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Made in de
Servoarm Flailing Magos




Germany

 Skinnereal wrote:
Yeah, it's all stored in one place.
But, who visits the WarCom site every day on the off-chance of an update? I use the FB posts to tell me when new content drops, and visit then.

WarCom already has the problem of too much info flowing through one place, on its main page.


I use twitter for that - the official Warhammer channel has good signal-to-noise ratio concerning updates, and it's a less-involved affair than Facebook.
   
Made in ca
Wraith






Milton, WI

My guess is that its to consolidate social media costs & increase traffic to those fewer pages.
They show in our feed more if the page is paid for, right?
Then to increase the frequency in our feeds, they need activity & traffic. Posting about all of their products in a couple pages would be more efficient.

Consolidation to fewer pages both increases the number of posts to the remaining pages, and costs them less to promote. As well as needing fewer staff to keep the pages updated & functional from their end.

Bam, said the lady!
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Made in gb
Decrepit Dakkanaut




UK

Honestly it might not need any difference in the number of staff. GW still has the same amount of promotional material for the different ends of its company. They will still be posting BL and other content on their social media pages. It just means its under fewer sites so less places to upload it too and less places to moderate/oversee/reply too.

So chances are its reducing the workload on this for their social media staff, but might not mean actually reducing those staff in number or work hours. It might be simply making their job easier or giving them more time to give more on the channels that are left or even more room to invest in other tasks or outlets etc...

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in us
Fixture of Dakka






Games Workshop is trimming the fat, again....

Nothing to see.



At Games Workshop, we believe that how you behave does matter. We believe this so strongly that we have written it down in the Games Workshop Book. There is a section in the book where we talk about the values we expect all staff to demonstrate in their working lives. These values are Lawyers, Guns and Money. 
   
Made in au
Longtime Dakkanaut




I find it depends on what they use otherwise, and how it’s used.

I find there community site a pain, fine if I want to see what they advertising last few days. But when I want to read specific news for a specific game or products it sucks.
Maybe a mobile/tablet thing, since I cannot use a PC.

Twitter I didn’t think could be more awful, but they find a way lol. Not really GWS fault there.

Facebook is a plague I avoid! So it doesn’t really change much for me there.

So I end up getting my news in fan created way anyway, but it’s a bit of a pain.

This message was edited 1 time. Last update was at 2023/03/07 07:42:59


 
   
Made in gb
Stealthy Warhound Titan Princeps





You should sub to a YT channel, between that and twitter you likely won't miss anything.
   
Made in gb
[DCM]
Moustache-twirling Princeps





Gone-to-ground in the craters of Coventry

JWBS wrote:
You should sub to a YT channel, between that and twitter you likely won't miss anything.
I often cannot play videos, so rely on text.

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Made in de
Huge Bone Giant






I find Dakka a good place to stay up to date on GW's antics. Odd, I know.

Apple fox wrote:
I find there community site a pain, fine if I want to see what they advertising last few days. But when I want to read specific news for a specific game or products it sucks.
Maybe a mobile/tablet thing, since I cannot use a PC.


It's no better on PC. The site is mostly set up to display recent news. Its only archive function (if it even deserves the name) is that the articles remain online and sorted by date. The search function isn't very good either and relies on the user to know exactly what to look for, and you may still end up trawling through endless articles because you keyword is too general to be of any use.

Nehekhara lives! Sort of!
Why is the rum always gone? 
   
Made in gb
Ridin' on a Snotling Pump Wagon






 Grot 6 wrote:
Games Workshop is trimming the fat, again....

Nothing to see.


If you see some of the Edge Lord comments they get, it’s likely they just cannot be arsed with it.

No. Not criticisms. Edge Lords. Sad, edgy little Edge Lords.

   
Made in gb
Longtime Dakkanaut



London

 Skinnereal wrote:
JWBS wrote:
You should sub to a YT channel, between that and twitter you likely won't miss anything.
I often cannot play videos, so rely on text.


