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Yeah, a 40k movie has to be about Imperial Guard or Inquisitor characters. No Space Marines, no Xenos, no Chaos, etc... those aren't relatable at all.

The Inquisitor is the best bet because with the "Inquisitor retinue" excuse as AnomanderRake said, you can put basically everything on it. Even a Jokaero, to be the funny companion of the team!

The reason is actually that gw holds onto the reins too tightly they for example won't allow american actors to play a space marine.

This sat poorly with Hollywood types and after the first attempt no one bothered again because gw left such a poor impression.

This was all pre social media but at one point there was interest.

Of course after that CGI mess they made perhaps its for the best.

A 40k movie would have to be dark and brutal. I could imagine a Tyranid invasion of a hiveworld, end of the world-type scenario. We follow a brave imperial guard squad with interesting characters and possibly some homosexual romance. Beginning right before the invasion, the story would detail their losing battle all the way back to their last fortress. Betrayal by the local inquisitor taking off in the last space vessel could play a part. Close to the end there could be a blatant ripoff of the mist's ending, complete with space marines dropping from the sky.

Or something of that sort. I think that such a story could be appealing, sort of like letters from iwo jima.

I could see a Horus Heresy movie.

Whatever they do, it has to be about Space marines at some point. Not because I like them much but it's the most basic aspect of 40k. Everything in that universe is basically only a setting in which we see Space Marines doing their thing.
If the movie is good it will show how messed up the imperium is and that those "heroic" Space Marines defend a fascist nightmare.
As opponents I could see classical Eldar, Orks or Chaos. We've seen Tyranids in Alien and Starship Troopers already, we've seen Necrons in Terminator and we've seen Tau in all the other Sci-Fi movies. Space Elves and Space Orks are a special thing of 40K.

Of course, if they are low on budget it could also simply be Death Korps of Krieg vs. Renegades, but that would be a missed chance.

GW should have taken the chance and supported the Lord Inquisitor movie.

sossen wrote:
A 40k movie would have to be dark and brutal. I could imagine a Tyranid invasion of a hiveworld, end of the world-type scenario. We follow a brave imperial guard squad with interesting characters and possibly some homosexual romance. Beginning right before the invasion, the story would detail their losing battle all the way back to their last fortress. Betrayal by the local inquisitor taking off in the last space vessel could play a part. Close to the end there could be a blatant ripoff of the mist's ending, complete with space marines dropping from the sky.

Or something of that sort. I think that such a story could be appealing, sort of like letters from iwo jima.

And yet, Hollywood can do the same thing but more effectively and without licensing with a generic setting, just borrowing the elements they want/like.

Your scenario is pretty much the setup of Edge of Tomorrow, except that because it's not tied to the 40k mythos they can set it close to the present day, so you have a setting and set pieces that the audience recognizes, and you can work in the whole time travel plot with the possibility of an ending that isn't a downer.

It is really really really hard to make a sci fi military movie where people give a single crap about the conflict if the audience has nothing familiar to relate to. If the whole movie is going to center around the battle, and you're not going to spend half the film setting up WHY we should care about what's being fought over (See: Avatar, John Carter of Mars, etc) then you need to have it set in locations the audience already knows and understands. And that means earth, at least semi-recognizable.

Otherwise, you get the Star Wars Episode 3 battle scenes. CGI robots fighting CGI clones in a CGI alien planet filled with CGI alien weirdos we don't know or care about, with nothing at stake and no emotional investment from anyone.

Imagine an entire Michael Bay transformers movie with zero human characters, set on the planet of Cybertron, where none of the transformers changed into any recognizable earth vehicle. Just 90 minutes of walking junyards punching each other on a weird alien planet with "WhooshclankpewpewpewGRIIINDclank LOOK OUT swishclankWUBWUBWUBzapswoosh I WILL DESTROY YOUR GUYS".

That's how much it would appeal to the average person with no knowledge of the universe.

Cause it will fail to deliver profit just like warcraft movie. Which was pretty decent as a movie itself imo.

Let's be honest, GW (as big as it is) is a tiny speck compared to some of the major money computer game franchises.

Also, the way GW runs its IPs, they'd never, EVER get along well enough with a major producer/director/financiers to ever produce a movie they would give a thumbs up to. They could definitely get away with a straight to DVD CGI film, like the last one (but, ya know, good?).

