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Except there’s of course more to economics than that.

Power bills can go up. In the UK, it doesn’t matter how your electricity is generated, there’s a central cap. At least for homes. Businesses appear to be “whatever we think we can get away with”.

As cost of living increases, you may need to provide comfortable pay rises for your staff.

Fuel costs going up means your shipping costs increase.

The cost of insurances can go up when your insurers underlying costs increase.

Whilst I don’t think this applies to GW specifically as it’s traditionally been credit shy? If the base rate goes up as a reaction to rising inflation, the cost of borrowing goes up.

And so on and so forth. There’s also no law or regulation I’m aware of which dictates one can only increase prices in-line with inflation.

We don’t have to like it, but we can be honest and not pretend this is something unique to GW.

Sorry but before this new crisis the latest batch of 40k minis, specially those tau took a wrong turn for me personally. With the idea that the new ed will be £200 I can say, my interest in adding plastic to my pile, for this kind of money is not on my agenda at all.

£29 for a tiny Votann dude is a nope! £67 for Twin lance thats just absurd.

So yeah they can rise as much as they want at this point, for any given reason they choose to. Not surprised but I'm not impressed.

 NAVARRO wrote:
Sorry but before this new crisis the latest batch of 40k minis, specially those tau took a wrong turn for me personally. With the idea that the new ed will be £200 I can say, my interest in adding plastic to my pile, for this kind of money is not on my agenda at all.

£29 for a tiny Votann dude is a nope! £67 for Twin lance thats just absurd.

So yeah they can rise as much as they want at this point, for any given reason they choose to. Not surprised but I'm not impressed.

The twin lance is sort of funny because people just told me "it's like buying 2 commanders which are £40 each".

Why is a £40 commander an ok price? And why is it ok to hand wave away the twin lance price as a derivative? Madness all round.

Dudeface wrote:

 NAVARRO wrote:
Sorry but before this new crisis the latest batch of 40k minis, specially those tau took a wrong turn for me personally. With the idea that the new ed will be £200 I can say, my interest in adding plastic to my pile, for this kind of money is not on my agenda at all.

£29 for a tiny Votann dude is a nope! £67 for Twin lance thats just absurd.

So yeah they can rise as much as they want at this point, for any given reason they choose to. Not surprised but I'm not impressed.

The twin lance is sort of funny because people just told me "it's like buying 2 commanders which are £40 each".

Why is a £40 commander an ok price? And why is it ok to hand wave away the twin lance price as a derivative? Madness all round.

Its madness for sure and makes no sense whatsoever.

So in my cart theres wave 2 Votann to complete my army... its 1Kapricus, 1Heartshaker machine thingy and the new errr grant total 6 minis...£189 and thats with the current nice prices. I mean I had some £600 to waste on whatever and did not pull the plug because I just dont see how so few minis should cost so damn much. Im having more fun buying other brands paints than GW minis and thats even before the new price adjustments for new edition or oil or whatever.

Well, there's hidden costs in designing 40k figures that simply don't apply to the competition, not to mention economies of scale. The more you sell, the higher your cost per unit, as we all know, so GW really can't compete with, for example, WW1 anteaters that Wargames Atlantic can sell at $40 for 24

Billicus wrote:
Nah, they already have a very healthy margin and make absurd profits, they could absolutely eat the short-term spike in costs if they chose to. We're just used to being mistreated.

GW have limited room to absorb costs before shareholders will expect corresponding price increases. Blackrock & friends don't care how 'mistreated' we feel... they'll either dump the stock or insist on board changes to ensure Number Still Goes Up.

So long as sales stay up that will remain the case. You'll only see them relent once it's clear that customers won't keep paying.

I wonder if this last wave has been a bit of a flop. I like a lot of the concepts - but the prices have got silly, to the point of being offputting.

An Eldar Corsairs army for instance would not merely add to the pile of shame, it would be a comically expensive pile at that. Near £30 infantry characters is bonkers. Near £40 for 5 basic infantry guys.

But I can't say whether that's a "me thing" or a "wider market thing".
I find it interesting for instance that some stores are clearly sitting on a lot of copies of the Red Corsairs/Eldar Corsairs boxes. But others are not. In times past that would suggest a lack of buyers. But I can't say whether that's just because some stores overbought.

I'll bring up the characters again, because that's where I think GW really gouge people. But its important because it also undermines a lot of these bonus boxes.
So people have suggested a GW starter in 11th at £200 might not sell. I think it might - provided it gives you around £400-500 of minis, and a respectable proportion of that £400-500 is in "real units", not because you get 6-8 characters who are totally worth £30-40 each, we promise.

Tyel wrote:
I wonder if this last wave has been a bit of a flop. I like a lot of the concepts - but the prices have got silly, to the point of being offputting.

