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Warhammer 40k is a terrible game but a great hobby.

That's why it will never be a popular E-Sport or anything. People who like to play it like to play it because they have invested time into their models and their army and want to play with their units. Watching someone else play 40k, while not invested in the models, story, or characters etc is probably incredibly dull. It is also incredibly complicated.

I can watch someone play 40k and enjoy it because I am invested in the armies. Will these tyranids devour all of the Imperial Guard or will they bring enough guns to deal with it? Oh, looks like guard are getting eaten left and right, exciting! But to a normal person, it just looks like bug models touched up against human models, rolling dice, and the human models go away.

I think the best way to get 40k 'popular' is to get it into the lives of regular people and hook them like we all were. I think that if a really good TV show, movie, or popular video game did this, then people would become invested and like to see the actual original product more. I've tried making a few outlines for script ideas I'd like to develop on my own for the sake of doing it, but GW is probably incredibly strict and stingy with letting others tough their IP. Just my thoughts.

- VardenV2