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Should GW have a "loss-leader" product to suck new players into 40k?  [RSS] Share on facebook Share on Twitter Submit to Reddit
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Made in gb
Screaming Banshee






Cardiff, United Kingdom

So I'm a YouTube subscriber to Beasts of War and they released a vid on the GW Price Rises:



Now, they eventually come out with two interesting points:

GW was mad to make Space Hulk a "one-off" and it would've been a great entry point for new players and should've been in every toy shop around the world... I don't think many Dakkaites are going to disagree with that

But the second interesting point was that AoBR should be cheap, perhaps even sold at a *loss*.

Now, I agree with the idea of a break-even price for a starter set... But AoBR? It's far too useful to Marine players to be made cheap, thanks to AoBR we can get Marines for £1 each off of e-bay or cheaper, a cheapskate who cares little for customisation could never buy a tactical boxset again. There's a lot of conversion material and you can just buy the boxset yourself and sell off the rest.

But what do you think Dakkaites?

   
Made in us
Regular Dakkanaut





They used the reasoning that after even one box of Black Reach, nobody would be able to stomach the ugly models/little variety.

 
   
Made in gb
Screaming Banshee






Cardiff, United Kingdom

AoBR is just as good as the real thing imo...

   
Made in us
Ultramarine Master with Gauntlets of Macragge





Boston, MA

AoBR was their loss leader and it worked. People probably wouldn't want to buy more than one box, since the poses get really repetitive. I know I only needed one box. From there I started an Ork army with all the trimmings, and my Marines got some reinforcements. I do think Space Hulk should still be around though - it works as a good "gateway drug" into the GW hobby.

Check out my Youtube channel!
 
   
Made in gb
Perfect Shot Dark Angels Predator Pilot








i bought AoBR just to boost my marines and gave the ork stuff to a friend, i think they are a good idea to get new people into the hobby but maybe there should be 2 or 3 choices?
like eldar v necron
tau v ig

perfer et obdura; dolor hic tibi proderit olim  
   
Made in ca
Mounted Kroot Tracker





Ontario, Canada

shakey787 wrote:
i bought AoBR just to boost my marines and gave the ork stuff to a friend, i think they are a good idea to get new people into the hobby but maybe there should be 2 or 3 choices?
like eldar v necron
tau v ig


"I have a dream...."

GW probably couldn't turn a profit from it. It would be amazing if you could "build-your-own-starter-set" but it would cost uite a bit in production.

Night Watch SM
Kroot Mercenaries W 2 - D 3 - L 1
Manchu wrote: This is simply a self-fulfilling prophecy. Everyone says, "it won't change so why should I bother to try?" and then it doesn't change so people feel validated in their bad behavior.

Nightwatch's Kroot Blog

DQ:90-S++G++M-B++I+Pw40k08#+D+A--/cWD-R+T(S)DM+
 
   
Made in gb
Perfect Shot Dark Angels Predator Pilot







lol fair point fella,
i suppose they have to go with the best seller

perfer et obdura; dolor hic tibi proderit olim  
   
Made in gb
Regular Dakkanaut



Nottingham

space crusade started a huge amount of people into 40k in the 90's.


This message was edited 2 times. Last update was at 2010/05/15 21:09:34


 
   
Made in gb
Perfect Shot Dark Angels Predator Pilot







oh my god yeah i had irst edition space hulk lol i feel conned now i have the new ed and the models are amazing

perfer et obdura; dolor hic tibi proderit olim  
   
Made in gb
Servoarm Flailing Magos





nevertellmetheodds wrote:space crusade started a huge amount of people into 40k in the 90's.



shakey787 wrote:oh my god yeah i had irst edition space hulk lol i feel conned now i have the new ed and the models are amazing


He said Space Crusade not hulk. I got space crusade 2nd hand. shame most of it was broken, looked alright to play.

"Praise Be To The Omissiah!"

"Three things make the Empire great: Faith, Steel and Gunpowder!"

Azarath Metrion Zinthos

Expect my posts to have a bazillion edits. I miss out letters, words, sometimes even entire sentences in my points and posts.

Come at me Heretic. 
   
Made in gb
Perfect Shot Dark Angels Predator Pilot







i know he said CRUSADE fella but i said HULK cos i was swinging the nostalgia lantern because Hulk started my interest in the hobby

perfer et obdura; dolor hic tibi proderit olim  
   
Made in gb
Perfect Shot Dark Angels Predator Pilot







i know he said CRUSADE fella but i said HULK cos i was swinging the nostalgia lantern because Hulk started my interest in the hobby

perfer et obdura; dolor hic tibi proderit olim  
   
Made in us
Decrepit Dakkanaut






SoCal, USA!

GW doesn't like discounting, and AoBR was the last "loss leader" product they carried. GW is now consistent, and there's no pretending that any of their stuff is (or ever will be) "cheap".

   
Made in ca
Avatar of the Bloody-Handed God





Inactive

I have just one question for the mono posed GW products...

Why dont they ever make their pose animated as if they are shooting or something , why are they all sculpted to be standing there looking dumb and doing nothing?

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Made in us
Decrepit Dakkanaut






SoCal, USA!

LunaHound wrote:I have just one question for the mono posed GW products...

Why dont they ever make their pose animated as if they are shooting or something , why are they all sculpted to be standing there looking dumb and doing nothing?


Maybe GW wants you to buy the multi-pose models which cost more?

It's why I didn't buy any AoBR.

   
Made in gb
Perfect Shot Dark Angels Predator Pilot







my god are you implying that GW is a souless corporate automoton that cares mor for profit that it does the enjoyment of the hobbyists it attract

perfer et obdura; dolor hic tibi proderit olim  
   
Made in us
Decrepit Dakkanaut






SoCal, USA!

"implying" is perhaps too weak of a word.

   
Made in us
Ollanius Pius - Savior of the Emperor






Gathering the Informations.

JohnHwangDD wrote:
LunaHound wrote:I have just one question for the mono posed GW products...

Why dont they ever make their pose animated as if they are shooting or something , why are they all sculpted to be standing there looking dumb and doing nothing?


Maybe GW wants you to buy the multi-pose models which cost more?

It's why I didn't buy any AoBR.

It has more to do with the fact that "actiony" poses tend to have parts of the model that would be obscured from painting or just fragile as hell in a single piece model.
   
Made in us
The Hammer of Witches





A new day, a new time zone.

Rather, take a look at action poses, and try and figure out how you'd remove that from an inflexible steel mold if made as a single piece.

"-Nonsense, the Inquisitor and his retinue are our hounoured guests, of course we should invite them to celebrate Four-armed Emperor-day with us..."
Thought for the Day - Never use the powerfist hand to wipe. 
   
Made in ca
Avatar of the Bloody-Handed God





Inactive

Kanluwen wrote:
JohnHwangDD wrote:
LunaHound wrote:I have just one question for the mono posed GW products...

Why dont they ever make their pose animated as if they are shooting or something , why are they all sculpted to be standing there looking dumb and doing nothing?


Maybe GW wants you to buy the multi-pose models which cost more?

It's why I didn't buy any AoBR.

It has more to do with the fact that "actiony" poses tend to have parts of the model that would be obscured from painting or just fragile as hell in a single piece model.

Doubt it , take a look at the current models. Nothing is stopping GW from turning their head to where their bolters are pointing at and changing the angle of their bolter + arm alittle.

Here is something recent , your theory doesnt work.

This message was edited 1 time. Last update was at 2010/05/18 07:42:50


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