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![[Post New]](/s/i/i.gif) 2016/04/07 05:22:10
Subject: Is GAP Advertisement Passively Racist?
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Longtime Dakkanaut
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BBC Trending wrote: "No... that lil white girl [in the old photo] looks fierce. The beautiful black girl [in the new photo] looks pissed," wrote one.
That beautiful black girl in the modern pic has exactly the same expression as the beautiful white girl on the far right in the modern pic. Or are we not supposed to notice that?
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![[Post New]](/s/i/i.gif) 2016/04/07 05:31:50
Subject: Re:Is GAP Advertisement Passively Racist?
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Calculating Commissar
pontiac, michigan; usa
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sebster wrote:I saw this image last night when it showed up... somewhere, NPR maybe? I looked at the image and couldn't figure out what was wrong until I read the article. Once it was explained it seemed like a really long stretch. I guess this kind of thing comes with the turf, activists will tend to be hyper-sensitive.
Part of the issue with the offended crowd. If something exists it can be considered offensive to one group or another. It's patently absurd. Gotta wonder how if at all our ancestors dealth with censorship. I mean the most I remember was men getting man boobs shown and to desensitize people to seeing them somewhat. You guys would laugh what one of my older co-workers said once. He said when elvis Presley sang and danced the way he moved his hips was censored on tv. Can you believe that? Move your hips in too sexy of a fashion and it can't be shown on tv.
Censorship has definitely found itself in interesting places sometimes.
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This message was edited 1 time. Last update was at 2016/04/07 05:33:02
Join skavenblight today!
http://the-under-empire.proboards.com/ (my skaven forum) |
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![[Post New]](/s/i/i.gif) 2016/04/07 06:55:31
Subject: Re:Is GAP Advertisement Passively Racist?
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Longtime Dakkanaut
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Image doesn't look racist to me. Some of the reactions to people calling it racist do seem pretty racist. I'd say they should pull the ad, not because I find it offensive but the kind of people that would be really annoyed by them doing so are the kind of people I enjoy seeing annoyed.
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![[Post New]](/s/i/i.gif) 2016/04/07 07:25:56
Subject: Re:Is GAP Advertisement Passively Racist?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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In the context of the US experience of racial discrimination it's passively racist.
The whole pic clearly has been carefully posed, unlike the kind of shots used by Joules in the UK, which look far more spontaneous and natural.
As we can see, in this picture the black girl literally is being leant on. This very obviously can be construed as her being held down or suppressed by the much larger white girl. I saw that instantly myself, and I'm a middle-aged, middle-class, British white guy. No wonder the highly sensitive black community of the US has reacted negatively. Even if I had not seen the thread title first, I think I would still have gone "oh dear..." straight away.
Failure by GAP's ad team to imagine this possible outcome of their scenario is passive racism in the sense that they simply didn't consider the possible effect of the look and feel of the piece. They never stopped to think how it would look, or what black people might think of it. Their creative process basically ignored black people.
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![[Post New]](/s/i/i.gif) 2016/04/07 07:48:26
Subject: Re:Is GAP Advertisement Passively Racist?
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Glorious Lord of Chaos
The burning pits of Hades, also known as Sweden in summer
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Chongara wrote:Image doesn't look racist to me. Some of the reactions to people calling it racist do seem pretty racist. I'd say they should pull the ad, not because I find it offensive but the kind of people that would be really annoyed by them doing so are the kind of people I enjoy seeing annoyed.
I can see some merit in this.
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![[Post New]](/s/i/i.gif) 2016/04/07 09:40:40
Subject: Is GAP Advertisement Passively Racist?
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Lord Commander in a Plush Chair
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The new photo looks like a poor imitation of the old. It's not racist, it looks quite dull, both for us and the children in it.
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This message was edited 1 time. Last update was at 2016/04/07 09:40:54
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![[Post New]](/s/i/i.gif) 2016/04/07 09:58:06
Subject: Re:Is GAP Advertisement Passively Racist?
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Ultramarine Librarian with Freaky Familiar
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flamingkillamajig wrote: sebster wrote:I saw this image last night when it showed up... somewhere, NPR maybe? I looked at the image and couldn't figure out what was wrong until I read the article. Once it was explained it seemed like a really long stretch. I guess this kind of thing comes with the turf, activists will tend to be hyper-sensitive.
Part of the issue with the offended crowd. If something exists it can be considered offensive to one group or another. It's patently absurd. Gotta wonder how if at all our ancestors dealth with censorship. I mean the most I remember was men getting man boobs shown and to desensitize people to seeing them somewhat. You guys would laugh what one of my older co-workers said once. He said when elvis Presley sang and danced the way he moved his hips was censored on tv. Can you believe that? Move your hips in too sexy of a fashion and it can't be shown on tv.