Same boat. Some sites like can you roll a crit do transcripts/articles as well which are great, but what little video viewing I get is for other things and when I check hobby sites the laptop I use can't access stuff like youtube.
   
Made in us
[DCM]
Dankhold Troggoth






Shadeglass Maze

This is a bummer, I follow their BB page and now it just has a post pointing to their main (all AoS combined) channel.

Saw others post similarly... You could combine BB with the Old World, but not AoS. They just don't mix
   
Made in gb
Calculating Commissar




Frostgrave

It sucks when resources are taken away, eh?


Mind you, at least I can sort of understand why GW did it.
   
Made in us
Daemonic Dreadnought





Eye of Terror

Tsagualsa wrote:
What do you make of it - cost-cutting measure, an attempt to tighten 'message control' or dire portent for the future of side games?

Reverting to mean and dropping the illusion. Which is how I prefer it.

GW has never had much to say to gamers outside of announcements. Upcoming releases are shrouded in secrecy and social media managers are not the rules team. So most of their posts are glamour shots of models and fluff.

What's the point of social media for a brand that won't discuss the main product? Like, actually discuss the rules, answer questions about ambiguous ones, occasionally engage in debates - nothing about their channels is very social. Rando batreps are often more informative.

   
Made in gb
Decrepit Dakkanaut




UK

Social media is many things and things like Twitter and FB are regularly used purely as news outlets for companies. Yes you can also use them for social engagement if you want, but you can also just use them because most people have an account, can follow your account and thus will get the news you are distributing.

GW relies on things like their in store staff for direct community interaction and surveys for feedback as well as their email system.

A Blog in Miniature

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Made in us
Nihilistic Necron Lord






I’m trying to imagine the immediate cluster that would occur if GW tried to answer rules quests via their Facebook.

 
   
Made in gb
Decrepit Dakkanaut




UK

Yeah, once you go beyond a certain size, how you engage with your community has to adapt to that. It's like when there's a twitch stream and you've 20K people all trying to talk at once - it does not work beyond exceptionally generalist elements.

You have to use methods that work whilst also accepting that there will always be community niches of decent size, that you will either not engage with or will not be able to appease. Heck even those regularly active on social media is only a subset of the total customer-base.

A Blog in Miniature

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Made in de
Servoarm Flailing Magos




Germany

 Overread wrote:
Yeah, once you go beyond a certain size, how you engage with your community has to adapt to that. It's like when there's a twitch stream and you've 20K people all trying to talk at once - it does not work beyond exceptionally generalist elements.

You have to use methods that work whilst also accepting that there will always be community niches of decent size, that you will either not engage with or will not be able to appease. Heck even those regularly active on social media is only a subset of the total customer-base.


This: it's very easy to use Social Media as just another one-way channel you can roll out advertisings over, but actual community building and management is very hard and requires a sustained effort. You can do it, but you need a dedicated team for it and invest money and time without a guarantee that it will work. And even if it does initially, you can lose all of that over the slightest controversy or a dumb remark, or you can get an absolutely toxic community/environment that's actually a detriment to your brand. It's easy to see why GW does not think it worth the effort and instead remains content with their current approach.
   
Made in gb
Decrepit Dakkanaut




UK

I never saw it, but that's basically what happened to the first GW forum - went down in a blaze of glory.

It also becomes something that gets harder to manage the more people you get. The larger the group becomes the more sub-groups you get within it and those subgroups can get very vocal. Not just against the firm, but against each other.

Another issue is you can get people who become very popular and who are hyper active and influence the community a lot. Which is fantastic until something goes wrong and then they can be your worst enemy. Even worse if they get a sense of power/entitlement that runs wild.

And yep you need skilled paid moderators to oversee such a large community. You might back them up with free volunteers from the community, but you need the top end paid for so that they stick around and work well. .

It can work great, but you very much need proper management

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in de
Servoarm Flailing Magos




Germany

 Overread wrote:
I never saw it, but that's basically what happened to the first GW forum - went down in a blaze of glory.

