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Managed to get in. Seems decent enough, although very clinical with how much black on whiite there is.

Not a fan. Hate this trend of making everything bigger and surrounding everything with white space - just massively reducing the density of information on a page

Still not in yet, but honestly this is a good move. Considering how many things like specialist games were split across both sites it was daft to keep them apart for so long. Heck some newer gamers didn't even see FW as being anything more than 3rd party.

So bringing it all under one website is very sensible.

Not a fan of the mobile friendly layout surrounded with dead, white space.

While merging the two is a good idea, the execution through this new site isn't. Not that the previous site was all that friendly navigation wise, but this isn't a great design either. Also, they removed the option to create wish lists apparently.

 His Master's Voice wrote:
Not a fan of the mobile friendly layout surrounded with dead, white space.

Honestly its the "new fad" everywhere to build mobile based sites and designs. It's been happening for a while. Heck some back-end "make your own website" sites almost have no options for anything but "mobile friendly" designs.
I lump it down to "modern interface designers" just being so into modern fads and having lost the skill to make good interfaces. Same as how windows went from easy dropdown menus to lots of big bright shiny button symbols which mean nothing so you have to wait for the tooltips to appear.


That said there's also an increasing number of people who only surf on mobile/tablet and don't even own a desktop pc at home (although I'd hazard that GW's core target market are desktop owners)

Anyway, I'm happy I can now browse the store with confidence. Nothing worse than having to navigate webstores without confidence.

The new site is way more responsive, at least, but yeah its too much white space IMO. Whatever, its more functional than the previous site was and thats a plus no matter what.

Meh... Appreciate that I can order FW now... But can't find the painting schemes and I assume that all the placeholder pictures had the 360° pictures....

 Overread wrote:
That said there's also an increasing number of people who only surf on mobile/tablet and don't even own a desktop pc at home (although I'd hazard that GW's core target market are desktop owners)

Designing for mobile first is the thing now. It's not a 'fad', it's a response to how people are shopping. GW almost certainly has a handle on how their customers are accessing the site and how things are trending.

Seems to work ok, once I got past the queue. It's different so it's a little confusing at first - I certainly don't need all that space taken up at the top with that tiresome video. But I didn't proof read any blurb, didn't hang around too long - just checked that stuff went into the cart and it applied my trader discount, then I left (without buying anything).

The queue just takes me to a 404 page currently.

Not a great start.

 The Phazer wrote:
The queue just takes me to a 404 page currently.

Not a great start.

You have to cut off the address so it's just warhammer.com

 gorgon wrote:

 Overread wrote:
That said there's also an increasing number of people who only surf on mobile/tablet and don't even own a desktop pc at home (although I'd hazard that GW's core target market are desktop owners)

Designing for mobile first is the thing now. It's not a 'fad', it's a response to how people are shopping. GW almost certainly has a handle on how their customers are accessing the site and how things are trending.

The issue isn't designing a mobile site for mobile users, its forcing desktop users to use a below-par site based on mobile design. You can have both a good mobile site and a good desktop site, plenty do.

Got to say the new site feels clunky to use. The old one (on both) you could easily browse. It feels like the info is there but they've tried to be minimalist and hide buttons or cut down on elements which kind of makes it feel like a site built based on you knowing where stuff us to start with rather than casually browsing it.

It's a very, very ugly ineffective website to be honest. The old site wasn't great but the complete collapse in information density is pretty awful.

Have all the 360 pictures been removed or am I not looking in the right place? They are very useful for painters, and obv for seeing models from different angles.

360 images have been removed, the servo skull images are in their place now.

They've also removed all of the painting tips / recipes from both the product pages and the paint pages, rather annoying as I much prefer that over watching tutorials for quick schemes that go well together.

Also note that the "last chance/low stock" filters/tabs are also gone/missing

I hate it because it's new. Once I'm over that, I'm sure I'll hate it because I have to use it.

But I approve of consolidation in a single webstore, I think. Better than having half your game on one store and the other half on the other one, with different shipping and stuff. It's overdue.

 The Phazer wrote:
It's a very, very ugly ineffective website to be honest. The old site wasn't great but the complete collapse in information density is pretty awful.

Yes. I hate it. Thanks.

 BertBert wrote:
Anyway, I'm happy I can now browse the store with confidence. Nothing worse than having to navigate webstores without confidence.

Out of curiosity, what about this gives you more confidence?
Navigation is shot to hell, and basic information seems buried under multiple layers.
I don't currently have anything I want to order, but even if I did, I want to wait out for a couple weeks or months to see if the order/delivery system is as much of a mess as the website looks.


Having to go back and click through shop + game + super faction +actual faction to look at anything else is a horrible PTA.

 BrookM wrote:
360 images have been removed, the servo skull images are in their place now.

Hopefully just a temporary thing then!

TBF, the website seems to have been designed for phones, and it is an improvement on them IMO. Too much wasted space on desktop though, and could do with more shortcuts, and less scrolling.

They removed all filters, genius. What is this some kind of site for illiterate people?

A lot of servo skulls where images are missing. No 360 rotatable images, but much larger images, which I appreciate for looking at the sprues in more detail. No particularly easy to navigate, took me a while to find the specialist games stuff. I'm sure ting s will improve with a bit of customer feedback.

Looks like one of those obnoxious drop shipping market places. I assume they'll get a forgeworld tab on there at some point but still just looks bad.

SonofHades wrote:
Looks like one of those obnoxious drop shipping market places. I assume they'll get a forgeworld tab on there at some point but still just looks bad.

They don't need a FW tab; the FW models are just listed under the armies/games they feature in now.

FW is basically a term that will likely go away now and it will just be plastic or resin 15+

Voss wrote:

 BertBert wrote:
Anyway, I'm happy I can now browse the store with confidence. Nothing worse than having to navigate webstores without confidence.

Out of curiosity, what about this gives you more confidence?
Navigation is shot to hell, and basic information seems buried under multiple layers.
I don't currently have anything I want to order, but even if I did, I want to wait out for a couple weeks or months to see if the order/delivery system is as much of a mess as the website looks.


Having to go back and click through shop + game + super faction +actual faction to look at anything else is a horrible PTA.

I think they are taking the piss out of the page saying how you can shop with confidence quite prominently.

Anyway, this thing really is worse the more you look at it. Basic stuff like the outline radials for the "New and Exclusive" boxes not being removed so they jut of the bottom corner because the template is one pixel off.

bobthe4th wrote:
Have all the 360 pictures been removed or am I not looking in the right place? They are very useful for painters, and obv for seeing models from different angles.

Nope they're gone.

The sprue images are also too small to really see anything.

I mean it's OK, it's a web store, but I'm not sure I see an improvement here.

Voss wrote:

 BertBert wrote:
Anyway, I'm happy I can now browse the store with confidence. Nothing worse than having to navigate webstores without confidence.

Out of curiosity, what about this gives you more confidence?
Navigation is shot to hell, and basic information seems buried under multiple layers.
I don't currently have anything I want to order, but even if I did, I want to wait out for a couple weeks or months to see if the order/delivery system is as much of a mess as the website looks.


Having to go back and click through shop + game + super faction +actual faction to look at anything else is a horrible PTA.

I think they are taking the piss out of the page saying how you can shop with confidence quite prominently.

Anyway, this thing really is worse the more you look at it. Basic stuff like the outline radials for the "New and Exclusive" boxes not being removed so they jut off the bottom corner because the template is one pixel off.