between 3% and 5%.* As an example of what you can expect, a squad of Necron Warriors goes up $2 from $50 to $52, £30 to £31.50, and €40 to €41 (or local currency equivalent).

The prices of some of our products aren’t changing, such as paint pots and paint sets, White Dwarf, and Black Library products (including digital publications).

We understand that no one likes a price rise and we’ve done our best to keep prices down. We’re giving you a heads-up now so that you have plenty of time to take advantage of current prices.

* In Sweden and Norway, the average price change will be between 8% and 14%.

**Geifer**

I was afraid GW forgot the annual price hike and began to worry. Glad to see they're okay.

**endlesswaltz123**

I'm not going to go off on a tirade about how unjust this is, ther rules are terrible and thus the product is, or how we should boycott.

I do find this price rise in particular unpalatable though. I get that a PLC such as GW must keep the shareholders happy, but, yeah.... It isn't a lot, but the principle of it in the current climate, especially in the UK.

**Matrindur**

And I was happy we didn't get the yearly march increase this year just for them to hit us with it in June

**Charax**

Eh, it happens. Ordering direct is only ever a last resort anyway these days. After LGS discounts the rise should be even more negligible

**Snrub**

* In Sweden and Norway, the average price change will be between 8% and 14%.

What did the Swedes and Nords(?) do to deserves such a paddling?

**Manfred von Drakken**

Games Workshop wrote:...we’ve done our best to keep prices down.

No, you haven't.

**Billicus**

Better get that Warhammer set now before the price goes up and before they decide to make it no longer legal to use in Warhammer...

**Geifer**

Snrub wrote:
* In Sweden and Norway, the average price change will be between 8% and 14%.
What did the Swedes and Nords(?) do to deserves such a paddling?

Restitution for Viking raids.

**Scottywan82**

Oof. Once again putting things further out of reach. Not a surprise at this point, but annoying all the same.

**Mad Doc Grotsnik**

Worth pointing out that within the UK (where GW is based), inflation is at 3.2% at the time of typing. This time last year? 10.10%.

So price rises are never welcome, but we can’t exclude GW from how the overall economic background works.

**Manfred von Drakken**

Mad Doc Grotsnik wrote:
Worth pointing out that within the UK (where GW is based), inflation is at 3.2% at the time of typing. This time last year? 10.10%.

So price rises are never welcome, but we can’t exclude GW from how the overall economic background works.

Maybe, but historically they raise their prices much faster than the rate of inflation.

And don't get us started on the "because we can" surcharges they subject certain regions, especially AUS/NZ.

**The Phazer**

Manfred von Drakken wrote:
Maybe, but historically they raise their prices much faster than the rate of inflation.

Perhaps they do, but they haven't here.

This is pretty bang on an inflationary rise, maybe even slightly below. Businesses are still suffering energy costs going up by at least that if not more in the UK, fuel is increasing at that rate, staff costs are increasing at that rate, raw materials are increasing at more than that rate.

**Herzlos**

Manfred von Drakken wrote:
Games Workshop wrote:...we’ve done our best to keep prices down.

No, you haven't.

I think they have; 3-5% this year isn't actually bad. They could have gone for 10% and whilst people would moan they'd still pay up.

I can't believe I'm defending GW prices, but they priced me out years ago so I don't have any skin in the game.

**Johanxp**

Pathetic. Among games I play only GW products have annual increase. Fortunately I only play ME:SBG and I am plenty of miniatures.
And after discovering Kings of War and Firefight I am more than happy with Mantic games, better ruleset, cheaper miniatures, better communities.

**frankelee**

lol, I don't know if a team economic PhDs are needed to examine GW's prices. They're really high, they're getting really higher. Most products don't have a yearly price hike to match inflation because it doesn't really work that way. XD

But as long as we're on the topic, I do wonder how this will work if we go from economic boomtime to recession and high unemployment. If your luxury item prices are still relatively high when a lot of people have a lot of pocket money, what are they when people have significantly less? Or when nerdy hobbies have a downturn in popularity and it becomes cool to play football and drive fast cars?

**Midnightdeathblade**

Charax wrote:
Eh, it happens. Ordering direct is only ever a last resort anyway these days. After LGS discounts the rise should be even more negligible

Don't just sweep this under the rug cause you can get a discount elsewhere. 3-5% increase every year for the last 3+ years is pretty much negating this discount.

**CorwinB**

Is this a year ending in a digit between 0 and 9, by any chance ?

**stonehorse**

GW are using the 'cost of living crisis', as a smoke and mirrors to obfuscate their yearly price increase.

Sure it may be in line with UK inflation, but they do a price rise pretty much every year without fail.

Still, rookie numbers, €41 for 10 Necron Warriors, GW should be aiming high, €50... come on GW, you know you want to, just do it.

**legionaires**

And now we see the real reason they shut the US warehouse down for a week. To make it harder to get product at the current price.

**Ohman**

Snrub wrote:
* In Sweden and Norway, the average price change will be between 8% and 14%.
What did the Swedes and Nords(?) do to deserves such a paddling?

The Swedish currency is at a 20-year low or something, probably that. I shouldn't complain too much because prices in Sweden is like 40% below Australia but I will complain a little bit.

**Not Online!!!**

The Sound of laughing of 3d printer producing companies is getting steadily louder

**TedNugent**

Can't wait for it to cost a hundred dollars for a box of three meganobz.

**Da Boss**

GW stuff is mostly way beyond my tolerance at this point. 62.50 for 3 crisis suits when I checked the other day. They were overpriced at 50 quid for 3!

The longer you go without paying their prices, the more ridiculous they seem when you come back to them.

I just can't bring myself to spend that much on toys.

**kurhanik**

Oh man, and here I thought we escaped the annual price increases. Guess time to see what I actually need on my want list vs what I can live without easily enough. Last year I saved the chart and allowed myself to buy the stuff that didn't get jacked up and the occasional discount box. I suppose its time to rethink things.

**Mad Doc Grotsnik**

legionaires wrote:
And now we see the real reason they shut the US warehouse down for a week. To make it harder to get product at the current price.

Shutdown affects delivery times, not your ability to order.

**NAVARRO**

Well their business model pending towards more and more physical venues will be particularly exposed to economy. I mean the operating costs are probably ridiculously high.

Im totally immune to prices rises since I don't buy anything non essential that goes above a particular certain amount. Do your own budget and stick to it no matter what.

**Gene St. Ealer**

Mad Doc Grotsnik wrote:
legionaires wrote:
And now we see the real reason they shut the US warehouse down for a week. To make it harder to get product at the current price.

Shutdown affects delivery times, not your ability to order.

Shutdown also (presumably) affects ability to re-stock, making it more likely that what you want remains out of stock before the price hike.

**Mad Doc Grotsnik**

If it was production I’d agree. But it’s the warehouse.

**Bubbalicious**

Ohman wrote:
Snrub wrote:
* In Sweden and Norway, the average price change will be between 8% and 14%.
What did the Swedes and Nords(?) do to deserves such a paddling?

The Swedish currency is at a 20-year low or something, probably that. I shouldn't complain too much because prices in Sweden is like 40% below Australia but I will complain a little bit.

Our currency is currently in the Monopoly money stage.
There was once a time were us Swedes traveld to Denmark for cheap stuff and cheated candy machines with Polish Zloty for super cheap candy.
Now the Danish and Poles come to sweden for shopping. How the tables have turned....