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With all the exclusives and special sculpts PP has done, plus other fad chasing with their pins, it feels kind of natural for them. It feels far less of a fit for GW's typical practices though. They're generally more functional and less novelty.
those 3 'mirror' deathguard webstore exclusives look to be GW dipping their toes in the same water
I cant see them going for a subscription model, but I wouldn't be surprised is each major release comes with something similar to them to encourage people to buy the release from the GW webstore rather than anywhere else
