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Companies tend to release figures which portray them in a good light, I have first hand knowledge that a large supermarket chain, co-operative food, released end of year figures showing huge growth and increased profits. What they failed to mention was that this was due to them buying out Somerfield stores. Despite selling a lot of the Somerfield estate a significant portion were (and still are being) rebranded as co-ops. These stores increased the overall profit of the company by a large amount even though in reality there sales and profits, based upon the size of their previous estate, were down by nearly 6%. These figures were a lot worse in ex-Somerfield stores where existing customers felt that the co-op brand and goods were inferior to Somerfield's.
I would hazard a guess that depending on how you choose to interpret the figures GW's, and any company's for that matter, profit margins could vary by as much as 10% either way (and thats being conservative)
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