There are a lot of authors and screenwriters who spend 5-10 years trying to find a producer or production house which will let them actually present the film the way they want to. GW would never manage it, I don't believe. I think their grip and fear of their IP is far too strong to ever trust or relinquish enough design control to have a film made.

There are a few issues, IMO, with a potential 40k movie. It has to be distinct enough from other sci-fi stuff that its not seen by those unfamiliar with the setting as a rip off. So that puts guard v nids out the question as people will inevitably compare it with Starship Troopers. We've seen humanoid robot killing machines in Terminator and the Tau technology has a number of similarities to other sci fi tech we've seen elsewhere. Now people have seen Orks before in LotR and the Hobbit but 40K greenskins are an entirely different animal. Their ramshackle vehicles/walkers and tech sets them apart from other Ork-like renditions a cinema audience has seen before.

The idea or using Orks would also be a better idea when looking at the need for background padding for those not already indoctrinated into the 40k universe. Any use of Chaos or Genestealer cults being hunted by Inquisitors realizes the problem of having to explain the Inquisition itself and where it sits within a very complicated Imperium. Using the Space marines as the protagonists also raises too many issues about having to explain what they are and where they come from (that's even ignoring what others have said about their impersonality) and even the guard are not that great a protagonist because there is still a lot to learn for a newcomer to the scene around the culture in the guard that is to one degree or another a microcosm of humanities culture at large.

The Horus Heresy novels would make a great series but the problem there becomes the one dimensional characters that are the Primarchs at times.

There is, however, I think a way around this. We've learnt from novels before that a Guard Regiment will often be granted leave to remain on a world and populate it after a pacification or extended conflict if the Imperium does not see it as effective to move what remains after a major conflict to a new warzone. Additionally, in cases where succession or rebellion has occurred and/or mass genocide of sections of a planetary population is still fresh on the minds of a planets population these off worlders are not always welcomed with open arms. A la Salinas in "The Killing Ground".

What if a guardsman has retired after the end of a long campaign and as an off worlder has decided to live outside of any major hives and lives km's away on a farmstead, hunting and living by subsistence. Give him a wife and a couple kids and maybe his memories of war and the conflicts and galactic enemies he has seen we can learn about through his telling of war stories to his son?
What if he sees changes to the forests while out hunting and grows concerned and after the closest town is turned into a ghost town by an unseen host of greenskins the family get word to evacuate to the nearest hive. As they get closer we see more and more teachnology and hints at the gothic imagery we are used to already until finally the grav train they are being evacuated on breached the edge of a forest and we get the first glimpse of the hive and audiences unfamiliar with the setting are eased in that way but with a visual punch. The remainder of the story is then his drafting back into the guard as a veteran (where we see the real threat as the so far unseen ork invasion emerges around the walls of the hive and battle ensues) coupled with his families fight to get off planet.

To me this could really make a great movie. Especially if the Astartes drop in pods during the final 5-10 minutes to smash the Orks and give the defenders hope only before realising that they have come to rescue a sacred artifact before themselves leaving.

Why has it not been done?
Because GW will not give up the rights to sell the associated merchandise which makes up a vast amount of the revenue produced by sci fi movies.

'tis a shame.

Dionysodorus wrote:

 Skinnereal wrote:
A 40k movie does not have to show the utter Grimdarkness of the whole settings at the start.
[....]
Keep the big picture out of it, and you'll have a chance of a viable movie. Make the Grimdark happen in the background.

So then why would you bother attaching the 40k IP to this? 40k is already not a huge deal, and only a small fraction of the people who are already interested in 40k are going to care about these kinds of things. That's not what's bringing most people to the IP -- there's a reason that the Dawn of War games are about Space Marines and ultraviolence. Why not just use an original IP, or better yet an IP that's more suited to this kind of story and which is actually popular?

Like, if the question is "Why has there never been a 40k movie" along these lines, then the answer seems obvious. Movie executives are not that dumb.

Once a movie has been made, and stands up on its own, expand that into the wider 40k universe. If there is enough happening in the background of the first go, the 2nd will use it as a prequel.