Censorship has definitely found itself in interesting places sometimes.
Our ancestors burned people at the stake for having odd ideas.
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![[Post New]](/s/i/i.gif) 2016/04/07 11:09:47
Subject: Is GAP Advertisement Passively Racist?
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Longtime Dakkanaut
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I see a bunch of kids getting there picture taken.... In below average clothes.
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I need to go to work every day.
Millions of people on welfare depend on me. |
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![[Post New]](/s/i/i.gif) 2016/04/07 11:21:37
Subject: Is GAP Advertisement Passively Racist?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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You don't see a large white girl leaning on a small black girl?
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![[Post New]](/s/i/i.gif) 2016/04/07 11:32:56
Subject: Re:Is GAP Advertisement Passively Racist?
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Fixture of Dakka
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Shadow Captain Edithae wrote: flamingkillamajig wrote: sebster wrote:I saw this image last night when it showed up... somewhere, NPR maybe? I looked at the image and couldn't figure out what was wrong until I read the article. Once it was explained it seemed like a really long stretch. I guess this kind of thing comes with the turf, activists will tend to be hyper-sensitive.
Part of the issue with the offended crowd. If something exists it can be considered offensive to one group or another. It's patently absurd. Gotta wonder how if at all our ancestors dealth with censorship. I mean the most I remember was men getting man boobs shown and to desensitize people to seeing them somewhat. You guys would laugh what one of my older co-workers said once. He said when elvis Presley sang and danced the way he moved his hips was censored on tv. Can you believe that? Move your hips in too sexy of a fashion and it can't be shown on tv.
Censorship has definitely found itself in interesting places sometimes.
Our ancestors burned people at the stake for having odd ideas.
Meh, hanging was more common. Burning at the stake was for your less mainstream SJW type of the time.
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![[Post New]](/s/i/i.gif) 2016/04/07 14:05:56
Subject: Is GAP Advertisement Passively Racist?
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Sniping Reverend Moira
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Hahah. Turns out the two girls involved in "the lean" are sisters.
People need to find something better to do and be outraged over.
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![[Post New]](/s/i/i.gif) 2016/04/07 14:10:33
Subject: Is GAP Advertisement Passively Racist?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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That doesn't make it not passive racism to make an advert with a big white girl leaning on a small black girl.
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![[Post New]](/s/i/i.gif) 2016/04/07 14:11:49
Subject: Re:Is GAP Advertisement Passively Racist?
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Dakka Veteran
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![[Post New]](/s/i/i.gif) 2016/04/07 14:16:40
Subject: Is GAP Advertisement Passively Racist?
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Stealthy Warhound Titan Princeps
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It's not racist, and it's absurd it was taken that way.
Every group will have its fringe lunatics that complain about everything.
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Prestor Jon wrote:Because children don't have any legal rights until they're adults. A minor is the responsiblity of the parent and has no legal rights except through his/her legal guardian or parent. |
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![[Post New]](/s/i/i.gif) 2016/04/07 14:17:37
Subject: Is GAP Advertisement Passively Racist?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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What makes you say it's not (passively) racist?
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![[Post New]](/s/i/i.gif) 2016/04/07 14:34:13
Subject: Is GAP Advertisement Passively Racist?
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Most Glorious Grey Seer
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I'm just not seeing the racism. But is that because I'm white and am thus oblivious to the racist element? Or is it that there really is no racist element?
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![[Post New]](/s/i/i.gif) 2016/04/07 14:38:04
Subject: Is GAP Advertisement Passively Racist?
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Stealthy Warhound Titan Princeps
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Eh, I guess I can see where a hyper sensitive person would construe it as such. I find it a very long stretch though.
The disconnect I guess I'm having is the "passive" part.
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Prestor Jon wrote:Because children don't have any legal rights until they're adults. A minor is the responsiblity of the parent and has no legal rights except through his/her legal guardian or parent. |
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![[Post New]](/s/i/i.gif) 2016/04/07 14:39:52
Subject: Is GAP Advertisement Passively Racist?
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Fresh-Faced New User
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Don't use this term on Dakka. Reds8n
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This message was edited 2 times. Last update was at 2016/04/07 15:01:15
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![[Post New]](/s/i/i.gif) 2016/04/07 14:42:32
Subject: Is GAP Advertisement Passively Racist?
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Rotting Sorcerer of Nurgle
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spam deleted.
reds8n
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This message was edited 1 time. Last update was at 2016/04/07 14:44:23
H.B.M.C.- The end hath come! From now on armies will only consist of Astorath, Land Speeder Storms and Soul Grinders!