An Eldar Corsairs army for instance would not merely add to the pile of shame, it would be a comically expensive pile at that. Near £30 infantry characters is bonkers. Near £40 for 5 basic infantry guys.

But I can't say whether that's a "me thing" or a "wider market thing".
I find it interesting for instance that some stores are clearly sitting on a lot of copies of the Red Corsairs/Eldar Corsairs boxes. But others are not. In times past that would suggest a lack of buyers. But I can't say whether that's just because some stores overbought.

I'll bring up the characters again, because that's where I think GW really gouge people. But its important because it also undermines a lot of these bonus boxes.
So people have suggested a GW starter in 11th at £200 might not sell. I think it might - provided it gives you around £400-500 of minis, and a respectable proportion of that £400-500 is in "real units", not because you get 6-8 characters who are totally worth £30-40 each, we promise.

Well the rumoured contents list is definitely not what I'd consider £400-500 worth. Given that the bulk of it will be in a later "starter box" for a lower price.

I like how my comment that we're mistreated gets put in look-how-silly-this-is quotation marks and people write long posts explaining market forces and hey-theres-no-law-against-it, while meanwhile GW continue to do their thing. Kind of just proves my point. We are so very used to it.


GW's best way to breach the "£200 starter set" ceiling would be to do faction starters instead, like they already did for Old World. £200 for 11th ed starter might give some sticker shock but people would totally fork over £120+ for a combat patrol sized set for their faction and a rulebook.

Dudeface wrote:


The twin lance is sort of funny because people just told me "it's like buying 2 commanders which are £40 each".

Why is a £40 commander an ok price? And why is it ok to hand wave away the twin lance price as a derivative? Madness all round.

Commanders are also really expensive but at least they come jam packed with options. Twin Lance has effectively none.

 NAVARRO wrote:

Dudeface wrote:

 NAVARRO wrote:
Sorry but before this new crisis the latest batch of 40k minis, specially those tau took a wrong turn for me personally. With the idea that the new ed will be £200 I can say, my interest in adding plastic to my pile, for this kind of money is not on my agenda at all.

£29 for a tiny Votann dude is a nope! £67 for Twin lance thats just absurd.

So yeah they can rise as much as they want at this point, for any given reason they choose to. Not surprised but I'm not impressed.

The twin lance is sort of funny because people just told me "it's like buying 2 commanders which are £40 each".

Why is a £40 commander an ok price? And why is it ok to hand wave away the twin lance price as a derivative? Madness all round.

Its madness for sure and makes no sense whatsoever.

So in my cart theres wave 2 Votann to complete my army... its 1Kapricus, 1Heartshaker machine thingy and the new errr grant total 6 minis...£189 and thats with the current nice prices. I mean I had some £600 to waste on whatever and did not pull the plug because I just dont see how so few minis should cost so damn much. Im having more fun buying other brands paints than GW minis and thats even before the new price adjustments for new edition or oil or whatever.

Yeah. Im amazed that GW is doing as good as they are with the prices of these models. Everytime im tempted to start an army nowadays i just break out laughing when i realised how much it would cost.

But I do wonder if its only me that's getting more stingy with my money, since i remember paying 10$ for 2 metals minis 25 years ago...

Tyel wrote:
I wonder if this last wave has been a bit of a flop. I like a lot of the concepts - but the prices have got silly, to the point of being offputting.

An Eldar Corsairs army for instance would not merely add to the pile of shame, it would be a comically expensive pile at that. Near £30 infantry characters is bonkers. Near £40 for 5 basic infantry guys.

But I can't say whether that's a "me thing" or a "wider market thing".
I find it interesting for instance that some stores are clearly sitting on a lot of copies of the Red Corsairs/Eldar Corsairs boxes. But others are not. In times past that would suggest a lack of buyers. But I can't say whether that's just because some stores overbought.

I'll bring up the characters again, because that's where I think GW really gouge people. But its important because it also undermines a lot of these bonus boxes.
So people have suggested a GW starter in 11th at £200 might not sell. I think it might - provided it gives you around £400-500 of minis, and a respectable proportion of that £400-500 is in "real units", not because you get 6-8 characters who are totally worth £30-40 each, we promise.

I really dont know about other people and I assume that due to current 40k popularity that the new ed boxes will sell well. Just from my small perspective, £200 set is not for me, regardless if theres real units or a few characters. Yes when its character heavy its quite visible the absurd lack of value, but I would have more pleasure to spend say £50 in four months in things that I actually want, than on a preset of push fit minis. Not even mentioning Blood angels and Orks are not even on my radar of interests.
Also 3 years is not long enough life for a new book.
Basically with a price tag of that size I will be extremely picky about the "value" and guess what, GW starter is not that special.