A potential 40K movie should incorporate humans as the main characters as other posters already pointed out. But SM fanboys don´t have to sit this one out. If the gak hits the fan at the end of the movie, the ubiquitarian inquisitor opens the trunk of his futuristic armoured Ferrari, dons his power armour and can duke it out like Iron Man in those marvel slugfests.
Another approach could be a catachan jungle fighters squad trying to liberate POWs from a communistic ork kommando camp. When the squad fails in his duty, Colonel Straken assigns Sly Marbo the mission. Now comes the best sequence of the movie:
Sly puts on his red bandana, explains the importance of blue light to the audience and crafts his combat knife while becoming war itself. What then follows is epic popcorn cinema indeed. Sadly we will never see stuff like this.

its simple, for it to be true to the source material, it would have to be an 18, but its gonna be a pg13 at best, so it will be utter gak with a terrible story that doesnt make sense by a director that doesnt give a gak.

There's plenty of stories that would be fantastic for movies. The obvious is the Horus Heresy, which can spawn enough movies to give the MCU a run for it's money.

There's also:

The Battle for Macragge, where the Ultramarines face off against Hive Fleet Behemoth.

The Damocles Crusade, where the Imperium fights the Tau

Any of the Wars for Armageddon

Every Cadian gate battle

The trials and tribulations of Inquisitor Kryptmann in fighting off Kraken and Leviathan

The Iron Cage incident

etc..

The problem is most blockbuster films are fiancial losses (not flops, those are even worse). Most of the cash they make back from them are usually in the merchandise. 40k, as it stands, already makes much of it's money from merchandise, which includes the shovelware license games that are coming out, so there's little need financially for a big-name movie. This is not even getting into the fact that 40k has to compete with something mainstream like the Avengers, Justice League, Transformers, or anything with Chris Nolan/James Cameron's name attached to it.

One of the big issues is that 40k is not really big enough, and any story that would be compelling in 40k would probably be served just as well in another fantasy Property.
D&D would be just as good a setting for a lot of the ideas presented, and has magnitudes more brand recognition and even more to pull from.

But i do think there is value in something for GW, But it would have to be done Well.
You could do a first 1 hour special following an enforcer unit dread style into a potential cult, Show a manipulating demon with some of the iconography and leave a lot of the background in the background for interested people.
It would serve the brand and not bog it down to much, can show a functioning imperial world and a potential threat for latter.
It can also be done relatively cheap(as far as this sorta thing goes) It wont blow anyone away unless it is fantastic, But it could be worth it for GW.
The setting has some things to offer, But i think it would do best if it was to stay as far away from space marines as possible. Avoid escalation Until latter on Would probably serve it best.

Would honestly love to see a netflix series inquisitor.

Any other faction would probably be the most boring thing to watch in existence.

GW said it themselves. Licensing issues. Every movie company approached wants the toy rights as you can see that would be problematic as they are in that business.

 Desubot wrote:
Would honestly love to see a netflix series inquisitor.

Any other faction would probably be the most boring thing to watch in existence.

you could probably make a interesting show out of eldar and tau, But it would be a hard sell.
Could both be introduced in the story easy enough with an inquisitor or though political means.
I think at least with elder the way GW has gone about giving them culture has been mind numbing stupid, seeming to make unique as there character and forgetting to give them real character of there own.

 Gamgee wrote:
GW said it themselves. Licensing issues. Every movie company approached wants the toy rights as you can see that would be problematic as they are in that business.

That's a cop-out. They could craft an agreement that exempts the items that they produce or plan to produce during the license period. Only poorly crafted licenses last forever (i.e. Fox and the xmen/spiderman license)

Apple fox wrote:
One of the big issues is that 40k is not really big enough, and any story that would be compelling in 40k would probably be served just as well in another fantasy Property.
D&D would be just as good a setting for a lot of the ideas presented, and has magnitudes more brand recognition and even more to pull from.

But i do think there is value in something for GW, But it would have to be done Well.
You could do a first 1 hour special following an enforcer unit dread style into a potential cult, Show a manipulating demon with some of the iconography and leave a lot of the background in the background for interested people.
It would serve the brand and not bog it down to much, can show a functioning imperial world and a potential threat for latter.
It can also be done relatively cheap(as far as this sorta thing goes) It wont blow anyone away unless it is fantastic, But it could be worth it for GW.
The setting has some things to offer, But i think it would do best if it was to stay as far away from space marines as possible. Avoid escalation Until latter on Would probably serve it best.