War Kitten- Vanden, you just taunted the Dank Lord Ezra. Prepare for seven years of fighting reality...
koooaei- Emperor: I envy your nipplehorns. <Magnus goes red. Permanently>
Neronoxx- If our Dreadnought doesn't have sick scuplted abs, we riot.
Frazzled- I don't generally call anyone by a term other than "sir" "maam" "youn g lady" "young man" or " HEY bag!"
Ruin- It's official, we've ran out of things to talk about on Dakka. Close the site. We're done.
mrhappyface- "They're more what you'd call guidlines than actual rules" - Captain Roboute Barbosa
Steve steveson- To be clear, I'd sell you all out for a bottle of scotch and a mid priced hooker.
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![[Post New]](/s/i/i.gif) 2016/04/07 14:45:05
Subject: Re:Is GAP Advertisement Passively Racist?
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[DCM]
Et In Arcadia Ego
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If you have nothing useful to add to the conversation other than cheap racial slurs and jokes then do not post.
Or your arse is outta here.
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The poor man really has a stake in the country. The rich man hasn't; he can go away to New Guinea in a yacht. The poor have sometimes objected to being governed badly; the rich have always objected to being governed at all
We love our superheroes because they refuse to give up on us. We can analyze them out of existence, kill them, ban them, mock them, and still they return, patiently reminding us of who we are and what we wish we could be.
"the play's the thing wherein I'll catch the conscience of the king, |
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![[Post New]](/s/i/i.gif) 2016/04/07 14:49:14
Subject: Is GAP Advertisement Passively Racist?
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Contagious Dreadnought of Nurgle
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Is the picture in itself racist? No, I would say not.
Could the picture have racist connotations in a society with a culture of a deep racial divide where race is a divisive issue? Yes.
I don't think GAP intended anything by this. I do think that many of the responses have been driven themselves by racism or an persecution complex, but this picture also seems rather insensitive and ill considered.
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This message was edited 2 times. Last update was at 2016/04/07 15:03:34
insaniak wrote:Sometimes, Exterminatus is the only option.
And sometimes, it's just a case of too much scotch combined with too many buttons... |
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![[Post New]](/s/i/i.gif) 2016/04/07 14:57:40
Subject: Is GAP Advertisement Passively Racist?
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[MOD]
Anti-piracy Officer
Somewhere in south-central England.
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Breotan wrote:
I'm just not seeing the racism. But is that because I'm white and am thus oblivious to the racist element? Or is it that there really is no racist element?
The picture, which clearly is a posed shot of models not a candid shot, shows a tall white girl leaning on the head of a smaller black girl.
Obviously being white it is more difficult, but can you see how in the background of the history of white on black racism in the USA, this picture might appear to a black audience to be racist? Taller height and position of physical dominance, being imposed by a white person on a black person. It's a pretty obvious trigger.
Given that point, why did GAP use such a shot? They didn't sit down and go, "Bua ha ha! What can we do to piss off black people this month?" But equally, they went through the whole process of imagining and creating the shot without considering that black people might perceive it differently to the GAP designers.
In other words, they forgot to include black people in their mental audience for the ad.
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![[Post New]](/s/i/i.gif) 2016/04/07 15:09:59
Subject: Is GAP Advertisement Passively Racist?
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Fixture of Dakka
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Kilkrazy wrote:
Given that point, why did GAP use such a shot? They didn't sit down and go, "Bua ha ha! What can we do to piss off black people this month?" But equally, they went through the whole process of imagining and creating the shot without considering that black people might perceive it differently to the GAP designers.
In other words, they forgot to include black people in their mental audience for the ad.
Do we know the racial make up of the team at GAP that came up with this photo? Your post seems to suggest that no black people were involved with, or saw, this photo before it went public (which I find hard to believe, as there is a black person IN the photo). I cannot find that information anywhere.
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"The Omnissiah is my Moderati" |
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![[Post New]](/s/i/i.gif) 2016/04/07 15:52:39
Subject: Is GAP Advertisement Passively Racist?
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Norn Queen
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Im much more concerned about the sexualisation of the children here. I mean the girl on the right is clearly flaunting her bits and the one of the left into some sort of karma sutra nastiness.
Does anyone have an address where I can write a strongly worded letter to GAP expressing my shock and horror?
Thanking you in advance.
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Dman137 wrote:
goobs is all you guys will ever be
By 1-irt: Still as long as Hissy keeps showing up this is one of the most entertaining threads ever.
"Feelin' goods, good enough". |
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![[Post New]](/s/i/i.gif) 2016/04/07 16:13:53
Subject: Is GAP Advertisement Passively Racist?