It also becomes something that gets harder to manage the more people you get. The larger the group becomes the more sub-groups you get within it and those subgroups can get very vocal. Not just against the firm, but against each other.

Another issue is you can get people who become very popular and who are hyper active and influence the community a lot. Which is fantastic until something goes wrong and then they can be your worst enemy. Even worse if they get a sense of power/entitlement that runs wild.

And yep you need skilled paid moderators to oversee such a large community. You might back them up with free volunteers from the community, but you need the top end paid for so that they stick around and work well. .

It can work great, but you very much need proper management


Also, for the more socially-minded people, it can get to the point that the community itself becomes 'the Hobby', to the detriment of the miniatures, painting and spending money on GW products part. And of course that's not how it is supposed to go.
   
Made in gb
Stealthy Warhound Titan Princeps





 Overread wrote:
I never saw it, but that's basically what happened to the first GW forum - went down in a blaze of glory.


Depends on your definition of Glory. There was a reason we called it the Eye of Terror.
   
Made in de
Servoarm Flailing Magos




Germany

JWBS wrote:
 Overread wrote:
I never saw it, but that's basically what happened to the first GW forum - went down in a blaze of glory.


Depends on your definition of Glory. There was a reason we called it the Eye of Terror.


A lot of GW-related communities have acquired a reputation for hostility over the years, it's not like 'donkey-cave' is a rare and exclusive title
   
Made in gb
Dakka Veteran





 AduroT wrote:
I’m trying to imagine the immediate cluster that would occur if GW tried to answer rules quests via their Facebook.


Interestingly enough that used to go on all the time when Necromunda re-launched in 2017. The developers used to be in the community group (not the official GW page but the largest fan-group) on their personal accounts, answering rules questions and giving clarifications. Given the state of those rules at the time (and arguably beyond...), that went about as well as you'd imagine. There's a reason they stopped. Didn't always help themselves when they either got their own rules wrong or were just outright condescending.
   
Made in gb
Decrepit Dakkanaut




UK

JimmyWolf87 wrote:
 AduroT wrote:
I’m trying to imagine the immediate cluster that would occur if GW tried to answer rules quests via their Facebook.


Interestingly enough that used to go on all the time when Necromunda re-launched in 2017. The developers used to be in the community group (not the official GW page but the largest fan-group) on their personal accounts, answering rules questions and giving clarifications. Given the state of those rules at the time (and arguably beyond...), that went about as well as you'd imagine. There's a reason they stopped. Didn't always help themselves when they either got their own rules wrong or were just outright condescending.


Yeah a lot of creative/technical staff 100% need a barrier between them and the community! Heck you want the biggest example look at Elon Musk for a guy who can walk himself into the most stupid of things by being allowed to spout off officially on company and personal social media accounts.

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in gb
Using Object Source Lighting







They do have a live chat on twitch hobby hangouts streams.

   
Made in it
Fresh-Faced New User




It seems like they've made the decision to close them down and direct everyone to follow the main Warhammer social media presence instead. Personally, I think it could be a strategic move to streamline their online presence and focus on a centralized platform. It might help them maintain better control over their messaging and engage with the community more effectively.
   
Made in us
Fresh-Faced New User




It's always interesting to see how companies like Games Workshop (GW) adapt their social media strategies. Closing down specialist game and Black Library social media channels could be seen as a cost-cutting measure or a way to streamline their message.
   
Made in us
Thinking of Joining a Davinite Loge




GW closing small social media pages only means they are going bankrupt. That is what Bobby B. Said on Spikey Bits. He was quoted as saying, "Water is better than Gatorade. GW closed down their Forgeworld page which means they are closing the brand which is bad and means bankruptcy. If you disagree with the logic, you're a white knight in supporting GW."

[/sarcasm] 
   
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Decrepit Dakkanaut






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Uh, okay..? Please don't necro threads kids.



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