With respect, no it would not, 40k is unique in "current" sci fi and fantasy, it has no heroes and the bad guys ALWAYS win, even when they lose, sure there are similarities to some other settings, but none of them bring it all together in such a mad way, DnD certainly does not.

I agree with the rest of what you have said though, it would have to be done properly. but it wont, the money is with the family audience and any 40k film would cater to them, not the the real fans, as such it would suck arse.

Also I've actually studied film school movies (and briefly been in) and your not going to win people over by making big epic movies. A movie has ot be about stories and character first.

I would focus on one man and his family and it would be almost more of a horror movie in a just destroyed city. Off in the distance you can hear vague signs of fighting once in awhile and strange horror noises.

Power failure at the doors means they can't get out and are stuck in the hab complex with something that got in during the fighting.

Slowly but surely this thing is picking them off one by one and they pray to the Emperor for his angels to save their world to no avail and so he begins to get that grit any hero would. He wants to try and kill this deamon from beyond to save his family.

We don't see anything big except the city that surrounds the area and maybe a brief glimps of some shooting in the distance. This movie is intimate and we get to know thi sman and his families problems they had even before now.

Your regular audience member has no idea how much this universe sucks and what better what to do that than by showing an every man.

Against all odds he confronts this deamon and by the end of the movie and at a high cost to his family and in managed to slay it but he is all alone now and sad. Food and water is running out and the air is becoming poisonous.

Then at the very end of the movie he is ready to die in this grim dark universe just another forgotten man. The hab doors are forced open and we see an Inquisitor with a team of acolytes greets him and is astonished seeing the man had managed to kill a deamon. Then he is taken away and the only thing the Inquisitor will say is that it is clear the Emperor has marked him for a different fate.

Then as the movie series goes on we get bigger and bigger. It's been many years since that first encounter and a long time of service to his mentor and savoir. The second movie is him being a high ranking acolyte and now he is interacting more with Imperial society in this movie. HE is trying to uncover who would have even summoned such deamons in the first place. We might see statuary of space marines at this point and perhaps brief glimpses on posters but alas they still will not show up to save them. By the end of the movie it's clear that a chaos space marine was causing the cults to form and he has already called his friends. The Inquisitor dies at this point and only one or two of the acolytes survives. He appoints the hero as the new Inquisitor and tasks him with saving the world.

The third film is only a year or two later when the full scale invasion begins. He hopes his warnings got out in time and that a dead inquisitor was sufficient evidence of the severity of the situation. For most of the movie it's just the IG and the Inquisitor and one badass commissar trying to hold back the invasion of deamons and cultists. In the second movie we seen the power of a single chaos space marine and now entire war bands have arrived and intend to summon a greater deamon.

In the third act in their last final stand they finally get a communication from the heavens. Reinforcements are on the way and we get to see the drop pods of the space marines making first contact with the enemy. We see massive landers bringing in more IG than you can shake a stick at and some Thunderhawks screaming overhead shooting down deamons.

This way we don't bombard the audience too much with world building. Look at the dark universe movie as an example of how not to do this. Movies need to be very focused and small set pieces.

You have to slowly build up into a cinematic universe the public is familiar with. You need to earn it like marvel.

Then once all of that is done we can go bigger more often, but again you don't always want to bombard the audience with that. Look at how bad the warcraft movie was it tried to be too epic too fast and no one knew what was going on except the warcraft fans.

Also never add too much villains and bad guys into a movie. It really dilutes it. Look at amazing spider man 2.

Audiences need to always care about who they are cheering for or hating on (memorable villains needed).

Anyways those are my hypothetical 40k movies I would make to kick off the universe.

 Gamgee wrote:
GW said it themselves. Licensing issues. Every movie company approached wants the toy rights as you can see that would be problematic as they are in that business.

Sounds like something they could get around. A 40k film wouldn't be the first movie based on a toy line: https://en.wikipedia.org/wiki/List_of_films_based_on_toys
The LEGO Movie is probably the most successful of them, and I don't think the LEGO-company sold the rights to produce LEGO-bricks either.

 Skinnereal wrote:
A 40k movie does not have to show the utter Grimdarkness of the whole settings at the start.
Look at how the Dredd movie toned down a lot of the 'Dredd-ness', and got on with the movie. Most people who wanted a full-on Judge Dredd movie got something. Coming at it from having no clue, it probably worked, too.