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Sniping Reverend Moira
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I think the notion that gap isn't diverse or didn't have a diverse audience in mind is laughable. If you look through their history of advertising, they're perhaps the most diverse clothing chain outside of benneton.
That's a big reason I find this whole outrage silly.
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This message was edited 1 time. Last update was at 2016/04/07 16:14:05
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![[Post New]](/s/i/i.gif) 2016/04/07 16:18:00
Subject: Re:Is GAP Advertisement Passively Racist?
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Fixture of Dakka
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Kilkrazy wrote:In the context of the US experience of racial discrimination it's passively racist.
The whole pic clearly has been carefully posed, unlike the kind of shots used by Joules in the UK, which look far more spontaneous and natural.
As we can see, in this picture the black girl literally is being leant on. This very obviously can be construed as her being held down or suppressed by the much larger white girl. I saw that instantly myself, and I'm a middle-aged, middle-class, British white guy. No wonder the highly sensitive black community of the US has reacted negatively. Even if I had not seen the thread title first, I think I would still have gone "oh dear..." straight away.
Failure by GAP's ad team to imagine this possible outcome of their scenario is passive racism in the sense that they simply didn't consider the possible effect of the look and feel of the piece. They never stopped to think how it would look, or what black people might think of it. Their creative process basically ignored black people.
It's just a replay of the old picture with a short White girl being leaned on. The true message here is that short people, whatever their color, are nothing but props for tall people!
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![[Post New]](/s/i/i.gif) 2016/04/07 16:26:00
Subject: Is GAP Advertisement Passively Racist?
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Longtime Dakkanaut
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Kilkrazy wrote:The picture, which clearly is a posed shot of models not a candid shot, shows a tall white girl leaning on the head of a smaller black girl.
Obviously being white it is more difficult, but can you see how in the background of the history of white on black racism in the USA, this picture might appear to a black audience to be racist? Taller height and position of physical dominance, being imposed by a white person on a black person. It's a pretty obvious trigger.
Given that point, why did GAP use such a shot? They didn't sit down and go, "Bua ha ha! What can we do to piss off black people this month?" But equally, they went through the whole process of imagining and creating the shot without considering that black people might perceive it differently to the GAP designers.
In other words, they forgot to include black people in their mental audience for the ad.
My problem with the logic you are presenting in the post above is that it makes assumptions about motivation. You assume no black people were present during the shoot, or that they didn't have input on the production of the ad. How do you know that, and if you don't actually know the demographics of the advertising team responsible for producing this image, how can you then proclaim that this image is the result of passive racism? Especially given the precedent set by Gap with the older ad that featured a tall black girl leaning on a short white girl. It is almost identical shot-wise, down to the bored expressions on the kids' faces.
Perhaps this is just how Gap's ad team arrange and shoot groups of kids of various heights?
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![[Post New]](/s/i/i.gif) 2016/04/07 17:01:29
Subject: Re:Is GAP Advertisement Passively Racist?
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Dakka Veteran
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It's a picture of some kids. Jeez. People need to relax.
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![[Post New]](/s/i/i.gif) 2016/04/07 17:25:54
Subject: Re:Is GAP Advertisement Passively Racist?
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Ultramarine Librarian with Freaky Familiar
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This kind of reminds me of the Far Cry 4 controversy. Given the exploitation of other races by white people over the centuries it's understandable why non-whites would be sensitive about that kind of pose. To them, it reinforces the concept of "mighty whitey". Do I agree with them? Not really, I think the photo is just bland marketing that happened to have a white girl leaning on a black girl. But I can understand where the offended parties are coming from.
Also, it's amazing how callous some people are towards the feelings of groups who have been exploited for centuries.
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Thought for the day: Hope is the first step on the road to disappointment.
30k Ultramarines: 2000 pts
Bolt Action Germans: ~1200 pts
AOS Stormcast: Just starting.
The Empire : ~60-70 models.
1500 pts
: My Salamanders painting blog 16 Infantry and 2 Vehicles done so far! |
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![[Post New]](/s/i/i.gif) 2016/04/07 17:38:04
Subject: Re:Is GAP Advertisement Passively Racist?
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Dakka Veteran
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TheCustomLime wrote:
Also, it's amazing how callous some people are towards the feelings of groups who have been exploited for centuries.
It's equally amazing how some people want to make everything about race. Not everything boils down to that, but there are people who want to make it so.
There were others that were equally exploited and even murdered because of their religion.
Sounds to me like everything is offensive to someone and instead of letting it go and continuing on with our lives, it's made a big deal of.
It's a picture of some kids. That's it.
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