I think that would be the way to do it. Focus on a simple story and a small number of characters. Keep the 40k universe as a background, and don't get bogged down trying to showcase every single bit of obscure fluff.

LEGO is a huge toy company and one of the largest brands with tons of money and clout. GW is a minnow in an ocean.

 Formosa wrote:

Apple fox wrote:
One of the big issues is that 40k is not really big enough, and any story that would be compelling in 40k would probably be served just as well in another fantasy Property.
D&D would be just as good a setting for a lot of the ideas presented, and has magnitudes more brand recognition and even more to pull from.

But i do think there is value in something for GW, But it would have to be done Well.
You could do a first 1 hour special following an enforcer unit dread style into a potential cult, Show a manipulating demon with some of the iconography and leave a lot of the background in the background for interested people.
It would serve the brand and not bog it down to much, can show a functioning imperial world and a potential threat for latter.
It can also be done relatively cheap(as far as this sorta thing goes) It wont blow anyone away unless it is fantastic, But it could be worth it for GW.
The setting has some things to offer, But i think it would do best if it was to stay as far away from space marines as possible. Avoid escalation Until latter on Would probably serve it best.

With respect, no it would not, 40k is unique in "current" sci fi and fantasy, it has no heroes and the bad guys ALWAYS win, even when they lose, sure there are similarities to some other settings, but none of them bring it all together in such a mad way, DnD certainly does not.

I agree with the rest of what you have said though, it would have to be done properly. but it wont, the money is with the family audience and any 40k film would cater to them, not the the real fans, as such it would suck arse.

That really is not all that unique to 40k it does have its own little special, But its not out and out Unique. And the story form the literature takes doesn't really follow that at all.
Why i bring up D&D is you could take the planescape setting and run wild with it, This isnt to say there isnt something that 40k has that is special to its own. But that for money, there are other settings that would serve the purpose outside investment would look at first.
This is more an expansion to my thoughts, rather than disagreement.

40k has something to offer, and i do not even think it would be bad for the fans if it was to be made. I just do not think any one with money would look at 40k as anything special that could not be served otherwise. (i actually worry more about a movie made for the fans being bad than otherwise)

Yeah I just don't think it would work. I mean what story are you going to tell that doesn't require way too much background building or hasn't/couldn't be told without the 40k IP?

Horus Heresy? Too many characters, needs too much world building to make a good movie. What are space marines? Primarchs? Why is the universe in said state? Why are some of the primarchs falling? What is chaos. Maybe you could do it with a big budget TV series with time to develop these concepts, but a feature film just doesn't work.

Space hulk type move = Aliens
IG vs aliens of some type = starship troopers.
Space Marines vs aliens = you would be better served using Halo for brand recognition.

etc.

Essentially the stories only work if you have already bought into the setting, which is not great for a movie. If you are just having the setting be far in the background, why use 40k at all as it really has nothing to offer but the setting.

Breng77 wrote:
Yeah I just don't think it would work. I mean what story are you going to tell that doesn't require way too much background building or hasn't/couldn't be told without the 40k IP?

Horus Heresy? Too many characters, needs too much world building to make a good movie. What are space marines? Primarchs? Why is the universe in said state? Why are some of the primarchs falling? What is chaos. Maybe you could do it with a big budget TV series with time to develop these concepts, but a feature film just doesn't work.

Space hulk type move = Aliens
IG vs aliens of some type = starship troopers.
Space Marines vs aliens = you would be better served using Halo for brand recognition.

etc.

Essentially the stories only work if you have already bought into the setting, which is not great for a movie. If you are just having the setting be far in the background, why use 40k at all as it really has nothing to offer but the setting.

Honestly the best way to go about it is the mini series like they are doing with castlevania

Eldar origin story would totally be an HBo Show

 Gamgee wrote:
LEGO is a huge toy company and one of the largest brands with tons of money and clout. GW is a minnow in an ocean.

Which in turn is a Hasbro company, who also owns Magic The Gathering...enough said. It is a corporate behemoth. So yes, I agree with you.

 Desubot wrote:

Breng77 wrote:
Yeah I just don't think it would work. I mean what story are you going to tell that doesn't require way too much background building or hasn't/couldn't be told without the 40k IP?

Horus Heresy? Too many characters, needs too much world building to make a good movie. What are space marines? Primarchs? Why is the universe in said state? Why are some of the primarchs falling? What is chaos. Maybe you could do it with a big budget TV series with time to develop these concepts, but a feature film just doesn't work.

Space hulk type move = Aliens
IG vs aliens of some type = starship troopers.
Space Marines vs aliens = you would be better served using Halo for brand recognition.

etc.

Essentially the stories only work if you have already bought into the setting, which is not great for a movie. If you are just having the setting be far in the background, why use 40k at all as it really has nothing to offer but the setting.

Honestly the best way to go about it is the mini series like they are doing with castlevania

Eldar origin story would totally be an HBo Show

yes a gritty animated show would be by far the best and most cost effective means of doing something like horus heresy. It would still be somewhat tough simply because the background of the setting is a little complicated. But you could do it that way. I just think for a movie it would fail because not enough interest and it would require a huge budget to be passable.

 BaconCatBug wrote:

Lancelot185 wrote:
I think OP is talking about a proper, high-budget, live-action movie. I could easily see 40k movies equaling Avatar in scale and visuals, and, the story and concept art is already there for screenwriters to convert to script and directors to construct films around (as well as a huge fan-following: aka guaranteed profit). I really don't see why A-list directors and production houses aren't considering it - and, instead, are simply rehashing stories like Beauty and the Beast in live-action format.

Comic book movies have become a huge trend in Hollywood, so, there is clearly a market for films centered around the 40k universe. As I said earlier, most of the pre-production has already been done.

Because Comic Book movies don't have a theocratic british nazi empire as the GOOD guys.

This is the exact reason that there will never be a high budget 40k movie, unless the 40k universe is seriously altered. Those who hold the purse strings of Hollywood and the like wouldn't like to portray the good guys like they are portrayed in 40k.

 Otto von Bludd wrote:

 BaconCatBug wrote:

Lancelot185 wrote:
I think OP is talking about a proper, high-budget, live-action movie. I could easily see 40k movies equaling Avatar in scale and visuals, and, the story and concept art is already there for screenwriters to convert to script and directors to construct films around (as well as a huge fan-following: aka guaranteed profit). I really don't see why A-list directors and production houses aren't considering it - and, instead, are simply rehashing stories like Beauty and the Beast in live-action format.

Comic book movies have become a huge trend in Hollywood, so, there is clearly a market for films centered around the 40k universe. As I said earlier, most of the pre-production has already been done.

Because Comic Book movies don't have a theocratic british nazi empire as the GOOD guys.

This is the exact reason that there will never be a high budget 40k movie, unless the 40k universe is seriously altered. Those who hold the purse strings of Hollywood and the like wouldn't like to portray the good guys like they are portrayed in 40k.

I mean they did do judge dread which is close to it

and a whole dystonia future thing is pretty in vogue right now.

 Skinnereal wrote:
A 40k movie does not have to show the utter Grimdarkness of the whole settings at the start.
Look at how the Dredd movie toned down a lot of the 'Dredd-ness', and got on with the movie. Most people who wanted a full-on Judge Dredd movie got something. Coming at it from having no clue, it probably worked, too.

Start in a hive world, with a gang encountering a Genestealer cult.
An Agri-world family struggling to get by, and a call to war.
An IG outpost with an early warning of Orks.
Keep the big picture out of it, and you'll have a chance of a viable movie. Make the Grimdark happen in the background.

Some orks break into an abandoned imperial garage. A shaft of light shines down from a hole in the ceiling and illuminates...a cabinet full of duct tape (queue angelic chorus). The orks drop their weapons in shocked reverence and charge forward towards their destiny.

Three scenes later you see a red orkified rhino covered in duct tape from stem to stern charging towards an IG battle-line driven by our inept heroes. It promptly gets blown up.

This stuff writes itself!

I cannot believe no one has mentioned doing a movie staring Commissar Ciaphas Cain as a solid option that would off set the "grim dark" a bit.

Cast him properly and have him team up with some Space Marines and you could have both the "grim dark" of the 40K universe along with the lighter comedic end that a lot of the super hero movies have now. It would also allow them to explore both the Imperial Guard and Space Marines in the same movie.

But as has been addressed above, Hollywood movies cost to much to make now, they aren't generally in the business of taking a chance on a new properties, which is why we're on like the 6th Transformer movie now.